Social Good For All by SapientNitro

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Interesting facts about social media's role in doing social good. Presented at NY Social Media Week session hosted by SapientNitro "Social Good For All." watch the full session online: http://ideaengineers.sapient.com/business/watch-social-media-week-events-live/

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  • http://mashable.com/2010/09/18/social-good-infographic/
  • Source: 2010 Cone Cause Evolution Study (http://www.coneinc.com/news/request.php?id=3350)
  • Source: 2010 Cone Cause Evolution Study (http://www.coneinc.com/news/request.php?id=3350)
  • Source: Mashable, “Social Good Is as Easy as Texting,” October 19, 2010 (http://mashable.com/2010/10/19/text-to-donate/)
  • Source: http://current.com/183rc4c, http://sfbayview.com/2010/the-red-cross-collected-255-million-for-haiti-relief-effort-but-only-sent-80-million/
  • Source: Mintel, “Attitudes Toward Social Responsibility,” September 2010
  • http://mashable.com/2010/09/30/creative-social-good-campaigns/ http://twitter.com/createthegood
  • eMarketer, “Additional Amount that US Internet Users Are Willing to Spend for a $100 Product from a Socially Responsible Company, February 2010”
  • http://mashable.com/2010/11/29/social-good-campaigns-holidays/
  • http://philanthropy.com/blogs/social-philanthropy/tweeting-for-a-free-ad-usa-today-embraces-twitter-for-charity-themed-contest/23114 http://blog.moredonors.com/2010_04_01_archive.html USA Today’s cause-related Twitter contest awarded a full-page ad (valued at nearly $190,000) to the non-profit that received the largest number of Tweets.
  • http://www.fastcompany.com/1648744/greenpeace-social-media-campaign-forces-nestle-to-stop-using-unsustainable-palm-oil http://moodyalphabet.wordpress.com/2010/10/05/greenpeace-versus-nestle-consumers-kingdom/ Greenpeace Social Media Campaign Forces Nestlé To Stop Using Unsustainable Palm Oil Greenpeace accredits its success to a widespread social media campaign that included a YouTube video with over 1.5 million views (below), Facebook comments on Nestlé's fan page, tweets sent through a fake Wi-Fi network that sent shareholders straight to the campaign, and a comprehensive Web site .
  • http://www.fastcompany.com/1648744/greenpeace-social-media-campaign-forces-nestle-to-stop-using-unsustainable-palm-oil http://moodyalphabet.wordpress.com/2010/10/05/greenpeace-versus-nestle-consumers-kingdom/ Greenpeace Social Media Campaign Forces Nestlé To Stop Using Unsustainable Palm Oil Greenpeace accredits its success to a widespread social media campaign that included a YouTube video with over 1.5 million views (below), Facebook comments on Nestlé's fan page, tweets sent through a fake Wi-Fi network that sent shareholders straight to the campaign, and a comprehensive Web site .
  • Source: 2010 Cone Cause Evolution Study (http://www.coneinc.com/news/request.php?id=3350)
  • Source: http://www.coneinc.com/causetransparency
  • Source: eMarketer, “What Nonprofits Can Teach Brands About Social,” August 11, 2010
  • Social Good For All by SapientNitro

    1. 1. SOCIAL GOOD FOR ALL SOCIAL MEDIA WEEK 2011
    2. 3. <ul><ul><li>83% of Americans wish more of the products, services and retailers they use would support causes. </li></ul></ul>And 85% have a more positive image of a product or company when it supports a cause they care about.
    3. 4. Put another way: More than 278 million people in the U.S. want to know what a company is doing to benefit a cause. <ul><ul><li>90% of consumers want companies to tell them the ways they are supporting causes. </li></ul></ul>
    4. 5. $30 million was donated via text message in the first 10 days following the 2010 Haiti earthquake – that equated to 14% of all efforts.
    5. 6. That leaves $175 MILLION of YOUR donations unaccounted for. Of the $255 MILLION the Red Cross collected for the relief effort, only $80 MILLION of it actually made its way to Haiti.
    6. 7. Nearly 50% of consumers will seek out similar products from a different brand if they hear that a company’s corporate behavior is especially bad.
    7. 8. More than 150,000 people tweeted their green tips as part of AARP’s sweepstakes to promote Earth-friendly practices.
    8. 10. “ How much more would you be willing to spend on a product if you could purchase a version from a socially responsible company?” US Internet users, February 2010 70% are willing to pay a premium for products from socially responsible companies.
    9. 11. Over 1.4 Million People American Express’ Small Business Saturday.
    10. 12. USA Today’s #AmericaWants campaign awarded a full-page ad (valued at nearly $190,000) to the non-profit that received the largest number of Tweets.
    11. 13. Greenpeace waged a social media war against Nestle, and won.
    12. 14. Greenpeace waged a social media war against Nestle, and won.
    13. 15. That number represents a 33% increase since 1993. <ul><ul><li>88 </li></ul></ul><ul><ul><li>% </li></ul></ul><ul><ul><li>OF AMERICANS SAY IT IS ACCEPTABLE FOR COMPANIES TO INVOLVE A CAUSE OR ISSUE IN THEIR MARKETING. </li></ul></ul>
    14. 16. FEWER THAN HALF OF CONSUMERS THINK COMPANIES AND NON-PROFITS PROVIDE ENOUGH DETAILS ABOUT THEIR PARTNERSHIPS.
    15. 17. Corporations could learn from non-profits – 97% of large charitable organizations were already using some form of social media in 2009.

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