Publish 130529 gamification korea sminar 5th 송준호

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  • 1. 오픈 세미나정보 아카이빙전문가 네트워크스타트업 지원 및행사/이벤트국내외 관련 서비스, 컨퍼런스, 관련책, 대학교, 관련연구PPT, 동영상, 논문국내 관련 스타트업 서비스 소개 및 Boost up교육, 마케팅, 이벤트, 게임, 광고, 헬스/웰리스, 미디어연 2회Gamification Korea Partners
  • 2. 송 준호Gamification Korea Open Seminar (5th)2013.05.29 D.Camp디지털 기록과 행동
  • 3. √ Gamification by Design- “Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps”공동번역 : 정진영, 송준호√ Gamification Korea- www.gamification.kr- https://www.facebook.com/groups/gamification.kr/- Gamification SIG : Blogging, Open Seminar
  • 4. - Engine yard -Source : Engine yard
  • 5. Gamification : Toward a Definition, Rilla K., Lennart E.CHI 2011, May 7–12, 2011, Vancouver, BC, Canada.ACM 978-1-4503-0268-5/11/05.
  • 6. # GamificationGamification is the use of game design techniques, game thinkingand game mechanics to enhance non-game contexts….Gamification is about taking the essence of games – fun, play andpassion – and applying it to real-world, non-game situations. In abusiness setting, that means designing solutions using gaming principlesin everything…. embedded in day-to-day business processes…Gamification is : the process of using game thinking and gamemechanics to solve problems and engage users
  • 7. # GamificationGamification is the use of game design techniques, game thinkingand game mechanics to enhance non-game contexts….Gamification is about taking the essence of games – fun, play andpassion – and applying it to real-world, non-game situations. In abusiness setting, that means designing solutions using gaming principlesin everything…. embedded in day-to-day business processes…Gamification is : the process of using game thinking and gamemechanics to solve problems and engage users정의는 이제고만…
  • 8. 기능성 게임(Serious game)이 데이터 ‘전달’, ‘선경험'에 초점소셜네트워크서비스(SNS)가 데이터의 ‘확산’과 ‘공유’에 초점재미요소의 활용은 ‘재방문’과 ‘동기’, ‘행동유발’에 초점
  • 9. 스마트 환경과 재미요소활용 공간Reality(모니터 밖)Virtual Reality(모니터 속)[ Paul Milgram and Fumio Kishino, 1994 ]MMORPGTheme ParkReal LifeUXPXBusinessGameMixed Reality재미요소활용공간게임성 확산 with lifelog infoSmart Devicepervasive Gamecrossmedia Gamefake documentaryLocal Based GameAlternative Reality GameFoursquareTwitterSNGFacebookReal personplayer=meGame characterplayer=avatarDigital MarketingGoogle Glass
  • 10. BJ Fogg, PhD, Psychology of PersuasionPersuasive Technology Lab @ Stanford University2011년 쯤 2013년 쯤서버스의 게임성과 행동유발 상관관계
  • 11. source : http://goo.gl/VFbdw
  • 12. source : http://goo.gl/2wJKzDigital data management 에 익숙한 세대
  • 13. Data tracking and Smart Sensor Everywhere
  • 14. Data tracking and Smart Sensor Everywhere운전습관 데이터를 보험상품과 연계보는 것만으로 심장 박동을 측정Kinect 2CardiioMySafeDriving
  • 15. 2014년 3월 배송 예정인, Scanadu ScanaFlo체온, 심박수, 심전도, 스트레스, 소변분석 등의 데이터를 직접 소유Data tracking and Smart Sensor Everywhere
  • 16. API 공개를 통해 디바이스와 데이터 공유를 통한 데이터 패권 싸움
  • 17. Wolfram Alpha- facebook friends개인 네트워크, 관심 네트워크 데이터 분석
  • 18. The Truth About Marika, 2007데이터를 이용하여 스토리를 일상에서 대중이 소비하는Ingress각종 웹사이트 로그, 위치 데이터, 좋아요 데이터, 관심데이터, 성향데이터, 취미데이터, 행동반경데이터 , 행동데이터, 소비패턴데이터,헬스데이터… etc
  • 19. Thank you