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Building Social Business And Brands: An Evolving Approach | By Annicaka Campbell-Dollaghan & Melissa Read, PhD
 

Building Social Business And Brands: An Evolving Approach | By Annicaka Campbell-Dollaghan & Melissa Read, PhD

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Social media is too often characterized by poor campaign planning, lack of staff support, and needless exercises in crisis management (can we all just agree that brands should never post anything ...

Social media is too often characterized by poor campaign planning, lack of staff support, and needless exercises in crisis management (can we all just agree that brands should never post anything related to national tragedies?). Growing a strong social brand is not for the weak of heart. Or mind. But making your brand a social one can make your organization into a more nimble and customer-centric one – if you can overcome six key challenges facing social today.

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    Building Social Business And Brands: An Evolving Approach | By Annicaka Campbell-Dollaghan & Melissa Read, PhD Building Social Business And Brands: An Evolving Approach | By Annicaka Campbell-Dollaghan & Melissa Read, PhD Document Transcript