Better Data Analytics, Better Processes for Consumer Products


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Consumer products companies are using analytics to react to market changes in real time and quickly address customer needs, supply chain inefficiencies, and inventory levels. To view top sessions from SAPPHIRE NOW, visit

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Better Data Analytics, Better Processes for Consumer Products

  1. 1. Big Changes for Consumer Products The top 10 takeaways from the session at the SAPPHIRE NOW conference
  2. 2. Keep the Conversation Going The presentations and sessions at this year’s conference featured valuable lessons for organizations operating in the consumer products industry. Here are some key conference takeaways. 2
  3. 3. Start Monitoring Business Results at All Levels With solutions such as the SAP Demand Signal Management powered by SAP HANA, you are able to drill down on analytics based on both internal and external data, enabling you to focus on key performance indicators from a global scale down to a local level. 3
  4. 4. Managing a Complex Global Supply Chain Flawless order fulfillment amd efficient supply chains are how companies differentiate themselves. The use of analytics for greater visibility coupled with demand sensing and planning is crucial for companies to be able to react to market changes in real time and quickly and profitably address customer needs, supply chain inefficiencies, and inventory levels. 4
  5. 5. From Reactive to Predictive A single platform solution that is able to process and analyze data simultaneously can deliver: • Price elasticity and optimization • Optimized new product launches • Proactive management and prediction of supply and demand • Real-time supply chain visibility from factory to store 5
  6. 6. Better Analytics, Better Processes 1 SAP Performance Benchmarking 67% of consumer products organizations report higher business intelligence utilization when systems that support historic, current, and predictive analytics are in place.1 6
  7. 7. Manage Business App Expectations Investing in programs that enable the needs of business users to be better understood, IT is able to develop apps that can quickly and easily provide users the information they need to secure growth in new markets.   7
  8. 8. Adaptability for Your Mobile Workforce In order to build a truly mobile global workforce, your solution needs to eliminate complex interfaces that require expensive support and training to make the software as universally adaptable as your people. 8
  9. 9. Users’ Needs Are Driving New User Interfaces Unique skills, cultural factors, and business needs are defining how business user apps look, feel, and perform. Personalized profiles found in apps such as SAP Fiori empower users to act on that information and reclaim any potential lost market share, all within an app that looks and feels as though it was developed specifically for them. 9
  10. 10. The Sixth “P” of Marketing You’ve heard of the five “Ps” of marketing. Now meet the sixth: Proposition. Your ability to convert a consumer into a customer often comes down to your call to action coupled with your ability to have your product in the right place at the right time. 10
  11. 11. Many Companies Are Still Using Old Technology According to Andreas Hauser, global head of design and co-innovation center at SAP, 80% of SAP users still employ 20-year-old technology. To build an agile enterprise that can empower your business users with instant insight to action, you must invest in the solutions that remain adaptable in the face of dynamic supply chains and constantly changing consumer demand. 11
  12. 12. Platform vs. Point Solutions To ensure your supply consistently and cost- effectively meets demand, a platform such as SAP HANA can simplify your IT infrastructure, become your basis for mobile adoption, and address varying user needs, all while remaining adaptable to changes in technology. 12
  13. 13. Learn More Check out our library of consumer products session replays from SAPPHIRE NOW: ACCESS NOW! © 2014 SAP AG or an SAP affiliate company. All rights reserved.