Social Media Around the World Keynote

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Keynote presented at NY Social Media Week session hosted by SapientNitro "Social Media Around the World: Virtual/Offline Panel." …

Keynote presented at NY Social Media Week session hosted by SapientNitro "Social Media Around the World: Virtual/Offline Panel."

Watch the full session online: http://ideaengineers.sapient.com/business/watch-social-media-week-events-live/

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  • Because social media has without a doubt changed the world. It’s so much bigger then marketing. The only problem is that it’s becoming so all encompassing it’s kind of hard to wrap your head around. The reason we care is because it’s presenting us with OPPORTUNITY. Opportunities to innovate. Opportunities to communicate with each other or consumers in new ways. Opportunitiies to share information or collaborate. Opportunities to create ideas that become revolutions. If that doesn’t do it for you then there is one other reason. IT’s BIG. REALLY BIG.
  • It’s ridiculously big and only getting bigger. There are also huge players out there that are easy to forget. Communities congregration in unique ways like the Chinese BBS.
  • It’s also status updates and geo tagging and content tagging and everything. It’s our collective communal intelligence.
  • http://www.cityweekend.com.cn/beijing/articles/blogs-beijing/expat-life/chinas-top-10-internet-memes-of-2010-nude-yan-fengjiao-brother-sharp1/
  • Real-Time Everything:Plurk, Weibo, TwitterSocial Games: http://www.insidesocialgames.com/2010/01/28/a-look-at-the-app-ecosystem-on-china%E2%80%99s-renren-com/
  • http://mashable.com/2010/03/31/facebook-vs-google-default-profile/

Transcript

  • 1. Around The World
    Twitter hashtag: #smwlake
  • 2. Why do we care?
  • 3. The Social Universe
  • 4. What are the implications of cultures being connected (or not connected) in new ways?
  • 5. Talk about how cultural implications make this difference in Asia.
    Fundamental cultural shifts in what we find to be normal or acceptable about privacy.
  • 6. We’re building a Global Social Brain. It’s our society’s collective communal intelligence.
  • 7. Is it keeping them in or keeping us out?
  • 8. THE TRIAD OF INTERNET POWER
    NINJAS, ANIMALS, LITTLE PEOPLE
    The power of digital pop culture…
  • 9. THE TRIAD OF INTERNET POWER IN CHINESE MEMES
    THE UNDERDOG
    UGLY OR SCANDALOUS
    WOMEN
    The Chinese Meme.
    SCANDAL
  • 10. Social GamingLocation Based ServicesCollective Buying
    Real Time Everything
  • 11. Talk about ren/ren & alibaba…
    Social Networks will leverage their growing relevance as a platform for commerce.
  • 12. All this high tech is great and all… But what about rural areas?
  • 13. Cheap smartphones will change everything.
  • 14. The birth of HYPER RELEVANCE
    We’re only beginning to leverage the Open Graph. Stop and imagine the possibilities.
  • 15. What might else China SN do?
    Release their own Open Graph. It will be important.
  • 16. What’s after that?
    The Internet of Things?
    Powered by CHINA??
  • 17. What new tools will arise?Where will they come from?Will I be bald?
  • 18. Around The World
    Twitter hashtag: #smwlake