0
Mobile

1
Thursday, October 17, 13
Google Ad
Revenue > US Print
Industry
{Business Insider}

@santiagojara
2
Thursday, October 17, 13
Google Ad
Revenue > US Print
Industry

# of smartphones
sold > babies born

{Business Insider}

@santiagojara
2
Thursday, ...
Google Ad
Revenue > US Print
Industry

# of smartphones
sold > babies born

{Business Insider}

Amazon revenue >
50% of wo...
Google Ad
Revenue > US Print
Industry

# of smartphones
sold > babies born

{Business Insider}

Amazon revenue >
50% of wo...
Google Ad
Revenue > US Print
Industry

# of smartphones
sold > babies born

{Business Insider}

Apple: iPads in 24
months ...
Google Ad
Revenue > US Print
Industry

# of smartphones
sold > babies born

Amazon revenue >
50% of world’s
GDPs

2 millio...
@santiagojara
3
Thursday, October 17, 13
@santiagojara
4
Thursday, October 17, 13
@santiagojara
5
Thursday, October 17, 13
And then along came tablets...

6
Thursday, October 17, 13
@santiagojara
7
Thursday, October 17, 13
@santiagojara
8
Thursday, October 17, 13
The Timeline
World
Wide Web

1990

500,000
websites

1999

2000

500,000
apps

2008

2010 2011

iTunes App Store
Shift fro...
The Shift

Time Spent in Web vs. Apps
[minutes per day]

100
75
50
25
0

June 2011

Web
Apps

Source: comSCORE & Flurry An...
The Reality

In 1999, 38 million people
had broadband internet.
Today, over 1.2 billion have
it on their mobile phone.

@s...
@santiagojara
12
Thursday, October 17, 13
Mobile Site

Mobile App

‣ Primary Use: Information

‣ Primary Use: Repeated Engagement

‣ Native calls-to-action (except
...
"2012 was a big year for us. We
made the big transition where now
there are more people using
Facebook on mobile everyday ...
http://www.youtube.com/watch?v=YitZIIYVaSo

15
Thursday, October 17, 13
The Problem

97%
@santiagojara
16
Thursday, October 17, 13
40% have turned to a
competitor after a
bad mobile experience.

Thursday, October 17, 13
The Golden Moment

Consumers Arrive

Brands Catch-up

18
Thursday, October 17, 13
We are now
in mobile’s
‘Golden Moment’

19
Thursday, October 17, 13
Thursday, October 17, 13
Thursday, October 17, 13
Adaptability
Thursday, October 17, 13

22
App Expertise

@santiagojara
23
Thursday, October 17, 13
App Expertise

Push Notifications

@santiagojara
23
Thursday, October 17, 13
App Expertise

Push Notifications

Real-time,
integrated CMS

@santiagojara
23
Thursday, October 17, 13
App Expertise

Push Notifications

Real-time,
integrated CMS

Baked-In Social
Sharing

@santiagojara
23
Thursday, October ...
App Expertise

Push Notifications

Baked-In Social
Sharing

Real-time,
integrated CMS

Buy from a partner,
not a vendor

@...
App Expertise

Push Notifications

Real-time,
integrated CMS

Baked-In Social
Sharing

Buy from a partner,
not a vendor

A...
Thank You.

@santiagojara
24
Thursday, October 17, 13
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Masters of Business Online 2013 - Mobile - Santiago Jaramillo

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Mobile Technology: A Guide to What you Actually Need to Know
The majority of us rely on mobile technology every day to answer emails and look up important into, but utilizing mobile for your organization takes a deeper understanding. Santiago will help you learn what you should really know about mobile technology before your org takes the plunge into the mobile world.

Mobile 101 Primer: Everything You Wish You Knew about the Mobile Revolution
Still operating on a flip phone? It’s ok. In the Mobile 101 Primer, Santiago explains the ins and outs of the mobile revolution and why it makes a big difference in the way your business operates.

Mobile Apps vs. Mobile Sites: The Difference, and Why It Matters
You access them both of mobile devices, but there’s an important difference between a mobile app and a mobile site. Santiago explains what each one is, how they’re different, and why that matters to your organization.

Published in: Marketing, Technology, Business
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Transcript of "Masters of Business Online 2013 - Mobile - Santiago Jaramillo"

  1. 1. Mobile 1 Thursday, October 17, 13
  2. 2. Google Ad Revenue > US Print Industry {Business Insider} @santiagojara 2 Thursday, October 17, 13
  3. 3. Google Ad Revenue > US Print Industry # of smartphones sold > babies born {Business Insider} @santiagojara 2 Thursday, October 17, 13
  4. 4. Google Ad Revenue > US Print Industry # of smartphones sold > babies born {Business Insider} Amazon revenue > 50% of world’s GDPs @santiagojara 2 Thursday, October 17, 13
  5. 5. Google Ad Revenue > US Print Industry # of smartphones sold > babies born {Business Insider} Amazon revenue > 50% of world’s GDPs Apple: iPads in 24 months > Macs in 24 years @santiagojara 2 Thursday, October 17, 13
  6. 6. Google Ad Revenue > US Print Industry # of smartphones sold > babies born {Business Insider} Apple: iPads in 24 months > Macs in 24 years Amazon revenue > 50% of world’s GDPs 2 million x storage of Apollo Project = iPhone5 @santiagojara 2 Thursday, October 17, 13
  7. 7. Google Ad Revenue > US Print Industry # of smartphones sold > babies born Amazon revenue > 50% of world’s GDPs 2 million x storage of Apollo Project = iPhone5 2012: $16.5b music industry, $13.6b iTunes {Business Insider} Apple: iPads in 24 months > Macs in 24 years @santiagojara 2 Thursday, October 17, 13
  8. 8. @santiagojara 3 Thursday, October 17, 13
  9. 9. @santiagojara 4 Thursday, October 17, 13
  10. 10. @santiagojara 5 Thursday, October 17, 13
  11. 11. And then along came tablets... 6 Thursday, October 17, 13
  12. 12. @santiagojara 7 Thursday, October 17, 13
  13. 13. @santiagojara 8 Thursday, October 17, 13
  14. 14. The Timeline World Wide Web 1990 500,000 websites 1999 2000 500,000 apps 2008 2010 2011 iTunes App Store Shift from Print to Web Shift from Web to Mobile @santiagojara 9 Thursday, October 17, 13
  15. 15. The Shift Time Spent in Web vs. Apps [minutes per day] 100 75 50 25 0 June 2011 Web Apps Source: comSCORE & Flurry Analytics 10 Thursday, October 17, 13
  16. 16. The Reality In 1999, 38 million people had broadband internet. Today, over 1.2 billion have it on their mobile phone. @santiagojara 11 Thursday, October 17, 13
  17. 17. @santiagojara 12 Thursday, October 17, 13
  18. 18. Mobile Site Mobile App ‣ Primary Use: Information ‣ Primary Use: Repeated Engagement ‣ Native calls-to-action (except maps) ‣ Deep native calls-to-action ‣ Cross-platform ‣ Local Caching (offline access) ‣ Responsive is best ‣ Active Communication (Push Notifications) ‣ Intuitive navigation & layout ‣ Save Favorites w/o login ‣ User Personalization Thursday, October 17, 13
  19. 19. "2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop." ~ Mark Zuckerberg, CEO Facebook @santiagojara 14 Thursday, October 17, 13
  20. 20. http://www.youtube.com/watch?v=YitZIIYVaSo 15 Thursday, October 17, 13
  21. 21. The Problem 97% @santiagojara 16 Thursday, October 17, 13
  22. 22. 40% have turned to a competitor after a bad mobile experience. Thursday, October 17, 13
  23. 23. The Golden Moment Consumers Arrive Brands Catch-up 18 Thursday, October 17, 13
  24. 24. We are now in mobile’s ‘Golden Moment’ 19 Thursday, October 17, 13
  25. 25. Thursday, October 17, 13
  26. 26. Thursday, October 17, 13
  27. 27. Adaptability Thursday, October 17, 13 22
  28. 28. App Expertise @santiagojara 23 Thursday, October 17, 13
  29. 29. App Expertise Push Notifications @santiagojara 23 Thursday, October 17, 13
  30. 30. App Expertise Push Notifications Real-time, integrated CMS @santiagojara 23 Thursday, October 17, 13
  31. 31. App Expertise Push Notifications Real-time, integrated CMS Baked-In Social Sharing @santiagojara 23 Thursday, October 17, 13
  32. 32. App Expertise Push Notifications Baked-In Social Sharing Real-time, integrated CMS Buy from a partner, not a vendor @santiagojara 23 Thursday, October 17, 13
  33. 33. App Expertise Push Notifications Real-time, integrated CMS Baked-In Social Sharing Buy from a partner, not a vendor App Launch Expertise @santiagojara 23 Thursday, October 17, 13
  34. 34. Thank You. @santiagojara 24 Thursday, October 17, 13
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