Your SlideShare is downloading. ×
SXSW 2014: What’s Next for Brands and Consumers?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SXSW 2014: What’s Next for Brands and Consumers?

983
views

Published on

The latest trends, hot topics, and technology from SXSW Interactive 2014, and what it means for consumers and leaders in digital.

The latest trends, hot topics, and technology from SXSW Interactive 2014, and what it means for consumers and leaders in digital.

Published in: Marketing

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
983
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Storytelling with Content Brands utilize new storytelling techniques with unbranded content that boosts advocacy and enthusiasm Predictive Brand Experiences Brands take advantage of emerging technologies to anticipate customer needs to establish long-term brand loyalty Location Based Engagement Brands increasingly deliver immersive experiences with location-based engagement and geo-fencing techniques. Really Big Data Brands are gathering high volumes of consumer data, offering opportunities based on quantitative trends Augmented Reality Brands' use of augmented reality is evolving to deliver better and more informed customer experiences Higher Engagement Rates for Content Consumers expect and rely on content-driven relationships with brands leading to increased trust and loyalty TakingActionon Personal Privacy Consumers embraceaheightened awarenessaboutpersonalprivacybasedonthe informationtheyshareonlineandwithbrands Mobile Domination Consumers grow to expect real-time contextual information on their mobile devices as they become the primary platform for engagement All Things Wearable Wearable and connected home technolo- gies become more of a norm than a fad, and incorporate highly-powerful feedback capabilities based on personal data Countermeasures Against Emerging Technology Consumers find their data to be more readily accessible at the touch of a button and look toward countermeasures to ensure security and privacy BRAND CONSUMER BRANDS CONSUMERS& S X S W 2 0 1 4 What’s Next For www.sapientgov.com

×