Tu plan de comunicación en internet, paso a paso
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Tu plan de comunicación en internet, paso a paso

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Tu plan de comunicación en internet, paso a paso Document Transcript

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  • 5. =%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+9%+K@3>A<Q>#%<;]G#$6A@;=<>#!:B#1^;=:56B 8VJG#_@BA<6;>#A:B#=69@;A>3<6B 8VNG#-;A@3=>9H<>#@;5>=@B 8N8G#-;=@;A<Q>#5>#B:B=3<K=<4; 8NSG#-;Q<A>#>#A:B#3@I@B 88XG#,>3=>#A:B#=6;A@;<I6B 88DG#$3696=<6;>#+OO`5<;@ 8S=%)Q>5:>=<4;#_6675@G#,<I@#!:#0@K:A>=<4; 8XJG#)Q>5a>#5>#=3@I<H<5<I>I#I@#A:#9>3=> 8DNG#)b>9<;>#5>#=6;O<>;T>#@;#A:#9>3=> 8R8G#,6;<A63<T>#A:#3@K:A>=<4;#@;#_6675@ SV);5>=@B SJ*6;A>=A6 SN
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  • 11. ;;%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+)A<e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  • 33. 77%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+,-"-%*+2#3/-"%1%#3&-:-"%&+$%*+3/#3)+$%28$%3/#"#$-3/#$C;70-&2#3/#.%3*#3/?-%50#%#&&+$%$7-3%)#%*#"*-%/0$%30#?-$%,"+,0#$/-$%)#&%$70#3/#%2+)+> ! =*/?-%03%*-3-&%QPP%#3%l##)(0"3#"C% ! @"+20#?#%&-%$0$*",*H3%*+3%*+3+$%1%&&-2-)-$% )#$/-*-)-$%#3%/0%$/+%c#(C% ! @"+*0"-%-(""%)+$%?G-$%)L#"#3/#$.%03-%,+"%*+""#+% #&#*/"H3*+%1%+/"-%2#)-3/#%&#*/+"%QPPC% ! P%7#3#"-$%$0L*#3/#%*+3/#3)+%#%3/#"U$.%,0#)#$% ,&-3/#-"/#%&-3:-"%03%3#c$&#//#"%"#*+,&-/+"+.%*+3% -&743%2-/#"-&%#[*&0$?+%,-"-%$0$*",/+"#$C%SG#-;Q<A>#>#A:B#3@I@B;3?/-%-%&-$%,#"$+3-$%*+3%&-$%50#%?-1-$%*+3#*/-3)+%+%)#$*0("#3)+%-%/0$%*+3/-*/+$%#3%&-$%"#)#$%1%-7"#7-)+"#$%$+*-&#$%#3%&+$%50#%/#3#$%,#"L&#$%1%*0#3/-$%-(#"/-$C%Y#%30#?+.%"#*0#")-%*+""#$,+3)#"%-%&-$%3?/-*+3#$%50#%"#*(-$CXG#,>3=>#A:B#=6;A@;<I6BY-/#%)#%-&/-%#3%2-"*-)+"#$%$+*-&#$%*+2+%2#3U-2#%+%Ab+%,-"-%$+2#/#"%/0$%*+3/#3)+$%-%&-%?+/-*H3%)#%$0$%2#2("+$%1%#$/-(&#*#"%-$G%30#?-$%"0/-$%)#%?3*0&-*H3C
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  • 35. 7=%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+ >H"*.-*34$%P((8.0:./"()%(;"6%)0$.5-(2-9.-"]&#7-2+$%-%&-%503/-%L-$#%)#&%@&-3%)#%I+203*-*H3%#3%;3/#"3#/C%!&%2+2#3/+%)#%&-%?#")-)C%=6+"-%/+*-%)#$*0(""%$%/0$%#$L0#":+$%#$/83%2#"#*#3)+%&&#7-"%-%2#/-C%ST0U%2#/-X%@0#$.%&-%4&/2-%1%)#/#"23-3/#>%+,/2:-"%&-%"#,0/-*H3%+3&3#%)#%/0%+"7-3:-*H3C%=6+"-%/#%#[,&*+%*H2+C*6;=@KA6#I@#0@K:A>=<4;#+;5<;@=3/#$%)#%3-)-.%50U%#3/#3)+%,+"%"#,0/-*H3%*+",+"-/?-Rn%+3&3#C%=50G%/#%,"+,+37+%03-%)#L3*H3%,"8*/*-> ]-%"#,0/-*H3%*+",+"-/?-%+3&3#%#$%#&% *+3+*2#3/+%3/#3$?+%1%?-&+"-*H3%,#"$+3-&%)#% 03-%+"7-3:-*H3%50#%*+2,-"/#3%$0$% 3/#"&+*0/+"#$%#3%;3/#"3#/CJX # MAAKcdd3@K:A>=<6;=63K63>A<Q>G[@AK><;AG=69dK>7@d0@K:A>=< # k*8kF8;l*63K63>A<Q>mAn>;6;
  • 36. 7>%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+!$%03%*+3*#,/+%)#%30#$/"+%/#2,+.%#&%)#%&-$%K-$-$%)#%I+203*-)+"#$.%*+3/"-,0#$/+%-&%)#%o2-7#3%,4(&*-pRq.%)#%&-%I+203*-*H3%)#%K-$-$.%#3%)+$%#&#2#3/+$%*&-?#>*6;6=<9<@;A6#<;A@;B<Q6c#@"+L03):-%28$%-&&8%)#%&+$%#$&H7-3#$%1%&+$%//0&-"#$C%P#%-(-$/#*#%#3%2-1+"%2#))-%)#%&-%*+3?#"$-*H3%50#%)#%&-%+($#"?-*H3C1>563>=<4;#K@3B6;>5c%l03)-2#3/-)-%28$%#3%&-%,"+,-%#[,#"#3*-%50#%#3%&+$%0*+$%*+",+"-/?+$%-2,&L*-)+$%,+"%&+$%K#)+$%)#%YL0$H3C@-"/#3)+%)#%#$/-$%)#-$.%/#%*0#3/+%*H2+%,0#)#$%2#)"%&-$%)+$%*-"-$%)#%&-%2+3#)-%"#,0/-*H3>%*"#)(&)-)%1%*+3L-3:-RrC%!&%"#$0&/-)+%)#,#3)#"8%)#%/0%-*#"/+%#3%&-$%*0-/"+%L-$#$%-3/#"+"#$%)#&%@&-3%)#%I+203*-*H3>JoG#)Q>5a>#5>#=3@I<H<5<I>I#I@#A:#9>3=>@-"-%*0&/?-"%03-%(0#3-%"#,0/-*H3%*+",+"-/?-.%#3%,"2#"%&07-".%/0%+"7-3:-*H3%)#(#%"#$0&/-"%*"#G(&#C!3%;3/#"3#/.%#$-%*"#)(&)-)%$#%7-3-%6-*#3)+%?-&#"%&+$%*+3/#3)+$%,"+,+$C%I+3%03-%-)#*0-)-%#$/"-/#7-%b#1c+")%1%03-%/8*/*-%,+$/%*#"/#"-CJD # MAAKcdd<Q>;K<;6G=69d>;>5<B<B`73>A:<A6`I@5`9@3=>I6`I@`5>`=69:;<=>=<6;` # @9K3@B>3<>5dJP # MAAKcdd[[[G>I65O6=63:L6G=69dNVVRdV8dJDd=6;O<>;T>`=:@BA<6;`I@`=3@I<H<5<I>Id #
  • 37. 7A%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+Y#%#$#%2+)+.%L-?+"#*#$%50#%/0$%3/#"&+*0/+"#$%#3%&-%Q#)%-$2&#3%*+3+*2#3/+$%3/#3$?+$.%#3%,"+L03))-).%$+("#%/0%2-"*->%#&%*+2,+3#3/#%(8$*+%)#%&-%"#,0/-*H3%*+",+"-/?-C@0#)#$%*+2,"+(-"%#3%50U%2#))-%?-$%&+7"-3)+%#$/#%,"+,H$/+%2)#3)+%#$/+$%+(#/?+$%)#%*+203*-*H3%+3&3#>-;O639>=<4;!$%03%(0#3%G3)*#%50#%/0$%3/#"&+*0/+"#$%$#%3/#"#$#3.%-&%2#3+$.%,+"%*-,/-"%)-/+$%$+("#%+%)#%/0%+"7-3:-*H3C%P#%*+3/-(&:-%,+"> ! h$/-$%-%)#/#"23-)-$%,873-$.%-%/"-?U$%)#% M++7&#%=3-&1/*$C ! K-"*-*+3#$%)#%*+3/#3)+$%*+3*"#/+$%#3% 2-"*-)+"#$%$+*-&#$%*+2+%)#&*+0$.%cb+%+% 2#3#-2#C ! Y#$*-"7-$%)#%)+*02#3/+$%3L+"2-/?+$%)#$)#% -7"#7-)+"#$%)#&%/,+%)+*$/+*C(<O:B<4;J/"-%$#d-&%/+)-?G-%2#+"%#$%50#%/0$%3/#"&+*0/+"#$%$#%3/#"#$#3%,+"%/0$%*+3/#3)+$%6-$/-%#&%,03/+%)#%*+2,-"/"&+$%*+3%&+$%)#28$C%P#%*+2,0/-%2#)-3/#>
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  • 39. 7C%D!"#$%&#()#*+,"-*&*-.#+%-)#/#$+0#-12#$-+ ! I+2#3/-"+$.%50#%,0#)#$%$#70"%2#)-3/#% -,&*-*+3#$%*+2+%*+I+22#3/C ! !3*0#$/-$.%50#%,0#)#$%7#$/+3-"%*+3%6#""-2#3/-$% )#&%#$/&+%2*"+,+&&C ! I+""#+$.%50#%,0#)#$%*+3/-(&:-"%#3%*0#3/-$% #$,#*GL*-$%)#%#2-&C0@5>=<4;@#"+%&-%2-1+"%L-(&)-)%$#%2-3L#$/-%*0-3)+%&+$%3/#"&+*0/+"#$%)#*)#3%$#70"%1%,-"/*,-"%)#%2-3#"-%*+3$/-3/#%#3%&-%-*/?)-)%+3&3#%)#%/0%+"7-3:-*H3.%2#)-3/#> ! =L&-*+3#$C%l-3$%)#%/0%,873-%*+",+"-/?-%#3% l-*#(++b.%2#2("+$%)#&%L+"+%+%cb%)#%&-% +"7-3:-*H3^%-2$/-)#$%)#%/0%*+203)-)%#3%_37^% *+3/-*/+$%#3%7"0,+$%)#%]3b#);3^%$#70)+"#$%#3% ec//#" ! P0$*",*+3#$%-%&-$%-*/0-&:-*+3#$%)#%/0%(&+7%+% $/+%*+",+"-/?+.%*+3/-(&:-)-$%-%/"-?U$%)#% l##)E0"3#"C ! O$0-"+$%"#*0""#3/#$%)#%/0%#$,-*+%#3%;3/#"3#/.% "#7$/"-)+$%*+3%M++7&#%=3-&1/*$C
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