International Staff Week @ CUAS - Social Media Basics

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Basics of Social Media (tools, usage, what is it?) for universities - it's not a scientific presentation

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International Staff Week @ CUAS - Social Media Basics

  1. 1. Social Media Basics Social Media & facebook Mag. (FH) Sandra Perusch, MA
  2. 2. Content Social Media: What is it? Benefits How? Where are we? facebook  Why?  Background  How to create a profile  Etiquette Questions? Social Media Basics - Sandra Perusch 08.06.2011
  3. 3. Social Media - Explanation What is Social Media? Social Media in Plain English Video Sociolnomics Social Media Basics - Sandra Perusch 08.06.2011
  4. 4. Social Media: What is it? Social Media describe social networks to share and interact socially and with highly accessible communication techiques. The communication is turned into interactive dialogue. which allows the creation and exchange of user-generated content  Text, pictures, video or audio  Popular media:  Social networks (Facebook, XING, LinkedIn, …), Internet forum  Blogs, Microblogging, Podcasting,Vlogs,  Wikis and Social-Bookmarking (Del.icio.us, Mister Wong, Digg)  Multimedia-Sharing: FlickR (pictures),YouTube (video), Slideshare (slides)  Interaction  No barrier between sender and recipient (user)  Interactiv media: user-generated content (UGC) Social Media Basics - Sandra Perusch 08.06.2011
  5. 5. Social Media: Benefits Communication/dialogue, feedback Innovations Attractiveness and awareness Common decisions (crowdsourcing) Quick distribution Search engine optimisation Clicks from various sites etc. Social Media Basics - Sandra Perusch 08.06.2011
  6. 6. How? Attentiveness, listen Monitoring: worst-case-scenarios & success Social media policy Actuality Authenticity Experts (in the company) Direct contact to users/students/potential students/alumni – also offline Social Media Basics - Sandra Perusch 08.06.2011
  7. 7. 08.06.2011
  8. 8. Where is CUAS? Flickr and Picasa (pictures) Blogs (CEO Spanz, Blogs) Facebook Twitter YouTube Slideshare MySpace (account „secured“) XING LinkedIn “studentsLife app” in iTunes – Android Social Media Basics - Sandra Perusch 08.06.2011
  9. 9. Why? How?
  10. 10. Why ? Austria: around 2,1 Mio users (Worldwide: – 624,682,160 User) #1 with photo-sharing, # 2 with user-generated video 1 from 4 seen sites on the internet is on facebook More than 7 h per month are spent on facebook www.checkfacebook.com (17/02/2011) http://www.slideshare.net/firebellymarketing/facebook-for- business-3318122 Social Media Basics - Sandra Perusch 08.06.2011
  11. 11. Why ? Links to our homepage Info-exchange, conversations with our students (alumni) Promote events Higher Google pagerank Videos, pictures, text (more possibilities) Feedback-channel, students can interact with us Multiplicators Social Media Basics - Sandra Perusch 08.06.2011
  12. 12. facebook:: social network Networks have been around forever – now more potential Free Easier to stay in touch www.facebook.com Social Media Basics - Sandra Perusch 08.06.2011
  13. 13. Creation of a profile www.facebook.com: registration, “home” Social Media Basics - Sandra Perusch 08.06.2011
  14. 14. Profile Social Media Basics - Sandra Perusch 08.06.2011
  15. 15. Account Social Media Basics - Sandra Perusch 08.06.2011
  16. 16. Privacy Settings
  17. 17. Customise settings Social Media Basics - Sandra Perusch 08.06.2011
  18. 18. Account settings 08.06.2011
  19. 19. Friends and lists Social Media Basics - Sandra Perusch 08.06.2011
  20. 20. Faceboo etiquette Relationship status: be careful with changes! Very private postings  rather write a message No:  Adding of people you don’t know in offline life  only if you know someone (better) – be careful with students, colleagues, your boss – create lists  If you don’t want to be friend with somebody – it’s ok, please reply with a friendly no (and probably explain why)  Information, groups, sites, comments  be careful with “improper” ones  Too many status updates (spamming!)  “likes” of ones own status or pictures  If friends delete their tags in pictures – don’t tag them again  Poke people  it’s a very private thing and is only done among real friends, partners or family Offline rules should also be applied online Social Media Basics - Sandra Perusch 08.06.2011
  21. 21. www.facebook.com/fhkaerntenCUASOur site Social Media Basics - Sandra Perusch 08.06.2011
  22. 22. More facebook sites/groups www.facebook.com/CUASInternational (International Students & Friends) https://www.facebook.com/SystemsEngineering (Systems Engineering) https://www.facebook.com/GeoCUAS (Geoinformation) https://www.facebook.com/GesundheitPflege (Gesundheit & Pflege) https://www.facebook.com/group.php?gid=142649170964&re f=ts (Alumni – group) https://www.facebook.com/group.php?gid=291378533502&re f=ts (KFAST students union – group) https://www.facebook.com/group.php?gid=12256066279&ref =ts (group) Social Media Basics - Sandra Perusch 08.06.2011
  23. 23. Questions? Social Media Basics - Sandra Perusch 08.06.2011
  24. 24. Thanks for your attention! Social Media Basics - Sandra Perusch 08.06.2011
  25. 25. Credits & pictures Olmblog.com Sarah Slemko Facebook iPictures Checkfacebook.com Rocktheblog.com Master thesis Sandra Perusch Social Media Basics - Sandra Perusch 08.06.2011

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