Talent Solutions

7 Best Practices for an Engaging and
Productive
Webinar/Webcast
Sankar Venkatraman
Senior Product Market...
1. Have a catchy invite…
and be very clear on what your webcast is
about
2. Update your LinkedIn profile…
audience will gauge your expertise prior to
spending time listening to you.
3. Leverage visuals, data and humor …
it’s hard for attendees to focus on wordy slides
4. Learn to love pauses between slides…
as uncomfortable as it maybe; audience need a
break
5. Set the ground rules for engagement…
let the listeners know when you will be taking
Q&As
6. Be ready with “ringer” questions…
for those uncomfortable moments when the listeners
are shy
7. Let the Call to Action be your last slide…
else the audience won’t know what’s expected of
them

1. Complete the post-w...
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Webcast best practices sankar venkatraman

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Webcast best practices sankar venkatraman

  1. 1. Talent Solutions 7 Best Practices for an Engaging and Productive Webinar/Webcast Sankar Venkatraman Senior Product Marketer March 2014
  2. 2. 1. Have a catchy invite… and be very clear on what your webcast is about
  3. 3. 2. Update your LinkedIn profile… audience will gauge your expertise prior to spending time listening to you.
  4. 4. 3. Leverage visuals, data and humor … it’s hard for attendees to focus on wordy slides
  5. 5. 4. Learn to love pauses between slides… as uncomfortable as it maybe; audience need a break
  6. 6. 5. Set the ground rules for engagement… let the listeners know when you will be taking Q&As
  7. 7. 6. Be ready with “ringer” questions… for those uncomfortable moments when the listeners are shy
  8. 8. 7. Let the Call to Action be your last slide… else the audience won’t know what’s expected of them 1. Complete the post-webcast survey 2. Check out lnkd.in/productupdates for add’l resources 3. Email sankar@linkedin.com for follow-up ques ons 4. Follow us @hiretowin
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