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2013 IT Market Predictions and Enabling Technologies
 

2013 IT Market Predictions and Enabling Technologies

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We are pleased to deliver the 2013 IT Market Trends and Predictions from industry and financial analysts, including examples of enabling technologies that play a key role in supporting these trends. ...

We are pleased to deliver the 2013 IT Market Trends and Predictions from industry and financial analysts, including examples of enabling technologies that play a key role in supporting these trends. The attached market trends are summarized by SAP’s five market categories with an additional focus on social.

Key highlights for 2013 include:

- IT and SW growth is accelerating despite worldwide GDP growth falling in 2013 (IT growth: 3-6%; SW growth: 6.4-6.9%; GDP growth: 2.6-2.9%)

- Mobile, Social, Actionable Analytics, Big Data, and Cloud lead the analysts’ top five predictions in the 2013 Market Trends, thus correlating with SAP’s areas of innovation and current offerings.

- Applications will begin to feature integration with a focus on strong user experiences and will designed for industries, with the highest spending in healthcare, utilities, oil and gas, and mining

- Analytics adoption will be driven by usability, relevance, and speed as “Big Data” meets social

- Mobility will move beyond BYOD in the enterprise into areas like M2M and mobile collaboration

- As the Cloud market expands, integration, platform, and services will be pivotal

- Database & Technology will see “Big Data” evolve into mainstream

- Social technologies will proliferate in the enterprise, while networked supply chains become a critical part of B2B collaboration, and emerging markets continue to be a growth engine focusing on key industries and leveraging key innovations such as mobility

We have also highlighted the technologies, available from SAP, that enable the success of those companies that are taking advantage of these trends to not only capitalize on the opportunity, but also define the marketplace moving forward. With technology as an enabler, innovation is taking place anywhere, from SMBs to Enterprises and from established markets to emerging markets, and is being driven by anyone, from executive leaders to developers and from consumers to the next generation thinkers.

Wherever innovation is happening, SAP technologies represent the fabric that makes innovative ideas a reality.

Go to http://spr.ly/TLeadership to learn more about SAP’s perspective on innovation and the technologies that enable it.

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2013 IT Market Predictions and Enabling Technologies 2013 IT Market Predictions and Enabling Technologies Presentation Transcript

  • 2013 IT Market Trendsand Enabling TechnologiesApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social
  • IT Market Trends and Predictions for 2013IT SpendGDP growth falls from 2012 while IT andsoftware growth accelerateAnalyst SummarySAP’s innovation areas are aligned with2013 market trendsApplicationsIndustry focus, integration, and userexperience redefine the applicationmarketAnalyticsUsability, relevance, and speed willdrive adoption of analyticsMobileEnterprise mobility moves beyond bringyour own device (BYOD)CloudIntegration, platform, and services willbe pivotal as the cloud market expandsDatabase & Technology“Big Data” evolves into the mainstreamin 2013SocialSocial activity and analytics are drivingengagement and previously-unavailableinsight into consumers and markets2013 ITMarket Trends& EnablingTechnologies212345678ApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved
  • 3GDPGrowthIMF2IHS1IT MarketGrowthForrester4SWGrowthForrester4IDC5Gartner35.4%2.9%2.6%IDC56%Gartner34.2%6.4%* 6.5%GDP growth falls from 2012 while IT and software growth accelerateIT SpendNote: All growth rates in constant currency* Different methodologies used by IDC and Gartner to determine software growthSources: 1IHS – “Top 10 Economic Predictions for 2013” – Dec 2012; 2IMF – “World Economic Outlook Database” – Oct 2012; 3Gartner – “Market Data Book 4Q 2012 Update” – Dec 2012;4Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013; 5IDC – “Black book Q3 2012” – Nov 2012ApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • 4Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5IDC1 Mobile proliferationNew generation ofindustry solutionsM&A in cloudSaaSSocial networksprawlRapid growth indiscovery andpredictive analyticsGartner2 Internet of things“Big Data” meetssocialActionableanalyticsMainstream in-memory computingMobile apps andHTML5Saugatuck3 Mobility willdominateVelocity ofbusinessIntegrated,vertically optimizedcloud solutionsAnalytics in cloudofferingsEvolution of ITorganizationForrester4 iPads in enterpriseCloud and smartcomputingEmerging marketsDemand forconsulting services-Deloitte5 Mobile only (andbeyond)Socialreengineering andbeyondDesign asdisciplineReinventing ERPengineFinding the face ofyour dataSources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck –“Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012SAP’s innovation areas are aligned with 2013 market trendsAnalyst SummaryApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must embrace constant innovation and change” – Nov 2012; 3Gartner –“Predicts 2013: Application Integration” – Nov 2012; 4Ovum – “2013 Trends to Watch: Business Process Management” – Oct 2012; 5Ovum – “2013 Trends to Watch: Sustainability technology” –Oct 2012; 6IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 20125Enterprises will spend $65 billion onindustry-specific solutions in 2013158% of new investments in 2013 willinvolve direct participation by LoBexecutives1Enterprise gamification will eclipseconsumer gamification in 2013 andgamification market will grow 10x overnext four years2Application integration spend willincrease by 33% from 2013 to 20163SAP offers enterprise applications across25 industriesIn addition to the our industry portfolio,SAP currently offers applications for 11lines of business and continues to growthis portfolioSAP recently launched a gamificationplatform in our SAP Community NetworkThrough SAP’s support of businessnetworks, our own Ariba solution, andon-demand software options, ourcustomers can take advantage of a widevariety of integration and collaborationmodelsIndustry focus, integration, and user experience redefine the application marketApplicationsApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013”;3Gartner – “The SMB market in 2013 Drivers, Trends & Predictions” – Nov 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc #: 238044– Nov 2012; 5Ovum – “2013 Trends toWatch: BI and Analytics” – Nov 20126Data discovery market will grow 28% toreach $1 billion in 2013140% of BI purchasing will be led by LoBsby 2014154% of users will be actively using,planning, or piloting mobile BI in 2013(20% in 2012)1Analytics and smart process apps willgrow by 17% in 20132BI/analytics cloud adoption in SMB willgrow 20% YoY3SAP offers a variety of data discoveryand visualization tools, from single-userdesktop tools to enterprise platformsSAP’s self-service BI tools, availableonline and through technology resellersaround the globe, make it easy for LoBsto get started quickly with BISAP Mobile BI delivers real-time visibilityinto big data with a secure, immersivemobile experienceSAP enables companies to deliverbetter, faster business insight with in-memory predictive modeling, availableon premise or in the cloudUsability, relevance, and speed will drive adoption of analyticsAnalyticsApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drivers and predictions for 2013” – Nov 2012; 3IDC – “InsightsPredictions 2013: The CIO Agenda” – Dec 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc# 238044– Nov 2012; 5IDC – “Insights Predictions 2013: Cross IndustryOverview” – Dec 2012; 6Ovum – “2013 Trends to watch: Mobile Consumerization” – Oct 2012; 7IDC – “Role of Collaboration In Mobile Enterprise” – Doc # 237858– Nov 20127Proliferation of smart technology (M2M)will drive a 25% increase in softwarespending by 20141SMB’s mobile connectivity to enterprisebusiness will grow 25% in 2013233% of all new apps will target a mobileplatform3Tablet market will grow by at least 42% in20134Smart mobile devices will generate 57%of overall IT market growth in 20134SAP’s own Sanjay Poonen presents onthe “Internet of Things” and how our end-to-end IoT solution offers an integratedM2M platform, apps, connectivity, andreal-time predictive analysis – everythingyou need to connect people, systems,and machines.SAP offers a single, unified mobileplatform for all your employee,consumer, and partner app needsWith mobile-enabled SAP applications,the Ariba network, mobile platform withdevice management, and our mobileinnovations, customers can be assuredthat SAP is leading the way in mobileEnterprise mobility moves beyond bring your own device (BYOD)MobileApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update” – Oct2012; 3Gartner – “Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption” – Mar 2012; 4Gartner – “Forecast: Public Cloud Services, Worldwide, 2010-2016, 3Q 12 Update – Sep 2012; 5IDC – “Insights Predictions 2013: The CIO Agenda” - Doc # 238464 - Dec 2012; 6Ovum – “2013 Trends to watch: Cloud Services” – Oct 2012; 7Gartner – “Top10 Strategic Technology Trends for 2013” – Oct 20128More than $25 billion will be spent inSaaS acquisitions by mid 20141Integration services (iPaaS) market willgrow ~34% in 20132By the end of 2013, 90% of consumerconnected devices will have access tothe personal cloud3Cloud security services will grow ~30%from 2012 to 20134Two-thirds of mid-size firms will usecloud services in 2013, compared withjust half in 20123With the most comprehensive cloudcomputing portfolio on the market.Seamlessly integrate with your on-premise solutions, maximize agility, andeliminate the need for major ITinvestmentsSAP can enable your business in thecloud with analytics, businessapplications, collaboration, andvirtualization management solutionsWith SAP, you can take advantage of ourmarket-changing technology, HANA, bydeploying HANA-based applications inthe cloud from a wide choice of hostingcapabilities from SAP and PartnersIntegration, platform, and services will be pivotal as the cloud market expandsCloudApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2IDC – “IDC Government Insights Predictions 2013: Government” –Dec 2012; 3IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 4IDC – “Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast” – Doc#234294– May 2012; 5IDC – “Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares” – Doc # 237752– Nov 2012; 6Ovum – “2013 trends towatch: Big data” – Oct 2012; 7IDC – “IDC Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 8Gartner – “Predicts 2013: In-Memory Computing: Growing Gains, but Also GrowingPains” – Nov 20129Application integration and DBMS willcontribute more than 50% of “Big Data”IT spend in 20131“Big Data” deployments in U.S.government are expected to grow 30% in20132The “digital universe” will reach 4zettabytes (~4B TB) by 2013 (50% YoYgrowth)3Hadoop MapReduce ecosystem softwarerevenue will grow by ~81% in 20134With SAP, companies can extract valuefrom big data using industry-leadingbusiness intelligence and in-memorycomputing, powered by HANASAP database solutions support millionsof transactions per minute with terabyte-size databasesSAP gives you a deeper understandingof your business – and your markets –with a real-time data platform (RTDP),allowing you to analyze customerbehavior and preferences atunprecedented speeds, identify trendsahead of the competition, and seize newopportunities in real time.“Big Data” evolves into mainstream in 2013Database & TechnologyApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • 1035% of government organizations willevaluate or implement social analyticstools in 2013 for collaboration andsentiment analysis1Team collaboration applications marketwill grow to ~$1.5 billion in 20133A vast majority of SMB retailers plan tospend up to 24% of their IT budget onsocial media in 2013415% of BI deployments will combine BIwith collaboration and social softwareinto decision-making environments in20132SAP’s NetBase software enables real-time social analytics and sentimentmonitoring, helping companies stayahead of market and customer trendsSAP Jam connects your customers,partners, and employees with keyinformation and processes in the cloudSAP Social Analytics tools providebuilt-in dashboards to deliver up-to-date metrics that go far beyond socialmedia buzz to contain a detailedbreakdown of opinions, behaviors,sentiments, passion intensity and keyconversation drivers, compared to thecompetition, with trending over time.Social technologies proliferate across the enterpriseSocialSources: 1IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 2Gartner – “Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources”– Dec 2012; 3IDC – “Worldwide Collaborative Applications 2012 – 2016 Forecast” Doc # 235279– Jun 2012; 4IDC – “Perspective: The 3rd platform provides advantages for SMB retailers” – Doc #GRI237483– Oct 2012; 5IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 6Gartner – “Market trends: Community and suite applications flourish inenterprise social software marketplace” – Dec 2012ApplicationsIT Spend Analyst Summary AnalyticsMobile Cloud Database & Technology Social 2013 SAP AG. All Rights Reserved2013 ITMarket Trends& EnablingTechnologies
  • Thank You! 2013 SAP AG. All Rights ReservedClick Hereto access additional SAP Thought Leadership contenton the IT trends mentioned in this presentation.