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Journey to the Future of Marketing – Jonathan Becher, CMO @SAP, The CMO Club Keynote

by on Apr 18, 2013

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In a world of accelerated change, Chief Marketing Officer of SAP, Jonathan Becher explains that three trends are causing marketers to rethink the future and make fundamental transformations to their ...

In a world of accelerated change, Chief Marketing Officer of SAP, Jonathan Becher explains that three trends are causing marketers to rethink the future and make fundamental transformations to their business. He urges CMOs to embrace the changes, which have led to an unprecedented empowerment of people. Learn more about the journey to the future for CMOs by viewing this presentation and following Jonathan on Twitter @jbecher.

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Journey to the Future of Marketing – Jonathan Becher, CMO @SAP, The CMO Club Keynote Journey to the Future of Marketing – Jonathan Becher, CMO @SAP, The CMO Club Keynote Presentation Transcript