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Defining Your Enterprise Mobility Strategy

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http://spr.ly/ssDefining - Watch the replay to learn how to enable secure enterprise mobility with SAP architecture, governance, strategy, and apps to serve your business users and unlock the value of …

http://spr.ly/ssDefining - Watch the replay to learn how to enable secure enterprise mobility with SAP architecture, governance, strategy, and apps to serve your business users and unlock the value of your enterprise software.

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  • 1. Defining Your Mobile StrategyJP Finnell, Head of Mobile Strategy, NA ServicesMay 14, 2012
  • 2. Two stages of mobile Business value Productivity Engagement Innovation approach Deductive Inductive Mobile technology Substitution Net-new Complexity Low High Systems interoperability Low High© 2012 SAP AG. All rights reserved. 2
  • 3. Enhance your use cases: Four paths to transformation High Mobile CRM Innovation continuum ? expert engagement Mobile Transformation Board analytics Field Mobile Sales room POS/RT Extension force News pipeline book retail AR app Remote Directory deposit Avg. users per 10,000 E-mail capture employee enterprise Asset tracking (RDC) LOB work Si Resource order availability approvals 100k LOB PO Mobile approvals coupons 10k LOB travel Work list alerts approvals 1k B2C branded app (Ux brand only) Photo 0.1k Low Simple Functionality Complex* “Enhancer” Categories Source: AT&T© 2012 SAP AG. All rights reserved. 3
  • 4. 1. Reporting enhancers Next-gen publishing Mobile analytics Expert engagement© 2012 SAP AG. All rights reserved. 4
  • 5. 2. Knowledge enhancers Parts availability Paperless cockpit© 2012 SAP AG. All rights reserved. 5
  • 6. 3. Workflow enhancers LOB approvals Retail execution Real-time retail© 2012 SAP AG. All rights reserved. 6
  • 7. 4. Transaction enhancers Data capture Mobile couponing Remote deposit capture© 2012 SAP AG. All rights reserved. 7
  • 8. Enhance your use cases Accelerate choice Governance Applications Platform© 2012 SAP AG. All rights reserved. 8
  • 9. GovernancePlatforms create choice Applications Platform© 2012 SAP AG. All rights reserved. 9
  • 10. GovernanceApp explosion accelerates choice Applications Platform Global mobile app + advertising revenue, 2008 vs. 2011E $15 Mobile ad + apps spending ($B) Mobile apps $12B Mobile advertising $10 153% CAGR $5 $0.7B $0 2008 2009 2010 2011EGartner. CAGR is compounded annual growth rate.Note: Apple has paid >3B $’s to developers as of 9/11, implying gross app market revenue of $4B in 3 years; Google indicated during CQ3 earning call that it expects $2.5B mobile ad revenue in 2011E © 2012 SAP AG. All rights reserved. 10
  • 11. Center of excellence (COE) accelerates Governance Applicationsvelocity of innovation Platform 1 Foundation to drive enterprise mobility adoption Use cases 2 Mobility strategy and COE need to be linked Ratings Metrics Filters 3 Not a sole source of mobility expertise, but drives shared learning across enterprise Mobility Governance center of excellence 4 Evaluation standards / metrics Lightweight to get going; can evolve as needed© 2012 SAP AG. All rights reserved. 11
  • 12. Takeaway: Need, speed, and feed Need Speed FeedEnhance use cases Accelerate choice Increase innovation velocity Applications Governance Discover and plan Deploy Center of excellence • WHAT: envision use cases Customize Community and metrics  WHY: define vision/focus Maintain Policy  HOW: derive realization Platform  WHEN: prioritize/road map Evaluate Implement Optimize© 2012 SAP AG. All rights reserved. 12
  • 13. Thank youContact information:JP FinnellHead of Mobile Strategy, NA Services3999 West Chester Pike, Newtown Square, PA 19073Follow me @JPFinnell
  • 14. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere,Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. 14