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60 Years of Cannes Lions Infographics: The 90s
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60 Years of Cannes Lions Infographics: The 90s


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Our second annual SapientNitro Cannes Lions infographics represent a series of six commemorating the six decades of Cannes Lions Festivals. …

Our second annual SapientNitro Cannes Lions infographics represent a series of six commemorating the six decades of Cannes Lions Festivals.

For more coverage on Cannes Lions 2013, follow the Cannes Lions Pinterest page curated by SapientNitro:

Published in: Design, Travel

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  • 1. #CannesLions60 Years of Cannes Lions1990s
  • 2. ifyou’rebeignauthentic,youwillfindanaudienceifyourbeignauthenaudiencetifyourbeignauthentic,youwillfindanaudienceF I N DBEINGy o u w i l la n a u d i e n c eifyou’rebeignauthentic,you’rewillfindanaudienceifyou’rebeignauthentic,youwillfindanaudienceDavidKarpa u t h e n t i c ,i f y o u ’ r e
  • 3. GAME CHANGER:THE 1990SFERNANDA ROMANOQuadri-lingual, multi-award-winning, CCOand Partner at Naked Brasil, this digital guruis funny, too: "We were working at DM9DDBin São Paulo, my area was called othermedia and special projects and the agencygot a brief from Henkel to build a newwebsite for its super-glue. Every few days Igathered the whole team into my office tochat. I would go to a grocery store across thestreet, get a few boxes of chocolate, a coupleof big bottles of soda and, as we didn’t haveenough chairs – we didn’t have room for thatmany chairs anyway – we all sat on the floor.The joke in the office was that the Internetwas down. Yes, they thought that was funny."With the 60th anniversary of Cannes Lionscomes a celebration of the iconic work thatchanged the landscape of advertising.CREATIVE MARKETER OF THE YEARCOCA-COLA
  • 4. WINNING WORK:THE 1990SHENKEL "REALITY ADVERTISING"Super Bonders most famous benefit is thatit sticks forever. This campaign asked, why tellpeople that when you can show them?DDM9DDB glued a (now very dated)computer monitor to a wall, pointing awebcam at the gravity-defying unit, andprompting web surfers to type in messages,which they could then watch appear on themonitor in real time.The campaign went on for123 days and attracted half a million activeparticipants in 80 countries.DELEGATE POLLMUST-KNOW FRENCHBonjourMerci BeaucoupChampagneSil vous plaîtParlez-vous français?RoséCest la vieGagnerDélicieuxVous êtes magnifiqueJe voudrais du vinOn va se saoulerRenardCombienBièreUniqueUne autre bièreGratuitCest ce soirPatienceAttendVous êtes si belleOuiVin Blanc
  • 5. 1. Carlton Terrace 25992. Baoli 17383. Le Mocca 13794. Plage Royale 10088. Gutter Bar 4929. Hôtel Majestic Terrace 30110. Google Creative Sandbox Beach 263TOP CHECK-INS AROUND THE PALAISON FOURSQUARE, 16 - 20 JUNE3 91042516785. Grand Hyatt Cannes Hôtel Martinez 9726. 72 Croisette 6857. Plage Croisette Beach 671PALAIS DES FESTIVALS ET DES CONGRÈS5278 CHECK-INS
  • 6. QUOTE OF THE DAYSEAN COMBSPIN OF THE DAYPINTEREST.COM/CANNESLIONS“ @Spotify artist @Willow Socia performingat the @Starcom MediaVest Group dinner
  • 7. FUN FACTBOTTLES CONSUMEDBRAZILS GRAND PRIX WINS•2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations)•2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE" (RADIO)•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber)•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER)GinWhiskeyRedWhiteVodkaRose1 unit = 10 bottles*Bottles Consumed at the Dutch YoungCreatives Party Monday at Plage Royale•1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"
  • 8. STYLE SPOTTINGSHIFT DRESSES9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013@anatshr Charlotte Claudette @iamskb1596 1873 1903 15212581
  • 9. WWW.SAPIENTNITRO.COM/CANNESLIONS1950s 1960s 1980s 2000s1970s 1990s