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2012 IT Market Trends & Analysis
 

2012 IT Market Trends & Analysis

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Growth in the sales of Software will exceed GDP over the next few years. Read this report where SAP analyzes the major trends driving this growth from analysts Gartner, Forrester, IDC and Deloitte. ...

Growth in the sales of Software will exceed GDP over the next few years. Read this report where SAP analyzes the major trends driving this growth from analysts Gartner, Forrester, IDC and Deloitte. Read how innovations such as the cloud, mobile, applications, analytics and database technology are propelling this industry forward and giving the companies who know how to deploy these innovations a competitive advantage.

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    2012 IT Market Trends & Analysis 2012 IT Market Trends & Analysis Presentation Transcript

    • 2012TrendsIT Market Trends & Predictions for 2012
    • 2012Trends IT Market Trends & Predictions for 2012 1 5 IT Spend Applications Worldwide IT and SW growth will exceed GDP growth Applications will be significantly impacted by key trends in mobile, big data and analytics 2 6 Analysts Summary Analytics Analysts predictions validate SAP’s strategy Analytics will focus on simulation, prediction, and optimization 3 7 Cloud Database & Technology Cloud moves beyond SaaS to become the battleground for Data will become strategic and renew the business/IT relationship large software players 4 8 Mobile Emerging Trends Mobile is evolving the enterprise Social IT, user interface, security, and the internet of things are key emerging trends© 2012 SAP AG. All rights reserved. 2
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Worldwide IT and SW growth will exceed GDP growthGDP 3% 4.2%Growth IHS1 IMF2IT Market 3.7% 5.4% 5.5%Growth Gartner3 IDC4 Forrester Research Inc5 5.2% 6% 6.4%SW Growth Forrester IDC4 Gartner3 Research Inc5Sources: 1IHS – Macroeconomic Assumptions – Sep 2011, 2 BusinessWorld Online – Dec 2011, 3Gartner - Forecast Overview: IT Spending, Worldwide, 2008-2015 4Q11 Update” – Jan 2011 (Revised), 4IDCWorldwide Black Book Query Tool, Version 4, 2011 - Feb 2012, 5Forrester – “Global Tech Market Outlook For 2011 And 2012” – Sep 2011© 2012 SAP AG. All rights reserved. 3
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Analyst’s 2012 top trends validate SAP’s strategySource Trend #1 Trend #2 Trend #3 Trend #4 Trend #5 Mobile Centric Contextual and Media Tablets and App Stores andGartner1 Applications & Social User Internet of Things Beyond Marketplaces Interfaces Experience Empowered employees (social, Everything-as- The ApplicationForrester2 Big Data - mobile, a-Service Internet collaboration) Cloud Platform Social Mobile Devices Big Data Analytics IntelligentIDC3 battles Business “win” over PCs becomes essential Industry solutions accelerate M&A Hyper-Hybrid Enterprise Mobility UserDeloitte4 Social Business Gamification Cloud Unleashed EmpowermentSources: 1Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 2Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 011, 3IDC – “Predictions 2012: Competing for 2020” –Dec 2011, 4 ”Deloitte Predicts Top 10 Technology Trends for 2012” – Dec 2011© 2012 SAP AG. All rights reserved. 4
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Cloud moves beyond SaaS to become the battleground for large software players Cloud services spending will exceed Hybrid cloud (public/private) will $23B in 2012 with over 30% growth1 be a major focus in 20123 New security certification programs (FedRamp, CAMM) will More than 80% of applications enable a more secure cloud3 developed in 2012 will run in the cloud1 Consolidation in Cloud apps/ SaaS companies will continue1 CRM will be the largest SaaS market in Workday expected to go public4 2012 ($4.2B)2 New service options emerging through the cloud as “everything- Cloud systems management will grow as-a-service” trends continue5 62% in 20121 Increased focus on Wide Area Network (WAN) optimization to support cloud environments1Sources: 1IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 2Gartner - Forecast: Software as a Service, Worldwide 2010-2015 2H11 Update, Nov 2011 , 3Gartner – “Top 10 Strategies for Technologiesfor 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” –Oct 2011© 2012 SAP AG. All rights reserved. 5
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Mobile is evolving the enterprise and its worker Smartphone/tablet spending will grow Spending will be higher on mobile 25% in 2012, 5x PC spending growth1 applications than platforms in 20123 Mobile spending, 15% of overall IT Companies will need to manage a spend, will drive 45% of IT growth1 diverse environment with two to four intelligent clients4 HTML5 will provide a long term 1.5 Million mobile apps will be model to support cross platform available in 2012 with 85 billion issues4 downloads expected1 MDM suites will become a key channel to supply anti-malware The global Machine-to-Machine market tools to mobile devices5 is over $15.6B today and is expected to Near field communication (NFC) grow to $27.3B by 20152 on mobile devices – ie mobile payments - will gain traction1Sources: 1IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 2Forrester – “M2M Connectivity Helps Telcos Offset Declining Traditional Services “ – Nov 2011, 3Forrester – “Top 10 Technology Trends EAShould Watch 2012-2014” – Oct 2011, 4Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 5Gartner – “Predicts 2012: Mobile and Cloud Computing Set to Transform Enterprise and ConsumerSecurity Markets” – Nov 2011© 2012 SAP AG. All rights reserved. 6
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Applications will be significantly impacted by trends in mobile, big data and analytics Cloud based SCM will grow 25% by Intelligent industry solutions 20131 leveraging mobile, big data, and analytics will drive next generation applications5 More than 70% of new sales applications in 2012 will be SaaS Increased spending in HCM based2 learning will triggering market consolidation and M&A in the next 3 years3 50% will purchase procurement solutions from “source-to-settle” suite Sustainability is emerging as a key vendors vs “procure-to-pay”3 strategic priority and market will shift from pure play to integrated suite approach6 Embedded analytics continue to have a major impact on business applications4Sources: 1Gartner – “Impact of the Cloud on Supply Chain Management “ - Nov 2011, 2Gartner – “Predicts 2012 Sales Cloud Applications Expand, but Costs Are Greater Than Expected” – Nov 2011, 3Gartner –“Predicts 2012 Emerging Suites and SaaS Are Driving New Capabilities in Administrative ERP” – Nov 2011, 4Gartner – “Predicts 2012: Business Applications ERP Market Are Changing Rapidly” – Nov 2011, 5IDC– “Predictions 2012: Competing for 2020” – Dec 2011, 6Gartner – “Predicts 2012: Achieving a Business Focus on Sustainability, Energy, Performance and Technology” - Nov 2011© 2012 SAP AG. All rights reserved. 7
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Analytics will focus on simulation, prediction, and optimization BI Analytics and performance Analytics will shift from simply management will grow 12.4% in 2012 – providing information to focus on led by BI platforms (7.7%)1 decisions and collaboration4 Emerging BI technologies include: Shift to stack-centric BI purchasing; automated information discovery, megavendors will own 75% of the BI contextual BI, mobile BI, platform market by 20141 suggestive BI, BI on BI, and specialized BI databases5 BI is the technology expected to 30% of companies expected to use deliver the most business value in SaaS BI by end of 20122 the next three years5 Analytics is shifting to the cloud for Data discovery tools will grow 30% in high performance and grid 2012; 3x faster than the overall BI computing4 market3Sources: 1Gartner – “Market Trends Business Intelligence Worldwide 2011-2014” – Jun 2011, 2Forrester – “Understanding The Business Intelligence Growth Opportunity” - Sep 2011, 3Gartner -“EmergingTechnology Analysis - Visualization Based Discovery Tools” – Jun 2011, 4Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011© 2012 SAP AG. All rights reserved. 8
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Data becomes strategic and renews the relationship between business and IT Digital content will reach 2.7 Data and analytics “mash-ups” will Zettabytes in 2012; 90% will be grow – in-memory BI tools, unstructured data1 analytics appliances4 In-memory approach will enter the In the next 2-5 years, 45% of mainstream as cost and organizations globally will invest in availability reach tipping points in Big Data2 2012 and 20135 EMC, IBM, Teradata, and HP all 70% will choose existing DW/BI support Petabytes of data6 Analytics provider for Big Data Business process management analytics2 (BPM) technology will expand capabilities to social, cloud, and Chief data scientist will emerge as key mobile7 job title in 20123Sources: 1IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 2Ovum – “Interest in Big Data is Bubbling Under the Surface” - Oct 2011, 3IDC – “Business Analytics to Become The Center of BusinessValue For Asian Organizations“ – Nov 2011, 4IDC – “Predictions 2012: Competing for 2020” – Dec 2011 , 5Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 6The Register – “Welcome to thePetabyte Club” – Feb 2011, 7Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011© 2012 SAP AG. All rights reserved. 9
    • 1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Dbase/Tech Emerging2012Trends Social IT, user interface, security, and the internet of things are key emerging trends Over 100 companies will enable User Interface with become microblogging capabilities to “follow” mobile centric emphasizing touch, the state of their products or services gesture, search, voice, and video3 in the next 12-24 months1 Context-aware applications leveraging information about a “Intelligent” communicating devices users environment, activities, or will outnumber traditional IT devices 2 connections will grow3 to 1 in the next two years1 Security analytics platforms and security algorithm providers will 75% of new business applications will leverage big data to provide engage social user styles and actionable insights4 information feeds for user experience by 20132 Voice command will expand to other mobile devices, PCs, and web applications5Sources: 1IDC – “Predictions 2012: Competing for 2020” – Dec 2011 , 2Gartner – “Predicts 2012: Business Applications ERP Market Are Changing Rapidly” – Nov 2011, 3Gartner – “Market Trends BusinessIntelligence Worldwide 2011-2014” – Jun 2011, 4 Gartner – Information Security is Becoming a Big Data Analytics Problem – Mar 2012, 5TechNewsWorld – “Top Technology Trends for 2012” – Dec 2011© 2012 SAP AG. All rights reserved. 10
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