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Ten Ways to Better Frame Your Pricing
 

Ten Ways to Better Frame Your Pricing

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This is Episode Eleven in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, ...

This is Episode Eleven in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, take a look at ten reasons why pricing is getting very scary.

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http://www.sans-prix.com | http://www.PricingProphets.com

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Twitter: @sansprix | @PricingProphets
LinkedIn: http://www.linkedin.com/company/pricing-prophets 

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    Ten Ways to Better Frame Your Pricing Ten Ways to Better Frame Your Pricing Presentation Transcript

    • 10 ways to better frame yourpricing
    • Number 10Don’t over-complicate your Pricing
    • Number 9Don’t Talk About Costs… Slide  3  
    • Number 8…talk About Value Instead! The Hallmarks of a good Value Proposition:►  What value does your product or service provide to customers►  Quantify the Magnitude of the Value provided►  Illustrate that value is superior to the competition Slide  4  
    • Number 7Know Your Competition & Customer Adhesion   q Understand  the   10   Customer   8   Low  Odour   Appearance   6   Ø  How  important  are   these  value  aJributes  to   4   them?   2  Environmenta lly  Friendly   0   Strength   q Understand  the   CompeHHon   Ø  Points  of  parity,  points   of  difference,  points  of   Resistance   Rheology   contenHon   Durability     Us   The  CompeHHon  
    • Number 6Link Prices to a Customer Value Metric
    • Number 5Do you really want half price?
    • Number 4What happened to Boxing Day?
    • Number 3Sell Goods As Services
    • Number 2Understand Behavioural Economics
    • Number 1If You’re Negotiating with a Pitbull…
    • AnyQuestions?
    • Contact InformationJon ManningDirector, Sans Prix Pty LtdFounder & Managing Director, PricingProphets.comPO Box 533, Ascot Vale, Vic 3032 Australia +61 (0) 405 629-141 (AU) | +44 (0) 7857 655-828 (UK) jon@sans-prix.com | jon@pricingprophets.com foursquare.com/sansprix @SansPrix | @PricingProphets facebook.com/PricingProphets youtube.com/user/PricingProphets linkedin.com/company/Pricing-Prophets http://www.LeadingCompany.com.au | http://www.SansPrix.BlogSpot.com