Back To School Retail Trends from SAP
 

Back To School Retail Trends from SAP

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Social media conversations increasingly have a direct impact on retail strategies -- and back-to-school season is no different. But the chatter from millions of parents expressing their angst about ...

Social media conversations increasingly have a direct impact on retail strategies -- and back-to-school season is no different. But the chatter from millions of parents expressing their angst about the looming school year can be overwhelming. To help today's retailers turn big data into intelligent data, we analyzed over 600,000 conversations across Twitter, Facebook, and other social channels.

The resulting Slideshare highlights our findings and gives retailers the insights to take advantage of the business opportunities surrounding back to school.

To learn more about retail industry trends, visit SAP’s Business Innovation site: http://spr.ly/BIBRetail

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Back To School Retail Trends from SAP Back To School Retail Trends from SAP Presentation Transcript

  • Back to School: A Family Affair Social Media Insights to impact 2014 retail strategies
  • Back to School Insight Social media conversations increasingly have a direct impact on retail strategies -- and back- to-school season is no different. But the chatter from millions of parents expressing their angst about the looming school year can be overwhelming. To help today's retailers turn big data into intelligence data, we analyzed over 600,000 conversations across Twitter, Facebook, and other social channels.
  • Kids aren’t the only ones worried about back to school Retailer Insight Focus your promotions around deals and sales to reduce shopper anxiety among parents.
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. 4 As school gets closer, parents’ moods expressed on social media get worse
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5 Parents respond negatively to commercials that only serve the purpose of reminding them about back to school. Parents react positively when advertisements include deals and sales that help them squeeze more into smaller budgets.
  • Families prefer to do their shopping together in-store Retailer Insight Make your promotions valid online and in-store.
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7 The majority of social media mentions about back to school center around in-store experiences as parents try to avoid shipping costs and kids make sure their new shoes fit.
  • Families tackle the most expensive purchases first Retailer Insight Continue timing your promotions to match the buying seasons of different product categories.
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9 Based on the number of social media mentions around each product category, it’s clear that parents shop for supplies like folders and pencils later in the season. They also time more expensive purchases around deals and sales.
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. To learn more about retail industry trends, visit SAP’s Business Innovation site http://spr.ly/BIBRetail
  • © 2013 SAP AG or an SAP affiliate company. All rights reserved. 11 © 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.