Building Brand Addiction: Extreme engagement and the dynamics of social gamification
Social Media Week Panel, Los Angeles 9/20/11
Are the dynamics of social gamification the secret to extreme engagement?
When it comes to generating and maintaining customer motivation, nothing’s hotter right now than Social Gamification: the blending of social media and gaming principles. Play-plus-socializing is moving beyond amusing timewasters to transform digital branding, marketing, and merchandizing — reaching customers who’ve traditionally had little to do with either social or gaming. But is this really the wave of the future? Is it right for every brand? And how can you be sure to benefit from it?
Debate and explore:
Fad or Future: Is “Gamification” Here to Stay?
What does the history of Social Gaming tell us about its future?
What lessons can we learn from today’s most successful (and unsuccessful) ventures?
What are the driving dynamics of gaming? The key principles of social media?
How do you apply these beyond games, to achieve business goals?
Can you harness them for more than just raise awareness?
Moderator: David Bradfield, Director Marketing & Digital Strategy – SapientNitro
Jonathan Anastas, VP Global Brand Marketing, Digital – Activision
Nanea Reeves, Chief Product Officer – GAIKAI Cloud Gaming. Former SVP/COO, Electronic Arts Global Online Group
Ilana Gamza, Senior Manager Digital Strategy – SapientNitro
See live blog playback on Idea Engineers Blog