Viral Marketing

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I try to give out a presentation for Viral Marketing, as i feel matter on that i inserted, one can get a glimpse and can add latest information .

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Viral Marketing

  1. 1. Why the Health Ministry now days is in so panic situation? <ul><ul><li>Swine Flu </li></ul></ul>
  2. 2. & preventions
  3. 4. Viral Marketing
  4. 5. What is Viral Marketing? <ul><li>Having others tell and spread your story. </li></ul><ul><li>Key Factors </li></ul><ul><li>Designing or Presentation (Mentos,Fevicol)‏ </li></ul><ul><li>& </li></ul><ul><li>Memorable Message (Airtel Signature tune)‏ </li></ul>
  5. 7. Other Aspects/Names <ul><li>World Of Mouth -The Sky is Falling </li></ul><ul><li>Leveraging Media - Ghazini </li></ul><ul><li>Creating Buzz- Roadies </li></ul><ul><li>Network Marketing- Suppliers </li></ul><ul><li>Word of Mouse </li></ul>
  6. 8. The Classic Example: Hot Mail <ul><li>The idea of giving the services of e-mail in </li></ul><ul><li>free was the biggest revolution in web </li></ul><ul><li>business. </li></ul><ul><li>It also revolutionized the marketing ideas . </li></ul>
  7. 9. Few Basic Principles Of Viral Marketing <ul><li>Giving away valuable products or services . </li></ul><ul><li>Inexpensively </li></ul><ul><li>or </li></ul><ul><li>In Free </li></ul><ul><li>Give away something but sell something. </li></ul><ul><li>(e.g.-free demo classes. Free message services )‏ </li></ul>
  8. 10. Few Basic Principles Of Viral Marketing <ul><li>Provide effortless transfer to others. </li></ul><ul><li>Easily transferable </li></ul><ul><li>& </li></ul><ul><li>Replicate </li></ul><ul><li>Short is better, filling the communication flaws </li></ul><ul><li>(e.g.-Internet free mails, U Tube, Blogs)‏ </li></ul>
  9. 11. Few Basic Principles Of Viral Marketing <ul><li>Scales easily from small to very large . </li></ul>1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111111111111111111111111111111 Caution: virus first develops itself then damage its host.
  10. 12. Few Basic Principles Of Viral Marketing <ul><li>Exploits common motivators and behaviors & </li></ul><ul><li>Get much proliferation . </li></ul><ul><li>Popular </li></ul><ul><li>Beloved </li></ul><ul><li>Understand and </li></ul><ul><li>Acknowledgement </li></ul><ul><li>(e.g.-Netscape )‏ </li></ul>
  11. 13. Few Basic Principles Of Viral Marketing <ul><li>Utilizing maximum existing communication networks . </li></ul><ul><li>Human( community & profession)‏ </li></ul><ul><li>& </li></ul><ul><li>Physical( mail addresses, contact scraping)‏ </li></ul>
  12. 14. Few Basic Principles Of Viral Marketing <ul><li>Others’ Resources </li></ul><ul><li>Affiliations ( providing links in news on net & with search engine)‏ </li></ul><ul><li>Links to your site on others’ sites. </li></ul><ul><li>(e.g.-wikipedia, Tata Nano, Article of Web marketing # 1 by Dr Ralph F. Wilson)‏ </li></ul>
  13. 15. Some Disadvantages <ul><li>If the rumors are spreading </li></ul><ul><li>Much vulnerable </li></ul><ul><li>(e.g.: ICICI Bank, Share Market)‏ </li></ul>
  14. 16. THANKS A LOT!! u can give suggestion on [email_address] MMM Engg College GKP

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