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Samsung Company Presentation

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  • 1. COMPANY REVIEW
  • 2. Introduction • Samsung was founded by Lee Byung- Chull in 1938 as a trading company • South Korean company • Largest Information Technology company measured by 2011 revenues • Assembly plants and sales networks in 61 countries
  • 3. Contd…. • In first quarter of 2012, Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998 • In third quarter of 2012, it sold 98 million phones, of which 55 million were smartphones
  • 4. Samsung logo First logo was developed in the year 1958
  • 5. 2nd logo from the year 1979-1993
  • 6. It was the present logo of Samsung from the year 1993 Tagline: “Inspire the World, Create the Future”
  • 7. Lee Kun-Hee (Chairman & CEO)
  • 8. Samsung in India • Samsung Electronics commenced its operations in India in December 1995 • Two R&D centers in India- Delhi & Bangalore • In 2010 achieved a sales turnover of $3.5 billion • Market leader in LED TVs, LCD TVs, Slim TVs • India’s largest mobile handset brand • Leading in smart phone segment in India
  • 9. Products
  • 10. Smartphones • Samsung developed its first lightest mobile in the year 1993 and the model is SCH-R800 • It was available in CDMA (Code Division Multiple Access) netwoks • Developed smart phones with mp3 player towards the end of the 20th century • Now they have 41.6% of smart phone market share in India
  • 11. Contd… • Samsung wave S8500 & SI9000 Galaxy S launched launched in June 2010. • Planning to clinch 60% of smart phone market share in India by mid 2013 • Plan to launch Samsung Galaxy S4 by March 2013 • In India main competitor is Nokia • The firm was recently named the worldwide handset market leader with a market share of 29%
  • 12. Top 5 smartphone vendors 31.3 15 4.24 45.5 Q4-2012 Samsung Apple ZTE HTC Others
  • 13. Tablet • Samsung Galaxy Tab is an Android- based tablet computer • It was introduced on 2nd September 2010 • Samsung launched the Galaxy Tab in India on 10th November 2010 • The competitor for Samsung tablet are Apple, Amazon, Google and Lenovo • In India during 3rd Q, 2012, 47.4% of tablet sales were from new entrants
  • 14. Contd… • In India their competitor is Micromax • Average price of tablets sold in India dropped to Rs 13,000 compared to previous year quarter
  • 15. Units sold in million 55 35 0 10 20 30 40 50 60 Samsung Apple Q4-2012
  • 16. Tablet Market Share in India 41.00% 35.00% 24.00% Q4-2012 Micromax Samsung Apple
  • 17. Television • Samsung Electronics was established in 1969 • Competitor for Samsung television is LG, Sony and Toshiba • They have three models in television such as LCD, LED and Plasma • Samsung plans to introduce a new model of Ultra HD TV(85 inch) in 2013 • Price for this new TV not announced, but it is expected to be around $25,000
  • 18. Market Share of TV in Q4-2012 27% 19% 13% 9% 0% 5% 10% 15% 20% 25% 30% LG Samsung Sony Toshiba
  • 19. Camera • Major digital camera players are Canon, Nikon, Sony, Samsung and Panasonic • In India the main player is Nikon • Two new NX models will use the Android OS • Now Polaroid and Nikon are the two companies have Android based point and shoot cameras • New NX series model will launch between March 2013
  • 20. PC • Samsung is producing PC, but they are not successful in Indian market • India has grown 22% in PC segment of 4th quarter 2012 • In India Lenovo is the market leader in PC with 16.6%
  • 21. Market Share in PC 16.60% 13.40% 13.10% 12.90% 5.60% 38.40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Lenovo Acer HP Dell HCL Others
  • 22. Other Informations • Samsung Electronics sold its hard disk drive (HDD) business to Seagate • The latest model of Samsung tablet is Galaxy S3 • Samsung expects to export 510 million phones in 2013 of these 390 million were smartphones • Samsung planning to release a lineup of devices powered by Microsoft’s Windows 8 mobile operating system, that support TIZEN software
  • 23. Contd…. • Galaxy Tab 3 is expected to launch by June 2013 • Samsung is planning to launch the 7-inch Galaxy Tab 3 and its price is expected to be $149 • Cyber media says 2013 market will see three price ranges Rs. 5000-10000, Rs. 15000-20000 and over Rs.35000 • In Q4, 2012 Samsung is top in US market taking 31.8%, Apple 26.2% and LG 12.3%
  • 24. THANK YOU