Retail mgmt


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Retail mgmt

  1. 1.
  2. 2. Vision:<br />To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category. <br />Positioning<br />Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values.<br />Shoppers’ Stop Motto: "We are responsible for the goods we sell".<br />
  3. 3. SHOPPER STOP’S PROFILE<br />Setting up shop in 1991 with its flagship store in Andheri, Mumbai, Shoppers’ Stop is a member of the K. Raheja Corp. of Companies. Shoppers’ Stop is the first retail venture by the K. Raheja Corp. Promoted by Mr. Chandru L. Raheja, Mr. Ravi C. Raheja and Mr. Neel C. Raheja, the K. Raheja Corp. have been leaders in the construction business for over 48 years. <br />
  4. 4. Shoppers Stop and its retail invested companies operate the following number of stores/doors as on date -<br />Lifestyle Retailing:<br />Shoppers Stop – Currently has 30 stores with a presence in 13 cities<br />HomeStop Stores (Home Décor) – Currently has 4 stores with a presence in 3 cities<br />Arcelia – Currently has one store in Pune<br />
  5. 5. Specialty Retailing:<br />Mothercare (Maternity, Infant Care) – The exclusive franchise agreement for departmental stores with Mothercare Plc UK. Currently there are 21 stores of Mothercare (including 8 standalone stores) with a presence in 10 cities.<br />Crossword (Book stores) – Currently it has 59 outlets.<br />M.A.C (Cosmetics) – The retail agreement with Estee Lauder to open M.A.C stores. Currently has 10 stores with a presence in Mumbai, Bangalore, Delhi, Amritsar, Chennai and Hyderabad<br />Clinique (Cosmetics) – Currently has 2 stores<br />Estee Lauder - Currently has 3 stores, one each in Bangalore, Mumbai and Delhi<br />
  6. 6. Mixed Retailing:<br />HyperCity – Currently has 7 stores, one store each in Amritsar, BengaluruJaipur, Navi Mumbai and Hyderabad and 2 in Mumbai.<br />Other Initiatives:<br />Airport Retailing – Currently has 1 store in Hyderabad domestic airport and 2 stores in Bangalore domestic airport. 4 duty free stores are run by the JV Company in the international airports at Bangalore and Hyderabad.<br />TimeZone Entertainment – Currently has 9 doors.<br />
  7. 7. LOCATION AND TARGET CUSTOMER<br />Navi Mumbai. Located at Inorbit Mall, Vashi, the store offers 17,000 square feet of shopping space.<br />Near to railway station <br />Hyper market<br />Shoppers' Stop's core customers represent a strong SEC A and B+ skew. They fall between the age group of 16 to 40, the majority of them being families and young couples with a monthly household income above Rs. 10,000. A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.<br />
  8. 8. wide range of merchandise, <br />exclusive shop-in-shop counters of international brands and world-class customer service <br />Shoppers’ Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. <br />
  9. 9. India - 2000 & Beyond: <br />Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Ghatkopar, Pune (Mumbai) and most recently Calcutta, Shoppers' Stop is today recognised as India's premier shopping destination. <br />It was awarded the "Most Admired Apparel Retailer" at the Images Fashion Awards 2000. With a customer entry of about 20,000 customers a day, a national presence with over 3,00,000 square feet of retail space and stocking over 450 brands of garments and accessories, Shoppers' Stop has clearly become a one stop shop for all customers<br />
  10. 10. Customer Profile<br />
  11. 11. ABOUT SHOP<br />
  12. 12. Brand offred<br />Men’s Wear Brands : Lee, Zodiac, Stori, Louis Philippe, VettorioFratini, Lee, Provogue, Jockey, Allen SollyWomen’s Wear Brands : EllizaDonatein, DIY, NOI, Stop, Jockey, Pepe. Footwears Brands : ID, Lee Cooper, Red Tape. Accessories Brands : Fastrack, Hidesign, Morellato, Zodiac, Austin Reed, ID, Esprit, Infinity, Sambena, Van Heusen, Fossil, Spykar, Sheaffer. Personal Care Brands : Chambor, Ferragamo, Loreal, Adidas, Christian Dior. <br />
  13. 13. PRODUCT AND SERVICES OFFERED<br />Men’s Wear : Formal Shirt, T- Shirts & Polos, Kurta, Pyjamas & Stoles, Innerwear, Winterwear, Trousers, Sunglasses, Ties Women’s Wear :Shirts, Bottonwear, Jeans, Mix & Match, Co-ordinated set ready to stich, skirt, dresses, Knits, Lingerie, Night wear, Winter wear Kids’s Wear : T-Shirts, Top, Skirts, Knit Top, Socks, Top & Bottom Wear, Night & UnderwearFootwears : Formal & Casual Shoes, Sandals, Slippers, Accessories : Wallets, Belts, Writing Instruments, Wrist Watches, Sunglasses, Crystals, Socks, Handkerchiefs, Handbags, Fashion Jewellery, Toys for KidsFragrances & Beauty : Fragrances for Men & Women, Unisex, Skincare & Make up ItemsHotel & Travel : Kitchen, Bed, Home Adornments & Bath Items, Luggage Bags, Laptop bags, Briefcases, Travel Accessories, Backpacks & Sling, Bags<br />
  14. 14. INVENTORY OF MERCHANDISSE<br />Shoppers’ Stop has 4 division the Men’s apparels, ladies apparels, kids wear and the Non-apparels. Following is their contribution to the turnover.<br />Men’s 43% of sales<br />Women’s 18% of sales<br />Kids 8% of sales<br />Non-Apparels 31% of sales<br />It operates with 90 departments handling around 450 brands managing a combined footfall of over 20,000 customers each day.<br /> <br />