APPLYING THOUGHT…. WIPRO WIPRO AND INNOVATION WIPRO
Objectives of the Case…
To study the innovation process and strategies at Wipro
To determine the benefits that Wipro derived from the innovation process
About the Founder: Hasham Premji Azim Premji About Wipro: Global Service provider Wipro’s Business values
service delivery innovation.
“INNOVATION IS WIPRO - WIPRO IS INNOVATION” Why is innovation important at Wipro? Gain acceptance in the global market Differentiate itself from the rest of the companies Azim H. PremjiChairman, Wipro .
DIVERSIFICATION 1947 - Vegetable Ghee & Soap 1975 – Hydraulic cylinders and Pneumatic cylinders 1980 – IT Business 1991 – Lighting & Baby Care Products
Wipro Fluid Power
Wipro Consumer Care & Lighting
Wipro GE Medical Systems Ltd.
Wipro Health Science
CERTIFICATIONS OF WIPRO Six Sigma Certification CMM Level 5 Certification PCMM Level 5 Certification TL9000 Certification
INNOVATION IN WIPRO Approach by Wipro
Theme - Fast forward into the future
Line extension projects – Newer practice areas within divisions
Breakthrough projects – Newer business areas
Every idea needs to go through an evaluation gate process
STRATEGY OF INNOVATION Quantum Catch Up Game Changer Reactive Problem Solving And fixes New Solutions Incremental Proactive
Business Excellence- Advantage-Stakeholder Advantage-Customer Satisfy Our Promise Statement to Customer Create Own & Exploit Intellectual Properties Tight Coupling of Initiative to Business Needs for Ensuring Top Management Exciting Rewards & Recognition INNOVATION CLOCK Top Management Focus and Tolerance for Mistakes Creation of Innovation Framework Sharp Focus Through Identification of Themes Adherence Top Gate Process Reviews Idea Generation/ Idea Capture Mechanism Resource Commitment- Dedicated Full Time Resource Customer Validation of Ideas
Collaboration & Knowledge Management
GATEWAYS FOR EVALUATION Set up of INNOVATION COUNCIL (IC) Five levels of screening-Gateways For Evaluation. Idea gate Evaluation gate Commitment gate Development gate Volume gate Gate 5 Part of Business Gate 4 Customer Pilot Gate 3 Investments Gate 2 Business Plan Gate1 Idea Evaluation Gate 0 Idea generation 26 ideas 8 ideas 8 projects 8 ideas 480 ideas 40 ideas
GESTATION PERIOD Total time for an idea to be commercialized - 18 months 0-6 months- evaluation from all angles 6-12 months -allocating funds and resources. 12-18 months- commercialization
THE ROLE OF MANAGEMENT INTRANET INNOVATIVE TEAMS WORKSHOPS
THE ROLE OF MANAGEMENT TECHFORUM INNOVATION CENTER RESEARCH AND DEVELOPMENT CENTERS
Achieve goal of being one of the top 10 IT company.
Enter into consultancy services.
INNOVATE PRODUCTS …
Home gate way software.
Where Wipro Stands Today ! Innovation projects on across Business Units. More than 50 CoE. 500 dedicated people working in projects. Innovation Initiative has contributed to 5% of Wipro’s revenues in 2005-06 Awards won in 2005-06
BENEFITS DERIVED FROM INNOVATION Top IT player Benefits due to automation Enhanced customer service Knowledge management Collaboration with external environments Early embracing of new technology Acceptance in global market
BENEFITS DERIVED FROM INNOVATION Financial gains Good revenue streams Improved service levels Framework for idea generation Innovation Council and Centre of Excellence Increased employees’ competencies Streamlined processes
CASE SUMMARY… Applying thought Diversification Innovation process Role of management Innovative products Future prospects