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2013 Predictions: IT Market Trends

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We are pleased to deliver the 2013 IT Market Trends and Predictions from industry and financial analysts. The attached market trends are summarized by SAP’s five market categories with an additional …

We are pleased to deliver the 2013 IT Market Trends and Predictions from industry and financial analysts. The attached market trends are summarized by SAP’s five market categories with an additional focus on social, business networks, and emerging markets.
Key highlights for 2013 include:
- IT and SW growth is accelerating despite worldwide GDP growth falling in 2013 (IT growth: 3-6%; SW growth: 6.4-6.9%; GDP growth: 2.6-2.9%)
- Mobile, Social, Actionable Analytics, Big Data, and Cloud lead the analysts’ top five predictions in the 2013 Market Trends. Thus correlating with SAP’s areas of innovation.
- Applications will begin to feature integration with a focus on strong user experiences and will designed for industries, with the highest spending in healthcare, utilities, oil and gas, and mining
- Analytics adoption will be driven by usability, relevance, and speed as “Big Data” meets social
- Mobility will move beyond BYOD in the enterprise into areas like M2M and mobile collaboration
- As the Cloud market expands, integration, platform, and services will be pivotal
- Database & Technology will see “Big Data” evolve into mainstream
- Social technologies will proliferate in the enterprise, while networked supply chains become a critical part of B2B collaboration, and emerging markets continue to be a growth engine focusing on key industries and leveraging key innovations such as mobility

Check out this SAP SlideShare presentation to learn more about the data supporting these predictions and the impact on the IT market through 2013.

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  • 1. IT Spend Analyst Summary Applications Analytics Mobile Cloud Database & Technology Hot Topics2013 IT MarketTrends and Predictions
  • 2. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics IT Market Trends and Predictions for 2013 1 IT Spend GDP growth falls from 2012 while IT and 5 Mobile Enterprise mobility moves beyond bring software growth accelerate your own device (BYOD) 2 Analyst Summary SAP’s innovation areas are aligned with 6 Cloud Integration, platform, and services will 2013 market trends be pivotal as the cloud market expands 3 Applications Industry focus, integration, and user 7 Database & Technology “Big Data” evolves into the mainstream experience redefine the application in 2013 market 4 Analytics Usability, relevance, and speed will 8 Hot Topics Social, business networks, and drive adoption of analytics emerging markets are highlighted for 2013 2  2013 SAP AG. All Rights Reserved
  • 3. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics IT Spend GDP growth falls from 2012 while IT and software growth accelerate 2.6% 2.9% GDP Growth IHS1 IMF2 4.2% 5.4% 6% IT Market Growth Gartner3 Forrester4 IDC5 SW 6.4%* 6.5% Growth IDC5 Forrester4 Gartner3 Note: All growth rates in constant currency * Different methodologies used by IDC and Gartner to determine software growth Sources: 1IHS – “Top 10 Economic Predictions for 2013” – Dec 2012; 2IMF – “World Economic Outlook Database” – Oct 2012; 3Gartner – “Market Data Book 4Q 2012 Update” – Dec 2012; 4Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013; 5IDC – “Black book Q3 2012” – Nov 2012 3  2013 SAP AG. All Rights Reserved
  • 4. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Analyst Summary SAP’s innovation areas are aligned with 2013 market trends Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5 Rapid growth in New generation of M&A in cloud Social network IDC1 Mobile proliferation discovery and industry solutions SaaS sprawl predictive analytics “Big Data” meets Actionable Mainstream in- Mobile apps and Gartner2 Internet of things social analytics memory computing HTML5 Integrated, Mobility will Velocity of Analytics in cloud Evolution of IT Saugatuck3 vertically optimized dominate business offerings organization cloud solutions Cloud and smart Demand for Forrester4 iPads in enterprise Emerging markets - computing consulting services Social Mobile only (and Design as Reinventing ERP Finding the face of Deloitte5 reengineering and beyond) discipline engine your data beyond Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck – “Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and 2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012 4  2013 SAP AG. All Rights Reserved
  • 5. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Applications Industry focus, integration, and user experience redefine the application market Enterprises will spend $65 billion on User experience will be one of the most industry-specific solutions in 20131 important criteria for product selection in 20134 58% of new investments in 2013 will involve direct participation by LoB Microsoft may strengthen its CRM/ executives1 customer experience offerings by acquiring a community management Enterprise gamification will eclipse platform3 consumer gamification in 2013 and Investments in sustainability solutions gamification market will grow 10x over will be influenced by challenging market next four years2 conditions and volatile energy prices5 Application integration spend will IT spend will grow fastest in healthcare, increase by 33% from 2013 to 20163 utilities, oil and gas, and mining verticals. Slowest growth will be in government6 Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must embrace constant innovation and change” – Nov 2012; 3Gartner – “Predicts 2013: Application Integration” – Nov 2012; 4Ovum – “2013 Trends to Watch: Business Process Management” – Oct 2012; 5Ovum – “2013 Trends to Watch: Sustainability technology” – Oct 2012; 6IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012 5  2013 SAP AG. All Rights Reserved
  • 6. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Analytics Usability, relevance, and speed will drive adoption of analytics Data discovery market will grow 28% to VC funding and M&A activities are reach $1 billion in 20131 expected in visual discovery, predictive analytics, and text/rich media analytics4 40% of BI purchasing will be led by LoBs by 20141 Packaged analytic applications will gain traction and be offered by SIs, vertical 54% of users will be actively using, providers, and traditional BI vendors3 planning, or piloting mobile BI in 2013 (20% in 2012)1 Ease of use and implementation will become key criteria for purchasing BI5 Analytics and smart process apps will grow by 17% in 20132 Context-aware data will drive demand for analytics1 BI/analytics cloud adoption in SMB will grow 20% YoY3 Predictive analytics will extend into unstructured data leveraging “Big Data” tools5 Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013”; 3Gartner – “The SMB market in 2013 Drivers, Trends & Predictions” – Nov 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc #: 238044– Nov 2012; 5Ovum – “2013 Trends to Watch: BI and Analytics” – Nov 2012 6  2013 SAP AG. All Rights Reserved
  • 7. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Mobile Enterprise mobility moves beyond bring your own device (BYOD) Proliferation of smart technology (M2M) Developer adoption will be crucial for will drive a 25% increase in software RIM and Microsoft’s mobile platforms in spending by 20141 20134 SMB’s mobile connectivity to enterprise Mobility will be a game changer in retail, business will grow 25% in 20132 government, healthcare, and oil and gas verticals5 33% of all new apps will target a mobile platform3 Mobile wallets and POS integration solutions will be key battlegrounds Tablet market will grow by at least 42% in among vendors5 20134 MDM market will consolidate and move Smart mobile devices will generate 57% toward mobile application management6 of overall IT market growth in 20134 Enterprise content management vendors will increasingly compete to support mobile collaboration7 Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drivers and predictions for 2013” – Nov 2012; 3IDC – “Insights Predictions 2013: The CIO Agenda” – Dec 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc# 238044– Nov 2012; 5IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 6Ovum – “2013 Trends to watch: Mobile Consumerization” – Oct 2012; 7IDC – “Role of Collaboration In Mobile Enterprise” – Doc # 237858– Nov 2012 7  2013 SAP AG. All Rights Reserved
  • 8. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Cloud Integration, platform, and services will be pivotal as the cloud market expands More than $25 billion will be spent in Industry-specific PaaS offerings will SaaS acquisitions by mid 20141 show rapid growth – generic PaaS will be commoditized1 Integration services (iPaaS) market will grow ~34% in 20132 “Cloud first” strategy will double to 70% over the next four years among CIOs5 By the end of 2013, 90% of consumer connected devices will have access to Cloud governance and integration will the personal cloud3 emerge as a top priority6 Cloud security services will grow ~30% Cloud services will be more strategic and from 2012 to 20134 transformational in 2013, encompassing the nexus of cloud, mobility, and data6 Two-thirds of mid-size firms will use cloud services in 2013, compared with just half in 20123 IT organizations will play a key role in providing cloud brokerage services7 Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update” – Oct 2012; 3Gartner – “Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption” – Mar 2012; 4Gartner – “Forecast: Public Cloud Services, Worldwide, 2010- 2016, 3Q 12 Update – Sep 2012; 5IDC – “Insights Predictions 2013: The CIO Agenda” - Doc # 238464 - Dec 2012; 6Ovum – “2013 Trends to watch: Cloud Services” – Oct 2012; 7Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012 8  2013 SAP AG. All Rights Reserved
  • 9. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Database & Technology “Big Data” evolves into mainstream in 2013 Application integration and DBMS will Demand for data scientists will continue contribute more than 50% of “Big Data” to exceed supply5 IT spend in 20131 Real-time integration initiatives are “Big Data” deployments in U.S. heating up and will help drive adoption of government are expected to grow 30% in composite data frameworks5 20132 Data governance, data quality, and The “digital universe” will reach 4 stewardship will emerge as key issues zettabytes (~4B TB) by 2013 (50% YoY for enterprises6 growth)3 Operational efficiency will drive “Big Hadoop MapReduce ecosystem software Data” demand in utilities, financial revenue will grow by ~81% in 20134 services, and manufacturing7 At least one-third of companies will adopt in-memory computing to grow revenue and improve margin8 Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 3IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 4IDC – “Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast” – Doc #234294– May 2012; 5IDC – “Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares” – Doc # 237752– Nov 2012; 6Ovum – “2013 trends to watch: Big data” – Oct 2012; 7IDC – “IDC Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 8Gartner – “Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing Pains” – Nov 2012 9  2013 SAP AG. All Rights Reserved
  • 10. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Social Social technologies proliferate across the enterpriseSocial 35% of government organizations will Enterprises will use consumer social evaluate or implement social analytics networks’ identity managementBusiness tools in 2013 for collaboration and systems as a new foundation forNetworks sentiment analysis1 enterprise authentication5EmergingMarkets Team collaboration applications market Social software platform spend will will grow to ~$1.5 billion in 20133 increase as organizations shift from point offerings to integrated suites6 A vast majority of SMB retailers plan to spend up to 24% of their IT budget on Oracle will likely acquire a more robust social media in 20134 social networking tool with an existing customer base in 20135 15% of BI deployments will combine BI with collaboration and social software Businesses will struggle with into decision-making environments in enterprise social network sprawl as 20132 more businesses move from experimentation to integration5 Sources: 1IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 2Gartner – “Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources” – Dec 2012; 3IDC – “Worldwide Collaborative Applications 2012 – 2016 Forecast” Doc # 235279– Jun 2012; 4IDC – “Perspective: The 3rd platform provides advantages for SMB retailers” – Doc # GRI237483– Oct 2012; 5IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 6Gartner – “Market trends: Community and suite applications flourish in enterprise social software marketplace” – Dec 2012 10  2013 SAP AG. All Rights Reserved
  • 11. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Business Networks Networked supply chains will become a critical part of B2B collaborationSocial Integration brokerage will grow 17.3% in End user supply chains will improve 2013 to $1.8 billion1 upstream (suppliers) and downstreamBusiness (customers) collaboration to competeNetworks B2B e-commerce traffic will increase 10x better in a faster world5Emerging in the five years ending in 20132Markets Networked supply chain will 50% of B2B collaboration will take place dramatically improve business process through Web APIs by 2016 with the opportunities in the manufacturing widespread adoption of cloud, mobile, industry6 social, and data3 As service excellence becomes a Cloud hubs, accounting for 18% of U.S. priority in 2013, supply chains will take government cloud market, will continue a holistic lifecycle view integrating to grow in 2013 and create new business disparate systems (PLM, ERP, CRM, models for IT procurement4 SRM) across the globe5 Community-based clouds will be the preferred cloud model in financial services6 Sources: 1Gartner – “Competitive landscape: Integration brokerage” – Nov 2012; 2Gartner – “Predicts 2013: Application Integration” – Nov 2012; 3Gartner – “Predicts 2013: Application Development” – Nov 2012; 4IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 5IDC – “IDC manufacturing insights: top 10 2013 predictions” – Dec 2012; 6IDC – “IDC Financial Insights Predictions 2013: Financial Services” – Dec 2012 11  2013 SAP AG. All Rights Reserved
  • 12. 2013 IT IT Spend Analyst Summary Applications AnalyticsMarket Trends& Predictions Mobile Cloud Database & Technology Hot Topics Emerging Markets Emerging markets will continue to be a growth engine in 2013Social IT spending in emerging markets will Increasing adoption of mobile devices grow by 8.8% to exceed $730 billion in and services will spur newBusiness 2013, 2x developed markets’ growth1 opportunities in telecom and retailNetworks sectors in Indonesia6Emerging Software market in China will grow 14%Markets in 20132 Social and mobile will experience strong growth in Brazil, driven by rapid Russia’s banking market for enterprise growth of middle class7 software is expected to grow 10% in 20133 Financial institutions will primarily use “Big Data” for online analysis of client Mobile phone market in India will grow behavior data in Latin America8 14% in 2013, reaching 251 million units4 Reverse innovations – emerging Enterprise application software in Sub- market developments translated to Saharan Africa is expected to grow solutions for developed countries – will ~8.4% in 20135 increase in 20139 Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2 Forrester Research Inc – “China tech market outlook: 2012 to 2013” – Oct 2012; 3Gartner – “Emerging market analysis: IT, Russia, 2012 and beyond” – Apr 2012; 4Gartner – “Predicts 2013: Indian IT industry set to embrace uncertainty to secure the feature” – Nov 2012; 5Gartner – “Market Statistics Online” – Dec 2012; 6Gartner – “Market trends: IT services Asia/ Pacific and Japan 2012 – 2013” – Oct 2012; 7Gartner – “Predicts 2013: Brazil, a new IT giant” – Nov 2012; 8IDC– “Financial insights predictions 2013 – Financial services” – Dec 2012; 9Global Trends Report 2013 – “Strategy Dynamics Global SA” – Dec 2012 12  2013 SAP AG. All Rights Reserved
  • 13. Thank You!  2013 SAP AG. All Rights Reserved