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The Power of Marketing Maximizing Your Listing Sanna Thomas, PA, GRI, TRC, SFR, e-Pro, AHWD Keller Williams Cornerstone Realty, Inc. (352)207-7351 [email_address]
As Your Realtor ® it is my responsibility to: Obtain the highest and best market price for your home. No matter what the market. However, my most important ethical responsibility is to: Obtain the best outcome for your situation. I can act as a resource for you by providing access to experts in any field to facilitate that outcome. Your specific situation must be properly evaluated, a personalized plan must be developed and implemented, so that you and your family are moving forward on the proper course for you. As a seller it is crucial that you have a firm understanding of the market and your position in the market, on a weekly basis. In the following pages, allow me to show you an example of the type of in-depth market charting I will share with you; some of the best ways to market your property for the highest visibility to the right buyers and how personalized service and communication will provide you not only with a sale, but a good experience.
The Difference between Marketing Your Listing and “Dropping it” in the MLS In order to be successful, marketing for today’s consumer must be multi-faceted. Advances in technology are happening at an unmatched pace. Real estate buyers and sellers range widely in age, experience and technical “know-how”. To reach all the players the savvy Realtor® must take advantage of their circle of influence, word of mouth, direct mail, print advertising and on-line marketing.
Know the Market Keller Williams as a company was aware that the housing bubble couldn’t last, and long before the first warning bell began to toll, was advising it’s Realtors® to study the market and become their customers’ “Economist” of choice. Every month we compile the current market statistics and convert them to easily understood graphs like the examples on the following page. These graphs can be used to help illustrate our market to both buyers and sellers.
The Next Question Your Realtor® Needs to Answer is Where Are the Buyers? Selling a home today takes experience with the local market and identifying how your property fits into different buyer profiles based on price range, amenities and type of property. More than 70 percent of the people on the move relocated farther than 1,000 miles in the 12 months ending in March 2009. In the previous year, only 36 percent went that far, Relocation.com reported. Of those who moved more than 1,000 miles, 60 percent said the move was for financial reasons such as a lost job. Nearly 41 percent of long-distance movers indicated that the recession and the housing crisis influenced their decision to move. In order to reach those buyers who are planning on relocating that distance, marketing a home depends on more than an ad in the local newspaper. While that ad might be part of your marketing plan, it’s only the beginning. You need a Realtor® who knows how to push your listing to all possible sources, including the most value-driven print and internet sites.
Where your listing can be found on the Internet when listed with Sanna Thomas Your Home MLS Keller Williams Listing Systems Realtor.com Visual Tour.com Move.com Florida Living.net Yahoo Real Estate Google Homescape Trulia Zillow FrontDoor Aol Real Estate Homefinder.com WorldProperties.com Wall Street Journal FaceBook Cyberhomes.com Homeseekers.com Craigslist Homes Review of Marion County USA Home Search Ocala.com Vast
Your Listing on sannathomas.com Your property’s virtual tour on sannathomas.com
The Reviews are in! “ Hi Sanna: Thanks again for all of your help. It was such a pleasure working with you! We are so happy with the home, and feel you really heard us when we gave the parameters of what our dream home would consist of. We can't wait to make the transition over there, but at least know our perfect home is waiting for us in the meantime. Thanks again! You made the whole process of searching for and buying a home a real pleasure. Hope you have a very Merry Christmas, and a prosperous and happy New Year!" Tracy & Dominic Larkin , Santa Barbara, CA " We have been so pleased with the method and manner in which our home was sold, that we would like to recommend our Realtor to all who may be trying to make a decision on listing their home for sale. As were so many homes in the last 2 years, ours was on the market for more than the usual time before a buyer was found. During that time, our Realtor, Sanna K Thomas, was ever diligent in showing our home in the very best light that I believe could possibly have been done. Her expertise of the Internet made her capable of always creating outstanding web pages to display the home and property at its best. Since a large percentage of buyers search first for homes on the Internet, there was no doubt in my mind that what Sanna created for us made our Internet face the best it could be…. Her positive attitude regarding Keller Williams made us aware that she knew her company was the best, and thus, the best choice we could have made to market and sell our home.“ – The Courson's of St. James City
Why Keller Williams Keller Williams Realty joined the ranks of the top franchises in the world last week, when the company was ranked as the No. 1 real estate franchise on the 31st Annual Franchise 500 list by Entrepreneur magazine. During the same week, the company was also voted the Most Recognizable Brand of Real Estate Franchises for 2009 in an industry-wide survey for the Swanepoel TRENDS Report . “ The Swanepoel TRENDS Report is a respected source for the real estate industry and beyond, as is Entrepreneur magazine , and we are excited to see our agents honored in this way for all of their hard work,” said Mark Willis, CEO, Keller Williams Realty. “We certainly wouldn’t have been included on either list without the dedication and resolve of our agents.” According to the ranking in Entrepreneur magazine, the most important criteria to determine the top franchises included financial strength and stability, as well as growth rate and size of the franchise system. The magazine also looked at the number of years the company has been in business and the length of time it’s been franchising, in addition to start-up costs and financial data. Additionally, Keller Williams Realty made an impressive showing on the overall list, placing higher than any other real estate franchise. Earlier in the year,Keller Williams Realty also received the highest overall satisfaction ratings from home buyers among the largest full-service real estate firms from J.D. Power and Associates for the second year in a row.
Biography A passion for real estate, meeting new people and providing a level of service that is second to none, has always been my core belief. From my early days in Chicago, then on to Atlanta and now settled in North Central Florida, Ocala, real estate is in my blood. Marion County offers an array of diversity from historic homes, hushed golf communities and the unmatched beauty and spirit of the horse industry. As an equestrian from childhood my first view of Ocala, 12 years ago, was one of sheer delight. There is no other place in Florida which offers such unparalleled range and beauty. Personally, as well as professionally, I am committed to providing the highest level of service with compassion, integrity and knowledge. I believe in creating relationships that supersede the transaction and go beyond your move into our community or outside of the area. Allow me to show you Ocala.