Master of Fashion Management /Fashion Management Studies                         Course Curriculum                        ...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies  Fashion Industry Market Survey total ‐Hrs /Duration /credit     ...
Master of Fashion Management /Fashion Management Studies                                                             NATIO...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies                                                           NATIONA...
Master of Fashion Management /Fashion Management Studies                                       NATIONAL INSTITUTE OF FASHI...
Master of Fashion Management /Fashion Management Studies                  MFM110T    TH          Core      Marketing Resea...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies  Knowledge Domain: Quantitative knowledge: The course takes a qua...
Master of Fashion Management /Fashion Management Studies                  Measures of              Standard deviation     ...
Master of Fashion Management /Fashion Management Studies  6           3          Correlation             Scatter diagram, ...
Master of Fashion Management /Fashion Management Studies                        & Cross                Analysis, Simple & ...
Master of Fashion Management /Fashion Management Studies  Suggested references Books:        1. Statistics for Marketing: ...
Master of Fashion Management /Fashion Management Studies  Teaching Tools:Class lecturesPresentation by the studentsCase st...
Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB su...
Master of Fashion Management /Fashion Management Studies                                                                  ...
Master of Fashion Management /Fashion Management Studies  Course contents:                                                ...
Master of Fashion Management /Fashion Management Studies                       Environment, Organizational                ...
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  1. 1. Master of Fashion Management /Fashion Management Studies   Course Curriculum PG Program Department : Fashion Management Studies Specialization / Program: Master of Fashion Management Year: 2011 © 2011 National Institute of Fashion Technology (NIFT)Page i     
  2. 2. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - I (For entire curriculum July – December)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) Hour / Semester / Week Common Elective Core / Non Core Total Hours / Subject type- /Process (PB) Subject Code Tot al Hours / elective (DE)/ Workshops Field Study /Department Seminars / Theory (TH) Subject Self Study Monitored Practical / Tutorial / Semester Lecture Credits Week (CE)MFM103T  Core  TH  Business Statistics     3        3  42  3 MFM105T  Core  TH  Organizational Behaviour  3        3  42  3 MFM107T  Core  TH  Fabric Knowledge for Merchandisers  3        3  42  3 MFM109T  Core  TH  Garment Manufacturing & Quality Assurance  3        3  42  3 MFM111T  Core  TH  Fashion Marketing Management  3        3  42  3 MFM113T  Core  TH  Fashion Merchandising  3        3  42  3 MFM115P  Non‐Core  PB  Professional Practices    3      3  42  2 MFM117T  Core  TH  Managerial Economics  3        3  42  3 MFM119T  Core  TH  Fashion Retail Management  3        3  42  3 MFM121T  Core  TH  Overview of Global Fashion Industry    1.5        1.5  21  1.5 MFM123P  Non‐Core  PB  Research Methodology &  Minor Project  1.5        1.5  21  1.5  MFM101P  Non‐Core  PB  Outbound Program (Between Ist Semester & IInd Semester)                 Total Hours for Semester 420 Total Credits for Semester 29 © 2011 National Institute of Fashion Technology (NIFT)Page ii     
  3. 3. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - II (For entire curriculum January to June)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) Hour / Semester / Week  /Department  elective  Subject  type‐ Theory  (TH) /Process (PB)  Core / Non Core  Seminars / Field  Monitored Self  (DE)/ Common  Tot al Hours /  Subject Code   Total Hours /  Elective (CE)  Subject  Workshops  Practical /  Semester  Tutorial /  Lecture  Credits  Week  Study  Study MFM104T  Core  TH  Accounting and Costing for Managers  3        3  42  3 MFM106T  Core  TH  Fashion Brand Management  3        3  42  3 MFM108T  Core  TH  Consumer Behaviour    3        3  42  3 MFM110T  Core  TH  Marketing Research   3        3  42  3 MFM112P  Core  PB  Export Merchandising   3        3  42  3 MFM114T  Core  TH  Retail Buying and Category Management  3        3  42  3 MFM116T  Core  TH  Brand & In‐Store Communication   3        3  42  3 MFM118P  Non‐Core  PB  Fashion Forecasting  and Product Development  1.5        1.5  21  1.5 MFM120T  Core  TH  Operations Research  3        3  42  3 MFM122P  Non‐Core  PB  Minor Project        3  3  42  2  MFM102II  Core  II  Fashion Industry Internship and Training (Between 2nd & 3rd Semester)        6    320  6     Total Hours for Semester  399  Total Credits for Semester  27.5    Internship total ‐Hrs /Duration /credit   320/8 Weeks/6  © 2011 National Institute of Fashion Technology (NIFT)Page iii     
  4. 4. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - III (For entire curriculum July to December)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) (DE)/ Common Elective  Hour / Semester / Week  /Department  elective  Subject  type‐ Theory  Tot al Hours /  (TH) /Process (PB)  Semester  Core / Non Core  Credits  Subject  Total Hours  Workshops  Field Study  Subject Code   Monitored  Seminars /  Practical /  Self Study  Tutorial /  Lecture  / Week  (CE) MFM203T  Core  TH  Global Marketing  3        3  42  3 MFM205T  Core  TH  3        3  42  3  Strategic Management  MFM207T  Core  TH  3        3  42  3  Entrepreneurship MFM209T  Core  TH  Financial Management  3        3  42  3 MFM211T  Core  TH  Legal Environment of Business  3        3  42  3 MFM213T  Core   TH  Customer Relationship Management   1.5        1.5  21  1.5 MFM215P  Non‐Core  PB  Business Technology for Fashion Value Chain   1.5  1.5      3  42  2.5 MFM217T  Core  TH  Human Resource Management  1.5        1.5  21  1.5 MFM219T  Core  TH  Intellectual Property Rights  2        2  28  2 MFM221T  Core   TH  Supply Chain Management  3        3  42  3  MFM201IS  Core  IS  Fashion Industry Market Survey (Between 3rd Semester & 4th Semester)            80  3   Total Hours for Semester  315 Total Credits for Semester  22   © 2011 National Institute of Fashion Technology (NIFT)Page iv     
  5. 5. Master of Fashion Management /Fashion Management Studies  Fashion Industry Market Survey total ‐Hrs /Duration /credit  80/2 Weeks/3  NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - IV (For entire curriculum January to June)Department : Fashion Management Studies (FMS)Programme/Specialization : Master of Fashion Management (MFM) Hour / Semester / Week /Process (PB) /Department Subject type- Theory (TH) Tot al Hours / Semester elective (DE)/ Common Total Hours / Week Tutorial / Seminars Subject Core / Non Core Monitored Self Subject Code Elective (CE) / Field Study Workshops Practical / Lecture Credits StudyMFM202GP Core GP Graduation Research Project 9 560 18 Total Hours for Semester 560 Total Credits for Semester 18 Research Project total -Hrs /Duration /credit 560/16 Weeks/18  © 2011 National Institute of Fashion Technology (NIFT)Page v     
  6. 6. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Common Elective Core / Non Core elective (DE)/ /Process (PB) Subject type- Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 /Department Subject Code Theory (TH) Exam /Jury Exam/ Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Mid – Term Subject Total (CE) MFM103T  Core  TH  Business Statistics     10 10 - - - 40 40 100 MFM105T  Core  TH  Organizational Behaviour Semester - I 10 10 - - - 40 40 100 MFM107T  Core  TH  Fabric Knowledge for Merchandisers  10 10 - - - 40 40 100 MFM109T  Core  TH  Garment Manufacturing & Quality Assurance  10 10 - - - 40 40 100 MFM111T  Core  TH  Fashion Marketing Management  10 10 - - - 40 40 100 MFM113T  Core  TH  Fashion Merchandising  05 05 10 - - 40 40 100 MFM115P  Non‐Core  PB  Professional Practices  10 10 20 - - 20 40 100 MFM117T  Core  TH  Managerial Economics  10 10 - - - 40 40 100 MFM119T  Core  TH  Fashion Retail Management  10 10 - - - 40 40 100 MFM121T  Core  TH  Overview of Global Fashion Industry    05 05 10 - - 40 40 100 MFM123P  Non‐Core  PB  Research Methodology &  Minor Project  20 20 - - - 20 40 100 © 2011 National Institute of Fashion Technology (NIFT) Page vi      
  7. 7. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Core / Non Core elective (DE)/ /Process (PB) Subject type- /Department Subject Code Elective (CE) Theory (TH) Common Assignment- Assignment- Assignment- Assignment- Assignment- Exam /Jury Exam/ Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Mid – Term Total Subject 1 2 3 4 5 MFM104T  Core  TH  Accounting and Costing for Managers  10 10 - - - 40 40 100Semester - II MFM106T  Core  TH  Fashion Brand Management  10 10 - - - 40 40 100 MFM108T  Core  TH  Consumer Behaviour    20 - - - - 40 40 100 MFM110T  Core  TH  Marketing Research   10 10 - - - 40 40 100 MFM112P  Core  PB  Export Merchandising   20 10 10 - - 20 40 100 MFM114T  Core  TH  Retail Buying and Category Management  10 10 - - - 40 40 100 MFM116T  Core  TH  Brand & In‐Store Communication   10 10 - - - 40 40 100 MFM118P  Non‐Core  PB  Fashion Forecasting  and Product Development  10 10 10 10 - 20 40 100 MFM120T  Core  TH  Operations Research  05 05 10 - - 40 40 100 MFM122P  Non‐Core  PB  Minor Project  20 20 - - - 20 40 100   Subject Code Subject Core/Non Core Subject Guide/Mentor/ Industry End Term Total Type supervisor Feedback Jury MFM102II II Core Fashion Industry Internship and Training 20 30 50 100 © 2011 National Institute of Fashion Technology (NIFT) Page vii      
  8. 8. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Common Elective Core / Non Core elective (DE)/ /Process (PB) Subject type- Assignment-1 Assignment-2 Assignment-3 Assignment-4 Assignment-5 /Department Subject Code Theory (TH) Exam /Jury Exam/ Jury End – Term Benchmark Benchmark Benchmark Benchmark Benchmark Mid – Term Subject Total (CE) MFM203T  Core  TH  Global Marketing Semester - III 05 05 10 - - 40 40 100 MFM205T  Core  TH  Strategic Management   05 15 - - - 40 40 100 MFM207T  Core  TH  Entrepreneurship  05 10 05 - - 40 40 100 MFM209T  Core  TH  Financial Management  10 10 - - - 40 40 100 MFM211T  Core  TH  Legal Environment of Business  10 10 - - - 40 40 100 MFM213T  Core   TH  Customer Relationship Management   10 10 - - - 40 40 100 MFM215P  Non‐Core  PB  Business Technology for Fashion Value Chain   20 20 - - - 20 40 100 MFM217T  Core  TH  Human Resource Management  10 10 - - - 40 40 100 MFM219T  Core  TH  Intellectual Property Rights  05 15 - - - 40 40 100 MFM221T  Core   TH  Supply Chain Management  10 10 - - - 40 40 100 Subject Code Subject Type Core/Non Core Subject End Term Guide/Mentor/ supervisor Total Jury MFM102II II Core Fashion Industry Market Survey 20 80 100 © 2011 National Institute of Fashion Technology (NIFT) Page viii      
  9. 9. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Evaluation Matrix Evaluation Matrix Common Elective Core / Non CoreSemester - IV Guide/Mentor/ elective (DE)/ /Process (PB) Subject type- External Jury /Department Internal Jury Subject Code Theory (TH) supervisor Subject Feedback Industry Total (CE) MFM202GP GP Core Graduation Research Project 20 20 20 40 100 © 2011 National Institute of Fashion Technology (NIFT) Page ix      
  10. 10. Master of Fashion Management /Fashion Management Studies   NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme Table of Contents Semester Subject code Subject type Theory (TH) /Process (PB) Core/ non /Department Subject Page No. core elective (DE)/ Common Elective (CE) I MFM103T  TH  Core  Business Statistics     1  MFM105T  TH  Core  Organizational Behaviour  9  MFM107T  TH  Core  Fabric Knowledge for Merchandisers  15  MFM109T  TH  Core  Garment Manufacturing & Quality Assurance  23  MFM111T  TH  Core  Fashion Marketing Management  30  MFM113T  TH  Core  Fashion Merchandising  39  MFM115P  PB  Non‐Core  Professional Practices  46  MFM117T  TH  Core  Managerial Economics  53  MFM119T  TH  Core  Fashion Retail Management  59  MFM121T  TH  Core  Overview of Global Fashion Industry    65  MFM123P  PB  Non‐Core  Research Methodology &  Minor Project  72 Between 1st & MFM101P  PB  Non‐Core  Outbound Program   77 2nd Semester II MFM104T  TH  Core  Accounting and Costing for Managers  78  MFM106T  TH  Core  Fashion Brand Management  84  MFM108T  TH  Core  Consumer Behaviour    92  © 2011 National Institute of Fashion Technology (NIFT)Page x     
  11. 11. Master of Fashion Management /Fashion Management Studies   MFM110T  TH  Core  Marketing Research   98  MFM112P  PB  Core  Export Merchandising   103  MFM114T  TH  Core  Retail Buying and Category Management  108  MFM116T  TH  Core  Brand & In‐Store Communication   116  MFM118P  PB  Non‐Core  Fashion Forecasting  and Product Development  125  MFM120T  TH  Core  Operations Research  136  MFM122P  PB  Non‐Core  Minor Project  142 Between 2nd & MFM102II II Core Fashion Industry Internship and Training  146  3rd Semester III MFM203T  TH  Core  Global Marketing  150  MFM205T  TH  Core  Strategic Management   157  MFM207T  TH  Core  Entrepreneurship  164  MFM209T  TH  Core  Financial Management  173  MFM211T  TH  Core  Legal Environment of Business  179  MFM213T  TH  Core  Customer Relationship Management   184  MFM215P  PB  Non‐Core  Business Technology for Fashion Value Chain   190  MFM217T  TH  Core  Human Resource Management  196  MFM219T  TH  Core  Intellectual Property Rights  205  MFM221T  TH  Core  Supply Chain Management  218 Between 3rd & MFM20IS IS Core 225  Fashion Industry Market Survey4th Semester IV MFM202GP GP Core Graduation Research Project 228   © 2011 National Institute of Fashion Technology (NIFT)Page xi     
  12. 12. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour /Subject Code Subject Sessions Credit (C / NC) Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Business MFM103T Tutorial / Seminars / 42 3 C TH Statistics Field Study Self Study Total 3Pre-requisite: NilCourse objective: - To understand the Fundamentals of statistics and their application in the field of fashion industry - To familiarize the students with SPSS for data feeding, processing, analysis and interpretation. - Analyze data quantitatively to interpret an existing situation / problem with the help of SPSS.Course Structure:Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysisand interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test,Correlation using the Statistical Package SPSS, report preparation. © 2011 National Institute of Fashion Technology (NIFT)Page 1     
  13. 13. Master of Fashion Management /Fashion Management Studies  Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, wheredecisions are computed mathematically based on statistical formulas. Thus the students will significantly enhance theirquantitative skills.Skill Domain: Skill to understanding about the fundamentals of statistics.Course contents:Session Hrs Content Keywords Reference Lecture Practical / Self Workshop StudyDetails of Total hrs Details of the Keywords of the Detailed Hrs Hrs Hrsnumber required contents to be chapter to define the referencing withof for one taught depth of the input text book/sessions chapter publishers/ editionrequired and with pg noper furtherchapter/ breakuptopic per topic1 3 Introduction to Scope of statistics and Statistics for 3 Statistics What and its applications in Managers- Richard why? marketing & managerial I.Levin, David S. decision making. Rubin.-7th edition Collection, classification Chapter 1-2, page and presentation of 1-67 data2 3  Measures of Mean, Median, Mode, Statistics for 3  central tendency, Range, Mean deviation, Managers- Richard © 2011 National Institute of Fashion Technology (NIFT)Page 2     
  14. 14. Master of Fashion Management /Fashion Management Studies   Measures of Standard deviation I.Levin Dispersion David S. Rubin-7th edition Chapter 3, page 70- 1573 3  Probability Normal Distribution, Statistics for 3  Distributions, Sampling distribution Managers- Richard I.Levin, David S. Rubin-7th edition Chapter 5-6,page 2213414 3  Chi Square Chi Square as a test of David S. Rubin-7th 3  independence edition Chapter- 11,page 5686455 3  Estimation, Z Test, t test Statistics for 3  Confidence intervals Managers- Richard Testing of I.Levin, David S. hypothesis for Rubin-7th edition simple mean Chapter 8,page proportions (large 401-493 and small samples), Difference between means and proportions. © 2011 National Institute of Fashion Technology (NIFT)Page 3     
  15. 15. Master of Fashion Management /Fashion Management Studies  6 3 Correlation Scatter diagram, Karl Statistics for 3 Pearsons coefficient of Managers- Richard correlation, Spearmens I.Levin, David S. rank correlation, Rubin-7th edition Chapter 12,page 647-7157 3 Linear regression Simple bivariate Statistics for 3 analysis regression analysis Managers- Richard Forecasting (y=a+bx types) I.Levin, David S. Time series analysis, Rubin-7th edition moving averages, Chapter 12,page Methods of least 647-715 Statistics square for Managers- Richard I.Levin, David S. Rubin-7th edition Chapter 15,page 861-903 Benchmarked assignment 1-Problem on Hypothesis Testing/Forecasting(Regression Analysis) (10 marks)8. Mid term exam9 3 Data coding & Coding, variable format, Marketing 3 analysis using Value labels Research - SPSS Nargundkar, PP 114-12310 3 Simple Tabulation Univariate& Bivariate Marketing 3 © 2011 National Institute of Fashion Technology (NIFT)Page 4     
  16. 16. Master of Fashion Management /Fashion Management Studies   & Cross Analysis, Simple & Research - tabulation using Cross- tabs Nargundkar, PP SPSS 181-18611 3 Hypothesis Marketing 3 Testing: Chi Research - square using Nargundkar, PP SPSS 187-20412 3 Hypothesis Marketing 3 Testing: Research - t-Test F Test Nargundkar, PP using SPSS 123-127 & PP 208- 21213 3 Hypothesis Marketing 3 Testing: Research - Correlation & Nargundkar, PP Regression using 242-273 SPSS14 3 Factor Analysis Marketing 3 using SPSS Research - Nargundkar, PP 326-33015 3 Presentation of 3 Assignment #2 16 End Term Examination © 2011 National Institute of Fashion Technology (NIFT)Page 5     
  17. 17. Master of Fashion Management /Fashion Management Studies  Suggested references Books: 1. Statistics for Marketing: Levin Richard & David Rubin 2. Marketing Research - Rajendra Nargundkar (TMH) 3. Marketing Management - Philip Kotler 4. SPSS for Windows Step by step – A simple guide and reference. - Darren George, Paul MalleryReference Magazines, Journals and other sources: 1. Journal of Fashion Marketing 2. Journal of Marketing, Journal of Marketing Research 3. The Economics Times 4. Indian Growth and Development Review 5. Times of India 6. Economic and political weekly 7. Ebsco 8. Emerald 9. ProquestEvaluation Matrix: Evaluation Matrix Assignment- Assignment- Assignment- Assignment- Assignment- Exam / Jury Benchmark Benchmark Benchmark Benchmark Benchmark Exam/ Jury End - Term Mid - Term Total 1 2 3 4 5 10 10 40 40 100 © 2011 National Institute of Fashion Technology (NIFT)Page 6     
  18. 18. Master of Fashion Management /Fashion Management Studies  Teaching Tools:Class lecturesPresentation by the studentsCase studyLiterature surveyLearning outcome:Understanding about the fundamentals of statistics in the field of fashion industry.Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis) Evaluation parameter Performance in the Unit Test Type of assignment Written Test Weight age 10 Assignment 2 - Details/ description of assignment Application of SPSS and results interpretation of a given market research data Evaluation parameter Content, Individual Understanding, Presentation Type of assignment Presentation & Submission Weight age 10 © 2011 National Institute of Fashion Technology (NIFT)Page 7     
  19. 19. Master of Fashion Management /Fashion Management Studies  Pattern for mid term/ final term CEB examination paperFor CEB subject (theory) suggested format of CEB question paper to be mentionedMid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20   © 2011 National Institute of Fashion Technology (NIFT)Page 8     
  20. 20. Master of Fashion Management /Fashion Management Studies    Subject Hours / Hour / (C / NC)Subject Code Subject Sessions Credit Type(TH/ Week Semester PB/ DE/CE) Lecture 3 Practical / Workshop Tutorial / Seminars / Organizational Field StudyMFM105T 42 3 C TH Behaviour Self Study Total 3Pre-requisite: NILCourse objective: - To impart students with the basic processes and principles that underline human behavior. - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To develop an ability to catalyze harmonious relationship amongst employee groups.Course structure: Concept domain- The course aims to help the students understand individual and group behaviour in an organizational setting to groom industry leaders for the fashion industry. Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships Skill domain- It prepares the students to understand human strategies that are involved in overall business success. © 2011 National Institute of Fashion Technology (NIFT)Page 9     
  21. 21. Master of Fashion Management /Fashion Management Studies  Course contents: Keywords Practi Sel Lect cal / fSession Hrs Content Reference ure Works Stu hop dyDetails of Total hrs Keywords of the Detailed referencingnumber required chapter to define the with text book/of for one depth of the input publishers/ editionsessions chapter with P. No. Details of the contents to be taught Hrs Hrs Hrsrequired andper furtherchapter/ breakuptopic per topic1-2 6 Introduction to Organizational Behavior • OB trends • Organizational 6 Perception Process & Impression Behaviour by Management Newstrom, John W. 1. The nature and importance of • Perceptual & Davis, Keith, perception Process TMH, ISBN 0-07- 2. Perceptual Selectivity • Perceiver & 462309-5; pp. 1-20 3. Perceptual Organization Perceived • Organizational 4. Social Perception Behaviour by 5. The Halo effect • Employee Impression Robbins, Stephen. 6. Impression Management management P, PHI, ISBN 0-13- Strategies 644667-1; pp. 1-25 • Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 1-19 • Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 83-1063-4 6 Personality & Attitude, Personality Vs • Personality theories Organizational 6 © 2011 National Institute of Fashion Technology (NIFT)Page 10     
  22. 22. Master of Fashion Management /Fashion Management Studies   Environment, Organizational • Nature & dimension Behaviour by Commitment of attitudes Luthans, Fred, McGraw Hill, ISBN 0- 07-113473-5; pp. 113-132 Motivation: Needs, Content and • Motivation: Concept & 6 Process theories 1. Definition of Motivation Organizational 2. Classification of Motives Behaviour by 3. Work Motivation Approaches Luthans, Fred,5-6 6 a. The Content Theories of • Work Motivation McGraw Hill, ISBN 0- Motivation 07-113473-5; pp. b. The Process Theories of 140-166 Work Motivation c. Contemporary theories of work motivation7 3 Learning & Organizational Reward • Learning: Processes 3 • Organizational system: & Principles Behaviour by 1. Learning objectives Luthans, Fred, 2. The Theoretical Processes of McGraw Hill, ISBN learning • Reward Systems 0-07-113473-5; pp. 3. Principles of Learning: 198-219 Reinforcement and punishment • Groups: Informal & 4. Organizational Reward systems Formal 5. Behavioral Management • Organizational The Dynamics of OB (Group Behavior) • Teams: Nature & Behaviour by 1. Nature of Groups effectiveness Luthans, Fred, 2. The Dynamics of Informal McGraw Hill, ISBN groups 0-07-113473-5; pp. 3. The Dynamics of Formal groups 245-264 4. Teams in modern workplace8 - Mid-term Examination9-11 9 Interactive Conflict & Negotiation Skills • Conflict: Intra- & • Organizational 9 1. Intra-individual conflict Interpersonal Behaviour by 2. Interpersonal conflict • Negotiation Luthans, Fred, 3. Inter Group behavior & conflict McGraw Hill, ISBN 4. Organizational conflict 0-07-113473-5; pp. © 2011 National Institute of Fashion Technology (NIFT)Page 11     
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