final round

1. Ernie Crawford, M-EDP
Crawford Technologies Inc.
33+5 THINGS YOU CAN DO
WITH A PRINT FILE BESIDES
PRINTING IT
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Xplor International Webinar June 22, 2011 1

2. Introducing Crawford Technologies
 Founded in 1995 and based in Toronto, CrawfordTech is a privately
held global software company
 On PROFIT 100 list of fastest growing companies in Canada
 Core competency is in transaction print stream and document
production software, including:
 Automated Document Factory and Integrity solutions
 Document Re-engineering solutions
 Print stream conversions/transform solutions
 Document Archive Solutions
 Document integration/workflow solutions
 Document Accessibility Services

3. Agenda
• Print Files defined
• What do you want to do with them?
• Why would you want to?
• How to accomplish these 38 objectives?

4. Print Formats

5. Why would you want to do anything
other than print these files?
• Deal with printer obsolescence
• Extract data from them for integrity and tracking
purposes
• Look at them for proofing purposes
• Make changes before you print them
• Transpromo, optimization, barcodes, etc.
• Save them for the future
• Mail optimization for cost savings
• Address document accessibility requirements
• Multi-channel distribution

6. Printer obsolescence
 Output to new printers
 Distribute print
 Centralize print
 Load balance across multiple printers
 Extend the lifetime of older printers
 Standardize print architecture and printers
 Extend life of legacy applications
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7. Print Stream Transforms
 Convert from one print format to another
 Typically automated with spooler or workflow tool

8. Extract data
 Document Integrity tracking and reporting
 Document tracking
 Automated Document Factory
 Intelligent inserters
 Indexing print file
 Reprint
 Archive indexing and management
 Extract for reconstruction
 Recomposition or storage in XML/CSV
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9. Document Reengineering
 Add bar codes
 Add QR Codes for multi-channel
communications
 Add Intelligent Mail Barcodes
 Postal Sortation
 Add finishing information (tray pulls,
etc.)
 Index for ADF
 Create print run manifests for file-
based inserters & Post Office

10. Document Reengineering
 Means making changes
to bills, statements and
other mission-critical
transactional customer
communications post-
composition.
 Provides the ultimate in
flexibility for the printing
and mailing of
transactional customer
communications that are
created using legacy print
streams.

11. Automated Document Factory
and
Document Integrity Solutions
 Audit
 Automated reprint
 Track for compliance
purposes
 Ensure duplicates are
not printed and mailed
 Cross reference to
ensure printing has
been done and on time

12. Document Accessibility Services
Extract content and convert into Alternate Formats:
 Braille
 Large Print
 Audio
 eText
 Accessible
PDF
 Mobile formats
for smart
phones

13. Archive Management Solutions
Keep documents for later usage
• Archive & view
• Enterprise Content
Management (ECM)
• Report Output
Management
• eDelivery
• Electronic Envelope
• Digital Postal Mail

14. Commingling and Combining
• Combine multiple
print files
• Extract pages and
combine with other
pages from other
print files
• Commingling
• House-holding

15. Transpromo Document Re-engineering
Go from this … … to this …

16. Transpromo Document Re-engineering
• Remove hardcopy-oriented objects for electronic presentation
• Adding color to legacy black & white applications
• Detect available white space to apply text and image-based marketing content there
• Merge PDFs for marketing, regulatory or other informational purposes (Printserts)
• Add PURLS (personalized URLs)
• Add QR codes to direct smart-phone savvy customers to relevant offers and info
• Add color to black & white applications
Go from this … … to this
for a fraction of the traditional cost

17. Streaming
 Multi Channel Distribution
 Suppressing hardcopy for customers taking
alternative delivery methods
 Providing documents the way each customer wants
them

18. Providing documents the way each
customer wants them
• Print Stream Transforms
• Document Reengineering
• eDelivery
• Document Accessibility Services

19. 38 Things you can do with print files besides printing
 Output to different devices • eDelivery
 Embed pages in other applications • Electronic Envelope – combine inserts in
 Extract information for indexing purposes electronic document
 Extract information for reconstruction • Archive & view
 Add bar codes • Store in ECM
 Add QR Codes for multi-channel • Report Output Management System
communications • Combine multiple print files
 Add Intelligent Mail Barcodes • Extract pages and combine with other
 Postal Optimization pages from other print files
 Add finishing information (tray pulls, etc.) • Commingling
 Index for ADF • House-holding
 Create print run manifests for file-based • Redesign/Reformat
inserters & Post Office • Compliance formatting and content changes
 Automated reprint • Change to/from duplex/simplex
 Track for compliance purposes • Transpromo
 Ensure duplicates are not printed and • Replace white space with 1:1 targeted
mailed messages and graphics
 Accessibility • Convert to color
 Alternate formats (Braille, Large Print, • Printserts
Audio, eText, Accessible PDF) • Multi Channel distribution
 Digital Postal Mail • Mobile delivery
 Suppress printed versions of mail pieces • Provide documents the way customers want
 Ensure duplicates are not printed & mailed them

20. Tools and Techniques
• Print Stream Transforms
• Operational Document Re-engineering
• Automated Document Factory/Document
Integrity/Production Management Systems
• Document Accessibility Services
• Archive Management Systems/ECM Integration
• Commingling and print file combining software
• Transpromo Document Re-engineering
• Streaming

21. Summary
• In the current economy, successful organizations are leveraging their
Print Files to do more with less, and are becoming the shining lights in
the industry
• Using Document Re-engineering and Print Stream Transforms, many
organizations are leveraging their Print Streams to achieve many
innovative, successful and profitable mileposts with minimal
investments
• This includes leading edge initiatives such as Transpromo, Document
Integrity Solutions, Archive, Online Viewing, and Electronic Document
Distribution
• Document Accessibility Services can address the percentage of
customers with disabilities allowing you to address100% of your
customers
• Many critical and even profitable initiatives can be accomplished
quickly and easily without the need for massive amounts of capital
investment or architecture redesigns

22. Ernie Crawford, M-EDP
Crawford Technologies
+1 416-923-0080
ernie@crawfordtech.com
WWW.CRAWFORDTECH.COM
33+5 THINGS YOU CAN DO
WITH A PRINT FILE BESIDES
PRINTING IT
Xplor International Webinar June 22, 2011 22