1. A LITTLE HELP FROM
YOUR FRIENDS
REAL ESTATE PUBLISHING
IN THE TIME OF FACEBOOK

3. • Social media is interactive.
• It will require curation and
commitment and attention.
• When done well it can be a good way to
establish a relationship with the
consumer, which you can then leverage
on behalf of and to your advertisers

5. The PEW Internet & American Life
Project states,
• 74% of American adults use the Internet.
• 60% of American adults use broadband
Internet connections at home.
• 55% of American adults use wireless
connections to connect to the Internet from
their smart phones or laptops
Pew Internet & American Life Project, January 2010.

6. 79% of all adults aged 18+ use the
Internet.
76% of Older Boomers (aged 56-64)
81% of Younger Boomers (aged 46-55)
86% of Generation X (aged 34-45)
95% of Millennials (aged 18-33)
Pew Internet & American Life Project, December, 2010

7. According to the National
Association of Realtors, 74% of
potential homebuyers used the
internet in their search, compared to
69% who used a real estate agent.
By comparison, only 6% used a
home book or a magazine.
2010 National Association of REALTORS® Profile of Home Buyers and Sellers

8. As for realtors, at least 84% of those
surveyed use social media in some
context.
2009 REALTOR® Technology Survey

9. Boomers & Social Media by eMarketer.com

10. Social Media is “…a category of online
media where people are talking,
participating, sharing, networking, and
bookmarking online. Most social media
services encourage discussion, feedback,
voting, comments, and sharing of
information from all interested parties.”
“Social Media Marketing 101, Part 1.” Search Engine Watch, February 2009.

11. Erik Qualman; YouTube

12. STATUS & TWEETS
The Big 2 and what (and what
not) to do
• Facebook
• Twitter
• YouTube

14. FACEBOOK
The 800 lb gorilla
in Social Media

15. Digital Surgeons, December 2010

20. DON’T FORGET
You can select a Facebook URL, like
facebook.com/homesofbeaufort,
when you have 25+ fans.

21. Best Practices
• Create a fan page (as opposed to group
or profile)
• Choose “local business” or “company”
! Local Business lets you choose “Real
Estate” as a category
! Company is better if you serve more
than one region at a time

22. Best Practices
• Set up a different page for each area
you offer listings in.
• Offer hyper-local content focused on
your area; more than just listings -
include interesting local facts, info
about schools, shopping, etc.

23. Best Practices
• Post often and allow others to share
links, information, photos, videos
• Monitor & moderate – keep the page
clean
• Congratulate advertisers or fans on
recent accomplishments
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

24. Best Practices
• Connect applications and add-ons to
make your page unique and easy to
use
• Ask questions from your audience;
let them know their opinions are
valued and incorporate their ideas
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

26. Twitter is a microblogging service
that allows short bursts of
information or discussion in 140
character stretches.
140 characters = 1 text message

27. Digital Surgeons, December 2010

28. GLOSSARY of TERMS
Tweet: Posting a message to Twitter
@ + name: The command which allows tweets to
be sent; proceeds username (i.e. @NDVH)
Retweet (RT): Sharing someone else’s
information and giving them credit (RT @name
message…)
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

29. GLOSSARY of TERMS (continued)
Following: You choose to receive someone's
updates
Followers: People who choose to receive your
updates
Direct Message (DM): Private message
between 2 users
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

30. GLOSSARY of TERMS (continued)
Fail Whale: When too many people are tweeting!
Hashtag: The # next to a word allows for
conversation tracking (#homes)
Mentions: A list of all tweets containing your
@username (comments + retweets)
Favorites: Area to save your favorite tweets
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

31. EXAMPLE: #FORSALE 4 BR/3
BA Lowcountry Home, $519K -
137 South Park, #Beaufort, SC
29906, US – MLS127791 http://
bit.ly/kcNwyK #homes
#homesofbft
(135 characters)

32. EXAMPLE: #FORSALE 4 BR/3
BA Lowcountry Home, $519K -
137 South Park, #Beaufort, SC
29906, US – MLS127791 http://
bit.ly/kcNwyK #homes
#homesofbft
(135 characters)

34. Best Practices
• Find people to follow
• Observe how others like you interact
• Spend more time replying to, retweeting
(RT), or mentioning (@twitterID) those
you hope to interact with
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

35. Best Practices
• Ask questions that encourage response
and allow people to talk about
themselves
• Share helpful news, tips and resources
• Give credit for info you retweet
• Watch and listen
Nakia D. Hansen, JD “Friend, Fan, & Follow: An Introduction to the Social Web”, October 7, 2010

36. YouTube could be an ideal tool to put
360 tours and walkthroughs on
YouTube instead of using a proprietary
video tool, with a link to the listing on
your site for that home.
Easy to use, easy to embed…and free.

37. working together:
making all the pieces fit

38. Donʼt think of your Social media sites
as just versions of your webpage. #
Each site has itʼs own unique use and
benefit, and should be treated as such.#