SXSW 2014: What’s Next for Brands and Consumers?
Upcoming SlideShare
Loading in...5
×
 

SXSW 2014: What’s Next for Brands and Consumers?

on

  • 559 views

The latest trends, hot topics, and technology from SXSW Interactive 2014, and what it means for consumers and leaders in digital.

The latest trends, hot topics, and technology from SXSW Interactive 2014, and what it means for consumers and leaders in digital.

Statistics

Views

Total Views
559
Views on SlideShare
559
Embed Views
0

Actions

Likes
3
Downloads
30
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SXSW 2014: What’s Next for Brands and Consumers? SXSW 2014: What’s Next for Brands and Consumers? Document Transcript

  • Storytelling with Content Brands utilize new storytelling techniques with unbranded content that boosts advocacy and enthusiasm Predictive Brand Experiences Brands take advantage of emerging technologies to anticipate customer needs to establish long-term brand loyalty Location Based Engagement Brands increasingly deliver immersive experiences with location-based engagement and geo-fencing techniques. Really Big Data Brands are gathering high volumes of consumer data, offering opportunities based on quantitative trends Augmented Reality Brands' use of augmented reality is evolving to deliver better and more informed customer experiences Higher Engagement Rates for Content Consumers expect and rely on content-driven relationships with brands leading to increased trust and loyalty TakingActionon Personal Privacy Consumers embraceaheightened awarenessaboutpersonalprivacybasedonthe informationtheyshareonlineandwithbrands Mobile Domination Consumers grow to expect real-time contextual information on their mobile devices as they become the primary platform for engagement All Things Wearable Wearable and connected home technolo- gies become more of a norm than a fad, and incorporate highly-powerful feedback capabilities based on personal data Countermeasures Against Emerging Technology Consumers find their data to be more readily accessible at the touch of a button and look toward countermeasures to ensure security and privacy BRAND CONSUMER BRANDS CONSUMERS& S X S W 2 0 1 4 What’s Next For www.sapientgov.com