SapientNitro & GfK Roper Poll - Holiday Shoppers Empowered by Mobile Internet
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SapientNitro & GfK Roper Poll - Holiday Shoppers Empowered by Mobile Internet

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Findings from SapientNitro & GfK Roper Poll demonstrate that American consumers are increasingly empowered by their mobile devices when it comes to researching products and finding the best prices ...

Findings from SapientNitro & GfK Roper Poll demonstrate that American consumers are increasingly empowered by their mobile devices when it comes to researching products and finding the best prices while holiday shopping.

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    SapientNitro & GfK Roper Poll - Holiday Shoppers Empowered by Mobile Internet SapientNitro & GfK Roper Poll - Holiday Shoppers Empowered by Mobile Internet Presentation Transcript

    • Holiday Shoppers Empoweredby Mobile InternetFindings from SapientNitro & GfK Roper Poll | December 2010 © COPYRIGHT 2010 SAPIENT CORPORATION 1
    • The national survey found that of the three in ten Americanswho own a “smart phone” – many are using it to theiradvantage while shopping for the holidays. © COPYRIGHT 2010 SAPIENT CORPORATION 2
    • As shoppers are increasingly empowered by their mobileInternet devices this holiday season, this trend hasimplications for brick-and-mortar retailers. For example, ofconsumers with a smart phone: © COPYRIGHT 2010 SAPIENT CORPORATION 3
    • Want this infographic? Download here.© COPYRIGHT 2010 SAPIENT CORPORATION 4
    • “Technology is causing some of the biggest shifts inhuman behavior that we’ve seen in years, and consumers are more informed and empowered than ever.” – Chris Davey, worldwide head of commerce at SapientNitro © COPYRIGHT 2010 SAPIENT CORPORATION 5
    • Want this infographic? Download here.© COPYRIGHT 2010 SAPIENT CORPORATION 6
    • The survey also found that the Internet is forging a newinter-connectedness between traditional and onlinestores. Of those Americans who have already startedtheir holiday shopping: © COPYRIGHT 2010 SAPIENT CORPORATION 7
    • Want this infographic? Download here.© COPYRIGHT 2010 SAPIENT CORPORATION 8
    • Consumers are finding a number of online tools helpfulwhen choosing products to purchase this holiday season.Of those who have made an online purchase this holidayseason: © COPYRIGHT 2010 SAPIENT CORPORATION 9
    • Want this infographic? Download here.© COPYRIGHT 2010 SAPIENT CORPORATION 10
    • “Given the rapid adoption of smart phones, we see great possibilities over time in putting even more power in the hands of our many customers using these devices.– Brian Tilzer, vice president of Ecommerce and business development at Staples. © COPYRIGHT 2010 SAPIENT CORPORATION 11
    • How The Survey Was ConductedDecember 3-5, 2010 by GfK Roper Public Affairs & Corporate Communicationson behalf of SapientNitro © COPYRIGHT 2010 SAPIENT CORPORATION 12
    • This telephone poll was based on a nationally representative probability(random digit dial) sample of 1,004 general population adults age 18 orolder. The data was weighted to account for probabilities of selection, aswell as age, sex, education and race, using targets from the March 2009supplement of the Current Population Survey.The margin of sampling error is plus or minus 4 percentage points at the 95% confidence level for results based on theentire sample of adults. The margin of sampling error is higher and varies for results based on sub-samples. © COPYRIGHT 2010 SAPIENT CORPORATION 13