60 Years of Cannes Lions Infographics: The 00s

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Our second annual SapientNitro Cannes Lions infographics represent a series of six commemorating the six decades of Cannes Lions Festivals. …

Our second annual SapientNitro Cannes Lions infographics represent a series of six commemorating the six decades of Cannes Lions Festivals.

For more coverage on Cannes Lions 2013, follow the Cannes Lions Pinterest page curated by SapientNitro: http://pinterest.com/canneslions

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  • 1. #CannesLions60 Years of Cannes Lions2000s
  • 2. GameChanger:The 2000sBob GreenbergWith the 60th anniversary of Cannes Lionscomes a celebration of the iconic work thatchanged the landscape of advertising.The founder of R/GA (like R/GA itself) startedout in visual effects. Since then, one thing haspersisted: Greenbergs love of combiningcreativity and technology to further a story.He’s won almost every major industry award,including the Academy Award, D&AD, and ofcourse the Cannes Lions Titanium Grand Prix.Bob Greenberg60 Years ofGrand Prix WinsBy Industrytechnologyautomotivefood, agricultureand restaurantsports/sportswearfinancialservicesalcoholicbeveragecpg7 NEW WINS - 20131 NEW WIN - 2013non-alcoholicbeveragemedia/publishingfashiontravel and hospitalitynon-profit/governmentphotographictv/filmtoysconstructionfurnituretelecommunicationsbeautyother1 NEW WIN - 20131 NEW WIN - 2013non-profit/governmentnon-profit/governmenttelecommunicationstelecommunicationstechnologytechnologyautomotiveautomotivefood, agriculturefood, agricultureand restaurantand restaurantsports/sportswearsports/sportswearfinancialservicesfinancialservicesalcoholicbeveragealcoholicbeveragecpgcpgnon-alcoholicbeveragenon-alcoholicbeveragemedia/publishingmedia/publishingfashionfashiontravel and hospitalitytravel and hospitalitynon-profit/governmentnon-profit/governmentphotographicphotographictv/filmtv/filmtoystoysconstructionconstructionconstructionconstructionconstructionconstructionfurniturefurniturefurniturefurniturefurniturefurnituretelecommunicationstelecommunicationsbeautybeautyother1 NEW WIN1 NEW WIN1 NEW WIN1 NEW WIN - 20137 NEW WINS - 20131 NEW WIN - 20131 NEW WIN - 20131 NEW WIN - 2013#CannesLions
  • 3. WinningWork:The 2000sNike+In 2006, Nike, Apple and R/GA joined forcesto build Nike+, combining a special deviceattached to a running shoe, an app foriPhone/iPod, and an online platform thatconnected a global community of runners.Nike+ and its "Everything Counts" approachkept drawing people back to nike.com,decreasing the brand’s reliance on paidmedia. Ever since, Nike has invested more intool-based marketing, eventually creating aDigital Sport division, which took Nike+ intoother forms of exercise such as basketball(seen here).SpecialAwardsBy TypeAgency of the YearIndependent Agencyof the YearHolding Companyof the YearNetwork of the YearOgilvy BrasilSão PauloMccannMelbourneAlmapBBDOSão PauloWieden + KennedyPortlandServiceplanMunichWieden + KennedyNew YorkWPPOmnicomPublicis GroupeOgilvy & MatherBBDODDB123123123123#CannesLions
  • 4. Top 10 Winning CountriesEntries v. Shortlists v. Wins0100020003000400050006000USABRAZILUNITEDKINGDOMAUSTRALIAGERMANYFRANCESOUTHAFRICASWEDENINDIAJAPAN#CannesLions
  • 5. 2013 Social ActivityBy CountryBrazil6.60%Other26.90%Australia2.50%USA31.50%Mexico3.50%France2.30%UK21.80%Germany2.70%Spain2.20%#CannesLions
  • 6. Talking About Cannes Lions 2013Volume of Social Mentions (via )25,00020,00015,00010,0005,0000SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY#CannesLions
  • 7. Young Lions Spotlight2013 Winners by the Numbers741037.54.6*Average based on 12 responses.Kilometers Traveledto CannesYears Working inAdvertisingConcepts Developed forYoung LionsHours of Sleep/NightDuring CompetitionPin of the Week@Tim Buesing#CannesLions
  • 8. 2013 Trending Topics: SocialCreativityCreativityCreativity11,412"We are not in the businessof science, we are in thebusiness of art."– Alexis Nasard, HeinekenThe FutureThe FutureThe Future3,380"In a way, magicians are the originalearly adopters of technology. Magic is aunique tool for visualizing the future."– Marco Tempest“Mobile is the connective tissue.It empowers other media inways we haven’t seen before.”– Sheryl Daija,Mobile Marketing Association3,657Mobile“Act less as advertisers and moreas content producers.”– Fernando Machado, UnileverContentContentContent2,752“Data-driven creativity gives usthe chance to connect withpeople by telling them the storythey want to hear.”– Lee Maicon, 360iData-DrivenData-DrivenData-Driven2,001“How to stay relevant...Be culturally iconic,courageously creative,and connectedeverywhere.”– Keith Weed, Unilever739Culture#CannesLions
  • 9. Style Spotting 2013@iamdiddy8,507,091@AriannaHuff1,311,048@IAmDerekRamsay947,146@NinaGarcia739,386@danisnotonfire589,538@geoff_deweaver501,059Top SocialInfluencersStripesTan & WhiteTwitter HandleNumber of Followers#CannesLions
  • 10. DAY IN THE LIFE OF A DELEGATEOne Day Tracked on Nike+Closing Gala,Carlton Beach09:00Breakfast, HôtelMajestic Barrière23:3019:00Dinner @ Gaston &Gastounette17:00Final Awards Ceremony,Grand Audi of the Palaisdes FestivalsCALORIES BURNED: 310 DISTANCE TRAVELED: 4.8 Kilometers#CannesLions
  • 11. WWW.SAPIENTNITRO.COM/CANNESLIONS1950s 1960s 1960s 1980s 1990s 2000s