Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX

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SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We uncover how DigitalEarth has driven basic behavioral change. How …

SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We uncover how DigitalEarth has driven basic behavioral change. How companies are using it to reinforce their brand promise, create richer experiences and forge deeper relationships with their customers.

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Transcript

  • 1.  
  • 2. Mobile is Hitting Critical Mass
    • Global Mobile Data Traffic Will Increase 26X from 2010 to 2015
  • 3. The Pace of Change is Accelerating
    • iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry
  • 4. For the First Time, 2011 Will See More Mobile Than PC
    • Smartphones and Tablets Combined will Outsell PCs - Globally
  • 5. Mobile Represents 1-2% of Total Retail Sales
    • eCommerce Takes Share from Traditional; Mobile Should Get There Faster
  • 6. While the Internet Influences 50+% of Many Sales
    • Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer
  • 7. Yet Most Firms are Unprepared for Mobile
    • 51% of eBusiness Managers have had a Defined Mobile Strategy for Less than Year
  • 8. Organizationally, We See Problems Across the Board
    • Key Weaknesses in Organizational Structure, People, Technology and Incentives
  • 9. Highlights from the Insight 2012 Report
    • Near-Term Developments
    • Mobile Wallet
    • In-Store Mobile
    • Devices Matter More - and Less - Than Before
    • Digital Marketing Platform
    • Radical Transparency
  • 10. Highlights from the Insight 2012 Report
    • Long-Term Developments
    • Digitally Enabled Retail
    • Mobile Everywhere
    • Emerging Tech: Digital + Physical
    • Empowered Consumers
  • 11. For all videos of presentations, keynotes and panel discussions please visit SapientNitro ’s youtube channel: http://www.youtube.com/user/SapientNitro Thank you.