29 th March, 2007 Profits for People

The Need Immense Economic Growth Growth comes primarily from the Service sector Left out of the Economic Growth 70% of the Indian Population lives here, mostly dependent on Agriculture Large scale migration to urban areas Miserable living conditions Need for more equitable and sustainable Growth

Immense Economic Growth

Growth comes primarily from the Service sector

Left out of the Economic Growth

70% of the Indian Population lives here, mostly dependent on Agriculture

Profits for People Solution Profits for People enables the rural poor to participate in the growing Indian economy, by creating community owned and operated enterprises. Identify ‘cutting-edge’ business opportunities Organizing the rural poor into co-invested businesses - the functional unit to commercialize these business opportunities Investment Profits Dividends Profits for People

Back-office venture Back-office venture, providing Data entry and Conversion services Investment for Computers Profits Salaries and Dividends Type of Service Example Data Entry A consumer products company needs to process its 50,000 paper-based contest forms Digitization services - OCR and Scanning A local newspaper needs all the archived editions from early 1900s to be scanned and corrected Data clean-up and OCR correction The McGraw Hill company needs some of its archived journals corrected for scanning errors

Back-Office Market in India Industry Challenges Revenues in US $ Billion US $ 7.2 billion in revenues in 2007 10 percent comes from the Data Entry and Data Conversion sub-sector Expected to grow to US $ 25 billion in 2010 Low end services are increasingly becoming commodity offerings Rising labor costs and competition from other low-cost locations High levels of employee turnover

Rural Back-office business model 60% 40% 70% 30% Rural Back-Office cooperative Profits for People Large back-office firms within India Small businesses seeking data entry and conversion services Share of Investment Share of Value-chain Profits Challenges for the large firms High Attrition Low-end services are commoditized Raising labor costs Advantages for the cooperative Abundant availability of Labor 50 – 60 percent cheaper than urban employees

Competitive Analysis Competitor Examples Intensity of Competition Competitive Advantage Large back-office Firms Convergys, Wipro Spectramind, WNS Global, Genpact etc Cost Advantage - Labor arbitrage by employing rural youth Collaboration – Partnerships with these firms Small firms in India and across the world Firms with < 100 workstations Partnering with the large firms offers a competitive edge Cost Advantage Rural back-offices in India Satyam Rural back-offices, Pilot project by IITM and Jaijui Too few in number. Immense scope for expansion

Cost Advantage - Labor arbitrage by employing rural youth

Collaboration – Partnerships with these firms

Partnering with the large firms offers a competitive edge

Cost Advantage

Too few in number. Immense scope for expansion

Implementation Plan Trichy 400,000 educated youth. Unemployment: 30% May – Aug 2007 Exploratory Research, Forging Partnerships and Recruitment Aug – Dec 2007 Recruitment of cooperative members and setting up the worksite Jan 2008 Cooperative will be functional Partnerships ASA GV – The top microfinance institution in the region Funding for the cooperative members Local Employment Exchange Recruitment of cooperative members

Management Team Santhosh Ramdoss Experience working in rural India, as well in a the private sector Catherine B Reynolds Foundation Fellow in Social Entrepreneurship Anupreet Sethi Five years of technology experience with a leading investment bank Strong understanding of the back-office sector

Santhosh Ramdoss

Experience working in rural India, as well in a the private sector

Catherine B Reynolds Foundation Fellow in Social Entrepreneurship

Anupreet Sethi

Five years of technology experience with a leading investment bank

Strong understanding of the back-office sector

Financials Growth in Profit After Tax Deal Structure Total Start-up Capital Required $ 220,000 Investment by Cooperative members $ 115,000 Grant Funding/Venture Capital $ 95,000

Social Return on Investment Profits for People creates $12 of Social Return for every dollar invested in the venture Benefits Outputs Outcome Job creation No. of members employed in the cooperatives & incremental income earned by these members Reducing unemployment and under-employment among rural youth. Avoid migration to urban areas The percentage of cooperative members who would have otherwise migrated to urban areas The youth stay in their villages and towns. Sustainable living conditions in both urban and rural areas Creating rural entrepreneurs No. of cooperative members who start their own enterprises within the next five years Stimulate the rural economy by creating more jobs Bridging the digital divide Incremental number of cooperative members with access to information through the internet Providing access to information to the rural communities, through the Internet

Non Quantifiable Social Impact

Risks and Assumptions Systematic Unsystematic Emergence of other cheaper low-cost locations Lack of stable contracts and lack of work for the members Technological development – Automation of manual tasks Maintaining quality Security concerns and ensuring data integrity Infrastructure – Internet connectivity, Uninterrupted power supply etc

Profits for People is creating a new model for conducting business - The poor are the majority Shareholders Profits for People Portfolio

Thank You Santhosh Ramdoss [email_address]