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Cloud Computing: Usage, Relevance and Satisfaction

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SAP commissioned TNS Infratest to conduct a survey of over 600 Technology and “Line of Business” decision makers and software users across organizations with at least 500 employees in the US, UK, …

SAP commissioned TNS Infratest to conduct a survey of over 600 Technology and “Line of Business” decision makers and software users across organizations with at least 500 employees in the US, UK, Germany and Brazil. The survey demonstrates the already high and growing level of cloud adoption, as well as the benefits and barriers of cloud computing. According the study, organizations see cloud computing as relevant to business success, not just IT, and those who have adopted cloud solutions are highly satisfied.

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  • 1. Cloud Computing: Usage, Relevance andSatisfactionSAP Research performed by TNS InfratestResearch Completed: April, 2012
  • 2. About The Methodology SAP commissioned TNS Infratest to conduct a survey of over 600 Technology and “Line of Business” decision makers and software users across organizations with at least 500 employees in the US, UK, Germany and Brazil. The survey was completed in April 2012.© 2012 SAP AG. All rights reserved. 2
  • 3. IntroductionSetting the stage: defining Cloud ComputingFor purposes of this survey we are defining Cloud Computingas Internet-based computingwhereby information, IT resources, and business software applications (incl.email, collaboration and productivity)are provided as a subscription service to computers and mobile devices.• Public Cloud: A public cloud is one based on the standard Cloud Computing model, in which a service provider makes resources, such as applications and storage, available to the general public over the Internet. A Public Cloud is offered by an off-site third-party provider (external vendor).• Private Cloud: A Private Cloud is a proprietary network or data center that uses cloud computing technologies, such as virtualization. A Private Cloud is created, managed and used by the organization it serves (internal vendor).• Hybrid Cloud: A combination of Public Cloud, Private Cloud and classic IT infrastructure. Hybrid model, which uses the best technologies of the different approaches. The hybrid Cloud is maintained by both internal and external providers.© 2012 SAP AG. All rights reserved. 3
  • 4. IntroductionSetting the stage: defining Cloud Computing ServicesWe are defining• SaaS: Software as a Service is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. SaaS includes the hosted application management (a provider hosts commercially available software for customers and delivers it over the Web) and the software on demand model (the provider gives customers network- based access to a single copy of an application created specifically for SaaS distribution).• IaaS: Infrastructure as a Service is a service model that delivers computer infrastructure (hardware, storage, servers and data center space, network components etc.) on an outsourced basis to support enterprise operations. The IaaS provider provides policy-based services and is responsible for housing, operating and maintaining the equipment it provides for a client.• PaaS: Platform as a Service is a service delivery model that allows a customer to rent virtualized servers and associated services used to run existing applications, or to design, develop, test, deploy and host applications.© 2012 SAP AG. All rights reserved. 4
  • 5. Usage of Cloud ComputingCloud? Already reality and plenty of growth potentialAlmost 60% of companies are already in the cloud and additional 20% are planning to do so,most of which within the next 12 months Hyperlink to the detailed charts country / target groupUsage of Cloud Computing company size Using Cloud Solutions > 1 year 30% Using Cloud Solutions < 1 year 29% 59% using Plan to use Cloud Solutions < 12 months Plan to use Cloud Solutions > 2 years 16% 5% 21% planningStill evaluating whether to use Cloud Solutions or not 10% 10% undecided Dont use Cloud Solutions and dont plan it 10% 10% refusingQ01Base: All respondents (n=601) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPInformation gap: Power users seem to be less aware of the usage of Cloud Computing solutions in their companies: Only 34% of the power users state that CloudSolutions are already in use, but 62% of the decision makers.• Brazil: Higher share of users (66%) • Germany: Most conservative • Service Industries: Significantly more users (70%) Higher share of planners (27%) Significantly less users (45%) • Public Sector: Most conservative• US: Significantly more users (68%) Significantly more refusals (21%) Lowest share of users (50%) But significantly less planners (13%) Highest share of refusals (14%)© 2012 SAP AG. All rights reserved. 5
  • 6. Relevance of Cloud ComputingNo pure IT matter, but important for business success79% see Cloud Computing as important for the company‟s business success – 35% even thinkCloud Computing is critical. Only 7% see no direct contribution Hyperlink to the detailed charts country / target groupRelevance of Cloud Computing for the company‟s business success company size Its important but not critical 79% see Cloud Computing as important It makes a contribution but its not 44% Its critical to business well understood or highly valued strategy and success No direct contribution 35% 13% 7% Don’t know 1%Q02Base: Cloud Computing User, Planner, Undecided (n=540) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPGreatest differences in the assessment of Cloud Computing appear with respect to target groups:85% of the IT decision makers are convinced of the importance of Cloud Computing, 75% of the LoB decision makers, but only 57% of the power users.Cloud Computing is considered to be more relevant by: Lower relevance is attributed to Cloud Computing by:• IT decision maker • Power users• US • Germany• Service Industries• Financial Services© 2012 SAP AG. All rights reserved. 6
  • 7. Satisfaction with Cloud ComputingDespite the early stage: positive feedback on the solutions70% of Cloud Computing users show a high satisfaction with used cloud solutions, 22% are even„completely satisfied‟Satisfaction with Cloud Solutions in use 70% Very satisfied Top 2 satisfaction Satisfied 48% 5% Bottom 2 satisfaction 24% Partly satisfied 22% Completely satisfied Not satisfied at all 4% 1% Don’t know 1%Q04Base: All Users of Cloud Computing (n=356) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPIT decision maker are most positive regarding Cloud Solutions:• 78% of the IT decision maker are very satisfied or completely satisfied, but only 65% of the LoB decision maker• Power users show lower satisfaction (only 40% very satisfied or completely satisfied), but also lower familiarity with the solutions (10% answering ‘don’t know’)© 2012 SAP AG. All rights reserved. 7
  • 8. Cloud Computing InvestmentsWhere is the journey heading? Especially hardware with Cloud potential20% of companies expect 50% or more of their IT budget to be spent for cloud software solutionswithin the next 36 months, while in the hardware environment this will be true for even morecompanies (25%)Expectation: what % of the IT budget in the company will be spent for Cloud Solutions? Software 3% 9% 25% 36% 19% 8% > 75% - within next 12 months Software 50% - 75% - within next 36 months 6% 14% 36% 25% 9% 10% 20% 25% - 50% 10% - 25% Hardware - within next 12 months 6% 14% 30% 27% 16% 8% <10% Hardware Don’t know - within next 36 months 7% 18% 30% 25% 10% 10% 25%Q08Base: Cloud Computing User, Planner (n=480) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPThe lower involvement of power users in Cloud Computing initiatives and the decision process in their companies may account for the large share of power users whoare not able to give an estimation regarding Cloud investments (compared to decision makers). Hence, the shown numbers are clearly determined by decision makers.Cloud is already no pure IT topic: IT decision maker and LoB decision maker show similar expectations.The highest potential with respect to Cloud investments in the companies can be seen in• Brazil: both regarding software and hardware (25% expect a share of 50% or more for cloud solutions in overall software investments within the next 36 months, 32% for hardware investments)• Manufacturing: both regarding software and hardware (27% expect a share of 50% or more for cloud solutions in overall software investments within the next 36 months, 32% for hardware investments)© 2012 SAP AG. All rights reserved. 8
  • 9. Cloud Computing Deep Dive – Cloud TypesHybrid Cloud with plenty of growth potentialThe high relevance of security concerns may account for the clear priority of Private Cloud overPublic. The way into the Private Cloud seem to lead via Hybrid Clouds (currently lowest share ofusers, but highest potential)Cloud Type Usage Already in use Public Cloud* 26% 28% 20% 16% 10% Plan to use < 12 months Don’t plan but consider Private Cloud* 39% 26% 23% 3% 9% Don’t consider at all Don’t know Hybrid Cloud* 16% 30% 32% 9% 12% Potential: 62%* Explanation used in the survey: please see the question textQ22Base: Cloud Computing User, Planner, Undecided (n=540) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPThe most positive estimation can be found among IT decision makers – nevertheless, the only slightly more reserved estimation of LoB decision maker showsthat Cloud is already no pure IT topic.Information gap: Power users are clearly less familiar with the Cloud topic: e.g. only 10% of the decision maker answered ‘don’t know’ reg. usage of Hybrid Cloud,but 39% of the power user (same picture for Public and Private Cloud).• Germany is most conservative with respect to all Cloud Types, low acceptance especially regarding Public Cloud Solutions (26% say ‘do not consider at all)• US with highest user share regarding Public Cloud (31%) and Private Cloud (46%); BR with highest share of planner with respect to all Cloud Types• Financial Services are clearly more skeptical than the other industries reg. Public and Hybrid Cloud, Service industries with highest shares of users© 2012 SAP AG. All rights reserved. 9
  • 10. Cloud Computing Deep Dive – Cloud ServicesSaaS is clearly in the lead – openness to all servicesToday SaaS (the longest established Cloud Service) is most frequently used, however: similaropenness to the different services. Evaluation of IaaS seems to be one step further than regardingPaaS (highest share of planner vs. highest share of undecided) Different stages of adaption, Similar numbers of respondents,Cloud Services Usage but in total similar numbers of respondents, who do not consider who are open to use the service the respective Cloud Service at all Already in use SaaS* 37% 24% 21% 7% 12% Plan to use < 12 months Don’t plan but consider IaaS* 24% 30% 25% 9% 12% Don’t consider at all Don’t know PaaS* 20% 26% 32% 9% 13%* Explanation used in the survey: please see the question textQ23Base: Cloud Computing User, Planner, Undecided (n=540) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAP The most positive estimation can be found among IT decision makers – nevertheless, the only slightly more reserved estimation of LoB decision maker shows that Cloud is already no pure IT topic. Information gap: Power users are clearly less familiar with the Cloud topic: Only 10% of the decision maker answered ‘don’t know’ with respect to the usage of PaaS, but 43% of the power user (same picture for SaaS and IaaS). • Germany is most conservative with respect to all Cloud Services • US with significantly higher share of users regarding SaaS • US and Brazil with more openness (planning to use / considering) regarding IaaS and PaaS than UK and Germany© 2012 SAP AG. All rights reserved. 10
  • 11. Business issues driving Cloud investmentsMain drivers: cost reduction, operational efficiency, flexibility Short term perspective: reducing the operational costs is the most important goal driving investments in Cloud Computing Main drivers for Cloud investments IT LoB User Need for reduction of operating costs 34% 32% 40% 40% 28% 37% 30% 39% SignificantlyNeed for improvement of operational efficiency 33% 38% 22% 29% 39% 32% 33% 32% above overall Increasing need for flexibility 32% 37% 34% 32% 28% 34% 30% 36% Increasing need for mobile worker support 28% 32% 28% 29% 24% 31% 23% 30% Company growth 25% 27% 20% 16% 34% 22% 29% 20% (Increasing) Globalization of business 22% 24% 20% 18% 27% 23% 23% 18% Need for improvement of speed of innovation 20% 21% 19% 15% 25% 22% 18% 20% Need for collaboration with other companies 17% 14% 19% 20% 15% 18% 18% 9% Need for higher customer focus & retention 16% 22% 16% 12% 16% 18% 16% 9% Changing regulatory requirements 13% 10% 13% 15% 14% 16% 11% 7% Q07 Selection of max. 3 aspects possible Base: Cloud Computing User, Planner, Undecided (n=540) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAP Overall, the Top 5 are all within 9% and therefore all have to be considered. With respect to the most important factor driving Cloud investments, differences between the countries / target groups can be found: • Brazil: most important factors driving Cloud investments are ‘need for improvement of operational efficiency’, followed by ‘company growth’ • UK, Germany, IT decision makers: ‘need for reduction of operating costs’ is clear number one© 2012 SAP AG. All rights reserved. 11
  • 12. Cloud Computing barriers and benefitsFinancial and security aspects are critical both as pros and consBiggest obstacles when it comes to the implementation of the Cloud: Security concerns andcosts. Security and costs are also seen as main benefits of Cloud Computing beside data &services access from everywhere  Barriers / Concerns  Benefits Data & services access from 29% Lack of security everywhere 34% 26% Concerns reg. data loss Cost reduction 33% 23% Costs Data security 28% 20% Difficult integration (infrastructure) Flexibility 27% 18% Regulatory concerns Speed of implementation 23% 17% Lack of customization State-of-the-art technology 19% 16% Slow / loss of connection Bus. continuity /disaster recover 18% Security aspects 15% Losing control of infrastructure Scalability 14% 15% Losing control of SLAs/updates SW: Easier administration 14% Financial aspects 15% Concerns about TCO SW: Compatibility 12% Flexibility aspects 14% Losing IT competence Immediate reaction (comp. needs) 12% 11% Limited functionality Concentration on core business 11% 11% Infrastructure vendor lock-in SW: Automatic updates 11% Better cash position 10% 7% No barrier at all No benefit at all 1%Q05 & Q06 Selection of max. 3 barriers resp. benefits possibleBase: Cloud Computing User, Planner, Undecided (n=540) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPEspecially with respect to the barriers to Cloud Computing, the different aspects are close together – no one should be ignored.Similar perceptions: Top 3 barriers and benefits are similar across countries, target groups and industries, differences in the relevance are to be found in:• UK: Financial benefits with significantly higher relevance; security concerns with significantly lower relevance• Power user: Benefits regarding flexibility with significantly higher relevance• Service industries: Financial benefits with significantly higher relevance; Public sector: Security concerns with significantly higher relevance© 2012 SAP AG. All rights reserved. 12
  • 13. Cloud Computing – Highest Benefit from the CloudThere is not yet a single ‘killer app’ driving cloud deploymentThe respondents see the highest benefit from deploying the solution as a Cloud service withrespect to document management, followed by email and calendarCloud Applications – Highest benefit from Open question: “Can you describe the benefit youdeploying the solution as a Cloud Service got from the cloud service?” Document management 19% 81% Email and calendar 13%  Data access87% everywhere as highest benefit from the from Cloud Solutions Mobility solutions 10% 90% Testing and development 10% 90% CRM 9% 91% Collaboration solutions 8% 92% Security solutions 8% 92% <3%: Billing and transactions 6% HCM / HR solutions, 94% ERP, Financial management 4% Sourcing solutions, 96% Sophisticated Analytic solutions Project management 4% 96% Q25 & Q26 Base: Respondents using, planning to use or considering to use Cloud Solutions in the respective area (n=503) Source: Online Survey Q1 2012, TNS Infratest on behalf of SAPNo clear number one across countries, target groups and industries, expect for:Brazil (‘document management ‘with 29%, followed by ‘email and calendar’ with 13%)© 2012 SAP AG. All rights reserved. 13

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