Citizens Advisory Committee Presentation (Santa Clara, CA)

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  • 1.  
  • 2. ORGANIZATION 1| Chamber of Commerce 2| Convention-Visitors Bureau (CVB) 3| Tourism Improvement District 4| Convention Center Vision: A unified organization committed to providing unique, innovative leadership and exemplary service to enhance prosperity in our community.
  • 3. CHAMBER OF COMMERCE • Incorporated in 1947 • Funded Through Membership Dues and Programs • 20 Person Board of Directors (4 Divisions) 1) Industrial and Commercial 2) Membership Service 3) Government Relations 4) Convention & Visitors Bureau/Convention Center
  • 4. CHAMBER OF COMMERCE • Nearly 570 members • Pyramid of Leaders - American Airlines, Kaiser, Applied Materials, Hilton Santa Clara, Intel, Marvell Semiconductor, UCSC Extension Silicon Valley, NVIDIA, and YAHOO! • Focus our efforts: - Business Growth - Providing Networking Opportunities - Interests of Business Before Government - Political Action – Supporting Issues - Promoting the Community Members
  • 5. CHAMBER OF COMMERCE • Connection Clubs: Breakfast of Champions, The Power Partners and Business Growth Generators Group (BG3), Cahoots! • Monthly Member Mixers: 5th Thursday Joint Mixers with the Sunnyvale Chamber and S3 Tri-Chamber Mixers with the San Jose and Sunnyvale Chambers. • Silicon Valley Young Professionals (SVYP) Educational Programs, Business-Focused Luncheons, Annual Pyramid Awards Dinner & Casino Night, Business Experience Day • Santa Clara Chamber PAC (SCCPAC) Programs
  • 6. CONVENTION-VISITORS BUREAU (CVB) • Convention Sales, Marketing, & Services •  Visitor Marketing and Communications • Santa Clara Sports Group
  • 7. CONVENTION-VISITORS BUREAU (CVB) Goal • Increase Revenues for Santa Clara • Visitor Spending in Hotels, Conventions & Businesses • Measured by Hotel Occupancy Tax and Retail Tax Convention Sales, Marketing, & Services
  • 8. CONVENTION-VISITORS BUREAU (CVB) Plan • Exhibiting in Tradeshows • Attend Association Meetings • Making Presentations/Personal Calls • Sales Trips • Sponsorship, E-marketing • Advertisement in Key Publications/Directories Convention Sales, Marketing, and Services
  • 9. CONVENTION-VISITORS BUREAU (CVB) Target Market • Local, National and International Corporations • Social, Military, Educational, Religious, Fraternal, and Sports Groups • State, Regional and National Associations Convention Sales, Marketing, & Services
  • 10. CONVENTION-VISITORS BUREAU (CVB) Publications • Visitors Guide Brochure • Hotel/Great America Packages Brochure • Group Tours Brochure •  Japanese Language Brochure •  Monthly “Silicon Valley Central” Newsletter Visitor Marketing & Communications
  • 11. CONVENTION-VISITORS BUREAU (CVB)
    • Website
    • • Manages www.santaclara.org
    • • Site includes Foreign Language pages:
    • Japanese, Chinese, Korean, and Spanish
    • • Comprehensive site:
      • Community Calendar
      • Convention Calendar
      • Online Hotel Reservations
      • Convention Center
      • Attractions
      • Transportation
      • Media Room
      • - Santa Clara Blog
    Visitor Marketing & Communications
  • 12. CONVENTION-VISITORS BUREAU (CVB) Social Media • Facebook, Twitter, YouTube, FlickR, Linked-In • Viral Marketing, Search Engine Visibility, User Generated Content Visitor Marketing & Communications
  • 13. CONVENTION-VISITORS BUREAU (CVB) Tradeshows and Special Events • Student/Youth •  Pacific Rim inbound •  National Tourism Week Luncheon (May) •  Hospitality Industry Familiarization tour Visitor Marketing & Communications
  • 14. CONVENTION-VISITORS BUREAU (CVB) Advertising and Communications • Produce ads for Visitor Advertising •  Write/distribute Media Releases • David Andre – Board Member with the California Travel Industry Association (CalTIA) Visitor Marketing & Communications
  • 15. CONVENTION-VISITORS BUREAU (CVB) • Increase sporting events & revenues in Santa Clara •  Established in 2011 • 116 Facebook followers Santa Clara Sports Group
  • 16. TOURISM IMPROVEMENT DISTRICT • $1 per Hotel Room per Night Assessment •  $650,000 in Annual Supplemental Marketing and Sales Revenue • 8 Hotels Participate:
  • 17. CONVENTION CENTER HOTELS STATISTICS
  • 18. CONVENTION CENTER HOTELS STATISTICS Convention Center averages include Hyatt Regency, Hilton, Biltmore, Marriott, Best Western Avatar, Embassy Suites, The Plaza Suites, and Hotel Sierra. * Note: Decrease in Convention Center Hotel occupancy due to the guest room renovation program at the Marriott and Hyatt Regency.
  • 19. CONVENTION CENTER
  • 20. CONVENTION CENTER Partners: Food & Beverage – Aramark Internet – Smart City Networks A/V – PSAV Digital Advertising - Spot Focus Electrical – Edlen We have a UPS Store Prestigious Guest: President Bush Al Gore Governor Arnold Maya Angelo Prince Andrew Nancy Pelosi Chris Gardner
  • 21. CONVENTION CENTER • Donated various vinyl/leather binders, pencils, pens, notepads, small giveaway bags and lunch bags to the SCUSD (Santa Clara Unified School District) • Bill Wilson Charity Luncheon • Second Harvest Food Drive • Sacred Heart – Raised $1,000 Donated 15 Bicycles & Helmets & Volunteered time Community
  • 22. CONVENTION CENTER Operational • WRAP Recipient (Waste Reduction Award Program) 2003-2010 • 35 yard Compactor for Recyclables • Wood Pallets collected, Diverted from Landfills • Recycle Containers throughout Building and Offices • Purchase “Green” cleaning products • Recycled Paper Products : Hand Towels & Bathroom Tissue • Recycled Office Supplies • We purchase Refilled Printer Cartridges & Return Used Cartridges • Used Batteries are Picked Up by Interstate Batteries • PG&E Climate Smart for Natural Gas
  • 23. CONVENTION CENTER Operational • Light Bulbs are sent back to Vendor for Recycle • Other Electronic and Equipment is sent to the City for Auction • Incandescent Ballast replaced with Fluorescent Ballast • HID bulbs replaced with CFL (Compact Fluorescent Lights) • Boilers w/ Temperature Control Units allow us to Auto Adjust Temperature • “ Green” power from SVP (Silicon Valley Power) • We attend “Green” Events • Working with Vendors to Build Knowledge and Strengthen Efforts
  • 24. CONVENTION CENTER
  • 25.