Your SlideShare is downloading. ×
Facebook advertising - Ads Types and Targeting Capabilities
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook advertising - Ads Types and Targeting Capabilities

101

Published on

A short capture of Facebook Ads Types with Targeting capabilities

A short capture of Facebook Ads Types with Targeting capabilities

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
101
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://www.socialbakers.com/facebook-statistics/vietnam
  • Client have to provide us their own data. Please read carefully before utilizing Data/Audience targeting: https://www.facebook.com/ads/manage/customaudiences/tos.php?act=56650340
  • Transcript

    • 1. The world’s leading social media site
    • 2. The world’s leading social media siteFacebook is the world’s largest social network with over 978 million active monthly users across the world drivingbillons of engagement between people, publishers and brands.Reaching more than 275 million online users in Asia, Facebook provides the most engaging and advancedtargeting platform that helps advertisers connect, engage and influence your audience.Vietnam Zoom+Reach• Over 13 mil Unique User• Play a part as 54.47% ofonline populationTargetEnabling advertisers to usemore than 15 demographicand interest based filters totarget usersAds TypesStandard AdsPromote PagePosts
    • 3. Ad Types and PlacementsAd TypesNewsfeed(desktop)Newsfeed(mobile)RHS ofFacebookBest Use Cases1. StandardAdsOffsite Ads X- Driving visit to a website- Or online salesPage Like Ads X- Fan acquisition- Awareness for prospectivecustomers2. PromotePage PostsPage Post Ads X X X - Awareness for prospectivecustomers- EngagementPage PostSponsored StoryX X X
    • 4. Demos – Standard AdsPage Like AdsOffsite Ads
    • 5. Demos – Promote Page PostsPhoto Page PostText Page Post Video Page PostQuestion Page PostLink Page Post Event Page PostClaim Offer
    • 6. Targeting CapabilitiesStructure Location Age/Birthday GenderEducationWorkplaceRelationshipSexual PreferenceLanguageActivitiesInterestsMusicTVMoviesBooksGroupsApplicationsConnectionsUnstructure Data User IDs Emails Phone Numbers
    • 7. Loi Tran

    ×