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Analytics & Big Data: Growth Opportunities for SAP Partners

by on Jul 31, 2013

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Study Reveals SAP Partners to Earn US$220 Billion Through 2017 With Big Data and Analytics....

Study Reveals SAP Partners to Earn US$220 Billion Through 2017 With Big Data and Analytics.

See more at: http://www.news-sap.com/study-reveals-sap-partners-to-earn-us220-billion-through-2017-with-big-data-and-analytics/#sthash.kRLm3kdV.dpuf

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  • EganMthembu Egan Mthembu Big data analytics is the process of examining large amounts of data of a variety of types (big data) to uncover hidden patterns, unknown correlations and other useful information. Such information can provide competitive advantages over rival organizations and result in business benefits, such as more effective marketing and increased revenue.



    The primary goal of big data analytics is to help companies make better business decisions by enabling data scientists and other users to analyze huge volumes of transaction data as well as other data sources that may be left untapped by conventional business intelligence (BI) programs. These other data sources may include Web server logs and Internet clickstream data, social media activity reports, mobile-phone call detail records and information captured by sensors. Some people exclusively associate big data and big data analytics with unstructured data of that sort, but consulting firms like Gartner Inc. and Forrester Research Inc. also consider transactions and other structured data to be valid forms of big data.
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Analytics & Big Data: Growth Opportunities for SAP Partners Analytics & Big Data: Growth Opportunities for SAP Partners Infographic Transcript