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  • 1. Master of Fashion Management /Fashion Management Studies   Course Curriculum PG Program Department : Fashion Management Studies Specialization / Program: Master of Fashion Management Year: 2011 © 2011 National Institute of Fashion Technology (NIFT)Page i     
  • 2. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - I (For entire curriculum July – December)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) Hour / Semester / Week Common Elective Core / Non Core Total Hours / Subject type- /Process (PB) Subject Code Tot al Hours / elective (DE)/ Workshops Field Study /Department Seminars / Theory (TH) Subject Self Study Monitored Practical / Tutorial / Semester Lecture Credits Week (CE)MFM103T  Core  TH  Business Statistics     3        3  42  3 MFM105T  Core  TH  Organizational Behaviour  3        3  42  3 MFM107T  Core  TH  Fabric Knowledge for Merchandisers  3        3  42  3 MFM109T  Core  TH  Garment Manufacturing & Quality Assurance  3        3  42  3 MFM111T  Core  TH  Fashion Marketing Management  3        3  42  3 MFM113T  Core  TH  Fashion Merchandising  3        3  42  3 MFM115P  Non‐Core  PB  Professional Practices    3      3  42  2 MFM117T  Core  TH  Managerial Economics  3        3  42  3 MFM119T  Core  TH  Fashion Retail Management  3        3  42  3 MFM121T  Core  TH  Overview of Global Fashion Industry    1.5        1.5  21  1.5 MFM123P  Non‐Core  PB  Research Methodology &  Minor Project  1.5        1.5  21  1.5  MFM101P  Non‐Core  PB  Outbound Program (Between Ist Semester & IInd Semester)                 Total Hours for Semester 420 Total Credits for Semester 29 © 2011 National Institute of Fashion Technology (NIFT)Page ii     
  • 3. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - II (For entire curriculum January to June)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) Hour / Semester / Week  /Department  elective  Subject  type‐ Theory  (TH) /Process (PB)  Core / Non Core  Seminars / Field  Monitored Self  (DE)/ Common  Tot al Hours /  Subject Code   Total Hours /  Elective (CE)  Subject  Workshops  Practical /  Semester  Tutorial /  Lecture  Credits  Week  Study  Study MFM104T  Core  TH  Accounting and Costing for Managers  3        3  42  3 MFM106T  Core  TH  Fashion Brand Management  3        3  42  3 MFM108T  Core  TH  Consumer Behaviour    3        3  42  3 MFM110T  Core  TH  Marketing Research   3        3  42  3 MFM112P  Core  PB  Export Merchandising   3        3  42  3 MFM114T  Core  TH  Retail Buying and Category Management  3        3  42  3 MFM116T  Core  TH  Brand & In‐Store Communication   3        3  42  3 MFM118P  Non‐Core  PB  Fashion Forecasting  and Product Development  1.5        1.5  21  1.5 MFM120T  Core  TH  Operations Research  3        3  42  3 MFM122P  Non‐Core  PB  Minor Project        3  3  42  2  MFM102II  Core  II  Fashion Industry Internship and Training (Between 2nd & 3rd Semester)        6    320  6     Total Hours for Semester  399  Total Credits for Semester  27.5    Internship total ‐Hrs /Duration /credit   320/8 Weeks/6  © 2011 National Institute of Fashion Technology (NIFT)Page iii     
  • 4. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - III (For entire curriculum July to December)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) (DE)/ Common Elective  Hour / Semester / Week  /Department  elective  Subject  type‐ Theory  Tot al Hours /  (TH) /Process (PB)  Semester  Core / Non Core  Credits  Subject  Total Hours  Workshops  Field Study  Subject Code   Monitored  Seminars /  Practical /  Self Study  Tutorial /  Lecture  / Week  (CE) MFM203T  Core  TH  Global Marketing  3        3  42  3 MFM205T  Core  TH  3        3  42  3  Strategic Management  MFM207T  Core  TH  3        3  42  3  Entrepreneurship MFM209T  Core  TH  Financial Management  3        3  42  3 MFM211T  Core  TH  Legal Environment of Business  3        3  42  3 MFM213T  Core   TH  Customer Relationship Management   1.5        1.5  21  1.5 MFM215P  Non‐Core  PB  Business Technology for Fashion Value Chain   1.5  1.5      3  42  2.5 MFM217T  Core  TH  Human Resource Management  1.5        1.5  21  1.5 MFM219T  Core  TH  Intellectual Property Rights  2        2  28  2 MFM221T  Core   TH  Supply Chain Management  3        3  42  3  MFM201IS  Core  IS  Fashion Industry Market Survey (Between 3rd Semester & 4th Semester)            80  3   Total Hours for Semester  315 Total Credits for Semester  22   © 2011 National Institute of Fashion Technology (NIFT)Page iv     
  • 5. Master of Fashion Management /Fashion Management Studies  Fashion Industry Market Survey total ‐Hrs /Duration /credit  80/2 Weeks/3  NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - IV (For entire curriculum January to June)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) Hour / Semester / Week /Process (PB) /Department Subject type- Theory (TH) Tot al Hours / Semester elective (DE)/ Common Total Hours / Week Tutorial / Seminars Subject Core / Non Core Monitored Self Subject Code Elective (CE) / Field Study Workshops Practical / Lecture Credits StudyMFM202GP Core GP Graduation Research Project 9 560 18 Total Hours for Semester 560 Total Credits for Semester 18 Research Project total -Hrs /Duration /credit 560/16 Weeks/18  © 2011 National Institute of Fashion Technology (NIFT)Page v     
  • 6. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Common Elective Core / Non Core elective (DE)/ /Process (PB) Subject type- Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 /Department Subject Code Theory (TH) Exam /Jury Exam/ Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Mid – Term Subject Total (CE) MFM103T  Core  TH  Business Statistics     10 10 - - - 40 40 100 MFM105T  Core  TH  Organizational Behaviour Semester - I 10 10 - - - 40 40 100 MFM107T  Core  TH  Fabric Knowledge for Merchandisers  10 10 - - - 40 40 100 MFM109T  Core  TH  Garment Manufacturing & Quality Assurance  10 10 - - - 40 40 100 MFM111T  Core  TH  Fashion Marketing Management  10 10 - - - 40 40 100 MFM113T  Core  TH  Fashion Merchandising  05 05 10 - - 40 40 100 MFM115P  Non‐Core  PB  Professional Practices  10 10 20 - - 20 40 100 MFM117T  Core  TH  Managerial Economics  10 10 - - - 40 40 100 MFM119T  Core  TH  Fashion Retail Management  10 10 - - - 40 40 100 MFM121T  Core  TH  Overview of Global Fashion Industry    05 05 10 - - 40 40 100 MFM123P  Non‐Core  PB  Research Methodology &  Minor Project  20 20 - - - 20 40 100 © 2011 National Institute of Fashion Technology (NIFT) Page vi      
  • 7. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Core / Non Core elective (DE)/ /Process (PB) Subject type- /Department Subject Code Elective (CE) Theory (TH) Common Assignment- Assignment- Assignment- Assignment- Assignment- Exam /Jury Exam/ Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Mid – Term Total Subject 1 2 3 4 5 MFM104T  Core  TH  Accounting and Costing for Managers  10 10 - - - 40 40 100Semester - II MFM106T  Core  TH  Fashion Brand Management  10 10 - - - 40 40 100 MFM108T  Core  TH  Consumer Behaviour    20 - - - - 40 40 100 MFM110T  Core  TH  Marketing Research   10 10 - - - 40 40 100 MFM112P  Core  PB  Export Merchandising   20 10 10 - - 20 40 100 MFM114T  Core  TH  Retail Buying and Category Management  10 10 - - - 40 40 100 MFM116T  Core  TH  Brand & In‐Store Communication   10 10 - - - 40 40 100 MFM118P  Non‐Core  PB  Fashion Forecasting  and Product Development  10 10 10 10 - 20 40 100 MFM120T  Core  TH  Operations Research  05 05 10 - - 40 40 100 MFM122P  Non‐Core  PB  Minor Project  20 20 - - - 20 40 100   Subject Code Subject Core/Non Core Subject Guide/Mentor/ Industry End Term Total Type supervisor Feedback Jury MFM102II II Core Fashion Industry Internship and Training 20 30 50 100 © 2011 National Institute of Fashion Technology (NIFT) Page vii      
  • 8. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Common Elective Core / Non Core elective (DE)/ /Process (PB) Subject type- Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 /Department Subject Code Theory (TH) Exam /Jury Exam/ Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Mid – Term Subject Total (CE) MFM203T  Core  TH  Global Marketing Semester - III 05 05 10 - - 40 40 100 MFM205T  Core  TH  Strategic Management   05 15 - - - 40 40 100 MFM207T  Core  TH  Entrepreneurship  05 10 05 - - 40 40 100 MFM209T  Core  TH  Financial Management  10 10 - - - 40 40 100 MFM211T  Core  TH  Legal Environment of Business  10 10 - - - 40 40 100 MFM213T  Core   TH  Customer Relationship Management   10 10 - - - 40 40 100 MFM215P  Non‐Core  PB  Business Technology for Fashion Value Chain   20 20 - - - 20 40 100 MFM217T  Core  TH  Human Resource Management  10 10 - - - 40 40 100 MFM219T  Core  TH  Intellectual Property Rights  05 15 - - - 40 40 100 MFM221T  Core   TH  Supply Chain Management  10 10 - - - 40 40 100 Subject Code Subject Type Core/Non Core Subject End Term Guide/Mentor/ supervisor Total Jury MFM102II II Core Fashion Industry Market Survey 20 80 100 © 2011 National Institute of Fashion Technology (NIFT) Page viii      
  • 9. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Common Elective Core / Non CoreSemester - IV Guide/Mentor/ elective (DE)/ /Process (PB) Subject type- External Jury /Department Internal Jury Subject Code Theory (TH) supervisor Subject Feedback Industry Total (CE) MFM202GP GP Core Graduation Research Project 20 20 20 40 100 © 2011 National Institute of Fashion Technology (NIFT) Page ix      
  • 10. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Table of Contents Semester Subject code Subject type Theory (TH) /Process (PB) Core/ non /Department Subject Page No. core elective (DE)/ Common Elective (CE) I MFM103T  TH  Core  Business Statistics     1  MFM105T  TH  Core  Organizational Behaviour  9  MFM107T  TH  Core  Fabric Knowledge for Merchandisers  15  MFM109T  TH  Core  Garment Manufacturing & Quality Assurance  23  MFM111T  TH  Core  Fashion Marketing Management  30  MFM113T  TH  Core  Fashion Merchandising  39  MFM115P  PB  Non‐Core  Professional Practices  46  MFM117T  TH  Core  Managerial Economics  53  MFM119T  TH  Core  Fashion Retail Management  59  MFM121T  TH  Core  Overview of Global Fashion Industry    65  MFM123P  PB  Non‐Core  Research Methodology &  Minor Project  72 Between 1st & MFM101P  PB  Non‐Core  Outbound Program   77 2nd Semester II MFM104T  TH  Core  Accounting and Costing for Managers  78  MFM106T  TH  Core  Fashion Brand Management  84  MFM108T  TH  Core  Consumer Behaviour    92  © 2011 National Institute of Fashion Technology (NIFT)Page x     
  • 11. Master of Fashion Management /Fashion Management Studies   MFM110T  TH  Core  Marketing Research   98  MFM112P  PB  Core  Export Merchandising   103  MFM114T  TH  Core  Retail Buying and Category Management  108  MFM116T  TH  Core  Brand & In‐Store Communication   116  MFM118P  PB  Non‐Core  Fashion Forecasting  and Product Development  125  MFM120T  TH  Core  Operations Research  136  MFM122P  PB  Non‐Core  Minor Project  142 Between 2nd & MFM102II II Core Fashion Industry Internship and Training  146  3rd Semester III MFM203T  TH  Core  Global Marketing  150  MFM205T  TH  Core  Strategic Management   157  MFM207T  TH  Core  Entrepreneurship  164  MFM209T  TH  Core  Financial Management  173  MFM211T  TH  Core  Legal Environment of Business  179  MFM213T  TH  Core  Customer Relationship Management   184  MFM215P  PB  Non‐Core  Business Technology for Fashion Value Chain   190  MFM217T  TH  Core  Human Resource Management  196  MFM219T  TH  Core  Intellectual Property Rights  205  MFM221T  TH  Core  Supply Chain Management  218 Between 3rd & MFM20IS IS Core 225  Fashion Industry Market Survey4th Semester IV MFM202GP GP Core Graduation Research Project 228   © 2011 National Institute of Fashion Technology (NIFT)Page xi     
  • 12. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour /Subject Code Subject Sessions Credit (C / NC) Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Business MFM103T Tutorial / Seminars / 42 3 C TH Statistics Field Study Self Study Total 3Pre-requisite: NilCourse objective: - To understand the Fundamentals of statistics and their application in the field of fashion industry - To familiarize the students with SPSS for data feeding, processing, analysis and interpretation. - Analyze data quantitatively to interpret an existing situation / problem with the help of SPSS.Course Structure:Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysisand interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test,Correlation using the Statistical Package SPSS, report preparation. © 2011 National Institute of Fashion Technology (NIFT)Page 1     
  • 13. Master of Fashion Management /Fashion Management Studies  Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, wheredecisions are computed mathematically based on statistical formulas. Thus the students will significantly enhance theirquantitative skills.Skill Domain: Skill to understanding about the fundamentals of statistics.Course contents:Session Hrs Content Keywords Reference Lecture Practical / Self Workshop StudyDetails of Total hrs Details of the Keywords of the Detailed Hrs Hrs Hrsnumber required contents to be chapter to define the referencing withof for one taught depth of the input text book/sessions chapter publishers/ editionrequired and with pg noper furtherchapter/ breakuptopic per topic1 3 Introduction to Scope of statistics and Statistics for 3 Statistics What and its applications in Managers- Richard why? marketing & managerial I.Levin, David S. decision making. Rubin.-7th edition Collection, classification Chapter 1-2, page and presentation of 1-67 data2 3  Measures of Mean, Median, Mode, Statistics for 3  central tendency, Range, Mean deviation, Managers- Richard © 2011 National Institute of Fashion Technology (NIFT)Page 2     
  • 14. Master of Fashion Management /Fashion Management Studies   Measures of Standard deviation I.Levin Dispersion David S. Rubin-7th edition Chapter 3, page 70- 1573 3  Probability Normal Distribution, Statistics for 3  Distributions, Sampling distribution Managers- Richard I.Levin, David S. Rubin-7th edition Chapter 5-6,page 2213414 3  Chi Square Chi Square as a test of David S. Rubin-7th 3  independence edition Chapter- 11,page 5686455 3  Estimation, Z Test, t test Statistics for 3  Confidence intervals Managers- Richard Testing of I.Levin, David S. hypothesis for Rubin-7th edition simple mean Chapter 8,page proportions (large 401-493 and small samples), Difference between means and proportions. © 2011 National Institute of Fashion Technology (NIFT)Page 3     
  • 15. Master of Fashion Management /Fashion Management Studies  6 3 Correlation Scatter diagram, Karl Statistics for 3 Pearsons coefficient of Managers- Richard correlation, Spearmens I.Levin, David S. rank correlation, Rubin-7th edition Chapter 12,page 647-7157 3 Linear regression Simple bivariate Statistics for 3 analysis regression analysis Managers- Richard Forecasting (y=a+bx types) I.Levin, David S. Time series analysis, Rubin-7th edition moving averages, Chapter 12,page Methods of least 647-715 Statistics square for Managers- Richard I.Levin, David S. Rubin-7th edition Chapter 15,page 861-903 Benchmarked assignment 1-Problem on Hypothesis Testing/Forecasting(Regression Analysis) (10 marks)8. Mid term exam9 3 Data coding & Coding, variable format, Marketing 3 analysis using Value labels Research - SPSS Nargundkar, PP 114-12310 3 Simple Tabulation Univariate& Bivariate Marketing 3 © 2011 National Institute of Fashion Technology (NIFT)Page 4     
  • 16. Master of Fashion Management /Fashion Management Studies   & Cross Analysis, Simple & Research - tabulation using Cross- tabs Nargundkar, PP SPSS 181-18611 3 Hypothesis Marketing 3 Testing: Chi Research - square using Nargundkar, PP SPSS 187-20412 3 Hypothesis Marketing 3 Testing: Research - t-Test F Test Nargundkar, PP using SPSS 123-127 & PP 208- 21213 3 Hypothesis Marketing 3 Testing: Research - Correlation & Nargundkar, PP Regression using 242-273 SPSS14 3 Factor Analysis Marketing 3 using SPSS Research - Nargundkar, PP 326-33015 3 Presentation of 3 Assignment #2 16 End Term Examination © 2011 National Institute of Fashion Technology (NIFT)Page 5     
  • 17. Master of Fashion Management /Fashion Management Studies  Suggested references Books: 1. Statistics for Marketing: Levin Richard & David Rubin 2. Marketing Research - Rajendra Nargundkar (TMH) 3. Marketing Management - Philip Kotler 4. SPSS for Windows Step by step – A simple guide and reference. - Darren George, Paul MalleryReference Magazines, Journals and other sources: 1. Journal of Fashion Marketing 2. Journal of Marketing, Journal of Marketing Research 3. The Economics Times 4. Indian Growth and Development Review 5. Times of India 6. Economic and political weekly 7. Ebsco 8. Emerald 9. ProquestEvaluation Matrix: Evaluation Matrix Assignment- Assignment- Assignment- Assignment- Assignment- Exam / Jury Benchmark Benchmark Benchmark Benchmark Benchmark Exam/ Jury End - Term Mid - Term Total 1 2 3 4 5 10 10 40 40 100 © 2011 National Institute of Fashion Technology (NIFT)Page 6     
  • 18. Master of Fashion Management /Fashion Management Studies  Teaching Tools:Class lecturesPresentation by the studentsCase studyLiterature surveyLearning outcome:Understanding about the fundamentals of statistics in the field of fashion industry.Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis) Evaluation parameter Performance in the Unit Test Type of assignment Written Test Weight age 10 Assignment 2 - Details/ description of assignment Application of SPSS and results interpretation of a given market research data Evaluation parameter Content, Individual Understanding, Presentation Type of assignment Presentation & Submission Weight age 10 © 2011 National Institute of Fashion Technology (NIFT)Page 7     
  • 19. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20   © 2011 National Institute of Fashion Technology (NIFT)Page 8     
  • 20. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Organizational Field StudyMFM105T 42 3 C TH Behaviour Self Study Total 3Pre-requisite: NILCourse objective: - To impart students with the basic processes and principles that underline human behavior. - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To develop an ability to catalyze harmonious relationship amongst employee groups.Course structure: Concept domain- The course aims to help the students understand individual and group behaviour in an organizational setting to groom industry leaders for the fashion industry. Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships Skill domain- It prepares the students to understand human strategies that are involved in overall business success. © 2011 National Institute of Fashion Technology (NIFT)Page 9     
  • 21. Master of Fashion Management /Fashion Management Studies  Course contents: Keywords Practi Sel Lect cal / fSession Hrs Content Reference ure Works Stu hop dyDetails of Total hrs Keywords of the Detailed referencingnumber required chapter to define the with text book/of for one depth of the input publishers/ editionsessions chapter with P. No. Details of the contents to be taught Hrs Hrs Hrsrequired andper furtherchapter/ breakuptopic per topic1-2 6 Introduction to Organizational Behavior • OB trends • Organizational 6 Perception Process & Impression Behaviour by Management Newstrom, John W. 1. The nature and importance of • Perceptual & Davis, Keith, perception Process TMH, ISBN 0-07- 2. Perceptual Selectivity • Perceiver & 462309-5; pp. 1-20 3. Perceptual Organization Perceived • Organizational 4. Social Perception Behaviour by 5. The Halo effect • Employee Impression Robbins, Stephen. 6. Impression Management management P, PHI, ISBN 0-13- Strategies 644667-1; pp. 1-25 • Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 1-19 • Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 83-1063-4 6 Personality & Attitude, Personality Vs • Personality theories Organizational 6 © 2011 National Institute of Fashion Technology (NIFT)Page 10     
  • 22. Master of Fashion Management /Fashion Management Studies   Environment, Organizational • Nature & dimension Behaviour by Commitment of attitudes Luthans, Fred, McGraw Hill, ISBN 0- 07-113473-5; pp. 113-132 Motivation: Needs, Content and • Motivation: Concept & 6 Process theories 1. Definition of Motivation Organizational 2. Classification of Motives Behaviour by 3. Work Motivation Approaches Luthans, Fred,5-6 6 a. The Content Theories of • Work Motivation McGraw Hill, ISBN 0- Motivation 07-113473-5; pp. b. The Process Theories of 140-166 Work Motivation c. Contemporary theories of work motivation7 3 Learning & Organizational Reward • Learning: Processes 3 • Organizational system: & Principles Behaviour by 1. Learning objectives Luthans, Fred, 2. The Theoretical Processes of McGraw Hill, ISBN learning • Reward Systems 0-07-113473-5; pp. 3. Principles of Learning: 198-219 Reinforcement and punishment • Groups: Informal & 4. Organizational Reward systems Formal 5. Behavioral Management • Organizational The Dynamics of OB (Group Behavior) • Teams: Nature & Behaviour by 1. Nature of Groups effectiveness Luthans, Fred, 2. The Dynamics of Informal McGraw Hill, ISBN groups 0-07-113473-5; pp. 3. The Dynamics of Formal groups 245-264 4. Teams in modern workplace8 - Mid-term Examination9-11 9 Interactive Conflict & Negotiation Skills • Conflict: Intra- & • Organizational 9 1. Intra-individual conflict Interpersonal Behaviour by 2. Interpersonal conflict • Negotiation Luthans, Fred, 3. Inter Group behavior & conflict McGraw Hill, ISBN 4. Organizational conflict 0-07-113473-5; pp. © 2011 National Institute of Fashion Technology (NIFT)Page 11     
  • 23. Master of Fashion Management /Fashion Management Studies   5. Negotiation skills • Stress: Concept & 270-290 Stress handling strategies • Organizational 1. The meaning of stress, the Behaviour by causes and the effects of stress, Luthans, Fred, stress handling strategies McGraw Hill, ISBN Leadership 0-07-113473-5; pp. 1. What is leadership? Theories of • Theories of 296-313 leadership, Emerging theoretical leadership frameworks, Leadership styles, Roles & activities, Leadership • Organizational skills Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 341-39012-13 6 Power & Politics • Power: Concept & Organizational 6 1. The meaning of power Implications Behaviour by 2. Political implications of power Luthans, Fred, 3. Power & politics McGraw Hill, ISBN 0- 07-113473-5; pp. 320-33614-15 6 International OB • International OB: 6 1. The impact of culture on Culture & Organizational International OB Communication Behaviour by 2. Communication in an Luthans, Fred, International environment McGraw Hill, ISBN 0- 3. Motivation across cultures 07-113473-5; pp. 4. Managerial leadership across 533-555 cultures16 END TERM EXAMReference Magazines, Journals and other sources:EBSCOProquestEmeraldInternational Journal of ManpowerHuman Resource Management International DigestStrategic HR ReviewPersonnel Review © 2011 National Institute of Fashion Technology (NIFT)Page 12     
  • 24. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Exam / Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Exam/ Jury Mid – Term Total 10 10 - - - 40 40 100Teaching Tools: Lectures Understanding of concepts Case Lead Experiential learning Personal Interview Interaction between students Group discussion Reflection of understandingLearning outcome: 1) Basic understanding of the basic processes and principles that underline human behaviour. 2) Understanding of problem solving approach to management 3) Understanding of various types of organizations with respect to MNC’s domestic brands, retailing and garment manufacturing SSI units. 4) Development of managerial skills in the areas of decision making, training & development, team building and motivating people and how people behave in organization. © 2011 National Institute of Fashion Technology (NIFT)Page 13     
  • 25. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Understanding on personalityEvaluation parameter Depth of understand theory and its applications.Type of assignment Document SubmissionWeight age 10Assignment 2 –Details/ description of assignment Case study on team management and group dynamicsEvaluation parameter Identifying the central issue and using theory to form creative solutionType of assignment Document SubmissionWeight age 10Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers 5 2 10Descriptive 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 14     
  • 26. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Fabric Knowledge Tutorial / Seminars /MFM107T 42 3 C TH for Merchandisers Field Study Self Study Total 3Pre-requisite: NILCourse objective:Course structure:Concept domain-The students should have a basic understanding of various textile materials used commonly in garmentmanufacturing.Knowledge domain- to enable the students to critically evaluate different fabric on quality and cost parameter.Skill domain- The students should be able to identify different textile material and appreciate the difference between them. © 2011 National Institute of Fashion Technology (NIFT)Page 15     
  • 27. Master of Fashion Management /Fashion Management Studies  Course contents: Lectur Practical / Self Session Hrs Content Keywords Reference e Workshop Study Details of Total hrs number of required for Details of the Keywords of the detailed referencing with text sessions one chapter contents to be chapter to define the book/ publishers/ edition Hrs Hrs Hrsrequired per and further taught depth of the input with pg no chapter/ breakup per topic topic 1 3 Introduction to the Major textiles sectors Indian Textile Journal 3 structure and (Handloom, major segments Powerloom, Mill) , Fabric science By of the textiles textiles hubs in India, Joseph.J.Pizzuto industry Market statistics, Market growth etc. 7th Edition Ch-1 2 3 Textile fibers- Cotton,wool, silk, Fabric science By 3 Definitions, jute, polyster, nylon, Joseph.J.Pizzuto Sources of fiber, lycra, linen, viscos Fiber properties, Understanding of Textiles by Fiber phyeli’s G. Tortora & Nille J. classification Collier, (Page No. 25-44, 65- 124) Fiber to Fabric by Bernard P 3 3 Yarn and sewing Spun and filament Understanding of Textiles by 3 threads, Yarn yarn. Novelty and Phyeli’s G. Tortora & Billie J. numbering textured yarns. Nm, Collier (Page No. 219-227) system, Sewing Ne, Nf, Dn, tex threads, Fiber to Fabric by Bernard P. Technical Corbman (Page No. 22, 25- specifications to 27, 45, 46-51, 76-78, buy fabrics 273-280 ) Fabric science By Joseph.J.Pizzuto 7th Edition Ch-4 © 2011 National Institute of Fashion Technology (NIFT)Page 16     
  • 28. Master of Fashion Management /Fashion Management Studies   4 3 Woven fabric, , Types of loom, Understanding of Textiles by 3 Manufacturing of motions of a loom, Phyeli’s G. Tortora & Billie J. woven fabrics, plain twill and satin Collier (Page No. 253-261, Defects in woven weave, defects in 272- 279) fabrics woven fabric Fiber to Fabric by Bernard P. Corbman (Page No. 65-68, 78-90) Fabric science By Joseph.J.Pizzuto 7th Edition Ch-5 Understanding of fabrics By P.Tortora and B.Collier 5 3 Various weaves herringbone, pile, Hand-outs 3 and fabrics leno, jacquard, dobby.madras checks,muslin, gingham,chinos,geor gette,gabardine,flann el,denim,crepe,cordu roy,chiffon,chambray, canvass,brocade, calico, cambric, fil-a- fil. Organza, organdy, oxford, poplin, seer sucker, pique, taffeta,tapestry, terry, tweed, valvet, 6 3 Principal of Knitting process, Understanding of Textiles by 3 knitting, knitted knitting structures, Phyeli’s G. Tortora & Billie J. fabric structure, defects in knitted Collier (Page No. 295-299, defects in knitted fabrics, different 302-313) fabrics types of stitches. Fiber to Fabric by Bernard P. © 2011 National Institute of Fashion Technology (NIFT)Page 17     
  • 29. Master of Fashion Management /Fashion Management Studies   Corbman Page No. 104-124) Fabric science By Joseph.J.Pizzuto 7th Edition Ch-6 Understanding of fabrics By P.Tortora and B.Collier 7 3 Various types of birds eye, crochette, Hand-outs 3 knitted fabrics jersey,interlock, ottoman rib,pique, polar fleece, feeder stripe, auto stripe, engineered stripes, milano, pile knit, pointelle, purl, raschel, rib, trocot,8 Mid term Examination 9 3 Non woven needle punched; Fabric Science-J.J.Pizzuto 3 fabrics--materials bonded ; melt blown ; & usages fusible ;spun laced ; spun bonded 10 3 Textile dyeing, Types pf dyes, Understanding of Textiles by 3 Different types of affinity and their Phyeli’s G. Tortora & Billie J. dyes, Their fastness properties, Collier (Page No. 414-421) properties and stages of dyeing and application, their implication Fiber to Fabric by Bernard P. Defects in dyeing Corbman (Page 201-221) Fabric science By Joseph.J.Pizzuto 7th Edition Ch-6 Understanding of fabrics By P.Tortora and B.Collier 11 3 Textile printing, Direct ,discharge stc, Understanding of Textiles by 3 © 2011 National Institute of Fashion Technology (NIFT)Page 18     
  • 30. Master of Fashion Management /Fashion Management Studies   Methods and rotary, hand screen, Phyeli’s G. Tortora & Billie J. styles of printing, digital etc. Collier (Page No. 427-442 ) Adv/dis-adv of different types of Fiber to Fabric by Bernard P. printing, Defects Corbman (Page No. 223- in printing 243) Fabric science By Joseph.J.Pizzuto 7th Edition Ch-8 12 3 Textile finishes, Functional finishes, Hand-out 3 Classification of aesthetic finishes, finishes, Resins, mechanical fnishes Fabric science By Important finishes and chemical Joseph.J.Pizzuto finishes. 7th Edition Ch-10 13 3 Costing of fabric Spinning, weaving, Hand-outs 3 colouring and finishing cost etc. 14 3 Identification of Textile Fibres by V.A. 3 various Textile Shennai (Page No. 481-494) materials / Swatch File Fabric science By Submission Joseph.J.Pizzuto Student Group Presentation 7th Edition Ch-14, (Fibre / Yarn / Understanding of fabrics By Weaves/ Knits) P.Tortora and B.Collier 15 3 Student Group 3 Presentation of Assignment - 216 End Term exam © 2011 National Institute of Fashion Technology (NIFT)Page 19     
  • 31. Master of Fashion Management /Fashion Management Studies  Suggested references Books:Fabric science By Joseph.J.Pizzuto 7th editionWeaving calculation by Sen GuptaTextiles from fiber to fabric By B.P.CorbmanUnderstanding of fabrics By P.Tortora and B.CollierReference Magazines, Journals and other sources:Magazines and Journals:Indian textile JournalJTNTextiles outlook internationalKnitting internationalEvaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100 © 2011 National Institute of Fashion Technology (NIFT)Page 20     
  • 32. Master of Fashion Management /Fashion Management Studies  Teaching Tools:LecturesField VisitsTerm AssignmentLearning outcome:The students will gain a basic understanding of the value chain in textile manufacturing. The pursuant will be able to identify differenttextile material and will be well equipped with knowledge of critical aspects of fabric sourcing.Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Research on fibre/ yarn - ( Cotton ,silk, wool, jute, linen, Rayon, polyester, nylon, Spandex-Any 5 fibre class)Evaluation parameter Collection of Samples-Source-Analysis & interpretation, application, quality of report.Type of assignment Document submissionWeight age 10 MarksAssignment 2 –Details/ description of assignment Different weaves , knits & non wovens -Collection of Samples - Analysis of fibre content , weave / knit name, fabric name & description , width, end use, quality of presentation.Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Document submissionWeight age 10 Marks © 2011 National Institute of Fashion Technology (NIFT)Page 21     
  • 33. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Descriptive 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 22     
  • 34. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Garment Tutorial / Seminars / Manufacturing & Field StudyMFM109T 42 3 C TH Quality Assurance Self Study Total 3Pre-requisite : NILCourse objective: To orient the students with Different production systems, learn to use tools required for scientific decision makingand Methods for optimizing utilization of resources for production.Course structure:Concept domain- To make student aware of Production Technology in Garment Manufacturing, and make them aware of GarmentManufacturing process from sampling to shipping.Knowledge domain-Garment Manufacturing TechnologySkill domain-Production & operations evaluation skill. © 2011 National Institute of Fashion Technology (NIFT)Page 23     
  • 35. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required for Keywords of the detailed referencing sessions one chapter Details of the contents to chapter to with text book/ required Hrs Hrs Hrs and further be taught define the depth publishers/ edition per breakup per of the input with pg no chapter/ topic topic Overview of GMT Apparel Apparel engineering manufacturing Glock and Kunz 4th Edition. Chapter 11 1-2 6 6 Cutting m/c and Pre production Apparel equipments - Working operations manufacturing and features Glock and Kunz 4th Edition. Chapter 13 Apparel manufacturing Stitches seams Glock and Kunz threads and Seams 4th Edition. needle Chapter 14 3-4 6 6 Apparel manufacturing Equipment for Glock and Kunz assembly and Manufacturing equipment 4th Edition. Pressing Chapter 15 © 2011 National Institute of Fashion Technology (NIFT)Page 24     
  • 36. Master of Fashion Management /Fashion Management Studies   Apparel Production manufacturing Production Planning and planning and5 3 Glock and Kunz 3 control management 4th Edition. Chapter 126-7 Material Pages 522-548, 3 MRP Concepts Resource 3 Adam & Ebert Planning8 MID TERM EXAMINATION • Concepts of quality and Managing quality in Perspectives of the apparel industry quality. Mehta and • Dimensions of Introduction9 3 Bharadwaj 3 quality, product attributes and Chapter 1 performance expectations. • Standards and Specifications. Managing quality in • Organizations the apparel industry involved in developing and Mehta and verifying product Bharadwaj quality and Performance. Chapter 1410 3 3 • Garment specifications Standards measurement of basic garments- shirt, top, dress, skirt, pant. • Technical package or Teachers notes tech-pack of garment. Production and Operation • Quality management management by S. systems! concepts- Quality N. Chary, Tata TQM, ISO-9000, Management11 3 McGraw pub – 2009 3 Kaizen system/ edition – Chap 11, concepts New quality • Quality circle concepts and initiatives © 2011 National Institute of Fashion Technology (NIFT)Page 25     
  • 37. Master of Fashion Management /Fashion Management Studies   • Material Testing- fabric testing, trim testing garment, testing. • Testing equipments! machines. Mehta and • Durability Testing ,12 3 Testing Bharadwaj Chapter 3 strength , pilling 2 Pages 14 resistance , snagging, safety , testing • Evaluating Care and Appearance retention, color fastness Quality Assurance for Textiles and Apparel- Sara J. Kadolph • Evaluating Materials- Chapter 3 and yarn defects, Fiber chapter 10 defect, Fabrics, defects ; skew , Quality Assurance bow etc, Evaluating for Textiles and13 3 3 Materials Apparel- • Evaluation of trims Sara J. Kadolph like zippers , buttons Chapters 11-13- etc Managing Quality in the apparel Industry -Mehta and Bharadwaj Chapter 2 Page 42- 74 • Inspecting the Quality Assurance products- Fabric, for Textiles and trim, garment Apparel-Sara J. • Incoming, in-process Kadolph14 3 Inspection 3 Final inspections, Chapters 11-13, • Vendor inspections. • Inspection loop Managing Quality in • Garment Fitting the © 2011 National Institute of Fashion Technology (NIFT)Page 26     
  • 38. Master of Fashion Management /Fashion Management Studies   apparel Industry- Mehta and Bharadwaj Chapter 2 Page 42- 74, Quality Assurance for Textiles and Apparel-Sara J. Kadolph Page 375 Quality Assurance for Textiles and • Sampling a lot and Apparel-Sara J. Acceptance levels. Kadolph • Types samples, Chapters 11-13, sampling plan. Acceptance levels and significance. Managing Quality in15 3 Sampling 3 • Quality control tools- the Fish-bone diagram! apparel Industry- Cause and effect diagram (Ishikawa Mehta and diagram) Bharadwaj Chapter 2 Page 42- 7416 END TERM EXAMINATIONSuggested references Books: 1. Introduction to clothing Manufacturing (i) Gerry Cooklin 2. The Technology of Clothing Manufacture (i) Carr and Latham 3. Apparel Manufacture Sewing Pattern Analysis (i) Gerry Cooklin 4. Fashion Buying & Merchandising (i) Tim Jackson & David Shaw , 5- Introduction to work-study- ( ILO, Geneva) George-Kanawaty. © 2011 National Institute of Fashion Technology (NIFT)Page 27     
  • 39. Master of Fashion Management /Fashion Management Studies  Reference Magazines, Journals and other sources: 1. Apparel India, 2. Clothesline,Quality management: • Jurans quality control hand book • Quality planning and Analysis , Juran and Gryna • The quality audit , Charles A.Mills • Management for quality improvement, MizunoReference Magazines, Journals and other sources:Evaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Class test Total Jury Jury 10 10 40 40 100Teaching Tools: Lecture BasedLearning outcome:Students will gather an understanding of how production is carried on and how it may be managed in most efficient mannerThis would quip the students to have a fair understanding quality management. © 2011 National Institute of Fashion Technology (NIFT)Page 28     
  • 40. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Assignment on Garment manufacturing TechniquesEvaluation parameter Understanding of Theoretical inputs and practically of applicationType of assignment Document SubmissionWeight age 10Assignment 2 –Details/ description of assignment Develop specification and standards of any garment and evaluate the quality of that garment.Evaluation parameter Specification and standardsType of assignment Document submission (Group of 2 students)Weight age 10Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 29     
  • 41. Master of Fashion Management /Fashion Management Studies     Subject Hours / Hour /Subject Code Subject Sessions Credit (C / NC) Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Fashion MFM111T Marketing Tutorial / Seminars / 42 3 C TH Field Study Management Self Study Total 3Pre-requisite: NILCourse objective: To enable students to draw knowledge from generic marketing and apply the principles and concepts to thefashion industry with specific reference to apparel, textile and accessoires.Course structure : Concept domain- Overview of Marketing management enabling students to apply the concepts in real life. Knowledge domain- Understanding market and market forces, 4ps of marketing and ways of handling them. Skill domain- Brand launch, channel management, segmenting the market, positioning the brands © 2011 National Institute of Fashion Technology (NIFT)Page 30     
  • 42. Master of Fashion Management /Fashion Management Studies  Course contents:Session Hrs Content Keywords Reference Lecture Practical / Self Workshop StudyDetails of Total hrs Details of the Keywords of the chapter to define Detailed Hrs Hrs Hrsnumber required for contents to be the depth of the input referencing withof one taught text book/sessions chapter publishers/ editionrequired and further with pg noper breakupchapter/ per topictopic Meaning of Defining fashion, fashion industry, Fashion marketing 31 3 Fashion& Fashion framework of fashion, languageof by Dotty Oelkers , Marketing Basics fashion Ch 1 & 2 Fashion origins, where it began? The elements of culture Marketing today’ The fashion cycle: fashion, third The phases edition by Carol - Style matters Stw=ewart Mueller Retro fashions: and Eleanor Lewit - Style Smiley, ch 1 pg3- - Reflections 32 - fashion influence The style: - Classic - Trendy - Young designer - Designer - Couture Fashion marketing basics: © 2011 National Institute of Fashion Technology (NIFT)Page 31     
  • 43. Master of Fashion Management /Fashion Management Studies   What is fashion marketing? Key marketing functions2 3 The Fashion Introduction, the development is the Fashion Marketing- 3 market and the fashion market, fashion market – Second Ed. Mike Marketing size and structure Easey Ch.2 Environments Marketing environment- micro and macro environment, trends in the marketing environment3 3 Understanding Fashion consumer and Fashion Marketing- 3 and researching organization behavior Second Ed. Mike the fashion Fashion consumer decision Easey Ch.3 purchasers making Principles of Introduction to Marketing definitions, meaning, Marketing – 9th Ed. Marketing application, Core concepts and Kotler& concepts and philosophies of marketing, Armstrong Ch.3 principles marketing mix (pg 85-113) Fashion Marketing-Second Ed. Mike Easey Ch.14-5 6 Fashion marketing Introduction: Mastering Fashion 6 segmentation, Fashion consumer segmentation Marketing by Tim targeting and - Four bases of segmentation Jackson and David positioning Fashion consumer targeting Shaw , ch 3 Positioning products and services of fashion consumers Fashion Marketing- - Use of positioning or Second Ed. Mike perceptual mapping in Easey Ch.5 fashion marketing - Positioning and repositioning - How fashion repositioning is carried out in practice © 2011 National Institute of Fashion Technology (NIFT)Page 32     
  • 44. Master of Fashion Management /Fashion Management Studies  6 3 Marketing mix: Introduction to marketing mix Mastering Fashion 3 The fashion Fashion product: Marketing by Tim product what is a fashion product? Jackson and David Product levels, classifications, Shaw , ch 4 Various types of fashion garments, fashion buying ratio, classification Fashion Marketing- of product and services,Product Second Ed. Mike and service decisions(Product EaseyCh 6 lineand Product mix decisions), Branding7 3 Marketing mix: Introduction and background to Mastering Fashion 3 The fashion fashion pricing Marketing by Tim pricing Pricing strategies for fashion Jackson and David marketing Shaw , ch 5 Key factors affecting fashion pricing Some specific fashion pricing Fashion Marketing- strategies Second Ed. Mike Business problems related to price Easey Ch.7 reductions Importance of remaining price competitive The main ways of improving and maintaining profit margins8 MID – TERM EXAMINATION9 -10 6 Marketing mix: Introduction and terminology Mastering Fashion 6 The fashion place The different distribution channels Marketing by Tim Distribution options Jackson and David Fashion wholesaling Shaw , ch7 Fashion franchising Other fashion intermediaries Fashion Marketing- supporting fashion distribution Second Ed. Mike channels Easey Ch.8 - The manufacturer’s agent - Garment processing companies © 2011 National Institute of Fashion Technology (NIFT)Page 33     
  • 45. Master of Fashion Management /Fashion Management Studies   - Jobbers - Fashion retailers’ own foreign based office Fashion retailing Trends impacting on fashion retailing - Fast fashion - Multi-channel retailing - Flagship stores The main fashion retail formats - Department store - Multiple retailer brands - General or variety stores - Value and off-price retailers - Supermarkets - Sports shops - Mail order - Concessions (shop-in-shop) Service within the fashion industry How services differ from products Characteristics of services 7p’s – the expanded marketing mix Fashion logistics and distribution Supply chain management issues related to fashion marketing11-12 6 Marketing mix: Introduction- defining the scope Mastering Fashion 6 The fashion Why effective marketing Marketing by Tim promotion communications are essential? Jackson and David Main tool of the fashion Shaw , ch6 communication mix Using Integrated Marketing Fashion marketing communications effectively by Dotty Oelkers , Key promotional; tools of marketing ch6 Advertising Sales promotion Fashion Marketing- Public relations Second Ed. Mike Direct marketing Easey Ch.9 Word of mouth © 2011 National Institute of Fashion Technology (NIFT)Page 34     
  • 46. Master of Fashion Management /Fashion Management Studies   Visual merchandising Packaging Exhibitions13 3 Branding in Introduction- Mastering Fashion 3 Fashion and Brand and branding Marketing by Tim Luxury B2B Branding & B2C Branding Jackson and David Methods of expressing a brand Shaw , ch 5 How is branding physically applied What is in a name? Color and sound Brand positioning Brand extensions What makes up a brand? Benefits of branding How do brands work? Brand loyalty , how to measure Brand loyalty Relationship marketing Categories of fashion brand s - Designer brand - Luxury brand - Fashion brand - Retailer( own) brand - Retailer’s sub brand Own brands Own labels Over branding Luxury brands14 3 New Trends in Integrated marketing- evolution, “Kellogg on 3 Marketing need, shift integrated • Integrated in market and market place power, marketing” by Marketing Emerging themes, traditional view Icobucci • Permission and its & Calder, Forward, Marketing weakness, a vision of customer page vii-xxi, ch 2, • Meaningful loyalty, An page 6-15, ch 13, Marketing illustration of integrated marketing, page 262-283 the “Permission strategy, experience, product marketing” © 2011 National Institute of Fashion Technology (NIFT)Page 35     
  • 47. Master of Fashion Management /Fashion Management Studies   platform by Seth Godin, ch2, contacts, contacts outside the page 18-30. ch6, product page 75-108. ch12, platform, viral marketing contacts, page 195-216.“The subsegments next evolution of and relationship contacts, scoring marketing” by Bob models, Gilbreath. Permission marketing, Part1, page15-142 Levels of permissionThe permission FAQs, Marketing with meaning (traditional marketing and shortcomings, benefits of meaning full marketing, solutions, connections, achievements,15 3 Assignment 2 3 presentation16 END – TERM EXAMINATION  Suggested references Books: 1. Mastering Fashion Marketing - Tim Jackson and David Shaw 2. Fashion marketing - Dotty Oelkers , 3. Fashion Marketing – Mike Easy 4. Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley, 5. Essentials of Marketing – Jerome E. McCarthy & William D. Perreault 6. Fashion Innovation & Marketing – Catterine Moore 7. How to sell Fashion – Annalee Gold 8. Marketing Warfare – Al Ries& Jack Trout 9. Positioning – Al Ries& Jack Trout 10. Principle of Marketing - Philip Kotler and Armstrong 11. Marketing Management - Philip Kotler and Kevin Keller © 2011 National Institute of Fashion Technology (NIFT)Page 36     
  • 48. Master of Fashion Management /Fashion Management Studies  Reference Magazines, Journals and other sources:Magazines Journals NewspapersBusiness WorldBusiness TodayBusiness IndiaApparel FortnightlyInside Fashion WWD/DNRJournal of FashionMarketing ManagementImage Business of FashionFinancial ExpressBusiness TrendsBusiness LineMintEconomic Times and Online database like EBSCO Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100Teaching Tools:-Class room lecture-Case study-Articles from peer reviewed journals-Class room assignments © 2011 National Institute of Fashion Technology (NIFT)Page 37     
  • 49. Master of Fashion Management /Fashion Management Studies  Learning outcome:Understanding of Fashion Marketing Management Concepts and be able to apply the principles and concepts to the fashion industrywith specific reference to apparel.Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Assignment on positioningEvaluation parameter Content, quality and statisticsType of assignment Individual hand written report & classroom presentationWeight age 10 MarksAssignment 2–Details/ description of assignment Develop a Marketing Plan for a company (coverage in terms of 4 P’s and S-T-P with other strategies)Evaluation parameter Content, quality and statisticsType of assignment Group assignment - report submission & classroom presentationWeight age 10 Marks- 5 marks for report and 5 marks for presentationPattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 38     
  • 50. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop FashionMFM113T Tutorial / Seminars / 42 3 Core TH Merchandising Field Study Self Study Total 3Pre-requisite: NILCourse objective: 1. To impart comprehensive knowledge of basics and principles of merchandising, particularly with reference to apparel industry. 2. To enable students to gain sufficient knowledge and exposure required to start merchandising career in apparel industry. The course is aimed at equipping the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.Concept domain: Fashion: concept, principles and theories, Merchandising: Basic concept, Principles and processKnowledge domain: Understanding of Basic concepts and process of Merchandising, Understanding and development of rangeplanSkill domain: To equipping the student with necessary knowledge and skills for beginning a merchandising career in apparelindustry. © 2011 National Institute of Fashion Technology (NIFT)Page 39     
  • 51. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required Keywords of the chapter detailed referencing sessions for one Details of the contents to to define the depth of the with text book/ required chapter Hrs Hrs Hrs be taught input publishers/ edition per and further with pg no chapter/ breakup topic per topic 1st Chapter (Page No.1-17), Fashion Concept of fashion, Buying, Elaine Stone Elements of Fashion, Introduction to Fashion1 3 Elements of Fashion 3 3rd & 4th Chapter design (Page No.39-56 & 65-77) Fashion Buying, Elaine Stone Fashion cycle and Fashion fashion theories, Fashion Inside fashion,2 3 3 theories life cycle chapter 1 4th & 5th Chapter Introduction to (Page No.41-55 & Meaning and definitions Merchandising. 58-76, Glossary, of Merchandising, Types, Merchandise, Page no.377-392), basic Functions, , Role merchandiser and Fashion Buying & and functions of merchandising. Types of Merchandising,3 3 Merchandiser, 3 merchandising. Sidney Packard Merchandising Merchandising Vocabulary. Vocabulary (Important Process of Merchandising. Inside the Fashion Merchandising Planning, buying and Business, Kitty Terminologies) selling functions in brief. G.Dickerson (Glossary) Skills required of a Fashion buying, Skills, merchandising4 3 merchandiser. Career of a Elaine Stone, page3 3 career merchandiser to 15 © 2011 National Institute of Fashion Technology (NIFT) Page 40      
  • 52. Master of Fashion Management /Fashion Management Studies   Introduction to Fashion Forecasting. Implication of 5th Chapter (Page fashion forecasting for No.105-131) merchandisers. Fashion forecasting, Merchandise Buying, Merchandising fashion implications for5 3 5th Edition, 3 cycle merchandising M.S.Bohlinger, Inside Fashion Business, chapter 2 Merchandise Buying, 6th Edition, (Page No.137-152) Merchandising Mix, M.S.Bohlinger Merchandising Mix, Introduction to6 3 Introduction to Merchandise Planning 3 Fashion Buying & Merchandise Planning Merchandising, Sidney, Packard(Page No.174-191) Elements of Merchandising planning. Elements of Merchandise Planning. Planned sales Planned stock Planned reductions Planning, planning Fashion Buying,7 3 Planned purchases Elements, Six month Elaine Stone Page 3 Planned Markup plans 75 to 95. Planned Profit Planned Expenses, Importance of Planning, Six-month merchandise planning8 Mid –Semester Examination Open to Buy, Assortment Open to Buy, 7th Chapter (Page9 3 3 Planning, Model Stock No.178-207) © 2011 National Institute of Fashion Technology (NIFT) Page 41      
  • 53. Master of Fashion Management /Fashion Management Studies   Planning. Open to Buy, Assortment planning, Merchandise Buying, Assortment Planning: model stock planning 5th Edition, Principles of Assortment M.S.Bohlinger planning, Characteristics of a good assortment, 12th Chapter (Page Factors affecting No.192-225) Fashion Assortment Planning Buying & decisions, Model Stock Merchandising, Planning Sidney Packard 4th Chapter (Page No.93-127) Apparel Merchandising Calendar Merchandising Calendar Merchandising,10 3 Planning: Process & 3 Planning Jeremy procedure A.Rosenau, 10th Chapter page no.205-326), Apparel Manufacturing, Ruth Costing and Pricing. Cost Costing: Cost & Pricing; E. Glock plus pricing, Marginal cost11 3 Marginal Costing; & Grace I. Kunz 3 pricing and backward Backward Plan pricing. Cost sheet 5 th Chapter (page no.207-219), Inside fashion design, Tate S.L, 2 nd, 3 rd and 4 th Color concepts. Use of chapter (page no.15-12 3 color concepts for Color Concepts, 27, 28-38 & 39-52), 3 merchandise development Fashion Buying, Helen Gowarek © 2011 National Institute of Fashion Technology (NIFT) Page 42      
  • 54. Master of Fashion Management /Fashion Management Studies   5th chapter (page no.155-196), Fashion Forecasting, II Edition, Evelyn Brannon Range Development Inside fashion process, general Range design, Tate S.L,13 3 Range Development 3 development and specific Page No. 199-205 range development Range development14 3 Presentation on Range 3 presentation Plan Range development15 3 presentation. presentations 3 Course revision and review16 End- Semester ExaminationBench Marked Assignment 1 (Merchandise Survey) – individual assignment. Each student or group of two would work on a given productmaking an exhaustive study of product assortment, pricing, product innovations, latest trends and retailing of the product. 5 MarksBenchmarked assignment 2- assignment description with weight age Study a store for its merchandise assortment. Profile the merchandise assortment and come up with a merchandising Merchandising Policy policy of the particular 05 Marks store. Information to be collected from primary resources. Submission: Report and presentation © 2011 National Institute of Fashion Technology (NIFT) Page 43      
  • 55. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment 3 assignment description with weight age 10 Marks Develop a range of product by picking up a concept from the relevant forecast. Develop a color story and product assortment for the same. Range Development Do the pricing of the Exercise products developed and come up with marketing and merchandising plan. Submission: Report and presentation. Suggested references Books: 1. Fashion Buying, Elaine Stone 2. Fashion Buying & Merchandising, Sidney Packard 3. Inside the Fashion Business, Kitty G.Dickerson 4. Merchandise Buying, 5th Edition,M.S.Bohlinger 5. Apparel Merchandising, JeremyA.Rosenau 6. Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz 7. Inside fashion design, Tate S.L 8. Fashion Buying, Helen Gowarek 9. Color Studies, Edith Anderson Feisher 10. Case Studies in Merchandising Apparel and Soft Goods, Michele M. Granger Reference Magazines, Journals and other sources: 1. Inside Fashion 2. Images 3. Clothesline 4. Apparel Online © 2011 National Institute of Fashion Technology (NIFT) Page 44      
  • 56. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Assignment-1 Assignment-2 Assignment-3 Assignment-4 End – Term Benchmark Benchmark Benchmark Benchmark Mid – Term Exam Exam Total 05 05 10 - 40 40 100Teaching Tools:Lectures Supported by VisualsField VisitsTerm AssignmentLearning outcome:Understanding of the conceptsObservational learningLearning by doingApplication oriented assignmentsPattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20   © 2011 National Institute of Fashion Technology (NIFT)Page 45     
  • 57. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture - Practical / Workshop 3 Professional Tutorial / Seminars / 42 2 NC PBMFM115P Practices - Field Study Self Study - Total 3Pre-requisite: NILCourse objective: • To impart students the basic principles of – communication, ethics and etiquettes for the work place • To understand how people interact and communicate through various forms of communication • Focus on ways to enhance ethics in decision making • Develop presentation skills and effective delivery of presentations • Inculcate professional etiquette for the new, global work placeConcept domain: Communication, ethics, valuesKnowledge domain: Understanding of the above conceptsSkill domain- Communication skills, presentation skills, writing skills © 2011 National Institute of Fashion Technology (NIFT)Page 46     
  • 58. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrs detailednumber of required for referencing with sessions Details of the one chapter Keywords of the chapter to define the text book/ required contents to be Hrs Hrs Hrs and further depth of the input publishers/ per taught breakup per edition with pg chapter/ topic no topic Communication What is communication? How do we communicate? Various factors in communication? • Communication Barriers (show movie – 3 • Paraverbal Communication Skills The Gods must 3 1 • Non-Verbal Communication be crazy ) • Multicultural Communication Classroom activity on these topics Communication Speaking Like a STAR (Situation, Task, Action, Result) Listening Skills Asking Good Questions 2 3 3 Mastering the Art of Conversation Assignment 1 : Role play games – On the spot 10 marks evaluation Business Writing Words, Sentences, Paragraphs 3 3 3 Classroom activity on these topics © 2011 National Institute of Fashion Technology (NIFT) Page 47      
  • 59. Master of Fashion Management /Fashion Management Studies   Business Writing Emails and Business letters, Reports and Executive Summary 4 3 3 Classroom activity on these topics Business Writing Proposals, Briefs, Resumes. Assignment 2: Brief for Assignment – 5 3 3 a report on any particular subject Submission of Assignment II – 10 marks Presentation Preparing your presentation Skills • Define your objective • Understanding your audience • Deciding what to say and 6 3 getting organized 3 • Developing effective visuals • Rehearsing • Making an effective deliveryMID TERM EXAM 20 Marks – Make a presentation as a group any particular subject. (change in the lifestyle of the Indian consumer) Presentation Preparation of presentation and 7 3 Skills submission 3 Presentation Class presentation 8 3 Skills Spot Evaluation 3 Submission MID TERM Evaluation Constructive Feedback 9 3 3 Professional • Ethics & the ethical theories 10 3 Ethics • Principles of ethical decision 3 making © 2011 National Institute of Fashion Technology (NIFT) Page 48      
  • 60. Master of Fashion Management /Fashion Management Studies   • Moral Mazes Professional • Ethical flow chart Ethics • Moral Pluralism 11 3 • Categorical Imperative, The 3 Sunshine Test Professional • Understanding Values 12 3 3 Ethics • Conflict Management Professional • Case study on ethical value 13 3 Ethics clarification 3Announcement of Assignment III Students to come up with a similar personal ethical code of own, Time: 2 weeks; Marks 20 Professional Understanding Etiquette Etiquette Before we look at etiquette rules across multiple business-related scenarios, it’s best to explain what etiquette means. We would also look at the many ways business etiquette can improve a company or organization’s bottom line.14 3 Etiquette covers most aspects of 3 social interaction, including self- presentation, communication, courtesy and hospitality. Business etiquette, in particular, covers expectations in the interaction between co-workers, the company and their clients, as well as the company and their stakeholders. © 2011 National Institute of Fashion Technology (NIFT) Page 49      
  • 61. Master of Fashion Management /Fashion Management Studies   Etiquette guidelines are many and can be quite complicated. Here we will only focus on basic etiquette guidelines for situations typically found in most business settings. The Importance of Business Etiquette To list ways business etiquette can be of value to a company or organization. Business etiquette contributes positively in the areas of branding, customer care, employee engagement and team synergy. Networking for Success When you’re networking, it’s important to make the best of the first meeting. Here, we’ll discuss how to create an effective introduction, make a good impression, minimize nervousness, use business cards effectively and remember names. Managing multi-cultural environment Professional The Meet and Greet Etiquette An introduction is almost always15 3 accompanied by a handshake and 3 conversation. Here, we would discuss the three © 2011 National Institute of Fashion Technology (NIFT) Page 50      
  • 62. Master of Fashion Management /Fashion Management Studies   steps that make an effective handshake and the four levels of conversation. Business Email Etiquette Telephone Etiquette International Etiquette Dressing for SuccessSubmission Assignment III – 20 Marks16 End Term Jury – 40 Marks Suggested references Books: S.No. Title Author Publisher 1. Business Communication HBS publication HBS publication Ronald Howard, Clinton 2. Ethics for the Real world HBS publication Korver & Bill Birchard 3. Business Etiquette for the new HBS publication HBS publication workplace 4. Business Etiquette Emily Post 5. Writing for Business HBS publication HBS publication 6 Business Writing and Kenneth W. Davis Mcgrawhill Communication Reference Magazines, Journals and other sources: © 2011 National Institute of Fashion Technology (NIFT) Page 51      
  • 63. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: EVALUATION MATRIX End – Term Jury Mid – Term Jury Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total 10 10 20 - 20 40 100Teaching Tools: Lectures followed by classroom exercisesLearning outcome: 1. Understanding and developing professional skills – communication, business writing and presentation 2. Develop personal ethical codes for work and life 3. Develop professional etiquette for the work place © 2011 National Institute of Fashion Technology (NIFT)Page 52     
  • 64. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour /Subject Code Subject Sessions Credit (C / NC) Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Managerial MFM117T Tutorial / Seminars / 42 3 C TH Economics Field Study Self Study Total 3Pre-requisite: NilCourse objective: To understand the fundamentals of economic theory and their application in the field of fashion industryCourse Structure:Concept Domain:Theory of Demand, Supply and Cost, Price Elasticity of Demand , Cross elasticity of DemandKnowledge Domain: The course takes a quantitative approach to business decisions; the students will significantly enhance theirquantitative skills.Skill Domain: Students learn how to anticipate how other firms and consumers will respond to decisions they make. © 2011 National Institute of Fashion Technology (NIFT)Page 53     
  • 65. Master of Fashion Management /Fashion Management Studies  Course contents:Session Hrs Content Keywords Reference Lecture Practical / Self Workshop StudyDetails of Total hrs Details of the Keywords of the chapter Detailed referencing Hrs Hrs Hrsnumber of required contents to be to define the depth of the with text book/sessions for one taught input publishers/ edition withrequired chapter pg noper and furtherchapter/ breakuptopic per topicBenchmarked assignment 1- a) Elucidate – Managerial Economics serves as a link between traditional economics and decisionsciences for business (Example questions) Decision-making. orb) Justify - Managerial economics is economics applied in decision-making. orc) What causes a movement along the demand curve and what causes shifts in the demand curve? Explain.1-3 9 Introduction, Difference between micro Managerial Economics 9 Demand Theory and macro, managerial D N Dwivedi Pages and Analysis economics Utility - 101-118 Cardinal utility Cardinal and Ordinal , approach marginal concept, law of demand, Consumer equilibrium, derivation of individual demand curve, shift in demand curve © 2011 National Institute of Fashion Technology (NIFT)Page 54     
  • 66. Master of Fashion Management /Fashion Management Studies  4-5 6 Ordinal utility Meaning of indifference Managerial 6 approach curves, Properties, Economics budget line, consumer D N Dwivedi equilibrium derivation of Pages 118-138 demand curve6-7 6 Revealed Market demand, elasticity Managerial Economics 6 Preference Theory, of demand, determinants D N Dwivedi Pages Price elasticity of price elasticity 140, 145-174. Cross elasticity, income elasticity, promotional elasticity8. Mid term exam9 3 Production Laws of production, short Managerial Economics 3 Function run and long run laws of D N Dwivedi production, returns to Pages 209-234, 238- scale, isoquants, budget 241. constraints and line.10-11 6 Cost functions, Breakeven analysis, Managerial Economics 6 Market structures. economies of scale D N Dwivedi Pages Perfect competition, 246-272,301-305 monopoly, monopolistic and oligopoly Benchmarked assignment 2- (10 marks) presentation on current monetary and fiscal policy12-13 6 Price & Output Pricing decisions under Managerial Economics 6 decisions under different market D N Dwivedi Pages © 2011 National Institute of Fashion Technology (NIFT)Page 55     
  • 67. Master of Fashion Management /Fashion Management Studies   different market structures. 306-350 structures, Price discrimination14-15 6 Macro-economics National income GNP, Managerial Economics 6 analysis, monetary GDP, NNP Two Sector D N Dwivedi and fiscal policy Model, current fiscal Pages 433-448,583- policy, discussion of 599. current monetary policy 16 End term examSuggested references Books:Managerial Economics: Varshney & MaheshwaryManagerial Economics: Reckie & crookeManagerial Economics: Craig PetersonAn Introduction to Positive Economics: Lipsey Chrystal, Eighth editionReference Magazines, Journals and other sources:Journal of Fashion MarketingJournal of Marketing, Journal of Marketing ResearchThe Economics TimesIndian Growth and Development ReviewTimes of IndiaEconomic and political weeklyEbscoEmeraldProquest © 2011 National Institute of Fashion Technology (NIFT)Page 56     
  • 68. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Mid - Term Exam / End - Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100Teaching Tools:Class lecturesPresentation by the studentsCase studyLiterature surveyLearning outcome:Understanding about the fundamentals of statistics and economics in the field of fashion industry.Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis) Evaluation parameter Performance in the Unit Test Type of assignment Written Test Weight age 10 Assignment 2 - Details/ description of assignment Presentation on current monetary and fiscal policy Evaluation parameter Content, Individual Understanding, Presentation Type of assignment Presentation Weight age 10 © 2011 National Institute of Fashion Technology (NIFT)Page 57     
  • 69. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20   © 2011 National Institute of Fashion Technology (NIFT)Page 58     
  • 70. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Fashion Retail Tutorial / Seminars /MFM119T 42 3 Core TH Management Field Study Self Study Total 3Pre-requisite: NilCourse objective: 1. To understand the nature and structure Retail with applications in the fashion Industry. 2. To understand Store Organizations and Store Formats. 3. To study the importance of Retail Mix, Retail Strategy and Retail Profitability. 4. To understand the concepts of Retail Analytics and Retail Store Operations.Course structure:Concept domain: Retail Environment, Store Organization and Store Formats, Retail Mix, Retail Strategy, Retail Profitability, RetailAnalytics – key performance indicators (KPIs), Retail Store Operations, Emerging forms of RetailKnowledge domain: Understanding the concepts of Retailing and its application with Fashion Retailing, nature and structure ofRetail, Understanding importance Retail Strategy, Retail Mix and Retail Profitability, Understanding the key drivers of Retail: RetailAnalytics and Retail Store Operations, Knowledge of evolving forms of Retailing.Skill domain: Analysis practices in Retailing, Evaluation of Key drivers of Retail success: Retail Mix and Retail Strategy,Understanding of key components of Retail Profitability Appreciation of Retail Analytics and Store Operations © 2011 National Institute of Fashion Technology (NIFT)Page 59     
  • 71. Master of Fashion Management /Fashion Management Studies  Course Contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required for sessions Details of the Keywords of the detailed referencing with one chapter required contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrs and further per taught depth of the input edition with pg no breakup per chapter/ topic topic Retail Management-A Strategic Approach, Introduction to Retail Characteristics,1 3 Berman & Evans: Ch-1, 3 and Fashion Retail Significance, Careers Pg 1-22 Retail Management, Bajaj, Changing Retail Tuli, Srivastava – Pg 27- Structure, Relation 30, 34—42, 55-58, 118- Retailing Trends: between Retailers and 1342 3 International & Suppliers, Current 3 Domestic Trends in Consumer Retailing 6th Edition – Dale Interaction, Emergence Lewison, Prentice Hall – of Indian Retail Ch 18, Pg 690-716 Retail Management-A Strategic Approach, Berman & Evans: Ch-9, Setting Up a Retail Retail Organizations Pg 244 – 278 Organization, and Human3 3 Organizational Forms 3 Resource Retailing 6th Edition – Dale and Human Resource Management Lewison, Prentice Hall – Management in Retail Ch 6 Pg 208-230 © 2011 National Institute of Fashion Technology (NIFT)Page 60     
  • 72. Master of Fashion Management /Fashion Management Studies   Retailing 6th Edition – Dale Lewison, Prentice Hall – Retailer Characteristics, Ch 2, Pg 38 - 82 Store Formats – Types of Retailers –4 3 Types of Retailers Food, General 3 Retailing Management, and ownerships Merchandise, Non-store Levy, Weitz and Pandit- Types of Ownership Ch 2, Pg 40 – 68, Pg 73 - 83 Fashion Retailing – A Multi-channel Approach, Emerging Forms of Ellen Diamond - Ch 2 Retail-e-retailing, Key Features and5 3 India’s Store Wars, Geoff 3 Rural Retailing, Current Scenario Hiscock- Ch 9 Pg 127 – Airport Retailing 144 Hand Out Retailing Management, Store Design Levy, Weitz and Pandit- Departmentalization, Objectives, Layouts, Ch 18, Pg 566-585,6 3 Layout planning and Signages, Space Pg 591 – 592 3 space allocation Management, Website Retailing Management, Design Levy & Weitz- Ch 18, Pg 588-604 Presentation of7 3 Benchmark 3 Assignment8 MIDTERM EXAM Retail Management-A Situation Analysis, Strategic Approach, Objectives, Berman & Evans, Ch-2: Retail Strategy & Identification of Pg 26-599 3 Elements of Retail 3 Consumer Ch-15: Pg 465-490 Mix Characteristics & Needs, Overall Strategy Hand-out Net Sales, Gross Margin, Expenses, Net Retailing Management,10 3 Retail Profitability 3 Profit, Turnover Path, Levy & Weitz, Ch 6 Strategic Profit Model © 2011 National Institute of Fashion Technology (NIFT)Page 61     
  • 73. Master of Fashion Management /Fashion Management Studies   Types of Locations, Legal Considerations, Retail Business Evaluation, Site Retailing Management, Development (Trade characteristics,11 3 Levy, Weitz and Pandit- 3 area analysis and Estimation of Potential, Ch 7 & 8 site selection) Huff Gravity, Regression and Analog Approaches Strategies, Approaches,12 Retailing Management, 3 Retail Pricing Adjustments and Use to 3 Levy & Weitz, Ch 15 stimulate sales13 3 Retail Analytics Retail KPIs Hand-out 3 Retailing Management, Levy, Weitz and Pandit- Activities on the Retail14 3 Store Operations Ch 17, Pg 530 - 562 3 Floor Hand-out Management, Levy, Weitz Advantages, Gap and Pandit- Ch 19, Pg 601 Service Dimension Model - Knowledge,15 3 - 625 3 of Retailing Standard,Delivery and Communication Gap16 END TERM EXAM © 2011 National Institute of Fashion Technology (NIFT)Page 62     
  • 74. Master of Fashion Management /Fashion Management Studies   ASSIGNMENTS Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage Topic Weightage With respect to Fashion Retailers study the following: • Corporate History • Organizational Structure • Annual Reports 10 marks • Target Customer • Store Locations • Store Formats • Product Lines Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage Topic Weightage Study on the Location Study, Retail Mix Strategy and Store Operations of a Fashion Retailer. 10 marksSuggested references Books:Retail Management-A Strategic Approach, Berman & EvansRetail Management, Bajaj, Tuli, SrivastavaFashion Retailing – A Multi-channel Approach, Ellen DiamondRetailing Management, Levy & WeitzRetailing Management, Levy, Weitz and PanditRetail Management-A Strategic Approach, Berman & EvansReference Magazines, Journals and other sources:Images Business of FashionImages Retail © 2011 National Institute of Fashion Technology (NIFT)Page 63     
  • 75. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100Teaching Tools:Lectures Supported by VisualsCase StudiesField VisitsTerm AssignmentLearning outcome:Understanding of the conceptsObservational learningLearning by doingApplication oriented assignmentsPattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 64     
  • 76. Master of Fashion Management /Fashion Management Studies     Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 1.5 Practical / Workshop Tutorial / Seminars / Overview of Field StudyMFM121T Global Fashion 21 1.5 Core TH Industry Self Study Total 1.5Pre-requisite: NILCourse objective: • To provide inputs on Indian and Global fashion industry and the trends • To provide an overview of global apparel trade volumes and trends. • To emphasize the importance of culture in fashion. • To understand the country specific challenges faced by the fashion firms. • To give an indication of future of global fashion industryConcept domain: Structure of the textile industry, importance of textile industry, importance of culture.Knowledge domain- Understanding of global fashion, key players, terms and other aspect related to it. Indepth knowledge of impactof fashion on the society, trends and forecasting.Skill domain- An understanding of the past and present of the global fashion and the changes in the society, to understand,comprehend and forecast the trends, trade analysis skills. © 2011 National Institute of Fashion Technology (NIFT)Page 65     
  • 77. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required sessions for one Details of the Detailed referencing with Keywords of the chapter to required chapter contents to be text book/ publishers/ Hrs Hrs Hrs define the depth of the input per and further taught edition with pg no chapter/ breakup topic per topic Textiles and Apparel in the History and Week 1 Impact of world wars and Global Economy by 1.5  Evolution of Global 1.5  economic depression on Dickersion KG Fashion Business Global Fashion, Page 2-17, 29-46 ,138-161 , 167-196 Textiles and Apparel in the History and Global Economy by 1.5  Evolution of Global History of Fashion 1.5  Week 2 Dickersion KG Fashion Business Evolution Page 2-17, 29-46 ,138-161 , 167-196 History and India’s store wars: Geoff Week 3 1.5  Evolution of Indian Sectoral classification of Hiscock. 1.5  Fashion Business Indian Fashion business) Ch. 1, Ch. 2 ; Page 5-21 The cultural meaning of We are like that only: Rama Week 4 Cultural foundation liberalization 1.5  1.5  Bijapurkar of Indian Consumer Cultural changes in Pages 174-192 consumer in India Global trade Past , current and future, statistics in terms Traditional International Trade statistics Week 5 1.5  1.5  Fashion Markets and Key of major textile/ growth drivers; France Italy, (www.wto.com) apparel exporters US, UK, Japan) and importersBenchmarked assignment 1- Trend analysis of garment trade from India to US AND EU(05 marks) © 2011 National Institute of Fashion Technology (NIFT) Page 66      
  • 78. Master of Fashion Management /Fashion Management Studies   Handbook of Apparel Trade Statistics for exports , International Product 1.5  Indian Fashion Indian Retail report by 1.5  classification, HS Codes,Week 6 Business Images Export Data www.texmin.nic Also other related websites Handbook of Apparel Trade Statistics for exports , including Retail data for 1.5  Indian Fashion Indian Retail report by 1.5  Week 7 Garments and Jewellery, Business Images Leather, Watches etc www.texmin.nic Also other related websitesWeek 8: MID TERM EXAM Strength , weakness , SWOT analysis of opportunity and threats in Textiles and Apparel in the 1.5  major fashion terms of demographics , Global Economy by 1.5 Week 9 giants (country geographic , consumers Dickersion KG wise) behavior , socio, economic, political , technological Strength , weakness , opportunity and threats in SWOT analysis of terms of demographics , India’s Store Wars: Geoff 1.5  Indian retail geographic , consumers Hiscock 1.5 Week 10 business behavior , socio, Ch. 3, Ch.4, Ch. 5 and Ch. 6 economic, political , technological Indian saries traditional – perspectives – Design by Vijai Singh Katiyar. Indian costumes in the 1.5  Indian Traditional Saree, Doti , Lungi , Turban 1.5 Week 11 collection of the calico attire etc museum of textiles: B.N. Goswamy Saris traditional & beyond by martand singh © 2011 National Institute of Fashion Technology (NIFT) Page 67      
  • 79. Master of Fashion Management /Fashion Management Studies   Costumes textiles and jewellery of India-Traditions in Rajasthan Leading Fashion Designer labels , private Fashion: from concept to labels and BrandsWeek 12 1.5 labels , National , regional consumer, Gini, Stephens, 1.5 and their evolution and local brands Frings, Prentice hallBenchmarked assignment 2- Study of fashion capitals of the world (05 marks) Existing and 1.5  Emerging fashion Developed and Developing Textile outlook international 1.5 Week 13 Markets and key nations and their economy –EIU: Various issues growth drivers. Ethical issues in Social responsibility, Code 1.5  Fast Fashion by Gaynor 1.5 Week 14 Business of of Conduct, Compliances, Lea-Greenwood Page 365 Fashion PETA, Ethical SourcesBenchmarked assignment 3- Changes in lifestyle of Indian consumer (10 marks) Presentation of theWeek 15 1.5 Benchmark 1.5 assignment 3Week 16: End term exam Suggested references Books: 1. Fashion: from concept to consumer, Gini, Stephens, Frings, Prentice hall 2. Forecasting Publications - Textile View, Promostyle, Here & There. 3. Fashion Marketing - Janet Bohdanowlez & Lis elamp 4. The Leisure Economics : Linda Nazareth 5. India’s Store Wars: Geoff Hiscock 6. We are Like that Only – Rama Bijapurkar 7. IT happened in India – Kishore Biyani 8. India’s Century - Kamal Nath 9. Textiles and Apparel in the Global Economy - Dickersion KG 10. Indian saries traditional – perspectives – Design by Vijai Singh Katiyar 11. Indian costumes in the collection of the calico museum of textiles - B.N. Goswamy 12. Saris traditional & beyond - martand singh 13. Costumes textiles and jewellery of India-Traditions in Rajasthan by Dr. Vandana Bhandari © 2011 National Institute of Fashion Technology (NIFT) Page 68      
  • 80. Master of Fashion Management /Fashion Management Studies  Reference Magazines, Journals and other sources: 1. Promostyl 2. Collenzioni 3. Images business of Fashion 4. Juststyle.com 5. Ebsco 6. Emeraldinsight.com 7. International Trade statistics (www.wto.com) 8. www.texmin.nic 9. Handbook of Apparel exports 10. Textile outlook international 11. Indian Retail report by ImagesEvaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Benchmark Benchmark Benchmark Total Jury Jury Study of fashion capitals Changes in lifestyle ofTrend analysis of garment trade - - - of the world Indian consumer from India to US AND EU 05 05 40 10 40 100Teaching Tools:LecturesAppreciation of moviesGroup discussionSelf Study © 2011 National Institute of Fashion Technology (NIFT)Page 69     
  • 81. Master of Fashion Management /Fashion Management Studies  Learning outcome: The subject will equip students with an in-depth knowledge and understanding of the working of fashion and itsdependence on various societal forces, hence making them completely aware of the requirements of the fashion industry.Benchmarked assignment Description (if required to be documented separately)Assignment 1 - Trend analysis of garment trade from India to US AND EU.Details/ description of assignment Analyse the Export and import trend for major apparel and textiles category for the last 5 years from India to US and EUEvaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Document submission, Group assignmentWeight age 05 marksAssignment 2 – Study of fashion capitals of the worldDetails/ description of assignment Compare the fashion capitals with regard to their culture, consumer and fashion trends in order to be aware of the past and the current market scenario.Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Document submission, Individual AssignmentWeight age 05 marksAssignment 3 – Changes in lifestyle of Indian consumerDetails/ description of assignment Study the factors affecting the Indian fashion (Region wise)Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Presentation and document submission, group assignmentWeight age 10 marks © 2011 National Institute of Fashion Technology (NIFT)Page 70     
  • 82. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentioned:Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20  © 2011 National Institute of Fashion Technology (NIFT)Page 71     
  • 83. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 1.5 Practical / Workshop Research Tutorial / Seminars /MFM123P Methodology & 21 1.5 NC PB Field Study Minor Project Self Study Total 1.5Pre-requisite: NILCourse objective: To impart students with knowledge to understand and carry on research work.Course Structure:Concept domain: Different data types, their importance, ways of collection, analyzing them and preparing a report.Knowledge domain: An understanding of how research work is carried on in order to get a meaning full result.Skill domain- Students would gain research abilities would know how to find solutions for the research problems and would be ableto prepare good reports. © 2011 National Institute of Fashion Technology (NIFT)Page 72     
  • 84. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of required number of for one Details of the Keywords of the detailed referencing with sessions chapter contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrsrequired per and further taught depth of the input edition with pg no chapter/ breakup topic per topic 1.5  Primary data, Session 1 Data types Marketing research by secondary data, (Announcement of Naresh. K. Malhotra and 1.5 differences, uses, Assignment – 1 & 2) Satya Bhushan Dash importance, sources 1.5  Online Databases, Research methodology by 1.5  Session 2 Literature Review and Journals, EBSCO, Ranjit Kumar, Page No. problem identification PROQUEST 29-38 & 40-52 1.5  Studying annual 1.5  Research methodology by Session 3 Secondary Data reports and other Ranjit Kumar, Page No. analysis trade and financial 219-246 data 1.5  Marketing research by 1.5  Naresh. K. Malhotra and Report preparation Writing a proposal, Satya Bhushan Dash, page Session 4 (Submission writing a report and no. 696-708, Assignment – 1) bibliography Research methodology by Ranjit Kumar, Page No. 263-271 1.5  Presentation of Minor 1.5  Session 5 Topics of Research, Project proposal by By students Detailed proposal students 1.5  Self Study with 1.5  Session 6 By students mentoring Self Study with 1.5  mentoring Session 7 1.5 By students (Submission Assignment – 2) © 2011 National Institute of Fashion Technology (NIFT) Page 73      
  • 85. Master of Fashion Management /Fashion Management Studies  Session 8 MID TERM Evaluation 1.5  Self Study with 1.5 Session 9 By students mentoring 1.5  Self Study with 1.5 Session 10 By students mentoring 1.5  Self Study with 1.5 Session 11 By students mentoring 1.5  Self Study with 1.5 Session 12 By students mentoring 1.5  Self Study with 1.5 Session 13 By students mentoring 1.5  Self Study with 1.5 Session 14 By students mentoring 1.5  Self Study with 1.5 Session 15 By students mentoringSession 16 End term Evaluation Suggested references Books: 1. Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash 2. Research methodology by Ranjit Kumar, 3. Marketing Research by Tull and Hawkins Reference Magazines, Journals and other sources: 1. EBSCO, 2. PROQUEST 3. DELNET 4. Apparel Online 5. Just-Style.Com 6. Stitch World 7. WGSN 8. Journal of Historical Research in Marketing © 2011 National Institute of Fashion Technology (NIFT) Page 74      
  • 86. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Assignment Assignment Assignment Exam / Jury End – Term Benchmark Benchmark Benchmark Exam/ Jury Mid – Term Total -1 -2 -3 List of Secondary data FinalProblem identification sources and literature Synopsis Presentation survey 20 20 20 40 100Teaching Tools:LecturesSelf StudyLearning outcome: It would provide students with ability to find solutions for research problems.Benchmarked assignment Description (if required to be documented separately)Assignment 1 - Problem identificationDetails/ description of assignment Finding out the research problem and the approach to tackle it.Evaluation parameter Content, Understanding the subject, Analysis and interpretation, managerial application, quality of the document submittedType of assignment Document submissionWeight age 20Assignment 2 – List of Secondary data sources and literature surveyDetails/ description of assignment List of secondary data sources for the concerned topic chosen by the students and literature survey for the same.Evaluation parameter Content, Understanding the subject, Analysis and interpretation, © 2011 National Institute of Fashion Technology (NIFT)Page 75     
  • 87. Master of Fashion Management /Fashion Management Studies   managerial application, quality of the documentsType of assignment Document submissionWeight age 20Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentioned:Mid Term JuryEnd Term Jury  © 2011 National Institute of Fashion Technology (NIFT)Page 76     
  • 88. Master of Fashion Management /Fashion Management Studies    Subject : Outbound Workshop on “Team Building” for the first semester students of Master of Fashion ManagementSubject Code : MFM101PBriefAn outbound workshop for MFM students is planned between the first and second semesters to encourage team building,trust and understanding among students as a part of the Academic Activity. This workshop is intended to provide‘behavioral training’ to complement classroom education The activities include teamwork, planning, communication,stretching limits and recognizing ones potential, lateral thinking, accepting feedback, self exploration, co-ordination, andsensitivity building. The outcome of the workshop is to improve the interpersonal skills of the individual.The workshop fits well in the first semester preferably between the first and second semesters. The suggested duration ofthe workshop is 3-4 days residential outbound component. © 2011 National Institute of Fashion Technology (NIFT)Page 77     
  • 89. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ PB/ Week Semester DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Accounting and Field StudyMFM104T Costing for 42 3 Core TH Managers Self Study Total 3Pre-requisite: NILCourse objective:Course structure: Concept domain- Financial Analysis and Profitability Analysis of an Organisation Knowledge domain- Ratio Analysis, Standard Costing, Marginal Costing, Cost Sheet, Fund Flow Management Skill domain-BEP Analysis, CVP Analysis, Preparation of Balance Sheet © 2011 National Institute of Fashion Technology (NIFT)Page 78     
  • 90. Master of Fashion Management /Fashion Management Studies   Course contents: Pract Self ical / StudSession Hrs Content Keywords Reference Lecture Work y shopDetails of Detailed referencing Total hrsnumber of with text book/ required for sessions publishers/ edition with one chapter Details of the contents Keywords of the chapter to required pg no Hrs Hrs Hrs and further to be taught define the depth of the input per breakup per chapter/ topic topic Nature and Scope, Khan & Jain, Introduction: Accounting Concepts and Management 1 Conventions, GAAP Concepts Accounting, 3rd Edition Financial and and conventions, , 3 (Pg. 1.4-1.8, 2.11-2.13, 3 Management Accounting 2.19-2.25) Khan & Jain, Journal, Management 2 Accounting, 3rd Edition Double entry Book Ledger, 3 , 3 keeping (Pg. 1.4-1.8, 2.11-2.13, 2.19-2.25) 3 Managers guide to Preparation of Cash finance and Accounting Trial Balance ,Trading by Prasanna Chandra 3 Book, Trading A/c. 3 Account, (Pg. 12-32) Profit & Loss Account with Managers guide to 4-5 P&L A/c basic adjustment, finance and Accounting 6 by Prasanna Chandra 6 (Pg. 12-32) © 2011 National Institute of Fashion Technology (NIFT) Page 79      
  • 91. Master of Fashion Management /Fashion Management Studies   6 Managers guide to Balance Sheet with basic Balance Sheet finance and Accounting 3 adjustment, 3 by Prasanna Chandra 7 Balance Sheet with basic Managers guide to Balance Sheet 3 adjustment, finance and Accounting 3 by Prasanna Chandra Assignment – 1: Problems on Final Account, Cash Flow Statements – 10 Marks8 Mid term Examination 9-10 6 a. Cost-Volume – Profit Khan & Jain, Marginal Costing analysis Management b. Break Even Point Analysis. Accounting, 3rd Edition 6 c. Margin of Safety , d. Profit Chart Pg. 15.1-15.30 Khan & Jain, 11 Management Concept of Variance Theories and Basic Problems Accounting, 3rd Edition 3 3 on cost Variance analysis , Pg. 18.3-18.8 & 19.1 – 19.16 Khan & Jain, Management 12 Accounting, 3rd Edition Materials Cost Variance, Types of Variance , 3 Labour Cost Variance, 3 Cost variance Analysis Pg. 18.3-18.8 & 19.1 – 19.16 13 Khan & Jain, Budgeting: Conceptual • Budgetary Control, Management 3 overview • Classifications of Budget, 3 Accounting, 3rd Edition, • Fixed Budget, Flexible Pg. 16.1-16.13 © 2011 National Institute of Fashion Technology (NIFT) Page 80      
  • 92. Master of Fashion Management /Fashion Management Studies   Budget, Master Budget, Zero Base Budget (Only theories, no numerical) 14 Managers guide to Cost Accounting: Fixed Cost, Variable Cost, finance and Accounting 3 Semi Variable cost and Cost 3 a. Types of Costs by Prasanna Chandra sheet (Pg. 61-66) 1. Elements of Cost. 15 3 Cost Sheet 2. Preparation of Cost 3 Sheets Benchmarked assignment 2: Preparation of Cost Sheet - 10 Marks.16 End term examination Suggested references Books: Sl. No Name of the Book Name of the Author 1 Management Accounting Khan & Jain 2 Financial Management I M Pandey 3 Financial Management Prasanna Chandra 4 Financial Management Khan & Jain 5 Management Accounting S. Kr. Paul 6 Cost Accounting – Principles and Practice S.P. Jain & K.L. Narang 7 Accountancy J.N.Dutta, S.P. Basu & M. Das 8 Managerial Economics D.N.Dwivedi © 2011 National Institute of Fashion Technology (NIFT) Page 81      
  • 93. Master of Fashion Management /Fashion Management Studies  Reference Text book, Magazines, Journals and other sources:Business worldThe Economic TimesThe EconomistBusiness TodayManagement Accounting Khan and JainIntroduction to Management Accounting Horngren / Sundem othersFinancial Management Prasanna ChandraFinancial Management Khan & JainFinancial Management I M PandeyEvaluation Matrix: End – Term Exam Mid – Term Exam Assignment-1 Assignment-2 Benchmark Benchmark Total 10 10 40 40 100Teaching Tools:LecturesCase studiesPresentationLearning outcome:Understanding of the P&L Accounts, Balance sheet and their implication on business, interpretation of different ratios for decisionmaking, budgeting and break even analysis for project execution, understanding of different cost components and their behaviour. © 2011 National Institute of Fashion Technology (NIFT)Page 82     
  • 94. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Problems on Final Account / Funds Flow StatementsEvaluation parameter Performance in the Unit testType of assignment Unit TestWeight age 10 marksAssignment 2 –Details/ description of assignment Preparation of Cost SheetEvaluation parameter Performance in the Unit testType of assignment Unit TestWeight age 10 marksPattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Descriptive 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 83     
  • 95. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Fashion Brand Field StudyMFM106T 42 3 Core TH Management Self Study Total 3Pre-requisite: Marketing Management, Consumer Behaviour Course objective: 1. To developed a clear understanding of fashion Brands 2. To give an in-depth understanding of fashion branding strategy covering Brand equity, Brand Identity and Brand Architecture 3. To explore the mystery of legendary Brands 4. To explore the mythology of Luxury BrandsCourse Structure: Concept domain: Brand Identity, Brand equity, Branding Strategy, Fashion Brand, Luxury brand Knowledge domain- How to develop Brand awareness, Brand association, Brand loyalty and Perceived Brand quality for the fashion Brands Skill domain- Launching a new Fashion Brand, Managing Brand architecture and devising strategy for a successful fashion Brand with right positioning © 2011 National Institute of Fashion Technology (NIFT)Page 84     
  • 96. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required Keywords of the sessions for one Details of the detailed referencing with chapter to define required chapter contents to be text book/ publishers/ Hrs Hrs Hrs the depth of the per and further taught edition with pg no input chapter/ breakup topic per topic Fashion Branding: an Fashion Brand - Mark Brand, Identity, Tungate , overview, Source of Differentiation, Luxury Brand Management value for the Benefits to the by Michel Chevalier and1 3 customer and source company, Benefits Gerald Mazzalovo 3 of value to the to the customers Managing Brand equity – Capitalizing on the value company of a Brand Name – David A. Aaker (1991), The free Ideal Brand Brand Name name,Meaningfulne Decision, ss,memorability,Pro Building Strong Brands –2 3 3 Characteristics of tectability,Adaptabili David A Aaker – Ch 1 ideal brand name, ty,Transferability • Fashion Brand - Mark Tungate • Managing Brand equity – Capitalizing Importance of logo, on the value of a Logo and symbol for Logo types, Word Brand Name – David3 3 3 Fashion Brands mark, Latter mark, A. Aaker (1991), The Abstract free press • Strategic Brand Management: Building, Measuring & Managing Brand © 2011 National Institute of Fashion Technology (NIFT) Page 85      
  • 97. Master of Fashion Management /Fashion Management Studies   equity – KL Keller (1998), Prentice Hall. • Building Strong Brand Personality, Personality of Sincere, Competent Brand-Aaker-chapter 5,page1384 3 Fashion Brands ,Exiting, 3 • Fashion Brand - Mark Sophisticated, Tungate Rugged Brand Association, • Strategic Brand Brand Awareness, Management: Recognition, Building, Measuring5 3 Brand Knowledge Recalling, Strength, & Managing Brand 3 Favorability, Type, equity – KL Keller Differentiation, (1998), Prentice Hall. POP,POD Brand positioning, 1st mover Fashion Brand advantage, Positioning Brand Positioning-All6 3 Positioning for the 3 Ries & Jack Trout Follower, Positioning concept and tactics Strategic Brand Management – Creating Brand Identity, and Sustaining Brand Identity for the physique, Equity Long Term – 2nd7 3 Fashion Brand personality, Culture, Edn – Jean – Noel 3 Self concept, Kapferer, Ch 3,page 90 Reflection, Relation Fashion Brand - Mark Tungate © 2011 National Institute of Fashion Technology (NIFT) Page 86      
  • 98. Master of Fashion Management /Fashion Management Studies   Presentation of the Class presentation & submission Benchmark Comparative study of the Brand Identity of of word doc Assignment-1 - two Fashion Brands weight age-10 Marks8 Mid term exam • Managing Brand equity – Capitalizing on the value of a Brand awareness, Brand Name – David association, loyalty, A. Aaker (1991), The Perceived quality, free press Other proprietary9 3 Brand equity • Strategic Brand 3 assets, Strategy Management: and policies to Building, Measuring develop brand & Managing Brand equity equity – KL Keller (998), Prentice Hall. • Building Strong Brand-Aaker-chapter Brand valuation- Brand Equity cost base, market 10,page304 Creating and Sustaining10 3 Valuation based, customer 3 Brand Equity Long Term based, Inter Brand, – 2nd Edn – Jean – Noel Y & M BAV Kapferer, Ch 13,page 382 Creating and Sustaining Brand Equity Long Term Brand architecture, – 2nd Edn – Jean – Noel Strategies to manage Corporate Branding, Kapferer, Ch 7,page 185 Fashion Brands Endorse Branding,11 3 3 Range Branding, Strategic Brand Line Branding, Management: Building, Source Branding Measuring & Managing Brand equity – KL Keller (998), Prentice Hall. © 2011 National Institute of Fashion Technology (NIFT) Page 87      
  • 99. Master of Fashion Management /Fashion Management Studies   Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 8 ,9 page Multi Brand 185 Brand Extension & Strategy, Pros &12 3 Line extension, Multi- 3 Cons ,power Managing Brand equity – brand Portfolios Branding Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press • Managing Brand equity – Capitalizing on the value of a Private label/Store Brand Name – David Brand Strategy, A. Aaker (1991), The Store Brands v/s Benefits for the free press13 3 Manufactured Brands customers and • Strategic Brand 3 retailers, Store Management: Brand strategy vis- Building, Measuring à-vis manufacture & Managing Brand Brand equity – KL Keller (1998), Prentice Hall. Luxury Brand Management by Michel Chevalier and Gerald The concept of luxury Luxury Brand, Mazzalovo14 3 3 brands Signature Brand • Strategic Brand Management: Building, Measuring © 2011 National Institute of Fashion Technology (NIFT) Page 88      
  • 100. Master of Fashion Management /Fashion Management Studies   & Managing Brand equity – KL Keller (1998), Prentice Hall. Globalization of Global Branding Creating and Sustaining Fashion Brands strategy Brand Equity Long Term15 3 Audit for the Fashion Tracking the – 2nd Edn – Jean – Noel 3 Brand performance of the Kapferer, Ch 12 page Brand 336 Class presentation Study the Brand Architecture and & submission of Branding strategy followed by two Benchmarked assignment 2- weight age-10 Marks word doc different companies operating in the fashion industry16 End term exam Suggested references Books: • Branding a practical guide to planning your strategy-Geoffrey Randall • What’s in a name?-Advertising and the concept of brand-John Philip Jones Reference Magazines, Journals and other sources: • Journal of Fashion Marketing Management • Journal of Brand Management • Journal of Product & Brand Management • HBR • Ebsco, Emerald ,Proquest • Journal of Product & Brand Management © 2011 National Institute of Fashion Technology (NIFT) Page 89      
  • 101. Master of Fashion Management /Fashion Management Studies   Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100Teaching Tools:Class lecturesPresentation by the studentsCase studyLiterature surveyLearning outcome:In-depth understanding about the banding and brand management strategyBenchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Comparative study of the Brand Identity of two Fashion BrandsEvaluation parameter Content, Individual Understanding. Managerial Application, InnovationType of assignment Documentation & presentationWeight age 10 © 2011 National Institute of Fashion Technology (NIFT)Page 90     
  • 102. Master of Fashion Management /Fashion Management Studies  Assignment 2Details/ description of assignment Study the Brand Architecture and Branding strategy followed by two different companies operating in the fashion industryEvaluation parameter Content, Individual Understanding. Managerial Application, InnovationType of assignment Documentation & presentationWeight age 10Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short notes/brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 91     
  • 103. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Consumer Field StudyMFM108T 42 3 C TH Behaviour Self Study Total 3Pre-requisite: Marketing ManagementCourse objective: 1. To acquaint students with Consumer Behaviour concepts and applications. 2. To enable students to demonstrate the ability to analyze the complexities of buying behaviour and use the same to formulate successful strategies.Course structure: Concept domain- To introduce consumer behaviour concepts Knowledge domain- Understanding of Consumer Behaviour concepts Skill domain- Analyze the complexities of consumer buying behaviour © 2011 National Institute of Fashion Technology (NIFT)Page 92     
  • 104. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop Study Total hrsDetails of requirednumber of for one sessions Details of the Keywords of the chapter detailed referencing with chapter required contents to be to define the depth of the text book/ publishers/ Hrs Hrs Hrs and per taught input edition with pg no further chapter/ breakup topic per topic Introduction to Scope pf Consumer Consumer Behaviour by Consumer, Behavior, Consumer Schiffman Kanuk, 8th 3 3 1 Consumer Behaviour & decision edition Behaviour making model Page no. 8 to 20 Application of consumer The why of the buy- Patricia behaviour in Mink Rath, Stefani Bay, Coordinating Marketing fashion Richard Petrizzi & Penny 3 2 3 efforts, Recent approaches to Marketing Gill- Fairchild Books Page no:3 to 22 3 Bases for Market Segmentation, Consumer Behaviour by segmentation How Segmentation 3 3 Schiffman Kanuk 8th edition operates, Bases for Page no. 50 to 72 segmentation 4 lifestyle VALS Segmentation, Consumer Behaviour by segmentation Criteria for effective 3 3 Schiffman Kanuk 8th edition Targeting of Market Page no. to 73 to 78 Segments 5 Consumer Consumer Behaviour by Motivation & Schiffman Kanuk 8th edition Motivation, Arousal of Involvement Page no. to 87 to 111 3 3 Motives, Hierarchy of The why of the buy- Patricia Needs Theory Mink Rath, Stefani Bay, Richard Petrizzi & Penny © 2011 National Institute of Fashion Technology (NIFT)Page 93     
  • 105. Master of Fashion Management /Fashion Management Studies   Gill- Fairchild Books Page no 79 to 98 6 3 Consumer Consumer Behaviour by Learning Schiffman Kanuk 8th edition Page no. 207 to 234 Elements of Consumer The why of the buy- Patricia 3 Learning, Behavioral Mink Rath, Stefani Bay, Learning Theories Richard Petrizzi & Penny Gill- Fairchild Books Page no 57 to 76 Theories of Nature of Personality, Consumer Behaviour by personality & Self 3 7 3 Theories of Personality, Schiffman Kanuk 8th edition Image Self & Self Image Page no. 120 to 149 8 Mid Term Exam Perceptions, Elements of Perception, Consumer Behaviour by Dynamics of Sensation, Dynamics of Schiffman Kanuk 8th edition 9 Perception, Perception, Consumer Page no. 158 to 199 3 3 Imagery Consumer Imagery Attitudes and its What are attitudes, Consumer Behaviour by nature 3 3 Structural Models of Schiffman Kanuk 8th edition 10 Attitude Page no. 252 to 264 Attitude How attitudes are Formation & learned, Sources of Consumer Behaviour by 3 11 3 change influence on attitude Schiffman Kanuk 8th edition formation, Cognitive Page no. 264 to 285 Dissonance Theory 12 Communication Components of Consumer Behaviour by 3 3 and persuasion Communication, The Schiffman Kanuk 8th edition Communication process Page no. 293 to 328 13 Group Dynamics What is a Group, Factors Consumer Behaviour by 3 3 and Reference that affect Reference Schiffman Kanuk 8th edition Group influence, Family Page no. 330 to 358 © 2011 National Institute of Fashion Technology (NIFT)Page 94     
  • 106. Master of Fashion Management /Fashion Management Studies   groups Life Cycle The Diffusion process, Consumer Behaviour by Diffusion of 3 3 Innovation, Profile of Schiffman Kanuk 8th edition 14 Innovation Consumer Innovator Page no. 517 to 540 Consumer decision making: What is a decision, Consumer Behaviour by 3 15 3 Decision Models, Levels of decision Schiffman Kanuk 8th edition Choosing & making, Page no. 547 to 571 Consuming16 End Term ExamBenchmarked assignment: To study Consumer Behaviour of any National/International Brand (Document) (20 Marks)Suggested references Books:Consumer Behaviour – Schiffmann & KanukConsumer Behaviour – Laudon & BiltaConsumer Behaviour in Fashion- Solomon &Rabolt;PearsonConceptual Issues in Consumer Behaviour, Pearson, 2009-KumarConsumer Behaviour-Concepts, Applications &Cases-MS Raju-Vikas PublicationConsumer Behaviour – James F. Engel, Roger B. Blackwell & Paul W. MiniardConsumer Behaviour – J. C. MowenThe why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild BooksReference Magazines, Journals and other sources:Business WorldBusiness India © 2011 National Institute of Fashion Technology (NIFT)Page 95     
  • 107. Master of Fashion Management /Fashion Management Studies  Business TodayAdv. & MarketingEconomic TimesInside Fashion WWD/DNREvaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 20 40 40 100Teaching Tools: 1. Lectures 2. Case studies 3. Discussions and exercisesLearning outcome: The Students learn how to study consumer behaviour and what form behaviour. © 2011 National Institute of Fashion Technology (NIFT)Page 96     
  • 108. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment To study the Consumer Behaviour of any National/International BrandEvaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Document SubmissionWeight age 20Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 97     
  • 109. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Marketing Field StudyMFM110T 42 3 Core TH Research Self Study Total 3Pre-requisite: Marketing Management, StatisticsCourse objective: • To enable the students to understand the various components of MR and to learn how MR can help the managers to make decisions in Marketing related areas. • To enable the students to solve marketing problems through research in the Fashion industry in context of concepts of Marketing Management, Consumer Behavior etc. • To enable the students to experience the research process by term research project on a real marketing situationCourse structure:Concept Domain: The concepts of marketing research, Application areas of Marketing Research, Types of research, ResearchDesign and process, Sampling process.Knowledge Domain: Understanding of the above concepts as well as acquired knowledge through real project.Skill Domain: Skill to carry out marketing research. © 2011 National Institute of Fashion Technology (NIFT)Page 98     
  • 110. Master of Fashion Management /Fashion Management Studies   Course contents: Self Practical /Session Hrs Content Keywords Reference Lecture Stud Workshop yDetails of Total hrsnumber of required for Keywords of the sessions Detailed referencing with one chapter Details of the contents to be chapter to define required text book/ publishers/ edition Hrs Hrs Hrs and further taught the depth of the per with pg no breakup per input chapter/ topic topic Marketing Research - Introduction to Market Research Marketing Naresh K. Malhotra, (Definition, Concepts, Scope & 1-2 6 research & PP 2-68 6 Importance of MS) Application market research Marketing Research - areas of Market Research Nargundkar, PP 3-16 Marketing Research - Research Design (Definition / Exploratory, Naresh K. Malhotra, Classification) - Types of 2-4 6 descriptive and Chapters 3-7, PP 76-241 6 Research: Exploratory, causal research Marketing Research - Descriptive & Causal Research Nargundkar, PP 19-26 Marketing Research - Scaling Naresh K. Malhotra, 5-6 6 Measurement & Scaling 6 techniques Chapters 8 &9, PP 250-295 Marketing Research - Structured & Naresh K. Malhotra, Unstructured Chapter 10, PP 296-331 7 3 Questionnaire - Form, Design Questionnaires, 3 Types of Marketing Research - Questions Nargundkar, PP 48-648- Mid-term Examination Assignment 1- Data Collection Tools – Observation Method / Interview Schedule / Questionnaires - 10 Marks © 2011 National Institute of Fashion Technology (NIFT) Page 99      
  • 111. Master of Fashion Management /Fashion Management Studies   Sampling Process - Design & Marketing Research - Sample size, Procedures: Sampling Naresh K. Malhotra, Calculation, Techniques (Probability & Non- Chapter 11, PP 332-363 9-11 9 Sampling 9 probability Sampling), Sample techniques, size, Application to Marketing Marketing Research - Sampling error Problems Nargundkar, PP 90-106 Marketing Research - Naresh K. Malhotra, Data Collection & Reporting: Reporting Format 12-13 6 Chapter 13 6 Methods & Communication & Process Marketing Research - Nargundkar, PP 36-41 Briefing Assignment #2: Market Research Project 14-15 6 briefing – Documentation & Group Interaction 6 Presentation (Individual/Group) – 10 marks16 End-term Examination Suggested reference Books: 1. Marketing Research - Naresh K. Malhotra (Pearson) 2. Marketing Research - Rajendra Nargundkar (TMH) 3. Marketing Research – text and cases - Boyd, Westfall and Stasch 4. Marketing Research - Kress 5. Research Methods - Coopers 6. Marketing Research -Sangeeta Agarwal 7. Marketing Management - Philip Kotler 8. Marketing Research - Tull & Green © 2011 National Institute of Fashion Technology (NIFT) Page 100      
  • 112. Master of Fashion Management /Fashion Management Studies   Reference Magazines, Journals and other sources: 1. Advertising and Marketing 2. Harvard Business Review 3. Business world/ Business India 4. Business Today 5. EBSCO 6. PROQUEST 7. EMERALD 8. Journal of Marketing Research Evaluation Matrix: Assignment-1 Assignment-2 End – Term Mid – Term Exam Exam TotalTopic: Students are required to identify a researchproblem and develop a structured questionnaire tocollect primary data. They also need to submit a Topic: Students are required to prepare asynopsis of the market research proposal containing comprehensive marketing research reportTitle, Introduction, objective, literature survey, Research - following the Marketing Research Process. - -Design, Scope of Study and reference. SubmissionSubmission 10 40 10 40 100 Teaching Tools: Lectures Presentations Self Study © 2011 National Institute of Fashion Technology (NIFT) Page 101      
  • 113. Master of Fashion Management /Fashion Management Studies  Learning outcome: The subject will equip students with an in-depth knowledge and understanding of the fundamentals of MR and how MR helps the managers to make decisions in Marketing related areasPattern for midterm/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentioned.Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short notes/brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 102     
  • 114. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Export Field StudyMFM112P 42 3 C PB Merchandising Self Study Total 3Pre-requisite: MerchandisingCourse objective:To impart knowledge and skills of merchandiser in an export house/Buying house.Course structure: Concept domain: The role of merchandiser in an export house Knowledge domain: knowledge of co-ordination, follow up and facilitation roles of an export merchandiser Skill domain: communication, co-ordination and interpersonal skills. © 2011 National Institute of Fashion Technology (NIFT)Page 103     
  • 115. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Details of Total hrs detailed number of required referencing with sessions for one Details of the Keywords of the chapter to text book/ required chapter contents to be define the depth of the input Hrs Hrs Hrs publishers/ per and further taught edition with pg chapter/ breakup no topic per topic Meaning & definitions, Export Merchandising & Introduction to Manufacturer exporter, Role 1 3 Export Handouts 3 of merchandiser in an Merchandising Export House Structure, types of Resident Buying Office/Houses, Importance, functions and Buying House services of Buying Office, 2 3 Handouts 3 Merchandising Order flow. Role of Merchandiser in Buying Office Introduction to Meaning & definitions, Sourcing Sourcing Process, Sourcing Options, Advantages of 3 3 Handouts 3 Offshore sourcing and Domestic sourcing, © 2011 National Institute of Fashion Technology (NIFT)Page 104     
  • 116. Master of Fashion Management /Fashion Management Studies   Sourcing Decisions, Factors in Sourcing Decisions, Rating, sourcing Vendor Assessment/ 4-5 6 evaluation of Handouts 6 evaluation criteria, Vendor vendors rating, Social ,and technical 6 3 Facility evaluation Handouts 3 evaluation. ISO and COC Meaning and definitions, Importance and benefits of Vendor Compliance, Study 7 3 Vendor Compliance of Vendor Compliance Handouts 3 requirements of a major buyer. 8. MID TERM JURY Processing of an order in an Export Export House, order 9 3 Manufacturing processing, Handouts 3 House Time and Action plan. Check list and alarms Merchandiser; Production interface, Sampling interface, Merchandising fabric interface, Accessories Merchandiser in 10-11 6 Bill of Materials. How to Handouts 6 Export House order accessories/packing material, quality/price aspects of most used accessories Merchandising: Production Planning and Production Scheduling, Batch plan, Planning and Merchandising & quality 12-13 6 Scheduling . interface, Production Handouts 6 interface; cut plan, Batch Export plan, Planning of other Communication facilities like embroidery, © 2011 National Institute of Fashion Technology (NIFT)Page 105     
  • 117. Master of Fashion Management /Fashion Management Studies   washing, etc., Communication, Co- ordination, Follow-up and facilitation role of merchandiser in an Export house Costing, Methods of Costing, Preparation of cost 14-15 6 Costing Analysis Handouts 6 sheet. Costing of a fabric. Target pricing 16. End semester Jury Benchmarked assignment 1- assignment description with weight age Assignment/presentation on material procurement for product groups with cost and analysis Benchmarked assignment 2- assignment description with weight age Assignment /Presentation on TNA plan and delivery deadline management Benchmarked assignment 3 assignment description with weight age Assignment /presentation on price negotiation, quotation handling, price adjustment to match order requirementsSuggested references Books: 1. Export Merchandising 2.Reference Magazines, Journals and other sources: © 2011 National Institute of Fashion Technology (NIFT)Page 106     
  • 118. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: End – Term Jury Mid – Term Jury Assignment-1 Assignment-2 Assignment-3 Assignment-4 Benchmark Benchmark Benchmark Benchmark Total 20 10 20 10 - 40 100Teaching Tools:Lectures Supported by VisualsField VisitsTerm AssignmentLearning outcome:Understanding of the concepts- role of merchandiser in an export houseLearning by doing- fabric sourcing for exports and export of apparels from IndiaPattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentioned:Mid Term JuryEnd Term Jury © 2011 National Institute of Fashion Technology (NIFT)Page 107     
  • 119. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Retail Buying and Tutorial / Seminars /MFM114T Category 42 3 Core TH Field Study Management Self Study Total 3Pre-requisite: Inputs in Basics of Retailing and Merchandising.Course objective: 1. To understand the technical aspects of Merchandise Buying and Planning in Retail. 2. To understand the key roles that a Buyer plays in a Retail Organization. 3. To study the detailed Buying and Retail Inventory Management process. 4. To understand the importance and applications of Category Management.Course structure: Concept domain: Retail Inventory, Six months Merchandise Plan, Open to Buy, Assortment Planning, Space Planning Importance of Gross Margin, Various Roles of a Retail Buyer and Planner, Category Management Knowledge domain: Understanding the importance of Retail lnventory Control., Understanding the importance of Budgeting, Gross Margin and Assortment Planning in Retail Merchandising, Understanding the key roles and responsibilities of a Retail Buyer, Knowledge of Category Management. Skill domain: Application of concepts of Retail Inventory and Six month’s merchandise plan., Evaluation of Key drivers of Retail success: Gross Margin, Assortment Planning and Space Planning, Understanding of key components of the role of a Retail Buyer, Understanding and application of the concept of Category Management. © 2011 National Institute of Fashion Technology (NIFT)Page 108     
  • 120. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / Self Lectur Session Hrs Content Keywords Reference Worksho Study e pDetails of Total hrsnumber of required for sessions Details of the Keywords of the chapter detailed referencing with one chapter required contents to be to define the depth of the text book/ publishers/ Hrs Hrs Hrs and further per taught input edition with pg no breakup per chapter/ topic topic Mathematics for Retail Concepts of Cycle Stock, Buying,6th Edition, Tepper, Buffer Stock and Order Better, Fairchild Books Inc. Point Retail Merchandising, 2nd Inventory Turnover at Edn, Ralph D. Shipp, Jr. Retail Inventory: Retail, Cost and Unit Publ-Houghton Mifflin1 3 Concepts and Methods to plan stocks 3 Company- Chapter 7, Pg Mathematics BOM 139-159; AND % Variation Mathematics for Retail Weeks’ Supply Buying, Third Edn, Tepper Stock Sales Ratio & Godnick, Fairchild Publ- Chapter 2, Pg 49-73, • Staple Merchandise Retail Merchandising, 2nd Buying Edn, Ralph D. Shipp, Jr. • Fashion Publ-Houghton Mifflin Budget Preparation: Merchandise Company- Chapter 11, Pg2 3 Six Month Buying Buying 254-273; AND 3 Plan & OTB • Receipt Plans Mathematics for Retail • Sales Plan Buying, Third Edn, Tepper • Mark-up Plans & Godnick, Fairchild Publ.- • Mark-down Plans Chapter 5, Pg 171-198 • Inventory © 2011 National Institute of Fashion Technology (NIFT)Page 109     
  • 121. Master of Fashion Management /Fashion Management Studies   shortages • EOM Stock levels • Weeks Supply • Gross Margins – Profits • Importance of Open to Buy • Understanding the various bases of segmentation Managing Retailing – of Indian Piyush Kumar Sinha & Understanding the Shoppers, Dwarika Prasad Uniyal – Indian Shopper and Shopping Oxford University Press,3 3 Assortment Planning 3 Patterns in India. Ch 4, Pg 80-105 Planograms as a tool • Variety, Retailing Management- for efficient buying Assortment, Levy & Weitz, Ch 12, Pg Product 390 - 399 Availability & their trade offs Gross Margins and4 3 Its importance in Hand Outs 3 Buying Plan • Concept of Road Road Show activities, Retailing Management- Shows & Order Receipts and Inwards, Levy & Weitz, Ch 13, Pg5 3 Consolidation. Allocation and 418 - 419 3 • Merchandise Distribution to Stores, Monitoring Store Inwards Hand Outs Concepts of Cross Selling, Upselling, • Merchandise Impulse Buying, Retailing Management- Performance: Its Institutional Orders, Levy & Weitz, Ch 13, Pg effect on Store Special Events6 3 419 – 423 3 Profitability Concepts of Average Bill • Merchandise Value, Unit Per Hand Outs Review Transaction, SSPD, Conversions. Sell-through Analysis © 2011 National Institute of Fashion Technology (NIFT)Page 110     
  • 122. Master of Fashion Management /Fashion Management Studies   ABC Analysis Multi-Attribute Model • Retail Activity Calender Planning. • New Season Managing Retailing – Launch: Piyush Kumar Sinha & • Comprehensive Merchandising Dwarika Prasad Uniyal – Role of a Retail Techniques, Oxford University Press,7 3 3 Buyer and Visual Ch 9, Pg 314 – 322 Planner Merchandising, Pg 338 - 343 Merchandise Manual Hand Outs • Retail CRM • New Store Planning8 MID TERM EXAM Category Management: Managing Retailing – a)Introduction Introduction Piyush Kumar Sinha & b) Factors affecting Factors affecting Growth Dwarika Prasad Uniyal –9 3 its growth 3 Category Vs Other Oxford University Press, c) Difference Buying Approaches Ch 7, Pg 210 - 214 between category management & other buying approaches Category Life Cycle, • Product Development of Sales Category Forecasting, CPFR Retailing Management- lifecycles. Focus Categories: Levy & Weitz, Ch 12,10 3 • Special Pg 377 - 389 3 a) Apparel - Menswear, Emphasis on Womenswear and Focus Kidswear (formals, Hand Outs Categories casuals, party, ethnic, innerwear/lingerie) © 2011 National Institute of Fashion Technology (NIFT)Page 111     
  • 123. Master of Fashion Management /Fashion Management Studies   b) Accessories- watches, footwear, eyewear, jewellery, ties & cufflinks c) Personal Care • Category Management • Staples, Niches, Process. Variety • Role of category Enhancers, Fill- Managing Retailing – within the ins Piyush Kumar Sinha & Retailers total Dwarika Prasad Uniyal –11 3 Assortment. 3 • Destination, Oxford University Press, • Tools of Ch 7, Pg 214 - 221 Preferred, Category Pg 244 - 259 Convenience, Management - Seasonal Product Grid & Price Grid. Growth Share Matrix – Sleepers, Winners, Questionables, Morning Stars Assortment Strategies, Pricing Strategies, Strategy Managing Retailing – Promotional Strategies, formulation and Piyush Kumar Sinha &12 Shelf-Presentation 3 Performance Dwarika Prasad Uniyal – 3 Strategies Measures for Oxford University Press, Category Mix Ch 7, Pg 221 - 244 GMROI GMROF GMROP Direct Product Profitability Marketing Profit of a Category Category Starting with the end13 3 Management & Hand Outs 3 consumer in mind. Efficient © 2011 National Institute of Fashion Technology (NIFT)Page 112     
  • 124. Master of Fashion Management /Fashion Management Studies   Consumer response. • Category management limitations. • Drawbacks14 3 Hand Outs 3 • Future of • Scope Category Management15 3 Presentation 316 END TERM EXAM ASSIGNMENTS Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage Topic Weightage Development of a store planogram using concepts of merchandise profit objectives and display logic and a Merchandise Manual for a hypothetical 10 marks brand: menswear, womenswear, kidswear, accessories, lingerie, sportwear Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage Topic Weightage Application of Category Management Principles to the following categories . Men’s Formals Men’s Casuals Women’s Apparel Winterwear – Men/Women 10 marks Sportswear – Men/Women Bridalwear Kidswear Ethnicwear Lingerie/Innerwear © 2011 National Institute of Fashion Technology (NIFT)Page 113     
  • 125. Master of Fashion Management /Fashion Management Studies  Suggested references Books:Retail Buying from Basic to Fashion, Clodfelter, Fairchild PublicationsManaging Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University PressRetailing Management-Levy & WeitzRetail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin CompanyMathematics for Retail Buying,6th Edition, Tepper, Better, Fairchild Books IncReference Magazines, Journals and other sources:Images Business of FashionImages RetailEvaluation Matrix: Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100 © 2011 National Institute of Fashion Technology (NIFT)Page 114     
  • 126. Master of Fashion Management /Fashion Management Studies  Teaching Tools:Lectures Supported by VisualsCase StudiesProblem SolvingTerm AssignmentLearning outcome:Understanding of the conceptsObservational learningLearning by doingApplication oriented assignmentsPattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 115     
  • 127. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Brand and In- Tutorial / Seminars /MFM116T store 42 3 Core TH Field Study Communication Self Study Total 3Pre-requisite: Basic inputs in Retail Management, marketing management, merchandising and Retail BuyingCourse objective: To understand the principles of Visual Merchandising To understand the importance of Visual Merchandising in increasing Consumer patronage To understand the importance of VM as a tool for effective retailing To understand the role of communication in building Brand Image To understand the dynamics of the Advertising worldCourse structure: Concept domain: Principles of Visual Merchandising, Efficient store space usage, Effective merchandising techniques, Roles of Store Windows, In-store VM and Layout planning for increasing consumer footfalls and conversions, Effective use of Brand Communication, Logic and Basis of Brand Communication Knowledge domain: Understanding the effective use of VM for better space and inventory management, Understanding the importance of VM for better Consumer Pull and enhanced Brand Image, Understanding the creative and business aspects of advertising, Understanding the impact of Communication Mix in attracting and retaining customers Skill domain: Application of concepts and techniques of Visual Merchandising for efficient store space management and consumer satisfaction, Evaluation of impact of Visual Merchandising on Retail Sales, Understanding of key components and the of the role of Advertising and PR in building Brand Image © 2011 National Institute of Fashion Technology (NIFT)Page 116     
  • 128. Master of Fashion Management /Fashion Management Studies  Course contents: Self Study Practical / Session Hrs Content Keywords Reference Lecture Workshop Total hrsDetails of requirednumber of for one detailed referencing sessions Details of the Keywords of the chapter chapter with text book/ required contents to be to define the depth of Hrs Hrs Hrs and publishers/ edition with per taught the input further pg no chapter/ breakup topic per topic 1 3 Meaning & Definitions, Functions, definitions, history Visual Merchandising, History, Display basics, Concept, Principles Swati Bhalla & Anurag Design Basics, 3 and functions of VM, S, Tata McGraw Hill, Principles of Design, VM as an Art or Ch-2, Ch-6 Pg:70-83 Colour Blocking Science 2 3 Visual Merchandising, Consumer Swati Bhalla & Anurag Conditioning,First S, Tata McGraw Hill, Consumer Ch-4, Ch-6 Pg:83- Fashion Interface,Façade 88, Ch-8, Ch-11 3 Communication Signage, Store Window, Visual Merchandising Hierarchy In-store and Display, 4th Ed, Communication, Martin M. Peglar Circulation Plans Pg:52-73 Pg:217-236 © 2011 National Institute of Fashion Technology (NIFT)Page 117     
  • 129. Master of Fashion Management /Fashion Management Studies   3 3 Role & Dynamics of VM team - Visual Merchandising, Understanding Planograms, Swati Bhalla & Anurag Brand Identity & Principles of S, Tata McGraw Hill, 3 Merchandise Merchandise Ch-3, Ch-9, Ch-10, Ch- Planning & Presentation, 13 Presentation, Store Hygiene 4 3 Visual Merchandising Displays and Display, 4th Ed, Martin M. Peglar, Pg: Importance of Budgeting 248-258 display, Types of display and display Packaging as a tool for Shopper Marketing- settings Customer Conversion, Markus Stahlberg & 3 Budgeting for Store Priciples of Effective Ville Maila, Ch Displays Packaging 32 & 33 Importance of Packaging Cost efficiency in In- Shopper Marketing- store promotion Markus Stahlberg & Hand Outs Ville Maila, Ch 34 5 3 Visual Merchandising, Mannequins and Swati Bhalla & Anurag alternatives to S, Tata McGraw Hill, mannequinns, Handling Mannequin Ch 12:Pg 189 – 196, Space Planning & Purpose of Space Ch-7 Fixtures Planning 3 Visual Merchandising Types of Props & Types of Fixtures and Display, 4th Ed, 3D Forms Systems Lighting Martin M. Peglar Pg & In store furniture 24-42, Pg 88-120, and lighting Page122-163 6 3 Principles, Categories, Visual Merchandising, Merchandising Dominance Factor, Swati Bhalla & Anurag 3 Display Techniques Cross Merchandising, S, Tata McGraw Hill, Impulse buying Ch- 10 7 3 VM Planning, a) Exhibit and trade Visual Merchandising, Implementation & show design Swati Bhalla & Anurag 3 Control b)Principles for New S, Tata McGraw Hill, © 2011 National Institute of Fashion Technology (NIFT)Page 118     
  • 130. Master of Fashion Management /Fashion Management Studies   Store Ch 12: Pg 186 –188, Launch/Existing Pg 196 – 205 Stores/Clearance Sales Visual Merchandising c)Calender Planning and Display, 4th Ed, d) VM tool kit Martin M. Peglar Pg: e) Sales Tracking 284-292 f) QA & SOPs Hand Outs8 MID TERM EXAM Advertising: Untruthful, Advertising and Fashion Advertising Offensive, Influence on Promotion 6th Edition – & Sales Promotion - children, Social Belch & Belch, Tata definitions, ethical & consequences, effects McGraw Hill – Ch 22 economic issues in on consumer choice, advertising, competition, Product Integrated Advertising, 3 3 Advertising theory, cost and Prices Promotion and Advertising Process AIDA, DAGMAR, Marketing & Advertising Hierarchy of Effects Communications, 3rd9 Models Means and ends, edition, Clow Baack, Leverage points, Prentice Hall India – Verbal/Visual Images Ch 6: Pg 165 - 187 Integrated Advertising, Media Strategy, Media Promotion and Media Selection, Marketing Characteristics,10 3 Characteristics of Communications, 3rd 3 Media Planning, different Media, Media edition, Clow Baack, Selection Mix Prentice Hall India – Ch 8: Pg 232 - 266 Promotion Opportunity Analysis Integrated Advertising, Establishing Promotion and Advertising Communication Marketing11 3 Appropriation - Objectives, Communications, 3rd 3 Methods Communication Budget edition, Clow Baack, – Prentice Hall India – a) Relation between Ch 4 Pg 96-109 Expenditure and Sales © 2011 National Institute of Fashion Technology (NIFT)Page 119     
  • 131. Master of Fashion Management /Fashion Management Studies   b) Types of Budgeting: • % of Sales • Meet the Competition • Affordability • Objective and Task Matching tactics with Strategies Advertising • Advertising Agency: Agencies: Choosing an agency Functions & Integrated Advertising, & its Functions Selection Promotion and Roles of Key Creative Strategy Marketing executives at the and Brief , Communications, 3rd agency, edition, Clow Baack, Advertising • Creative Strategy: Effectiveness Prentice Hall India – Challenge, Process,12 Evaluation Ch 5, Ch 7: Pg 198 – 3 Strategy 3 205 Development. Appeals & Advertising and Execution, Tactics Promotion 6th Edition – for Print and Belch & Belch, Tata Television McGraw Hill – Ch 8,9 & • Creative Brief 19 • Effectiveness, Testing Process Promotions : Types and Objectives of a) Trade Trade Promotion b) Consumer Types, Problems and Effective use of Integrated Advertising, Consumer Promotions: Promotion and • Coupons Marketing13 3 Communications, 3rd 3 • Premiums edition, Clow Baack, • Contests and Prentice Hall India – Sweepstakes Ch 9 & 10 • Refunds and Rebates • Sampling © 2011 National Institute of Fashion Technology (NIFT)Page 120     
  • 132. Master of Fashion Management /Fashion Management Studies   • Bonus Packs • Price Offs Digital Media and Integrated Advertising, Internet Advertising Promotion and Emerging forms of Marketing Advertising Communications, 3rd edition, Clow Baack, Prentice Hall India –14 3 Ch 13 3 Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 13: Pg 448- 456 Functions Integrated Advertising, Introduction to PR. Corporate Reputation, Promotion and Tools of PR. Role of Corporate Social Marketing 3 PR in Image Responsibility, PR Communications, 3rd 315 Building & Crisis activities, Reducing edition, Clow Baack, Management Image Damage, Prentice Hall India – Sponsorships Ch 12, Pg 372 - 39016 END TERM EXAM © 2011 National Institute of Fashion Technology (NIFT)Page 121     
  • 133. Master of Fashion Management /Fashion Management Studies   ASSIGNMENTS Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage Topic Weightage Development of Retail Store Window Display with details on: • Relevance to the Brand, Season and Theme 10 marks • Cost effectiveness based on Store Turnover Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage Topic Weightage Conceptualization of Media Planning based on : Objective of the use of Media Mix Development of Media Mix 10 marks Budgeting for the implementation of Media MixSuggested references Books:Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall IndiaAdvertising and Promotion 6th Edition – Belch & Belch, Tata McGraw HillFashion Advertising and Promotion. By Jay and Ellen Diamond - Fairchild Publications.Fashion Advertising and Promotion by A.Winters and Stanley Goodman.Advertising Management – Concepts and Cases by Manendra Mohan.Advertising – Aaker, Myers & Batra.What works in Fashion Advertising -PeggyWinters &Arthur Allen WintersVisual Merchandising and Display, 4th Ed, Martin M. Peglar , Fair child publications, New York.Silent selling; Best practices and effective strategies in Visual Merchandising, Fair child publications, New York.Contemporary visual merchandising environment design, Jay diamond & Ellen diamond, Prentice Hall, New JersyVisual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill © 2011 National Institute of Fashion Technology (NIFT)Page 122     
  • 134. Master of Fashion Management /Fashion Management Studies  Reference Magazines, Journals and other sources:Journal of Advertising4Ps of MarketingVM+SDPOP TodayEvaluation Matrix: Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100Teaching Tools:Lectures Supported by VisualsCase StudiesProblem SolvingTerm AssignmentLearning outcome:Understanding of the conceptsObservational learningPractical Applications of the concepts and techniques © 2011 National Institute of Fashion Technology (NIFT)Page 123     
  • 135. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short notes/brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 124     
  • 136. Master of Fashion Management /Fashion Management Studies    (C / NC) Subject Hours / Hour /Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 1.5 Practical / Workshop - Fashion Forecasting and Tutorial / Seminars /MFM118P - 21 1.5 NC PB Product Field Study Development Self Study - Total 1.5Pre-requisite: Overview of Global Fashion Industry, MerchandisingCourse objective: 1. To Impart Knowledge and understanding of interpretation of Fashion Forecast. 2. To develop an understanding of application of Fashion Forecast in further development of the product. 3. This course familiarizes the students on various methods of fashion forecasting used in the fashion industry. 4. Understanding of product development process and its importance in fashion industry. 5. Understanding of quality management, concepts and tools.Course structure: Concept domain- Understanding of fashion and importance of fashion forecasting in the development of new product. Knowledge domain- Students will understand the process of fashion research and forecasting used in new product development . Skill domain- This course develops the creative skills, new product development skills trend spotting skills and hence equips the student to comprehend and utilize the fashion forecasts in developing new product. © 2011 National Institute of Fashion Technology (NIFT)Page 125     
  • 137. Master of Fashion Management /Fashion Management Studies   Course contents:Session Hrs Content Keywords Reference Practical / Self Lecture Workshop StudyDetails of Total hrsnumber of required for Keywords of the detailed referencing sessions one chapter Details of the contents to be chapter to define with text book/ required and further taught the depth of the publishers/ edition Hrs Hrs Hrs per breakup per input with pg no chapter/ topic topic1 1.5 Introduction Introduction to Concept to fashion and consumer-G.S. • Brief on Apparel Business forecasting, Frings, Ch 3 and Need & Interpretation Scope & of Fashion forecasting Inside the Fashion importance • Fashion forecasting for Business-Jarnow, various fashion levels. 1.5 • Basics of Couture Guerreiro,Judelle Ch. 2 From Concept to consumer-G.S. Frings, Ch. 4 • Market research and Beyond Design The various fashion market Synergy of apparel segments. product • Application of fashion Scope & development –by2 1.5 1.5 forecasting for various importance Sandra J. Keiser segments Students will work on target and Myrna B. market visual board. Garner, Second edition, Fairchild © 2011 National Institute of Fashion Technology (NIFT) Page 126      
  • 138. Master of Fashion Management /Fashion Management Studies   publication, Chapter 23 1.5 • Fashion Research Fashion Fashion Forecasting 1.5 process and Research by Rita Perna, • Methods and Ingredients process, Fairchild of a Fashion Forecast Forecasting Publications • Forecasting predictives Predictives presentation. Forecasting • Students will work on 2 Publications – themes for their target promostyl market. Here & there; Beyond Design4 1.5 • Forecasting predictives. Forecasting Forecasting 1.5 Students will research on Predictives Publications – fashion predictives and promostyl develop a visual concept/theme board for their Here & there; chosen theme. Beyond Design5 1.5 • Fashion forecasting Fashion Beyond Design The 1.5 Color: How to develop forecasting- Synergy of apparel and focus color palette for fabric, color. product your business. development –by • Students will identify Sandra J. Keiser colors for coming season for their target market. and Myrna B. • Fashion forecasting: Garner, Second Fabric, print, pattern edition, Fairchild forecasting. publication, Chapter • Color and fabric 5 & 6. forecasting agencies6 1.5 • Forecasting- trim: Fashion Forecasting 1.5 Students will study fashion forecasting- trims Publications – © 2011 National Institute of Fashion Technology (NIFT) Page 127      
  • 139. Master of Fashion Management /Fashion Management Studies   predictives, magazines and silhouettes promostyl and identify the trims forecasted for future Here & there; season. Beyond Design, • Forecasting- silhouettes: fashion magazines. Students will study fashion predictives, magazines and identify the silhouettes forecasted for future season. • Trend identification • Fashion shows, trade fashion shows, World’s fashion magazines centers. Forecasting • Indian fashion shows. Publications – Influence of fashion promostyl7 1.5 1.5 shows, trade shows on Indian Fashion. Here & there; • Forecast Presentation Beyond Techniques. Design, • Students will compile the fashion trends collected for their magazines target segment.8 Mid term examination9 1.5 • Introduction to Product Introduction Apparel Product Development. Design and • Scope and importance of Merchandising Product development in Strategies- by merchandising. 1.5 Cynthia L. Regan- • Product development process and steps Pearson Prentice involved Hall- 2008, Chapter 1, pg 1-25 • Role of Product Developer Beyond Design The10 1.5 Scope & role 1.5 in Retail, Domestic and Synergy of apparel Exports. © 2011 National Institute of Fashion Technology (NIFT) Page 128      
  • 140. Master of Fashion Management /Fashion Management Studies   • Product developer product interaction with other development –by departments Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 1 pg-3-31 Apparel Product • Concepts of Product Design and Development. Merchandising The Objectives in developing Essential & Strategies- by11 1.5 1.5 a product. Buyer/ consumer objectives Cynthia L. Regan- perspective and vendor/ Pearson Prentice production perspective. Hall- 2008, Chapter 1, pg 1-2512 1.5 • Process of Product Line development Fashion Design and 1.5 development. Product • Product Development Decision Development by Harrold Carr and John Pomery, Blackwell Scientific Publication, 1992 edition: Chapter-1 and Beyond Design The Synergy of apparel product development –by Sandra J. Keiser © 2011 National Institute of Fashion Technology (NIFT) Page 129      
  • 141. Master of Fashion Management /Fashion Management Studies   and Myrna B. Garner, Second edition, Fairchild publication, Chapter 2 pg-33-6113 1.5 • Line Planning, Line Line development Beyond Design The development and Line Synergy of apparel Presentation product development –by Sandra J. Keiser and Myrna B. 1.5 Garner, Second edition, Fairchild publication, Chapter 2 pg-33-61 and Chapter 814 1.5 • Product Costing. Develop Costing Beyond Design The cost sheet for each Synergy of apparel product developed. product • Analyzing cost of the development –by Product development Sandra J. Keiser process. 1.5 and Myrna B. Garner, Second edition, Fairchild publication, Chapter 14 pg-465-472 • Vendor Development Vendor Beyond Design The • Vendor communication development Synergy of apparel15 1.5 and samples development. product 1.5 development –by Sandra J. Keiser © 2011 National Institute of Fashion Technology (NIFT) Page 130      
  • 142. Master of Fashion Management /Fashion Management Studies   and Myrna B. Garner, Second edition, Fairchild publication, Chapter 1316 End-term Examination Suggested references Books: Fashion Forecasting: • Fashion Forecasting by Rita Perna, Fairchild Publications • Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Fairchild publication • Concept to consumer-G.S. Frings • Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson Product Development: • Fashion Design and Product Development by Harrold Carr and John Pomery, Blackwell Scientific Publications • Apparel Product Development by Maurice J. Johnson, Evelyn C. Moore, Prentice Hall Fashion Forecasting by Rita Perna, Fairchild Publications Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson Reference Magazines, Journals and other sources: Vogue WWD Inside fashion DNR Fashion weekly WGSN Promostyl © 2011 National Institute of Fashion Technology (NIFT) Page 131      
  • 143. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 10 10 ------- 20 40 100Teaching Tools:Interactive sessions.Presentations: for fashion forecastingFashion predictives, fashion magazines.Learning outcome:At the end of the course student • Would be familiar with various concepts and techniques of fashion forecasting. • It would also equip them to have a fair understanding trend identification and applying the fashion forecasts in developing a product. © 2011 National Institute of Fashion Technology (NIFT)Page 132     
  • 144. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Target market visual board: - Students will research on target segment for a brand and develop a visual A-4 size collage/ board representing their target market. Summary about the board should describe the brand and target customer profile.Evaluation parameter Creativity, neatness, clarity of concept.Type of assignment Individual- Document SubmissionWeight age 10 MarksAssignment 2Details/ description of assignment Theme/ concept board: Students will develop a theme board for their target market. The theme should be inspired from fashion predictives/ fashion magazines. Theme should have written summary describing underlining trends in terms of fabrics, colors, trims, silhouettes, details.Evaluation parameter Creativity, neatness, clarity of conceptType of assignment Individual- Document Submission and presentationWeight age 10 MarksAssignment 3Details/ description of assignment Color board: Students will develop color board for their target market. The colors chosen should be as per the theme developed in assignment no.2 Inspiration from fashion predictives/ fashion magazines and current trends should © 2011 National Institute of Fashion Technology (NIFT)Page 133     
  • 145. Master of Fashion Management /Fashion Management Studies   be taken.Evaluation parameter Creativity, neatness, clarity of concept.Type of assignment Individual- Document SubmissionWeight age 10 MarksAssignment 4Details/ description of assignment Product development process analysis- Students will study the product development process of an International / National high fashion brand and compare it with a domestic low fashion brand.Evaluation parameter Comparison analysis, clarity of concepts, document presentationType of assignment Individual- Document SubmissionWeight age 10 marksPattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term - 20 marks – Process based examS.No Section Questions Marks1. Project- Fabric and Trim board: Students will develop fabric and trim board for their target market. The fabrics and trims chosen should be as per the theme developed in assignment no.2 Inspiration from fashion predictives/ fashion magazines and current trends should be taken. © 2011 National Institute of Fashion Technology (NIFT)Page 134     
  • 146. Master of Fashion Management /Fashion Management Studies   Target market visual board, theme board, color board, fabric and trim boards should be finally complied together for mid term review. Total 20 MarksEnd term - 40 marks – Process based examS.No Section Questions Marks1. Project- Silhouette board: Students will finally forecast the silhouettes as per the research undertaken during the semester. Silhouette board should have 8-10 silhouettes, or details forecasted for your category/ brand. Inspiration from fashion predictives/ fashion magazines and current trends should be taken. Final end term review will include compilation of all projects. Final summary should describe the forecasted trends in terms of fabrics, colors, trims, silhouettes, details. Total 40 Marks © 2011 National Institute of Fashion Technology (NIFT)Page 135     
  • 147. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Operations Field StudyMFM120T 42 3 Core TH Research Self Study Total 3Pre-requisite: NILCourse objective: To orient the students with the tools required for scientific decision making and Methods for optimum utilization ofresources.Course structure: Concept domain- To make student aware of optimization techniques in various business decisions. Knowledge domain- Operation Research Skill domain- Production & operations evaluation skill. © 2011 National Institute of Fashion Technology (NIFT)Page 136     
  • 148. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required detailed referencing sessions for one Keywords of the Details of the contents to be with text book/ required chapter chapter to define the Hrs Hrs Hrs taught publishers/ edition per and further depth of the input with pg no chapter/ breakup topic per topic Definition of Introduction to OR, Importance PK Gupta & OR,Scope of of OR, Scope of OR in business D.S.Hira 1 3 OR,Limitations of 3 activities, Optimization (Operation concept, OR models OR. Reasearch) – Ch.1 Requirement of PK Gupta & Linear Programming, LPP,Formulation of D.S.Hira 2 3 Formulation of Linear 3 LP Problems. (Operation Programming Problems Reasearch) – Ch.2 Solution of two - PK Gupta & Graphical method of solving variable LP D.S.Hira 3 3 3 Linear programming problems problems (Operation Reasearch) – Ch.2 Transportation problem - Nature and scope, methods of Introduction to allocation (N-W rule, Row/ transportation model PK Gupta & Column Minima, Least Cost and solutions D.S.Hira Cell, VAM and problems based (Operation 4-5 6 6 on all the above methods Reasearch) – Ch.3 Optimality Test for transportation problems. Assignment model Formulation and PK Gupta & 6 3 3 solution, Flood’s D.S.Hira © 2011 National Institute of Fashion Technology (NIFT) Page 137      
  • 149. Master of Fashion Management /Fashion Management Studies   technique,Hungarian (Operation Method or reduced Reasearch) – Ch.4 matrix method. Traveling Salesman Shortest Cyclic route PK Gupta & models/Traveling D.S.Hira 7 3 3 salesman problems (Operation Reasearch) – Ch.58 Mid Term Examination Definition,importanc PK Gupta & D.S.Hira Inventory, Meaning, Types and e and inventory 9 3 (Operation 3 importance, Inventory models. types Reasearch) – Ch.12 Definition of selective inventory PK Gupta & Types of inventory control control methods like D.S.Hira 10 3 methods, EOQ, , ABC analysis, ABC,VED,FNSD (Operation 3 VED analysis, FNSD analysis and problems on Reasearch) – EOQ Model. Ch.12 Definition PK Gupta & Sequencing Models & ,assumtions & D.S.Hira 11 3 Problems: Processing n Job problems based on 3 (Operation through two Machines. the model Reasearch) – Ch.5 PK Gupta & N jobs three Machines, two jobs ‘’ D.S.Hira 12 3 3 M Machines (Operation Reasearch) – Ch.5 Reason of waiting line PK Gupta & D.S.Hira Introduction to Queuing theory, problems,application 13 3 (Operation 3 Features of Queuing System s & charecterstics of Reasearch) – queuing models Ch.10 © 2011 National Institute of Fashion Technology (NIFT) Page 138      
  • 150. Master of Fashion Management /Fashion Management Studies   PK Gupta & Problems based on D.S.Hira Problems based on Model 14 3 the model. (Operation 3 (M/M/1) : (FCFS/infinite/infinite) Reasearch) – Ch.10 Definition of project managemnt,brief Introduction to project history of project Management, Importance and management,WBS,n PK Gupta & Phase of Project Management, etwork construction D.S.Hira 15 3 Network models, Introduction to rules,simple (Operation 3 PERT, CPM techniques, problems on CPM & Reasearch) – Activity times, Critical Path PERT to find out Ch.14 analysis critical path, total project duration.16 End Term Examination Suggested references Books: Apart from ones mentioned with the course curriculum 1. Operation Research (i) Heera & Gupta (ii) N.D. Vohra (Quantitative techniques in Management) Reference Magazines, Journals and other sources: 1. Apparel Online, 2. Apparel News Evaluation Matrix: © 2011 National Institute of Fashion Technology (NIFT) Page 139      
  • 151. Master of Fashion Management /Fashion Management Studies   Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 5 Class Test (5) 10 40 40 100Teaching Tools: Lecture basedLearning outcome: Students would gather an understanding of how production is carried on and how it may be managed in mostefficient mannerBenchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Assignment on Application of OR Techniques in various filed of business.Evaluation parameter Understanding of theoretical inputs and practicality of applicationType of assignment Document SubmissionWeight age 05 MarksAssignment 2 –Details/ description of assignment Class TestEvaluation parameter Performance in the testType of assignment Class Test © 2011 National Institute of Fashion Technology (NIFT)Page 140     
  • 152. Master of Fashion Management /Fashion Management Studies  Weight age 05 MarksAssignment 3 –Details/ description of assignment Inventory Management practices adopted by the Industry.Evaluation parameter Understanding of theoretical inputs and practicality of applicationType of assignment Document SubmissionWeight age 10 MarksPattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 14 & end term will cover all the topics from session 15 to 28Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 141     
  • 153. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture Practical / Workshop Tutorial / Seminars / Field StudyMFM122P Minor Project 42 2 NC PB Self Study 3 Total 3Pre-requisite: Research MethodologyCourse objective: To encourage students carry out on research work.Course Structure: Concept domain: Concepts as explored in the project. Knowledge domain - An understanding of how research work is carried on in order to get a meaning full result as well as knowledge about the new concepts. Skill domain- Students would gain research abilities would know how to find solutions for the research problems and would be able to prepare good reports. © 2011 National Institute of Fashion Technology (NIFT)Page 142     
  • 154. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of detailed required number of Keywords of the referencing with for one sessions Details of the contents to be chapter to text book/ chapter Hrs Hrs Hrsrequired per taught define the depth publishers/ and further chapter/ of the input edition with pg breakup topic no per topic Session 1 3 3 Self Study with mentoring As per log book By students Session 2 3 3 Self Study with mentoring As per log book By students Session 3 3 3 Self Study with mentoring As per log book By studentsBenchmarked assignment 1 : Research Proposal 20 Marks Session 4 3 3 Self Study with mentoring As per log book By students Session 5 3 3 Self Study with mentoring As per log book By students 3 3 Session 6 Self Study with mentoring As per log book By students 3 3 Session 7 Self Study with mentoring As per log book By studentsSession 8 MID TERM JURY 3 3Session 9 Self Study with mentoring As per log book By students 3 3Session 10 Self Study with mentoring As per log book By students 3 3Session 11 Self Study with mentoring As per log book By students 3 3Session 12 Self Study with mentoring As per log book By students © 2011 National Institute of Fashion Technology (NIFT)Page 143     
  • 155. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment 2 : Literature Survey 20 Marks 3 3Session 13 Self Study with mentoring As per log book By students 3 3Session 14 Self Study with mentoring As per log book By students 3 3Session 15 Self Study with mentoring As per log book By studentsSession 16 END TERM JURYReference Magazines, Journals and other sources: 1. EBSCO, 2. PROQUEST 3. DELNET 4. Apparel Online 5. Just-Style.Com 6. Stitch World 7. WGSNEvaluation Matrix: Evaluation Matrix Mid – Term Jury End – Term Jury Assignment - 1 Assignment - 2 Benchmark Benchmark Total 20 20 20 40 100 © 2011 National Institute of Fashion Technology (NIFT)Page 144     
  • 156. Master of Fashion Management /Fashion Management Studies  Teaching Tools:Self StudyLearning outcome: It would provide students with ability to find solutions for research problems.Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentioned:Evaluation CriteriaLiterature survey 20%Quality of Information collected 25%Presentation quality and articulation 25%Report content and relevance 30% © 2011 National Institute of Fashion Technology (NIFT)Page 145     
  • 157. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture Practical / Workshop Tutorial / Seminars / Fashion Industry Field StudyMFM102II Internship & 320 6 C II Training Self Study 40 Total 40Pre-requisite: Human Resource & Organizational Behaviour, Fashion Marketing Management, Fashion Merchandising.Course objective: 1. To let the students work with a specific company as internees for their first major exposure during the course. 2. To understand functions and working procedures of different departments in an organization.Course Structure: Concept domain: Understanding the dynamics of organization. Knowledge domain: to understand the practical implication of theoretical knowledge in real life situation Skill domain- Merchandising, Marketing, Human Resource Management, Organizational Behaviour, Resource allocation. © 2011 National Institute of Fashion Technology (NIFT)Page 146     
  • 158. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of required number of for one Details of the Keywords of the detailed referencing with sessions chapter contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrsrequired per and further taught depth of the input edition with pg no chapter/ breakup topic per topic Week 1 40 40 Self Study with By students mentoring Week 2 40 Self Study with 40 By students mentoring Week 3 40 Self Study with 40 By students mentoring Week 4 40 Self Study with 40 By students mentoring Week 5 40 Self Study with 40 By students mentoring 40 Self Study with 40 Week 6 By students mentoring 40 Self Study with 40 Week 7 By students mentoring 40 Self Study with 40 Week- 8 By students mentoringEnd term Jury © 2011 National Institute of Fashion Technology (NIFT) Page 147      
  • 159. Master of Fashion Management /Fashion Management Studies  Teaching Tools:Self StudyObservationLearning outcome: It would provide students with ability to understand the dynamics of an organization, managerial functions, rolesand responsibilities of employees is an organization.Evaluation Criteria Evaluation Matrix Industry Guide/Mentor/ Feedback End Term Jury Total supervisor 20 30 50 100 FORMAT OF INDUSTRY FEEDBACK FORM APPRAISAL OF PROFESSIONAL ATTRIBUTES S. Evaluation Criteria Excellent Good Average Unsatisfactory Poor Total No. 5 4 3 2 1 1 Project Management (Aptitude & Time Management) 2 Ability to work in a team / interpersonal skills 3 Articulation and Communication Skills 4 Punctuality 5 Sincerity and Discipline 6 Professional Ethics and Integrity TOTAL (30) © 2011 National Institute of Fashion Technology (NIFT)Page 148     
  • 160. Master of Fashion Management /Fashion Management Studies   APPRAISAL OF COMPETENCY (for - FMS) S. Evaluation Criteria Excellent Good Average Unsatisfactory Poor Total No. 5 4 3 2 1 1 Understanding about the organization knowledge of various departments /Functions/Understanding systems and processes 2 Quality of the observations/ information collected/any minor project undertaken (applied knowledge) 3 Quality of Report 4 Innovation and Relevance 5 Presentation skills 6 Contribution to the organization TOTAL (30)Any special comments : ………………………………………………………….*Note: (1) 5 is the highest, 1 is the lowest (2) Industry feedback will account for 30% of the total marks for the subject.NAME OF THE STUDENT :……………………………………………………………DEPARTMENT & SEMESTER :………………………………………………………………..NIFT CENTRE :……………………………..…………………………………Name of the Industry Mentor : ……………………………………………………………….Designation :SIGNATUREEnd Term Jury © 2011 National Institute of Fashion Technology (NIFT)Page 149     
  • 161. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars /MFM203T Global Marketing 42 3 C TH Field Study Self Study Total 3Pre-requisite: In-depth Knowledge of Marketing Management and Global Trends.Course objective: 1) To provide the knowledge of marketing management in the Global perspective along with environment and marketing strategies for the dynamic Global market. 2) To familiarize the students with the basic knowledge, conceptual framework and prevailing practices in Global Marketing. 3) To enable the students to use various marketing tools in global marketing prospective. 4) To develop skills for financial decision making and production decision-making. 5) To explore the influence of politics on contemporary Global trade.Course structure: Concept domain- Nature, importance and scope; Frame work, Trade theories, Dimensions, Global Economic Environment, Regional economic Co-operation, Global Marketing firms, Market analysis and entry strategies, Product strategies, Pricing strategies, Distribution strategies, Promotion strategy, Foreign exchange, Risk, Foreign Investment, Sourcing, Value chain and logistics management, Recent Developments in Global marketing. Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc. Skill domain- Development of analytical and managerial skills for understanding global marketing and the environment. © 2011 National Institute of Fashion Technology (NIFT)Page 150     
  • 162. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Worksho Study p Total hrsDetails of requirednumber of detailed for one sessions referencing with chapter Details of the contents Keywords of the chapter to required text book/ Hrs Hrs Hrs and to be taught define the depth of the input per publishers/ edition further chapter/ with pg no breakup topic per topic Concepts: Nature, importance and scope; Domestic V/s Global Marketing. EPRG Framework – Introduction to Global Global Marketing Ethnocentric, Polycentric, Marketing Management – Regiocentric and Geocentric Warren J Keegan1 International Stages & Chapter 1 , 3 Orientations 3 Global Marketing: Global Marketing Global Business Gillespy, Jeannet Organizations Environment and Henessy, Frame work for analyzing Chapter 3&4 Global Business Environment – geographical, economic, Socio-cultural, political and legal environment. Global Marketing Globalization- Impacting Management – International trading Warren J Keegan environment- policy aspects; Global Economic Chapter 3,2 3 International economic 3 Overview Global Marketing: institutions and agreements – Gillespy, Jeannet GATT, WTO, UNCTAD, IMF, and Henessy, World Bank, MFA, ATC; Chapter 2 Global Economic Regional Trade Blocks; Global Marketing3 3 3 Environment & Regional Degree of Integration; Types Management – © 2011 National Institute of Fashion Technology (NIFT) Page 151      
  • 163. Master of Fashion Management /Fashion Management Studies   Economic Co-operation and rationale of regional Warren J Keegan, economic groups; Theory of Chapter 2 customs union; EU, NAFTA, ASEAN, SAFTA, MERCOSUR and other groupings. Principles of Absolute International Trade theories Advantage, Comparative Economics by4 3 3 Advantage, and Competitive Robert J. Advantage Carbaugh Types of Global Marketing Dimensions of Global firms. Multinational Vol I Encyclopedia Corporations: Conceptual Marketing Risk and of International Frame work of MNCs; MNCs5 3 Benefits and Marketing by 3 and host and home country Opportunities. Sumit Sethi & Alok relations; Technology Satsangi transfers – importance and types.Benchmarked assignment 1- Trade Blocks & Trade theory. (5 marks) International Trade International Barriers Economics by6 3 Tariff & Non-Tariff Barriers Robert J. 3 Free Trade Vs. Carbaugh Protection Global Marketing Global Marketing Research Management – Warren J Keegan, Need Gap Analysis; Market Selection Targeting & International Structure;Planning- Market7 3 Positioning (STP) Marketing-Philip R 3 analysis selection, entry and Catora, John L. expansion strategies. STP Graham, Prasahant Salwa, Part 6Benchmarked assignment 2- Case Analysis (5 marks) © 2011 National Institute of Fashion Technology (NIFT) Page 152      
  • 164. Master of Fashion Management /Fashion Management Studies  8 Midterm examBenchmarked assignment 3- Product Launch in International Market (10 marks) Product Decisions – International Marketing concepts, positioning, design, Mix: Using the example Global Marketing geographic expansion- of any one country (USA Management –9 3 strategic alternatives, new 3 / UK any other) Warren J Keegan, products; Statutory Chapter 12 Compliance; Product Product Decisions Customization Concepts; Influences; Objectives & Strategies; Elements of Cost to be Global Marketing considered – trade terms Management –10 3 Pricing Decisions related to international 3 Warren J Keegan, marketing. Preparing Chapter 13 quotation for supply – cost and price-trade term related to International Marketing. Distribution strategies (Highlight Challenges in Distribution & Logistics in Objectives & constraints Global Marketing11 3 certain countries/trade channel mix and price logistics Management – 3 block specific to global management. Warren J Keegan trade; Impact of Fashion Cycle) Promotion Mix and Strategies- Global Marketing Media, Advertising Strategy, Management –12 3 Promotion Decisions 3 Budget, Evaluation of Warren J Keegan, promotional measures. Chapter 14 International Monetary Overview of Foreign System and Foreign Exchange, determination of13 3 exchange. (Study of Foreign Exchange & 3 present foreign Functioning of the Foreign exchange rates) Exchange Market.14 3 Monitoring the Global Leading, Organization & Global Marketing 3 © 2011 National Institute of Fashion Technology (NIFT) Page 153      
  • 165. Master of Fashion Management /Fashion Management Studies   Marketing Effort, Recent Control - Performance Management – Developments and Measures Warren J Keegan, Future of Global Chapter 17, 18 Marketing Presentations15 3 316 End term exam Suggested references Books: 1. Philip R.Cateora John L.Graham & Prashant Salwan; Tata Mc-Graw Hill; New Delhi INTERNATIONAL MARKETING 2. Gillespie,Jeannet, Hennessey, Global Marketing, Second Edition (2007),Houghton Miffelin company, 3. Robert J. Carbaugh; International Economics 4. Subhash C.Jain; 6th Edition;South-Western, Thomson Learning; Singapore; International Marketing 5. Douglas Lamont; Blackwell Publishers, USA; Global Marketing 6. F.Adhikary, Manab, Global Business Management, Macmillan, New Delhi 7. F. Black and Sundaram: International Business Environment, Prentice Hall of India, New Delhi. 8. F. Buckley, Ardin: The Essence of International Money, Prentice Hall of India, New Delhi. 9. Sodersten, B.O: International Economics, Macmillan, London. 10. Peter H Lindert: International Economics; Richard D, Irwin, Illinois. 11. R.Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York 12. Blue Ocean Strategy – Harvard Business School Press 13. A View from the outside – P.Chidambaram Reference Magazines, Journals and other sources: International Journal of emerging market Global Magazine Business Today Business India Business World Apparel fortnightly Clothes Line Apparel online Indian Textile Journal HBR © 2011 National Institute of Fashion Technology (NIFT) Page 154      
  • 166. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Assignment-1 Assignment-2 Assignment-3 Exam / Jury End – Term Benchmark Benchmark Benchmark Exam/ Jury Mid – Term Total Trade Blocks & Written Market Plan & Product Case Analysis Written exam - Trade theory exam Launch 05 05 40 10 40 100Teaching Tools:LecturesCase studyGroup discussionSelf StudyLearning outcome:1) Basic understanding of Global marketing concepts, theory and their applications in contemporary environment.2) Understanding of operation approach to management.3) The students must be able to relate and apply the concepts to real life situations4) Understanding of various types of Global marketing organizations.5) Development of managerial skills in the areas of product pricing, promotions and distribution.Benchmarked assignment Description (if required to be documented separately)Assignment 1 -Details/ description of assignment To understand the formation and function of different trade blocks and trade theoriesEvaluation parameter Understanding of the concept and the way of interpretation and presentation © 2011 National Institute of Fashion Technology (NIFT)Page 155     
  • 167. Master of Fashion Management /Fashion Management Studies  Type of assignment DocumentWeight age 05Assignment 2 – Case AnalysisDetails/ description of assignment A case dealing with Market entry and expansion of any MNCEvaluation parameter Understanding of the concept and the way of interpretation and presentationType of assignment PresentationWeight age 05Assignment 3 – Global marketing mix strategies of an international organizationDetails/ description of assignment Product Launch: Develop a marketing plan with a detailed marketing mix for product launch in the global marketEvaluation parameter Understanding and application of concepts and presentationType of assignment Presentation and DocumentationWeight age 10Pattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 156     
  • 168. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Strategic Tutorial / Seminars /MFM205T 42 3 C TH Management Field Study Self Study Total 3Pre-requisite: Marketing ManagementCourse objective: 1. To familiarize the students with the concept & process of strategic management with applications in the fashion Industry 2. To enable the students to develop comprehensive strategies for fashion business. 3. To expose the students to management strategies adopted by leading fashion brands.Course structure: Concept domain: Key terms -Strategy, Mission, Goals, Objectives -Analytical Tools-SWOT, BCG matrix, Michael Porter’s Diamond Model, Value Chain, -Generic Competitive strategies – Differentiation, Overall Cost Leadership & Focus -Strategic options-Project/build current positions, product development, market development, Diversification -Strategy Implementation: functional strategies & strategic control, managing strategic changes Knowledge domain: Up-to-date coverage of strategic management concepts & techniques for building and sustaining a competitive advantage. Skill domain: Improved analytical, managerial and decision-making skills. © 2011 National Institute of Fashion Technology (NIFT)Page 157     
  • 169. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / Self Session Hrs/week Content Keywords Reference Lecture Workshop Study Details of number of Total hrs sessions required for Keywords of the detailed referencing Details of the required one chapter chapter to define with text book/ contents to be Hrs /week Hrs Hrs per and further the depth of the publishers/ edition taught chapter/ breakup per input with pg no topic topic Strategic Strategic Strategic management Management- management: by Fred R. David 1 3 Overview, definition & stages (Ninth Edition): 3 PP 2-13 Hierarchy 3 Strategy, Mission – 3 Business Definition Strategic management Vision & Mission & Characteristics, by Fred R. David 2 statements, Vision, Goals, (Ninth Edition): objectives Objectives PP 59-72 3 3 External 3 Assessment: Sources of external information, Strategic management Forecasting Tools, External Audit, by Fred R. David Matrices: EFE & External Factor (Ninth Edition): CPM Evaluation (EFE), PP 78-113 Competitive Profile Matrix (CPM) © 2011 National Institute of Fashion Technology (NIFT)Page 158     
  • 170. Master of Fashion Management /Fashion Management Studies   4 3 Strategic management 3 Porters Five by Fred R. David Forces Model and (Ninth Edition): PP 94-101 Henry Mintzberg’s Competitive Emergent Forces; Emergent Strategic management Strategies Model strategies by Charles W.L. Hill & Gareth R. Jones PP 46-57, 24-25 5 3 Internal Assessment: Strategic management Concept & Tools, Internal Audit & by Fred R. David 3 Analysis, IFE (Ninth Edition): Internal Factor PP118-151 Evaluation (IFE) 6 3 Generic Strategic management 3 Competitive by Fred R. David (Ninth Edition): Strategies: PP 174-177 Differentiation, General Overall Cost Competitive Strategic management Leadership Strategies by Charles W.L. Hill & Gareth R. Jones PP 159-160 7 3 Strategic management 3 by Fred R. David Value Chain and (Ninth Edition): PP 177 Value Creation Value Chain Cycle Value Creation Strategic management by Charles W.L. Hill & Gareth R. Jones PP 79-82, 93 Assignment -1 Topic: SWOT,BCG & GE analysis for any organization preferably Fashion Related Weightage: 5% © 2011 National Institute of Fashion Technology (NIFT)Page 159     
  • 171. Master of Fashion Management /Fashion Management Studies   Assignment -2 (Before the end-term examination) Topic: Project on Analysis of marketing strategy of an organization preferably fashion related. Weightage: 15% Mid term exam 8 MID TERM 9 3 Types of Ansoffs Model Strategic management 3 Strategies: by Fred R. David Integration, (Ninth Edition): PP 156-186 Intensive; Ansoff’s Model 10 3 Strategic 3-stage Strategic management 3 Alternatives: Framework by Fred R. David Framework (Ninth Edition): PP 194-200 11 3 Strategy Selection: Matrices Strategic management 3 by Fred R. David Matrices: TOWS, (Ninth Edition): SPACE, BCG, IE & PP 200-225 QSPM 12 3 Strategy Implementation & Strategic management 3 Implementation Formulation, by Fred R. David Restructuring & (Ninth Edition): Reengineering PP 234-268 13 3 Marketing, Finance Implementation Strategic management 3 & R&D issues in tools by Fred R. David Implementation (Ninth Edition): PP 274-294 14 3 Strategic Control, Contingency Strategic management 3 Managing Strategic Planning by Fred R. David Change (Ninth Edition): PP 298-317 16 End term exam © 2011 National Institute of Fashion Technology (NIFT)Page 160     
  • 172. Master of Fashion Management /Fashion Management Studies  Suggested reference books: Area Author Publisher1 Strategic Management Fred R. David Pearson; 9th edition2 Strategic management Charles W.L. Hill & Gareth R. Jones Biztantra; 2009 edition3 Strategic Management - Formulation, John A Pearce II Atlantic Implementation and Control Richard B Robinson Jr.4 Marketing Strategy Boyd, Walker, Muller Tata McGraw Hill; 5th edition5 Competitive Advantage Michel E. Porter Free Press New York Edition 19956 Business Policy and Strategic Management Azhar Kazmi Tata McGraw Hill7 Private Label Strategy Nirmalya Kumar and Jan-Benedict E.M. Harvard Business Press 2007 Steenkamp8 Blue Ocean Strategy W. Chan Kim and Renee Mauborgne Harvard Business School Press 20059 Fortune at The Bottom of the Pyramid C. K. Prahalad Pearson Education, Inc. Wharton School Publishing, 2010Reference Magazines, Journals and other sources:HBREconomic & Political WeeklyThe Indian Textile JournalAdvertising & market © 2011 National Institute of Fashion Technology (NIFT)Page 161     
  • 173. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 5 15 40 40 100Teaching Tools: Lectures Case Study Business Quiz Presentation Article PresentationLearning outcome: 1. Understanding of strategic marketing concepts & their applications in contemporary fashion environment. 2. Understanding contemporary fashion marketing strategies & how they differ at different business levels 3. Development of skills in the areas of strategic thinking & strategy development. © 2011 National Institute of Fashion Technology (NIFT)Page 162     
  • 174. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment SWOT,BCG & GE analysis for any organization preferably Fashion RelatedEvaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Document submissionWeight age 5Assignment 2Details/ description of assignment Project on comparative analysis of marketing strategy of an organization preferably fashion related.Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Document submission & presentationWeight age 15Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 163     
  • 175. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Field StudyMFM207T Entrepreneurship 42 3 C TH Self Study Total 3Pre-requisite: Knowledge on Marketing, Production, Finance, HR, Merchandising, Retailing and ManagementCourse objective: 1. To enable them to identify the opportunities in apparel, textile and Accessories 2. To enable them to evaluate the opportunities 3. To enable them to prepare a viable & detailed business plan 4. To enable them to apprise the project on different parameters like market feasibility & technical feasibility.Course structure:Concept domain- To enable them to identify the opportunities in apparel, textile and Accessories, to enable them to evaluate theopportunitiesKnowledge domain: To enable them to prepare a viable & detailed business plan, to enable them to appraise the project ondifferent parameters like market feasibility & technical feasibility.Skill domain: Business plan © 2011 National Institute of Fashion Technology (NIFT)Page 164     
  • 176. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of required number of for one Details of the Keywords of the detailed referencing with sessions chapter contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrsrequired per and further taught depth of the input edition with pg no chapter/ breakup topic per topic Entrepreneurship What is Successfully launching Entrepreneurship, Why New Ventures by Bruce Introduction to Entrepreneurship,1 3 R. Barringer & R. Duane 3 Entrepreneurship Characteristics of Ireland, Pearson Entrepreneur & publication, 2008. Page Entrepreneurship no:2 to 10 Entrepreneurship Successfully launching Importance of New Ventures by Bruce Importance of Entrepreneurship,2 3 R. Barringer & R. Duane 3 Entrepreneurship Common Myths about Ireland, Pearson Entrepreneurship publication, 2008. Page no:11 to 20 Entrepreneurship by Different exercises on Robert D Hisrich, generation of Michael P Peters, Dean opportunity like Brain A Shepherd Tata Opportunity storming, news paper McGraw-Hill publication3 3 Generation / exercises, Focus 3 6th Edition, page nos:132 Identification groups, Problem to 144 inventory analysis, Entrepreneurship Creative problem Successfully launching solving New Ventures by Bruce © 2011 National Institute of Fashion Technology (NIFT) Page 165      
  • 177. Master of Fashion Management /Fashion Management Studies   R.Baeeinger, R. Duane Ireland, Pearson LPE 2009 2nd Print, Page nos: 26 to 49. Entrepreneur’s Tool Kit: Tools and Techniques to Lauch and Grow your New Business , Harward Business School Press, 2005 Edition, Page nos: 12 to 23 Entrepreneurship – Theory, Process & Practice by Donald F. Kuratko, Richard M. Hodgetts, Thomson South Wesrtern Publication 6th Edition, Page nos: 398 to 425 Entrepreneur /expert Entrepreneur’s Tool Kit: interaction on Tools and Techniques to opportunity evaluation & Evaluation & Lauch and Grow your selection Selection of New Business , Harward Steps for starting opportunity, Business School Press, enterprise, Business4 3 Steps for starting 2005 Edition, Page nos: 3 model and its enterprise, 24 to 30 importance & Business Model Entrepreneurship Components of Successfully launching Effective business New Ventures by Bruce model R. Barringer & R. Duane Ireland, Pearson LPE 2009 2nd Print, Page nos: 50 to 73 Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI Publication, 2005. Page © 2011 National Institute of Fashion Technology (NIFT) Page 166      
  • 178. Master of Fashion Management /Fashion Management Studies   no: 71 to 75Benchmarked assignment 1- Generation of opportunities – 4 no’s related to apparel, textile and accessories products , Evaluationof opportunities and finally selecting one opportunity (5 Marks) Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean Importance of business A Shepherd Tata plan for entrepreneur McGraw-Hill publication *as well as to the 6th Edition, page nos:184 providers of finance and Overview of to 2175 3 other stake holders, 3 business plan Entrepreneurship Components of Successfully launching business plan & Time New Ventures by Bruce period * of 3 to 5 years R.Barringer & R. Duane Ireland Pearson LPE 2009 2nd Print, Page nos: 202 to 227. Entrepreneurship by Robert D Hisrich, Opportunity/concept/ent Opportunity Michael P Peters, Dean erprise market analysis6 3 Description, A Shepherd Tata 3 of the product and its Industry analysis McGraw-Hill publication competitors 6th Edition, page nos:184 to 247 Entrepreneurship by Robert D Hisrich, Production, Quality, Michael P Peters, Dean7 3 Operations plan R&D and other A Shepherd Tata 3 operations McGraw-Hill publication 6th Edition, page nos:184 to 2178 Mid Term Exam Detailed marketing plan Entrepreneurship by Marketing plan about product mix, Robert D Hisrich, Assessment of Risk marketing mix etc. Michael P Peters, Dean9 3 3 and Implementation Risks – Market, A Shepherd Tata Schedule Competition, McGraw-Hill publication th Technology, regulatory, 6 Edition, page nos:219 © 2011 National Institute of Fashion Technology (NIFT) Page 167      
  • 179. Master of Fashion Management /Fashion Management Studies   financial & to 240 management and contingency plans Implementation Schedule – Individual activity wise and key milestones Detailed organizational Entrepreneurship by plan about form of Robert D Hisrich, ownership, Michael P Peters, Dean10 3 Organisational plan management team, A Shepherd Tata 3 roles and McGraw-Hill publication responsibilities of team 6th Edition, page nos:248 members to 267 Sources and application of funds, cash in flows Entrepreneurship by & out flows Robert D Hisrich, *break even analysis, Michael P Peters, Dean pro-forma balance11 3 Financial plan A Shepherd Tata 3 sheets and income McGraw-Hill publication sheets for a period of 3 6th Edition, page nos:274 to 5 years including to 291 calculations such as ROI, IRR etc. Entrepreneurship – Contents to be covered Theory, Process & in executive summary Practice by Donald F. Executive summary of business plan, Kuratko, Richard M.12 3 & Business plan Procedure for Report 3 Hodgetts , Thomson preparation writing South Western * including Appendix Publication 6th Edition, and related documents page nos: 398 to 425 Expert lecture on preparation of13 3 3 business plan & Project appraisalBenchmarked assignment 2 : Preparation of detailed business plan for the selected opportunity in the assignment 1 (with © 2011 National Institute of Fashion Technology (NIFT) Page 168      
  • 180. Master of Fashion Management /Fashion Management Studies  presentation) (10 Marks) Dynamics of Entrepreneurial Appraisal of project – Development and Economic, technical,, Management by Vasant14 3 Project Appraisal management, 3 Desai, Himalaya organization, Publishing House, Fourth operational, market revised 2007 edition, page nos:275 to 290 Financial institutions, Fundamentals of govt. support, Venture Entrepreneurship by capitalists, Angel Sangram Keshari investors etc. Mohanty, PHI Legal requirements – publication, 2005. Page No objection certificate no:87 to 96 from Local body, Entrepreneur’s Tool Kit – registration of firm/unit Tools and Techniques to in DIC, statutory license Grow Your Business – Sources of finance or clearance HBS Press, 2005 Edition for Entrepreneurs Acts – factories act, Page no: 87 to 128 Legal sale of goods act, Legal – Fundamentals of requirements, industrial dispute act, Entrepreneurship by Important acts, EPF act, minimum Sangram Keshari15 3 3 Government wages act etc. Mohanty, PHI Schemes and Publication, 2005. Page policies Govt. Schemes / no: 75 to 85 and 143 to Policies – General like 144 Prime Minister Employment Web sites of MSME, Generation Programme KVIC, Textiles and Rural (PMEGP), Credit linked development for govt. capital subsidy scheme, schemes general and related to apparel, textile and accessories © 2011 National Institute of Fashion Technology (NIFT) Page 169      
  • 181. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment 3: Project appraisal of the business plan on which assignment 2 has been prepared and submitted (5Marks)16 End Term Exam Suggested references Books: 1. Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough, PHI 14th Edition 2. Entrepreneurship –Successfully Launching New Ventures by Bruce R. Barringer & R. Duamce Ireland , Persons Low Price Edition 3. Entrepreneurship – New Venture Creation by David H. Holt , PHI publication 4. Entrepreneurial Development in India by C.B. Gupta & N.P. Srinivasan, Sultan Chand & Sons Reference Magazines, Journals and other sources: Magazines: 1. Dare – Monthly magazine from Cybermedia publication 2. Entrepreneur – Monthly magazine from Infomedia 18 3. Startups - Monthly magazine from Infomedia 18 Web sites: 1. www.nenonline.org study materials and other information can be accessed 2. www.inc.com 3. www.entrepreneur.com 4. www.kauffman.org 5. www.entre-ed.org/ 6 http://europa.eu/enterprise/entrepreurship/support_measures/training_education/ 7. http://www.usatoday.com/educate/entrepreneur.htm 8. http://www.ceed.info/ 9. http://www3.babson.edu./ESHIP/default.cfm/ 10. http://edcorner.stanford.edu/ Journals: 1. International Journal of Entrepreneurial Behaviour and Research 2. Journal of Small Business and enterprise Development 3. International Journal of Gender and Entrepreneurship Evaluation Matrix: © 2011 National Institute of Fashion Technology (NIFT) Page 170      
  • 182. Master of Fashion Management /Fashion Management Studies   Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 05 10 05 40 40 100Teaching Tools: 1. Lectures 2. Case studies 3. Entrepreneur meet / Expert interactions 4. Discussions and exercisesLearning outcome: 1. Make the students to understand the process of opportunity generation, Evaluation & selection related to apparel, textile and accessories sector 2. Make the students to prepare the detailed business plan for the new venture 3. Make the students to understand the process of project appraisal 4. Knowledge on New enterprise creation and managing the new ventureBenchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Generation of opportunities – 4 no’s related to apparel, textile and accessories products , Evaluation of opportunities and finally selecting one opportunityEvaluation parameter Generation of 4 Ideas related to apparel, textile and accessories including the process of generation – 2 marks Evaluation of ideas including the process of evaluation – 2 marks © 2011 National Institute of Fashion Technology (NIFT)Page 171     
  • 183. Master of Fashion Management /Fashion Management Studies   Selection on one idea and selection process – 1 marksType of assignment Individual assignment – Document submissionWeight age 05Assignment 2Details/ description of assignment Preparation of detailed bankable business plan for the selected opportunity in the assignment 1Evaluation parameter Executive summary, description of opportunity, market analysis, operations plan, marketing plan, organizational plan, Financial plan, Assessment risk, Implementation schedule & Exit strategies – Each 1 marksType of assignment Individual assignment – Document submission & presentationWeightage 10Assignment 3Details/ description of assignment Project appraisal of the business plan on which assignment 2 has been prepared and submittedEvaluation parameter Technical, management, organizational, operational– each 1 mark Financial, Market, Economic – Each 1 markType of assignment Individual assignment – Document submissionWeight age 05Pattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 172     
  • 184. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ PB/ Week Semester DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Financial Field StudyMFM209T 42 3 C TH Management Self Study Total 3Pre-requisite: NILCourse objective: 1. To provide the student with inside to various source of long-term financing 2. To enable them to understand various financial statements and their analysis while making a decision. 3. To prepare the students to the needs of globalization of business and provide a framework of international financial management.Course structure: Concept domain- Understanding of the financial requirements of an organization and their fulfillment Knowledge domain- Time value of money, sources of long-term finance, inventory management techniques, dividends payout. Skill domain- NPV analysis, ABC analysis, Asset based financing, venture capital financing, Equity and debt instruments. © 2011 National Institute of Fashion Technology (NIFT)Page 173     
  • 185. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of required number of for one detailed referencing Details of the sessions chapter Keywords of the chapter to with text book/ contents to be Hrs Hrs Hrsrequired per and define the depth of the input publishers/ edition taught chapter/ further with pg no topic breakup per topic Khan, M.Y. and P.K. Objectives, scope Jain (2004), ‘Financial and meaning of Introduction to Financial 1 3 Management,’4th 3 Financial Management Edition,Chapter- Management 1,page 1.3 -1.22 Khan, M.Y. and P.K. Compounding techniques, Jain (2004), ‘Financial Time Value of Annual Compounding of 2 3 Management,’4th 3 Money Annuity, Present value of Edition,Chapter- cash flow 2,page 2.1-2.25 Financial statement Khan, M.Y. and P.K. analysis Liquidity ratio, turnover Jain (2004), ‘Financial 3 3 ration, activity ratio, Management,’4th 3 Profitability ratio, Edition,Chapter- 7,page 7.2-7.54 Financial statement P.K. Jain (2004), Evaluation of firms earning analysis ‘Financial power, common size 4 3 Management,’4th 3 statement, advantages and Edition,Chapter- limitation of ratios 7,page 7.2-7.54 Capital Budgeting Khan, M.Y. and P.K. Jain (2004), ‘Financial Techniques and 5 3 Pay Back Period, NPV Management,’4th 3 Evaluation Edition,Chapter- 10,page 10.4-10.63 © 2011 National Institute of Fashion Technology (NIFT) Page 174      
  • 186. Master of Fashion Management /Fashion Management Studies   Khan, M.Y. and P.K. Capital Budgeting Jain (2004), ‘Financial 6 3 Techniques and IRR, NPV Vs IRR Management,’4th 3 Evaluation Edition,Chapter- 10,page 10.4-10.63 Khan, M.Y. and P.K. Sources of Finance Ordinary shares, rights Jain (2004), ‘Financial 7 3 for a corporate issues, Preference shares, Management,’4th 3 Entity (long term) debentures, Term loans Edition,Chapter-18- 20,page 18.1-20.128 Mid-term Basic Concepts Financial Fund Flow and Management I.M 9 3 Cash Flow Pandey, 8th Edt. 3 Chapter 3, Page 60- 82 Concept and Significance of cost of Khan, M.Y. and P.K. Measurement of capital , Explicit and Implicit Jain (2004), ‘Financial 10-11 6 cost of capital cost, Cost of Debt, Cost of Management,’4th 6 Preference Share, Cost of Edition,Chapter- Equity capital 12page 12.2-12.10 Need for working capital, Permanent and temporary working capital, Change in Khan, M.Y. and P.K. Planning of Working Jain (2004), ‘Financial working capita, 12-13 6 Capital Management,’4th 6 Determination of working Edition,Chapter-27 capital, Computation of page 27.2-27.8 working capita Khan, M.Y. and P.K. Inventory ABC Systems, EOQ, Safety Jain (2004), ‘Financial 14 3 3 Management Stock Management,’4th Edition,Chapter-31 © 2011 National Institute of Fashion Technology (NIFT) Page 175      
  • 187. Master of Fashion Management /Fashion Management Studies   page 31.2-31.12 An overview of Indian capital market, stock I.M. Pandey, 8th 15 3 capital Market exchange in India, new Edition Pg. No. 979- 3 issue market 99516 End term examBenchmarked assignment 1- Unit Test - 1 10 MarksBenchmarked assignment 2 Unit Test – 2 10 Marks Suggested references Books: Financial Management I M Pandey Management Accounting Khan and Jain Introduction to Management Accounting Horngren / Sundem others Financial Management Prasanna Chandra Financial Managementt Khan & Jain Reference Magazines, Journals and other sources: Magazines /Journals: Indian Management Business Today ICFAI Journal Journal of Chartered Accountants News papers: Business Line Business Standard Financial Express Economic Times © 2011 National Institute of Fashion Technology (NIFT) Page 176      
  • 188. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury JuryUnit Test 10 Unit Test 10 Marks 40 40 100 MarksTeaching Tools:LecturesCase StudyPresentationLearning outcome:1) Read financial statements and make informed decisions.2) Undertake profitability and cost analysis.3) Choose between the various sources of funds for long term and short-term requirements.4) Use appropriate strategies to manage current assets and liabilities.5) Understand the time value of money and use appropriate techniques for capital budgeting.6) Prepare a budget and exercise control through the budget.7) Appreciate the risks in international business and the nuances of international trade. © 2011 National Institute of Fashion Technology (NIFT)Page 177     
  • 189. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Unit TestEvaluation parameter Performance in the Unit TestType of assignment Written TestWeight age 10 MarksAssignment 2 –Details/ description of assignment Performance in the Unit TestEvaluation parameter Written TestType of assignment Performance in the Unit TestWeight age 10 MarksPattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 178     
  • 190. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Legal Field StudyMFM211T Environment of 42 3 Core TH Business Self Study Total 3Pre-requisite: Retail Management, Export MerchandisingCourse objective: • To impart knowledge of the operational processes of business between two or more nations. • To help the students understand rules and regulations related to export. • To expose the students to trade policy, procedures and documentations necessary for other operations of export. • To understand the procedures and trade laws governing Indian for retail sector.Course structure:Concept Domain: Export import documentations, Foreign Trade Policy, FDI PolicyKnowledge Domain: Understanding of Foreign Trade Policy, Rules and Laws governing exports and imports, Laws governingIndian retail operations including FDI Policy.Skills Domain: To prepare the necessary documents for exports as well as to open a store. © 2011 National Institute of Fashion Technology (NIFT)Page 179     
  • 191. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrs detailednumber of required referencing with sessions for one Keywords of the chapter Details of the text book/ required chapter to define the depth of the Hrs Hrs Hrs contents to be taught publishers/ per and further input edition with pg chapter/ breakup no topic per topic Custom Act, Central 3 Introduction to Foreign1 3 Excise Act, EOU, SEZ, Handout Trade policy FTZ, EHTP, STP 3 INCO terms, Letter of Types of L/C, Export 32 credit, Pricing Intermediaries of Handout Import and Export 3 Export/Import Commercial and 3 documentations, regulatory documents3 Handout like B/L, B/E, and Invoices etcBenchmarked assignment 1- Explain the documentation procedure of a garment export house (05 marks) Export Procedure, Formalities of custom and port for shipment,4 3 Quality inspection of Handout 3 goods, Flow of goods in port/warehouse 3 Export finance Pre-shipment and post 3 shipment finance, Methods of international payment settlement,5 Handout Exchange control regulations for Import and Export, FERA, FEMA act 3 Export Order and Processing of export 36 excise rebate order, Flowchart of Handout operations, Claiming © 2011 National Institute of Fashion Technology (NIFT)Page 180     
  • 192. Master of Fashion Management /Fashion Management Studies   excise rebate, Duty Drawback, Marine Insurance Garment Export, quota Items covered under regime garments/ textile, Various Government initiatives for increasing7 3 Handout 3 garment export, Different schemes and committees for garment export.8 Mid term examinationBenchmarked assignment 2- Describe recent garment export scenario in India (05 marks) Retail Intermediaries Classification of different and their functions types of middleman in domestic market9 3 (Dealers, distributors, Handout 3 wholesalers, buying agents, selling agents, retailers) 3 Documentation Documents required for 310 required trading in domestic Handout market 3 FDI with reference to FDI, Law regarding 311 Handout retail opening of a store 3 Strategic alliance Strategic alliance in retail 312 (M&A, JV, Franchising, Handout licensing etc)Benchmarked assignment 3- To study the trade document of a Retail company (10 marks) Duties & Taxes Various duties and taxes involved in retail trade13 3 Handout 3 (VAT, sales tax, CST, GST, CENVAT etc) Associations Market level, City level, monitoring retail Industry level, All India 3 Handout 314 business in India and level, Government bodies, Private bodies © 2011 National Institute of Fashion Technology (NIFT)Page 181     
  • 193. Master of Fashion Management /Fashion Management Studies   state level requirement Workshops Question and answer15 3 session with one or two 3 industry expert16. End term examinationSuggested references Books: • International Business by K Aswathapa • Management of Export marketing by M J Mathews • Export market and foreign trade management by Pervin Wadia • Essentials of export marketing by S A Chunawala • Export Management by T A S Balagopal • International trade and export management by Francis Cherunilam • Garment Exports by Darlie O Koshy • Foreign Trade Policy of India 2009-2014 • Handbook of Procedures • Images Retail reportReference Magazines, Journals and other sources: 1. Reserve bank of India publications. 2. Foreign Trade policy. 3. Website of Ministry of Consumer affairs. 4. Website of Ministry of Commerce. 5. Website of DGFT. 6. Website of Trade Promotion Council. 7. Website of Trade association. © 2011 National Institute of Fashion Technology (NIFT)Page 182     
  • 194. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Benchmark Benchmark Total Jury Jury Prepare a report consisting of Prepare a report consisting of the required documents for - the required documents for a - - an export house. small/large retail firm/chain. 10 40 10 40 100Teaching Tools:LecturesPresentationsSelf StudyLearning outcome: An in-depth knowledge and understanding of documentation required in the export and domestic operations aswell as familiarization with the laws in India as well as the export import procedures, rules and regulations.Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short notes/brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 183     
  • 195. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 1.5 Practical / Workshop Tutorial / Seminars / Customer Field StudyMFM213T Relationship 21 1.5 C TH Management Self Study Total 1.5Pre-requisite: Retail Management, Marketing Management, consumer behaviourCourse objective: • To familiarize the students with the importance and application of the concept Customer Expectations and Relationship Management in Fashion Retail Business. • Understanding Effective Customer Interaction, Selling Skills required for the success of the Fashion retail business.Course structure: Concept domain: Customer Relationship Management: concept, principles and theories, Customer Experience: Basic concept, Customer Interaction, Retention, CSA Knowledge domain: Understanding of concepts, principles and process of Managing Customer Relationships, Understanding of Concept of Customer Experience Management Skill domain: Customer management skills, experience management skills © 2011 National Institute of Fashion Technology (NIFT)Page 184     
  • 196. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required detailed referencing sessions for one Details of the Keywords of the chapter to with text book/ required chapter contents to be define the depth of the input Hrs Hrs Hrs publishers/ edition with per and further taught pg no chapter/ breakup topic per topic Customer Ralationship 1.5 Management by Meaning and definitions of Introduction to Jagadish .Sheth, Atul CRM, Goals of CRM,1 1.5 CRM Parvatiyar and Importance and functions of Shainesh: CRM, page no. 3-50 1.5 Customer Ralationship 1.5 Management by Jagadish .Sheth, Atul Evolution of Evolution of CRM practice,2 Parvatiyar and CRM CRM Success Factors, Shainesh: page no. 3-50 1.5 Customer Relationship 1.5 Management by Kristin Anderson & Card Kerr Analytical and Operational –3 CRM Strategies CRM Strategies (Touch page no. 46-53; 142- points), CRM Metrics 149 Faculty handout © 2011 National Institute of Fashion Technology (NIFT) Page 185      
  • 197. Master of Fashion Management /Fashion Management Studies   1.5  Customer Ralationship 1.5  Customer Customer Acquisition, Management by Retention Customer Retention and Jagadish .Sheth, Atul Strategies Customer Extension, Parvatiyar and4 Customer Profile Model, Shainesh Managing repeat/loyal page no. 273-316; customer 1.5  1.5  Customer Ralationship Management by Creating Creating Value and loyalty to Jagadish .Sheth, Atul Customer Value5 the customer using CRM Parvatiyar and and Loyalty Shainesh Programs page no. 273-316; 1.5  1.5  Effective Customer Customer Interaction, Faculty handout6 Experience Selling Skills, Management Delighting Customers Understanding the Customer, What is important in communication communication with the7 1.5 with the Faculty handout 1.5 customer? Customer Listening-Why is it important to Listen to Customers? Active Listening Techniques8 Mid-Term Examination Handling Types of Customers and their different characteristics, handling, Customers and Dealing with Customer9 1.5 Faculty handout 1.5 Customer Queries, Common Customer Queries Queries, Steps in dealing with customer queries, When You © 2011 National Institute of Fashion Technology (NIFT) Page 186      
  • 198. Master of Fashion Management /Fashion Management Studies   Cannot Answer the Query, How to be a Successful CSA using Customer Interaction Prerequisites of Initiating a Sale, Understanding the Customer Needs, The Sales Process (Fulfilling Customer Selling Skills Needs, Handling Objections,10 & 11 3 Faculty handout 3 Offer alternative, Add On / Up-Selling / Cross Selling Closing the Sales, Exchange Policy, Warranty / Guarantee, Asking for Referrals) 1.5  Customer Relationship 1.5  Data Warehousing: Concept Management by Data , Purpose and Need for Data12 Jagadish N Seth, Atul Warehousing Warehousing, Data Parvatiyar & shainesh Warehouse applications, page no.81- 143 1.5  Data Mining: Concept, Customer Relationship 1.5  Purpose and need for Data Management by13 Data Mining Mining, Data Mining Jagadish N Seth, Atul applications, Data Mining Parvatiyar & shainesh Techniques page no.81- 143 1.5  Customer Relationship 1.5  Management by Relationship Management14 e-CRM Jagadish N Seth, Atul and e-CRM Parvatiyar & shainesh page no.81- 143 1.5  Customer Relationship 1.5  Management by CRM in B2B & Building customer loyalty in15 Jagadish N Seth, Atul B2C B2B & B2C Parvatiyar & shainesh page no. 273-31616 End-Term Examination © 2011 National Institute of Fashion Technology (NIFT) Page 187      
  • 199. Master of Fashion Management /Fashion Management Studies  Assignment 1 CRM StrategiesDetails/ description of assignment Study a CRM Strategies of any retail store.Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment document/ReportWeight age 10 MarksAssignment 2 – CRM & Customer Experience ManagementDetails/ description of assignment Case study/role play on Customer Experience ManagementEvaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the reportType of assignment Report and presentationWeight age 10 MarksSuggested references Books: 11. CRM; Emerging Concepts, Tools &Applications, Jagdish N Sheth, Atul Parvatiyar & G.Shainesh 12. CRM (Briefcase books), Kristein Anderson & Carol Kerr 13. CRM, Paul Greenberg 14. CRM, john W. Gosney and Thomas .P. BoehmReference Magazines, Journals and other sources: 1. Business World 2. Business Week 3. CRM Daily.com 4. 1to1media.com © 2011 National Institute of Fashion Technology (NIFT)Page 188     
  • 200. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 - - 40 40 100Teaching Tools:Lectures Supported by VisualsField VisitsTerm AssignmentLearning outcome: Understanding of the fundamentals of CRM in the Fashion Business and the techniques to classify, retain anddelight the customers fulfill the needs.Understanding of the conceptsObservational learningLearning by doingApplication oriented assignmentsPattern for mid term/ final term CEB examination paperMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 189     
  • 201. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 1.5 Practical / Workshop 1.5 Business Tutorial / Seminars / Technology for Field StudyMFM215P 42 2.5 NC PB Fashion Value Chain Self Study Total 3Pre-requisite: Merchandising, Retail BuyingCourse objective: To enable the students to understand the breakthrough in technology and help them gain hands on experience.Course structure : Concept domain- Retail ERP, Merchandising System Knowledge domain- Understanding of the above concepts. Skill domain- Skills to work on different technology platform © 2011 National Institute of Fashion Technology (NIFT)Page 190     
  • 202. Master of Fashion Management /Fashion Management Studies  Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrs detailednumber of required referencing with sessions for one Keywords of the Details of the contents to text book/ required chapter chapter to define the Hrs Hrs Hrs be taught publishers/ per and further depth of the input edition with pg chapter/ breakup no topic per topic Apparel Industry: An Introduction Historical evolution, Current Hand outs to Evolution of apparel1 3 Landscape, Future Trends be provided in 1.5 1.5 sector including mass class customization, Information Technology: An Hand outs to Introduction, Historical Evolution of be provided in 1.5  1.5 2 3 evolution, Current landscape, technology class  Future Trends in information Hand outs to Technology: be provided in IT and its impact on 1.5  1.5 3 3 social media, m-commerce class  Future trends etc. Hand outs to Apparel Value Chain Apparel Business be provided in 1.5  1.5 4 3 • Processes: Design, Source, Process and their Manufacturing, Marketing Inter Linkages class  Hand outs to Economic benefits of IT for Economic benefits of be provided in 1.5  1.5 5 3 countries, industries, firms, IT class  communities and individuals Strategic and Operational Strategic and Hand outs to6 3 1.5 1.5 benefits of IT for a firm in the Operational benefits be provided in © 2011 National Institute of Fashion Technology (NIFT)Page 191     
  • 203. Master of Fashion Management /Fashion Management Studies   new age digital economy of IT class  Presentation of 37 3 By students Assignment I8 Mid Term Examination Impact of IT on Apparel Hand outs to Markets and Apparel be provided in Businesses class  • Globalization and IT and Globalization9 3 restructuring of Apparel 1.5 1.5 Value Chain Software demo Announcement of Assignment - II • Impact of IT on Apparel Hand outs to Processes: be provided in o IT enabled Design class  o IT enabled Sourcing Impact of IT on 1.5  1.5 10 3 o IT enabled processes Manufacturing Software demo o IT enabled Marketing o IT enabled Retail Supply Chain Management Hand outs to (SCM) and Design Chain Role of IT in SCM be provided in Management (DCM) for and DCM class  1.5  1.5 11 3 greater collaboration Demo of appropriate between Retailers and software Manufacturers. IT Foundational Programme Hand outs to • Info Capture: Bar Codes, be provided in RFID, Smart Cards, class  Biometric, Scanner, Digitizers, Cameras, Demo of appropriate 1.5  1.5 12 3 Digipens software • Image: Fax, Photo, Drawings/Sketches, Designs • Output Devices: Plotters • IT Security © 2011 National Institute of Fashion Technology (NIFT)Page 192     
  • 204. Master of Fashion Management /Fashion Management Studies   • IPR: Copyright, Trademark, Patents • IT Act 2008: Offences, Penalties Submission of Assignment - II Business Value of IT Hand outs to • Aligning Business Plan with be provided in Demo of appropriate 1.5 13 3 IT Plan class  1.5 software • Metrics for Business Performance Management Retail ERP Hand outs to KRAs and KPIs for Design, Role of IT in be provided in Sourcing, Manufacturing, Business class  1.5 14 3 Marketing and Retail Performance 1.5 • Leveraging IT for Business Management Performance Management Demo of appropriate software15 Case Studies and Projects 316 End term examSuggested references Books: Apart from ones mentioned with the course curriculum 1. Management Information system by James A.O’ Brien 2. Management Information Systems, Loudon and LoudonReference Magazines, Journals and other sources:Apparel online, Stitch WorldERP todayIT todayComputer world © 2011 National Institute of Fashion Technology (NIFT)Page 193     
  • 205. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix End – Term Jury Mid – Term Jury Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total 20 20 40 100 20Teaching Tools:LecturesPresentationsPractical trainingIndustry visitsLearning outcome: It would introduce latest technologies being implemented in the business of fashion and keep the students atpar with the best emerging technologies in the industry. © 2011 National Institute of Fashion Technology (NIFT)Page 194     
  • 206. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1- Changing role play of IT in Apparel TradeDetails/ description of assignment Prepare a report on various technologies used by manufacturers and retailers.Evaluation parameter Facts and figures stated, analysis, relevanceType of assignment Presentation and DocumentWeight age 20 MarksAssignment 2-Details/ description of assignment Comparative analysis of the softwares used in the retail/export/manufacturing industry (Preferably fashion related industry)Evaluation parameter Facts and figures stated, analysis, relevanceType of assignment DocumentWeight age 20 MarksPattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term juryEnd Term Jury © 2011 National Institute of Fashion Technology (NIFT)Page 195     
  • 207. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 1.5 Practical / Workshop Tutorial / Seminars / Human Resource Field Study 1.5MFM217T 21 C TH Management Self Study Total 1.5Pre-requisite: NILCourse objective: - To understand how people behave in an organization - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To inculcate learning spirit, constant innovation and concern towards people and environment.Course structure: Concept domain- The course aims to help the students understand concepts and issues related to Team Management. Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships Skill domain- It prepares the students in various areas of recruitment, selection, placement, training & development, motivation and team building. © 2011 National Institute of Fashion Technology (NIFT)Page 196     
  • 208. Master of Fashion Management /Fashion Management Studies  Course contents: Keywords Practi SelSessio Lect cal / f Hrs Content Reference n ure Works Stu hop dyDetails Total hrs Keywords of the Detailed referencingof required chapter to define the with text book/number for one depth of the input publishers/ editionof chapter with P. No.session and Details of the contents to be taught Hrs Hrs Hrss furtherrequire breakupd per per topicchapter/ topic1-2 3 Human Resource Management • Corporate Analysis Personnel 3 • Definition and Objectives. • Demand Forecasting Management by • The process of Human Resource • Supply Forecasting C.B. Memoria & S.V. Planning. • Managerial judgment Gangkar, Pg.3-27, • Assessing current Human Ratio trend analysis 490-502 & 459-489 Resource and making an inventory • Forecasting • Matching the Inventory with future requirements • Managing the forecasted Demand /Surplus • Dealing with surplus manpower. • Compensation Policy • Current trends • Compensation Compensation and Benefits determinants • Planning Goals and Strategies. • Fringe benefits • Evolution of Industrial Policy. • Regulatory and Promotional Framework. • Laws covering wages ,welfare and benefits • Compensation Strategy, Structure © 2011 National Institute of Fashion Technology (NIFT)Page 197     
  • 209. Master of Fashion Management /Fashion Management Studies   • Reward Management3-4 3 Role of HR Executives • HR Plan • Personnel Mgmt By 3 • The service Provider Integration Edwin B. Flippo, 6th • The Facilitator • Monitor HR Edition, Chapter 1, • The consultant Plan Pg.10-22 • The Auditor • Attrition Challenges to HR Professionals • Auxiliary Personnel • Quality Improvement service Management by • The changing attitude of • Inter- C.B. Memoria & workforce disciplinary S.V. Gangkar, • The impact of the Government • Function Pg.10-22 & 28-52, • Quality of Work Life • Technology and training Strategic Human Resource Management • HR Policy , Compensation and Benefits • Refer to developed • Planning Goals and Strategies. material • Evolution of Industrial Policy. • Regulatory and Promotional Framework. • Laws covering wages ,welfare and benefits • Compensation Strategy, Structure • Reward Management5-6 3 Job Analysis • Critical incident Personnel 3 • Concept of Job Analysis technique Management by • Process of Job Analysis • Job design C.B. Memoria & Information gathering • Job evaluation, S.V. Gangkar, Pg Job specification competency description & 157-184 determination. specification Developing a job description/Specification • Job analysis Methods Observation Method © 2011 National Institute of Fashion Technology (NIFT)Page 198     
  • 210. Master of Fashion Management /Fashion Management Studies   Individual interview Group Interview Drafting and maintaining Job • Induction Description • Relationship • Uses of Job analysis • Auditing Employment • Career Planning Organizational audit Process Training and Development Performance Appraisal Promotion and Transfer Preventing Dissatisfaction Compensation Management Health and Safety Induction Industrial Relations Career Planning Succession planning7 1.5 Acquisition/Procurement – Recruitment, • 3rd Party method Personnel 1.5 Selection, Selection Tests. • Deputation Management by • Concept of Recruitment C.B. Memoria & S.V. • Factors Affecting Recruitment Gangkar, Pg. 185- Organisational Factors 215 Environment Factors • Recruitment Policy • Sources of Recruitment. Internal Search External Search • Need for Flexible and Proactive Recruitment Policy • Evaluation of Recruitment Program. • Interest test Concept of Selection • Planned interview • The Selection Process • Patterned interview • The Selection Method Standards • Interview rating’ • Legality • Reference check Application Forms Ethical issues of application • Intelligence, Aptitude, forms design Situational, © 2011 National Institute of Fashion Technology (NIFT)Page 199     
  • 211. Master of Fashion Management /Fashion Management Studies   • Selection Test personality & interest • Intelligence Test test • Aptitude test • Interview • Situational Test • Interview process • Interest test • Personality test • Interviews • Interview Process • Placement8 Mid-term Examination9-11 4.5 Human Resource Development • Process of coaching In-house developed 4.5 • Concept and System • Effecting coaching material • Coaching and mentoring • Process of mentoring • Reward system • Competence related • Self renewal system pay Personnel HRD issues and Experiences • Profit sharing Management by • Multi source feedback system • Employee ownership C.B. Memoria & S.V. • Knowledge Management • Cocooning Gangkar, Pg.224- • Diversity Management 270, • Restructuring & CSR Performance Management • Tacit knowledge • Competency Mapping • Implicit Knowledge • Performance planning and • Knowledge Review Identification & • HR Measurement and audit elicitation Training and Development • Knowledge • Definition and Purpose of classification & Training storing Improving employee • Personnel Mgmt By • Appraisal Edwin B. Flippo, 6th Performance • Forced choice Edition, Chapter 1, Updating Employee skills method Pg.224-270 Avoiding Managerial • MBO • Personnel Obsolescence Preparing for Promotion and • 360 degree appraisal Management by Managerial succession C.B. Memoria & Retaining and Motivating S.V. Gangkar, © 2011 National Institute of Fashion Technology (NIFT)Page 200     
  • 212. Master of Fashion Management /Fashion Management Studies   Employees. Pg.277-315 • Employee Training Methods On-the-job Training Off-the-Job Training • Evaluation of the Training12-13 3 Labour Laws • Obligation of • Management 3 • Introduction to Labour employers of Human Resource Legislation • Minimum Wage by N.Ramaswami, Labour Laws, Industrial • Enforcement TR Publications, Relations and Human • Offences & penalties Chapter 14, Pg.176- Resource Management • Statutory Social 185 • Laws on working conditions Benefits • In-house The Factories Act 1948 developed material Contract Labour ( Regulation and Abolition Act 1986) Child Labour (Prohibition and Regulation Act 1986) • Industrial Relations Laws Trade Union Act 1926 Industrial Disputes Act 1947 –I Industrial Disputes Act 1947 – II Industrial employment act 1946 Industrial discipline and Misconduct • Wages and Labour Laws Minimum Wages Act 1948 Payment of Wages Act 1936 Payment of Bonus Act 1965 Equal Remuneration Act 1976 • Laws for Labour Welfare and Social Security • The Workmen’s Compensation Act 1923 • Employees’ State Insurance © 2011 National Institute of Fashion Technology (NIFT)Page 201     
  • 213. Master of Fashion Management /Fashion Management Studies   Act 1948 • The Maternity Benefit Act 1961 • The Employee’s Provident Fund and Miscellaneous Provision Act 1952 • The Payment of Gratuity Act 1972 Separation • Turnover Personnel 3 • Concept of Employee • Downsizing Management by Separation • Redundancy C.B. Memoria & S.V.14-15 3 • Managing Separation Gangkar, Pg.259-272 • Types of Separation • Separation and Termination policies and practices16 END TERM EXAMSReference Magazines, Journals and other sources:EBSCOProquestEmeraldInternational Journal of ManpowerHuman Resource Management International DigestStrategic HR ReviewPersonnel Review © 2011 National Institute of Fashion Technology (NIFT)Page 202     
  • 214. Master of Fashion Management /Fashion Management Studies  Evaluation Matrix: Evaluation Matrix Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Exam / Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Exam/ Jury Mid – Term Total 10 10 - - - 40 40 100Teaching Tools: Lectures Understanding of concepts Case Lead Experiential learning Personal Interview Interaction between students Group discussion Reflection of understandingLearning outcome: 5) Basic concepts of Human Resource management and their applications in contemporary business environment 6) The students must be able to relate and apply the concepts of Recruitment & Selection to real life situations 7) Development of managerial skills in the areas of decision making, training & development, team building and motivating people and how people behave in organization. © 2011 National Institute of Fashion Technology (NIFT)Page 203     
  • 215. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Case study on HR issue in any unit/firm in the fashion sectorEvaluation parameter Identifying the central issue and using theory to form creative solutionType of assignment Document SubmissionWeight age 10Assignment 2 –Details/ description of assignment Case Study (relating to downsizing, separation )Evaluation parameter Identifying the central issue and using theory to form creative solutionType of assignment Document SubmissionWeight age 10Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers 5 2 10Descriptive 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 204     
  • 216. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type (TH/ Week Semester PB/ DE/CE) Lecture 2 Practical / Workshop - Intellectual Tutorial / Seminars /MFM219T - 28 2 C TH Property Rights Field Study Self Study - Total 2Pre-requisite: NILCourse objective: To impart a basic understanding on the subject of Intellectual Property Rights (IPR) specifically as applied to thearea of creative arts, fashion design and textile industry. The idea is to give an overall exposure to the students so that they not onlylearn how to protect their own rights and but also learn how to respect others’ rights. An important aspect is leveraging one’s IP inbusiness. Sufficient inputs have been added in the curriculum to show students how IP is and can be used for commercial benefits.Course structure:Concept domain-The idea of the course is to elucidate the use of IP in the areas of design and technology. It is important to explainto students how in today’s world IP is crucial for knowledge economies to survive. How knowledge has itself become a product thatcan be traded in the form of IP.Knowledge domain - Knowledge of various streams of IPRs like patents, trademarks, designs, copyright etc. and how to protectthese.Skill domain - To be able to recognize which is the IP that is worth protecting and then proceed accordingly. © 2011 National Institute of Fashion Technology (NIFT)Page 205     
  • 217. Master of Fashion Management /Fashion Management Studies  Course contents: Lect Practical / SelfSession Hrs Content Keywords Reference ure Workshop StudyDetails of Total Details of the contents to be taught Keywords of the chapter to Detailed Hrs Hrs Hrsnumber hrs define the depth of the referencinof required input g with textsessions for one book/required chapter publishers/per and editionchapter/ further with PNo.topic breakup per topic1 2 Introduction to IPR Introduction, Tangible WIPO: 2 o Creativity Property, secrets of Idea and Creativity Intangible Property, Intellectual Different forms of creative Industrial Property, Property: expression Copyright A Guide to Need for protection Small and Role of IPR in creativity Medium o IP Tools – an introduction Sized Copyright & related Exporters Issues Industrial Property Presentati • Trademarks on • Patents • Industrial Designs • Trade Secrets • Layout Designs of Integrated Chips • Geographical Indications • Unfair Competition o Competitiveness Product, Commodity, brands Importance of branding © 2011 National Institute of Fashion Technology (NIFT)Page 206     
  • 218. Master of Fashion Management /Fashion Management Studies   SME competitiveness o Business Plan & Strategy Knowledge economy Innovation process Corporate Strategy Commercialisation strategy Collaboration Open Innovation – interfaces & boundaries IP strategy Exploiting IP assets2 2 Trademarks Definition, types, collective WIPO: 2 o Trade Marks( Incl. Certification marks, Making a Marks & Collective Marks ) certification marks, Mark: An What is a trademark genericide Introductio What are trademarks for importance, legal n to Why to protection, filling Trademark trademark(advantages & procedure, prosecution, s for Small disadvantages) case studies and Types of trademark Medium- Registration of trademark sized Using trademarks Enterprise What to do in case of s; Infringement Relevant cases & Presentati examples from industry on o Trade Mark Licensing Brand Vs Trade Mark Role of Trade Mark Franchising Licensing Trade Mark infringement Case Studies3 2 Copyrights and Related rights Definition, related rights, WIPO: 2 o Copyright economic rights, moral Creative What are copyright and rights, fair use, legal Expressio other related rights protection, filling n: An © 2011 National Institute of Fashion Technology (NIFT)Page 207     
  • 219. Master of Fashion Management /Fashion Management Studies   Who all can be protected procedure, protection, Introductio under copyright case studies n to Advantages of copyright Copyright Registration of copyright and Concept of collective Related management of copyright Rights for “Use of Work” protected Small and by copyright Medium enforcing copyright Sized Relevant cases & Enterprise examples from industry s; Presentati on4 2 Industrial Design Definition, WIPO: 2 o Design Registration significance, legal Looking Introduction to industrial protection, filling good: An design procedure, prosecution, introductio Need for protecting ( case studies, overlap of n to advantages & design and trademark Industrial disadvantages) Designs What can & cannot be for Small protected and Registration of Industrial Medium- design in India & Abroad sized Trademark & design Enterprise relationship s; Relevant cases & examples from industry Presentati on5 2 Patents Definition patentability WIPO: 2 o Patent Information criteria, product and Inventing Patent & its importance process patents, the Future What all can be patented? significance, non – : An How to get a patent? patentable inventions, Introductio How much do patent cost? legal protection, filling n to Advantages of patent rights procedure, projection, PCT Patents for documents and convention application Small and © 2011 National Institute of Fashion Technology (NIFT)Page 208     
  • 220. Master of Fashion Management /Fashion Management Studies   Concept of Utility model , case studies Medium Commercializing patent Sized technology Enterprise Enforcing patents s; International patent classification system(IPC) & Presentati patenting abroad on Patent Cooperation Treaty PCT) Case study/discussion of a patented item related to fashion industry6 2 Trade Secret Definition, significance, WIPO: 2 o Trade Secrets, Know How qualification of information Secrets of What are trade secrets as a secret, protection Intellectual Protection of trade Property: a strategies, legal remedies, secrets guide to Advantages and patent vs. trade secret Small and disadvantages of trade ,case studies Medium secret Sized Developing trade secret Exports strategy for business Presentati Relevant cases & on examples from industry7 2 Franchising 2 What is Franchising Why are franchises so attractive The basics – how does it work? Advantages of owning a franchise What makes a good franchise Franchise Arrangement Typical Franchise System Licensing © 2011 National Institute of Fashion Technology (NIFT)Page 209     
  • 221. Master of Fashion Management /Fashion Management Studies   What is the difference between a distribution, license and Franchise agreement Things to be aware of when choosing a franchise The Franchisor – starting a franchise Chain8 MID TERM EXAMINATION9 2 Geographic Indication and traditional Definition, Difference WIPO : 2 knowledge between GI and Marketing o GI (Incl. Issues related to trademark, Crafts and traditional Knowledge) Significance- specifically to Visual Arts Basics of GI India, genericide, : the Role Protection of GI at producer, of National Level Owner, legal protection Intellectual Protection of GI at ,filling procedure, Property International Level prosecution, case studies, Registration Process in traditional knowledge – Presentati India implications, current on Procedure for Filing GI scenario and interest, Application TKDL, case studies Registered GIs in India Basics of Traditional Knowledge Case study Discussions10 2 IP Transactions Definition, types, due WIPO: 2 o IP Transactions diligence, Licensing, Secrets of What is IP transaction Franchising Intellectual Transaction Opportunities Merchandising, case Property: and relevance of IP studies A guide to Identification of patent Small and assets. Medium Patent Brokering and Sized acquisition Exporters Due diligence Internet-related technology WIPO: © 2011 National Institute of Fashion Technology (NIFT)Page 210     
  • 222. Master of Fashion Management /Fashion Management Studies   and trade transactions Exchangin involving intellectual g Value : property Negotiatin o FRANCHISING g What is franchising and Technolog franchise relationship y Types of franchise system Licensing Traditional licensing Vs Agreement Franchising s Advantages and disadvantages Presentati Terms of Franchise on Agreement Important factors to consider when preparing franchise agreement o MERCHANDISING Merchandising Vs Merchandising rights Why consider merchandising Character and personality merchandising Merchandising strategy and what IP are most often merchandised What to consider when merchandising IP Relevant cases & examples from industry11 2 IP and websites Definition, domain names, www.wpo.i 2 o IP and Web Sites &Domain g TLD elements of IP in a nt names Website, on –line IP & Websites protection, web What elements of the development agreement, website can be protected cyber squatting, online IP How to protect your disputes, UDRP, INDRP, website case studies © 2011 National Institute of Fashion Technology (NIFT)Page 211     
  • 223. Master of Fashion Management /Fashion Management Studies   Who owns the IP rights in your website? Quiz at the end of the topic Web Development Agreement Material owned by others Creating , launching, maintaining, developing the website - IP issues case studies YouTube vs. Super Cassette Industries (Copyright infringement) Playboy Enterprises Inc vs. Calvin Designer Label (Meta tag case) Ticket Master vs. Ticket.com (Deep links / Framing) IP & Domain Names What is the domain name? what is the nature of the dispute? why so many disputes? how does the UDRP(INDRP) work? what factors guide the panelists dicision? case studies from indian domain • rediff.in • orkut.in • internet.in • computer.in o Photographers Protection of online/web © 2011 National Institute of Fashion Technology (NIFT)Page 212     
  • 224. Master of Fashion Management /Fashion Management Studies   photography12 2 IP Audit Definition,Significannce www.wpo.i 2 Introduction Types, Audit team, Initial nt What is an Intellectual data gathering, Audit Property Audit? report, elements of report, When an Audit Should Presentati Be Undertaken case studies on Scope of the Audit Quiz at the end of the topic Who Should Do the Audit? Audit Plan Initial Information Gathering Written Report of Results of the Audit Federal and State Filings Ownership Issues Infringement Issues Other Issues The Importance of an Intellectual Property Audit13 2 Patent Information and IP Valuation Definition, significance, www.wipo. 2 o Inventions and Patents international patent int What are patents classification, utility model, Protection of patents WIPO: methodologies of Advantages and Exchangin disadvantages of patents valuation, case studies g Value: Registration of patent in Negotiatin Quiz at the end of the topic India & Abroad g Relevant cases & Technolog examples from industry y Licensing INTRODUCTION & Agreement SIGNIFICANCE s PARAMETERS FOR ASSISTING VALUATION Presentati DIFFERENT on © 2011 National Institute of Fashion Technology (NIFT)Page 213     
  • 225. Master of Fashion Management /Fashion Management Studies   METHODOLOGIES • COST • MARKETING • INCOME INTERNATIONAL VALUATION STANDARDS LIMITATIONS OF IPR VALUATION14 2 International Protection of IP and Various treaties-Berne, WWW.Wip 2 emerging trends in IP Madrid, Hague, PCT etc. o.Int o IP in International Business for International Protection Strategy Presentati of IP; regional offices and International protection of on IP their significance; Priority dates Open innovation, copyleft, Three routes for protection creative commons, PCT, Madrid, Hague plagiarism, piracy • • Introductio n • Advantage s • How are they relevant to India o Regional Systems Regional IP offices for industrial designs & trademarks Regional IP offices for patents15 2 Character Merchandising What is Character 2 merchandising Source of characters Brief history of Character © 2011 National Institute of Fashion Technology (NIFT)Page 214     
  • 226. Master of Fashion Management /Fashion Management Studies   merchandising Types of Character merchandising Rights and ownership of characters Legal protection of the merchandising character . Relevant cases & examples from industry16 END TERM EXAMINATIONSuggested reference Books:Apart from the ones mentioned with the course curriculum:Reference: Magazine, Journals and other sources:1. Journal – Patent and Trademark Cases1. www,wipo.int2. www.wto.org3. www.patentoffice.nic,in4. www.uspto.gov5. www.epo.org Evaluation Matrix End – Term Exam Mid – Term Exam Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total © 2011 National Institute of Fashion Technology (NIFT)Page 215     
  • 227. Master of Fashion Management /Fashion Management Studies   05 15 - - - 40 40 100Teaching Tools:LecturesCase studiesPresentationWorkshopLearning Outcome: Awareness amongst student’s vis-à-vis.IPR and others’ rights.Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Study of Patents & search for new Case Studies.Evaluation parameter Content, presentation quality and style of submissionType of assignment Document Submission on CDWeight age 05Assignment 2Details/ description of assignment GI Study & search for new Case StudiesEvaluation parameter Content, presentation quality and skillsType of assignment Document Submission on CDWeight age 15 © 2011 National Institute of Fashion Technology (NIFT)Page 216     
  • 228. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 217     
  • 229. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Supply Chain Field StudyMFM221T 42 3 C TH Management Self Study Total 3Pre-requisite: Production and Operations Management, Statistics, Marketing ManagementCourse objective: 1) Make the students understand how to improve the performance of the firm and its supply chain through coordination among multiple sites, functions, customers and suppliers 2) Recognize the salient strategic challenges and opportunities for managing supply chains specific to global fashion industry 3) Introduce how technology drives the Supply Chain. 4) Familiarize them with several supply chain strategies that have been adopted by leading companies and review the experiences of e-enabled fashion businesses.Course structure: Concept domain- Supply Chain concepts, logistics concepts conceptualizing the nature and scope SCM. Knowledge domain- Understanding of the above concepts Skill domain- Ability to analyze a supply chain and improve the efficiency and response of the supply chain © 2011 National Institute of Fashion Technology (NIFT)Page 218     
  • 230. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / SelfSession Hrs Content Keywords Reference Lecture Workshop StudyDetails of Total hrsnumber of required for Keywords of the sessions one Details of the chapter to define detailed referencing with text book/ required chapter contents to be Hrs Hrs Hrs the depth of the publishers/ edition with pg no per and further taught input chapter/ breakup topic per topic Introduction of What is SCM David Simchi Levi; Phillip Kaminski; Supply Chain Edith Simchi Levi, Designing and concepts Why SCM, managing the supply chain - 1 3 concept strategies and case 3 Key issues in studies, second edition, Chapter – SCM 1, PP 1-11 History and Retail logistics from the book titled Evolution of International Retail Marketing-a SCM case study approach authored by Evolution of retail Margaret Bruce; Christopher M 2 3 Fashion Supply Moore & Grete Birtwistle pages 50- logistics 3 Chain 63 Article on Fashion Supply Chain Dr. Sibichan K. Mathew Value of Bullwhip effect: information Quantifying the David Simchi Levi; Phillip Kaminski; Bullwhip Edith Simchi Levi, Designing and 3 3 managing the supply chain – 3 Method for concept strategies and case coping with the studies, second edition, PP 101-109 Bullwhip effect © 2011 National Institute of Fashion Technology (NIFT) Page 219      
  • 231. Master of Fashion Management /Fashion Management Studies   Accurate Designing and managing the supply Response chain – concept strategies and case Information and studies, second edition by David 4 3 supply chain 3 Simchi Levi; Phillip Kaminsky; Edith trade-offs Simchi Levi – chapter 4 ; pages 91- 117 Supply Chain Push, Pull, & Designing and managing the supply integration Push-Pull chain – concept strategies and case systems studies, second edition by David 5 3 3 Simchi Levi; Phillip Kaminsky; Edith Distribution Simchi Levi – chapter 4 ; pages strategies 119-138 Managing Short Retail logistics from the book titled life cycle International Retail Marketing-a Demand products with case study approach authored by 6 3 uncertainty and 3 uncertain Margaret Bruce; Christopher M SCM approach demand Moore & Grete Birtwistle pages 205-219 Logistics Fashion retailing – a multi channel Strategy approach by Ellen Diamond , multi channel second edition; chapter 10, 7 3 3 approach merchandise distribution and loss prevention, Chapter – 11, pages: 215-2348 Mid-Term Examination Issues in The management of business outsourcing and Outsourcing and logistics - a supply chain 9 3 distribution supply chain perspective - 7th edition; authored 3 perspectives by Coyle, Bardi, Langley; chapter-8; pages 191-206. © 2011 National Institute of Fashion Technology (NIFT) Page 220      
  • 232. Master of Fashion Management /Fashion Management Studies   e-Business An The management of Introduction; business logistics - a Key Perspectives on supply chain perspective - Process; Electronic Supply 7th edition; authored by Electronic Chain Coyle, Bardi, Langley; chapter-11;10 3 Supply Chain- 3 pages 261-292. commerce E-business and and supply the supply chain Supply Chain Management by chain Chopra, Sunil and Meindl, Peter, Pearson Education ; pp-545-573 coordinated Design for Designing and managing product and logistics the supply chain - supply concepts, strategies &11 3 chain design Supplier case studies - second 3 integration into Edition; by David Simchi Levi; New Product Phillip Kaminsky; Edith Simchi Levi; Development chapter-9; pages 207-230. Retail Supply Supply chain management Chains - creating linkages for SCM for faster faster business turnaround, By12 3 3 turnaround Sarika Kulkarni; Ashok Sharma - TMH Publishing company Agile Supply Chain Supply chain management - theories & practices; By R P13 3 3 Mohanty and S G Deshmukh; chapter 11; pages 267-281 Reverse supply Reverse Flow of Supply chain management14 3 Chain & Material 3 - theories & practices, By R P Greening Mohanty and S G Deshmukh; New Product © 2011 National Institute of Fashion Technology (NIFT)Page 221     
  • 233. Master of Fashion Management /Fashion Management Studies   Supply Chain Return chapter-9; pages 221-240 End-of- life Introduction to Supply Chain product return Management: Robert B. Handfield & Ernest L. Nichols, JR. Pearson Environmentally Education, PP 167-174 friendly SCM practices Logistics and The management of supply chain business logistics - a 15 3 challenges for supply chain perspective - 3 the future 7th edition; authored by Coyle, Bardi, Langley; chapter-16; pages 570-598.16- End term exam Suggested references Books: Sahay, B.S. : Supply Chain Management for Global Competitiveness Christopher, Martin: Marketing Logistics Donald J Bowersox & David J Closs, Logistics Management- the Integrated Supply Chain Process Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web Gattorna J l & Walters D W: Managing the Supply Chain Lambert, Stock and Ellram : Fundamentals of Logistics Management Turban, Lee, King and Chung: Electronic Commerce: A Managerial Perspective; William C. Copacino : Supply Chain Management – The Basics and Beyond W. Chan Kim & Renee: Knowing a winning business idea when you see one © 2011 National Institute of Fashion Technology (NIFT) Page 222      
  • 234. Master of Fashion Management /Fashion Management Studies  David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and casestudies, second editionChopra, Sunil,& Meindl, Peter : Supply Chain Management, Pearson EducationShah, Janat, Supply Chain Management, Pearson EducationSople, V.V, Logistics Management, Pearson EducationMargaret Bruce; Christopher M Moore & Grete Birtwistle: International Retail Marketing- a case study approachEllen Diamond , second edition : Fashion retailing - a multi channel approachCoyle, Bardi, Langley: The management of business logistics - a supply chain perspective - 7th editionEvaluation Matrix: Evaluation Matrix Mid – Term Exam / End – Term Exam/ Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 Benchmark Benchmark Benchmark Benchmark Benchmark Total Jury Jury 10 10 40 40 100Teaching Tools: lectures; case studies; article readings; Tutorial/ Seminars/Field Study; self-studyLearning outcome: • The student shall be able to understand the nature and scope of supply chain management • They shall be able to understand the different ways of strategic SCM. © 2011 National Institute of Fashion Technology (NIFT)Page 223     
  • 235. Master of Fashion Management /Fashion Management Studies  Benchmarked assignment Description (if required to be documented separately)Assignment 1Details/ description of assignment Supply Chain Management FlowchartEvaluation parameter Depth of understandingType of assignment MS Word documentWeight age 10Assignment 2 –Details/ description of assignment Supply Chain Management ModelEvaluation parameter Depth of understandingType of assignment MS Word document submissionWeight age 10Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15Types No. of Questions Marks per questions Total MarksObjective 10 1 10Short Answers /brief 5 2 10Essay 4 5 20 © 2011 National Institute of Fashion Technology (NIFT)Page 224     
  • 236. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture Practical / Workshop Tutorial / Seminars / Fashion Industry Field StudyMFM201IS 80 3 C IS Market Survey Self Study 40 Total 40Pre-requisite: Merchandising, Marketing, Market Research, Consumer Behaviour, Fashion Forecasting, Supply Chain ManagementCourse objective: To enable the students to understand the sectoral overview of apparel / textile related products and to comprehend the backward and forward supply and value chain linkages in Industrial or craft clusters.Course Structure: Concept domain: Business process improvement, market opportunity, supply chain from raw material to retail front, location specific problems, awareness of global marketing opportunities. Knowledge domain: The pattern of cluster and business networking, infrastructure and support institutions that help the sector, business associations. Skill domain- Developing marketing plan, product development, resource planning and maximizing opportunities. © 2011 National Institute of Fashion Technology (NIFT)Page 225     
  • 237. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of required number of for one Details of the Keywords of the detailed referencing with sessions chapter contents to be chapter to define the text book/ publishers/ Hrs Hrs Hrsrequired per and further taught depth of the input edition with pg no chapter/ breakup topic per topic Week 1 40 40 Self Study with By students mentoring Week 2 40 Self Study with 40 By students mentoring End Term Jury Teaching Tools: Self Study Observation Learning outcome: It would provide students with ability to understand the fashion industry and the problems faced. It would also expose students to the pattern of trade, industry, finance and institutional policies governing the trade. © 2011 National Institute of Fashion Technology (NIFT) Page 226      
  • 238. Master of Fashion Management /Fashion Management Studies  Evaluation Criteria Evaluation Matrix Guide/Mentor/ supervisor End Term Jury Total 20 80 100Evaluation Criteria for End –Term JuryReport framework and Methodology - 20%Comprehension and interpretation - 20%Findings and recommendations - 20%Report Presentation - 20% © 2011 National Institute of Fashion Technology (NIFT)Page 227     
  • 239. Master of Fashion Management /Fashion Management Studies   Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture Practical / Workshop Tutorial / Seminars / Graduation Field StudyMFM202GP 560 18 C GP Research Project Self Study 40 Total 40Pre-requisite: Research Methodology, Marketing Research & SPSS, Consumer Behaviour, Fashion Retail Management, BusinessStatistics and EconomicsCourse objective: To provide an opportunity to students to apply and relate the concepts and theoretical inputs from variouscontextual studies offered in Fashion Management programme. To involve the students in the day to day activities of the functionalareas of fashion industry and familiarize the practical aspects of the same.Course Structure: Concept domain: Through the integrated mix of class studies, inter-disciplinary concepts and theories, skills, intellectual simulation and innovative applications Knowledge domain: Marketing strategy, Range Development, Retail Management, IT in Marketing and Merchandising Skill domain- Research Skills, Report writing skills and application of managerial skills. © 2011 National Institute of Fashion Technology (NIFT)Page 228     
  • 240. Master of Fashion Management /Fashion Management Studies   Course contents: Practical / Self Session Hrs Content Keywords Reference Lecture Workshop Study Total hrs Details of required number of Keywords of the detailed referencing for one sessions Details of the contents to chapter to define with text book/ chapter Hrs Hrs Hrsrequired per be taught the depth of the publishers/ edition and further chapter/ input with pg no breakup topic per topic Week 1 40 40 Self Study with mentoring By students Week 2 40 40 Self Study with mentoring By students Week 3 40 40 Self Study with mentoring By students Week 4 40 40 Self Study with mentoring By students Week 5 40 40 Self Study with mentoring By students 40 40 Week 6 Self Study with mentoring By students 40 40 Week 7 Self Study with mentoring By students8 Mid - Term Week-9 40 By students 40 Self Study with mentoring Week-10 40 By students 40 Self Study with mentoring Week-11 40 By students 40 Self Study with mentoring Week-12 40 By students 40 Self Study with mentoring Week-13 40 By students 40 Self Study with mentoring Week-14 40 By students 40 Self Study with mentoring © 2011 National Institute of Fashion Technology (NIFT) Page 229      
  • 241. Master of Fashion Management /Fashion Management Studies   Internal Jury External JuryTeaching Tools:Self StudyObservationLearning outcome:Students are exposed to practical aspects of the functional areas of fashion industry and expected to learn the operationalmethodology of exploring business opportunities, solving problems and making decisionsEvaluation Criteria Evaluation Matrix Industry Feedback Guide/Mentor/ Internal Jury External Jury Total supervisor 20 20 20 40 100 © 2011 National Institute of Fashion Technology (NIFT)Page 230     
  • 242. Master of Fashion Management /Fashion Management Studies  Evaluation Criteria for Graduation Research ProjectI- INTERNAL GUIDE/MENTOR (20%) S. Evaluation Criteria Excellent Very Good Good Satisfactory Poor Total No. 5 4 3 2 1 1. Project Management skills 2. Quality of Project Report 3. Consistency 4. Motivation TOTAL (20)*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject.II- INTERNAL JURY (20%) S. Evaluation Criteria Marks No. 1 Research Methodology and Design 5 2 Appropriateness of Data Collected 5 3 Data Analysis and Interpretation 5 4 Findings and recommendations 5 TOTAL 20 © 2011 National Institute of Fashion Technology (NIFT)Page 231     
  • 243. Master of Fashion Management /Fashion Management Studies  III- INDUSTRY FEEDBACK (20%) S. Evaluation Criteria Excellent Very Good Good Satisfactory Poor Total No. 5 4 3 2 1 1 Ability to work in a team/Interpersonal Skills 2 Professional Ethics & Integrity 3 Quality of the work 4 Contribution to the organization TOTAL (20)*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject.IV- EXTERNAL JURY (40%) S. Evaluation Criteria Marks No. 1 Articulation of Research objectives 5 2 Research Methodology and Design 5 3 Appropriateness of Data Collected 5 4 Data Analysis 5 5 Interpretation of results 5 6 Findings and recommendations 5 7 Structure of the report including Bibliography/ References 5 8 Presentation 5 TOTAL 40  © 2011 National Institute of Fashion Technology (NIFT)Page 232