Make Analyzing the Impossible Possible with SAP HANA


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Make Analyzing the Impossible Possible with SAP HANA

  1. 1. Make Analyzing the ImpossiblePossible with SAP HANAChristopher Curtis, Global Vice President, SAP HANA Services
  2. 2. Big Data is still a big problem!From a technical problem to a business opportunity Data volume Structured data Location- Automobiles based data Machine ! data Mobile IMHO, it’s great! Text data Click stream 7.9 Zettabytes Point of sale Social network Customer data 1.8 RFID Smart meter Zettabytes 2011 2015 FutureBig Data has three characteristic challenges, the three Vs – volume, velocity, and variety. For organizations that address these challenges, tremendous business benefits await!© 2012 SAP AG. All rights reserved. 2
  3. 3. SAP provides the technical answerSAP solutions for big data processing Empower your business users . . . Performance previously 77 minutes 0.04 seconds thought impossible! Runs response time SAP Velocity 355 times Business Objects faster! BI sw Volume Sybase DB / DW 460 50 70 billion terabytes Hadoop 13 seconds retailers of data records Variety SAP ERP SAP SAP SAP SAP CRM PLM SCM SRM Remove silos! SAP Business Suite and apps SAP NetWeaver: foundation SAP NetWeaver Business Warehouse© 2012 SAP AG. All rights reserved. 3
  4. 4. Making mission “im”possible  mission possibleBeyond technical challenges to real business value Insights Optimization Prediction “Your mission, should you choose to accept it, is to create real business value from the massive quantities of data that exist within your extended enterprise.”© 2012 SAP AG. All rights reserved. 4
  5. 5. Are you listening to what your data has to tell you?Big Data insights powered by SAP HANACustomer Public sectorBusiness challenge Analyze fraudulent spending, waste, and abuse of funds Improve current infrastructure, which was not able to support search and matching in excess of 200 million rowsSolution Developed complex business rules and logic to support high-speed search and match capabilities via discovery engine on SAP HANA appliance software Advanced algorithms to enable exact, fuzzy, and phonetic matchingBusiness benefit Reduced search time from hours to seconds Realized significant savings by more quickly and precisely identifying fraud© 2012 SAP AG. All rights reserved. 5
  6. 6. Are your business processes optimized?Optimized business process powered by SAP HANACustomer AirlineBusiness challenge Passenger recovery: gain ability to quickly calculate alternative passenger itineraries after major flight schedule disturbancesSolution Custom-developed new application on SAP HANA to calculate all possible itinerariesBusiness benefit Performance improvement from 20 minutes to 10 seconds, which translates into millions in savings Potential to replace existing home-grown solutions Potential future use cases for aircraft and crew recovery© 2012 SAP AG. All rights reserved. 6
  7. 7. Are you confident in your decisions?Optimized decision making powered by SAP HANACustomer RetailerBusiness challenge Identify affinity insights at the market basket level to improve promotion effectiveness, assortment optimization, and store layoutSolution Custom-developed application to evaluate point-of-sale data using sophisticated algorithms with the speed of in-memory computing technology with SAP HANABusiness benefit Selling of larger basket sizes by identifying products that drive drag- along sales Increased effectiveness of promotional strategies© 2012 SAP AG. All rights reserved. 7
  8. 8. What if you could model the future?Big Data predictive functionalities powered by SAP HANACustomer Manufacturing companyBusiness challenge Perform real-time evaluation of foundry equipment sensor data to detect manufacturing anomalies and predict line disruptions due to equipment malfunctionSolution Custom-developed application to compare real-time equipment data against predefined control limit data to detect manufacturing anomalies and predict equipment failure to assure preemptive maintenanceBusiness benefit Improved data analysis performance Enabled the foundry to perform real-time defect analysis, which was not previously possible due to large data volume and slow predictive analytic calculation speed© 2012 SAP AG. All rights reserved. 8
  9. 9. SAP Services organization for mission “im”possible scenariosHelping you address your Big Data analytic opportunities Strategy/planning/assessment 50% Integration services 45% Don’t letneeds vary Service a shortage Support 42% ofmake prevent you – skills sure you Deployment services 38% from deriving have an end-to-end Architecture and design services 34% business value from partner to address Education services/certification/training 32% your Bigneeds! all your Data! Other 2% 0% 10% 20% 30% 40% 50% 60%Source: IDC In Research Report, Research, Feb. 2011 TDWI Memory Services Fourth Quarter 2012 SAP Services Design and Implement and Innovate and Support and plan migrate develop educate© 2012 SAP AG. All rights reserved. 9
  10. 10. Three key takeaways Big Data is a BIG business opportunity! Look for insight, optimization, and predictive scenarios  SAP HANA is more than just fast reporting SAP Services can help turn your mission “im”possible into mission possible!© 2012 SAP AG. All rights reserved. 10
  11. 11. Christopher CurtisGlobal Vice PresidentHead of SAP HANA ServicesF +1-610-661-7352M
  12. 12. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere,Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. 12