For a new fragance, they asked us: How are people talking about love around the globe?
Zenzey processed over 1 Million tweets with public displays of love, from the UK, USA, Brazil and Argen<na.
In 1 month, we delivered over 125 diﬀerent insights. Including key movies, tv series, songs, and of course #memes for every market.
TEXTING on their daily rou4ne It´s extremely important to receive a text message before sending it to the other person. The wow factor is very eﬀec4ve. Text messages are an essen4al part of a couple daily rou4ne. They need to receive “good night” and “good morning”, otherwise they will feel sad. "That amazing feeling when your crush texts you ﬁrst" "I get NO good morning/night calls/ texts" Insight Example #1
#WHEN as a descrip4ve vehicle: When girls start their tweets using the hashtag #When it means that they are about to describe a speciﬁc and unique moment that makes them feel happy. It´s a great vehicle to understand, promote or just iden4fy “Romance” moments. "When they shut you up by kissing you" "When you take forever to say goodnight cause you dont want to stop talking to each other" Insight Example #2
The First Time: They refer to First Time in two ways: -‐ Like a nice memory: LOVE AT FIRST SIGHT is a common topic among girls. They mainly talk about ﬁrst kisses, ﬁrst 4me they met their boyfriends, ﬁrst 4me they saw a boy, etc. -‐ Like a sexy experience: “Kiss me like I was your ﬁrst 4me”. "#MeFirstKiss was in the snow. He was walking me home at night and spun me around and kissed me. It was by far the most roman4c ﬁrst kiss" "I never believed in love at ﬁrst sight… un4l I ﬁrst saw you” Insight Example #3
Love & Rain Rain seems to make everything more roman4c. Also, being tucked in bed when it’s raining seems to be a generalized sense of well being. #ThingsThatILove the sound of rain piger-‐pahng on your window when youre all snuggled up in bed Boy: "Make me food." Girl: "Be more roman4c.” Boy: "Make me food in the rain." Insight Example #4
The best part? Not even Don Draper can write tweets with such quality and in that quan<ty.