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    Synopsis gs Synopsis gs Document Transcript

    • Submitted by Santosh Garbham, 12P229 1 | P a g e Synopsis -Strategy and Society – Infosys experience Many companies have already done much to improve the social and environmental consequences of their activities, yet these efforts have not been nearly as productive as they could be – for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to each firm’s strategy. Infosys has Infosys foundation under which every employee has to forcefully contribute a paltry sum from his or her salary. Though the sum is less, many employees don’t like this forceful contribution as their involvement in the foundation’s activities is almost nothing. Another CSR event of Infosys is SPARK, where employees go to rural schools and tell them about careers in IT. When they lack the basic infrastructure and education, these kids are taught about IT and its growth path. There is no value add on either sides. For Infosys Generic Social Issues Rural development Literacy Social atrocities etc Value Chain Social Impacts Mass employment is created/ required for Infosys as its revenue generation is based on number of employees. Graduation is minimum education is required for Infosys to recruit. Social Dimenstions of Competitive Context Skilled employees and knowledge management is the main source of competitiveness for this company. So, nurturing IT skills in college grads makes its recruitment very easy and poaching them at a very young age help build on its competitive base
    • Submitted by Santosh Garbham, 12P229 2 | P a g e Mapping Social Impact of Infosys Value chain Recommendation: As the value chain clearly indicates where Infosys should focus and where it shouldn’t focus. Rural empowerment can be done at graduate level instead of school level in order to drive and motivate for IT careers. And it can go one step beyond by giving training and recruiting the best ones who successfully complete training. This kind of CSR would align Infosys and its operations and its CSR program. It helps both Infosys and its social cause to sustainably win in long run Nurturing IT skills in college graduates reduces the recruitment costs greatly These freshers can be paid very less and can be trained very quickly CSR with educational institutions can be used in marketing it to clients. The training programs imparted can be shown as a quality based output in their employee capital by Infosys