Trent (Westside) By- Prateek Jain, 2010163 Rohan Mehra, 2010184 Rohit Deshmukh, 2010185 Sankarshan Joshi, 2010202 Sayantan...
Agenda- <ul><li>Introduction </li></ul><ul><li>Features </li></ul><ul><li>STP </li></ul><ul><li>4 P’s </li></ul><ul><ul><l...
Mission Statement- <ul><li>“ To be the most preferred and consistently profitable lifestyle retailer.” </li></ul>
A word on Westside <ul><li>Started by Mrs. Simone Tata after acquiring Littlewoods. </li></ul><ul><li>Today, it has reache...
Contd… <ul><li>The store sizes range between 15000-30000 sq. feet. </li></ul><ul><li>Annual Sales for 2010 was Rs. 543 cr....
Features <ul><li>Designed to be one-stop </li></ul><ul><li>shop for complete family. </li></ul><ul><li>Offers broad produc...
STP of Westside <ul><li>Segmentation and Targeting </li></ul><ul><ul><li>Demographic </li></ul></ul><ul><ul><ul><li>Family...
STP of Westside <ul><li>2. Positioning </li></ul><ul><ul><li>Initially started off with “Fashion at affordable price” </li...
Westside as a “Brand” <ul><li>The name itself gives an upbeat feel. </li></ul><ul><li>The stores are designed to convey th...
4 P’s
Product Strategy <ul><li>Has about 7-8 product category. </li></ul><ul><li>Displays majorly in-house brand. </li></ul><ul>...
Product Range- <ul><li>Men’s Wear and Accessories. </li></ul><ul><li>Women’s Wear and accessories. </li></ul><ul><li>Kid’s...
Beyond Products <ul><li>Employees are trained on various aspects like: </li></ul><ul><ul><li>Product Knowledge. </li></ul>...
Comment on Product Strategy <ul><li>Based on Product strategy, it is unable to separate itself from its competitors. </li>...
Price Strategy <ul><li>Pricing decisions consistent with firm’s marketing strategy and target market. </li></ul><ul><li>Th...
Contd… <ul><li>In recent past, a lot of price variations in company’s products were made. </li></ul><ul><li>It aimed to ta...
Pricing Contd.. <ul><li>Types of Pricing: </li></ul><ul><ul><li>Promotional discounts </li></ul></ul><ul><ul><li>Seasonal ...
Market Survey on Pricing
Place strategy <ul><li>Chain of stores mainly functioning in malls. </li></ul><ul><li>Stores mostly located very near its ...
Place strategy Contd… <ul><li>Product availability mainly depends on the city of operations. </li></ul><ul><li>Opening of ...
Promotion Strategy
Strategies- <ul><li>Promote in-house brand, with some space for some international labels. </li></ul><ul><li>Tie-up with s...
 
 
Problems faced by Westside- <ul><li>Target customer base changed over time. </li></ul><ul><li>Not much shelf-space is give...
Competitors <ul><li>Pantaloons </li></ul><ul><li>Ruchi’s Big life </li></ul><ul><li>Maxx </li></ul><ul><li>Shoppers Stop <...
 
 
 
Strategies adopted by Westside- <ul><li>Aiming to increase their customer base by adding the international brands in their...
 
Strategies adopted by Westside- <ul><li>Planning to introduce canned continental food like sushi, wine and cheese on their...
What should they do? <ul><li>Westside should spend on media promotion. </li></ul><ul><li>Hire appropriate Brand Ambassador...
HAPPY SHOPPING!
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Analysis of 4P's of Westside

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Complete STP and 4P's Analysis of Westside along with suggestions.

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Analysis of 4P's of Westside

  1. 1. Trent (Westside) By- Prateek Jain, 2010163 Rohan Mehra, 2010184 Rohit Deshmukh, 2010185 Sankarshan Joshi, 2010202 Sayantan Banerjee, 2010204
  2. 2. Agenda- <ul><li>Introduction </li></ul><ul><li>Features </li></ul><ul><li>STP </li></ul><ul><li>4 P’s </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Place </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
  3. 3. Mission Statement- <ul><li>“ To be the most preferred and consistently profitable lifestyle retailer.” </li></ul>
  4. 4. A word on Westside <ul><li>Started by Mrs. Simone Tata after acquiring Littlewoods. </li></ul><ul><li>Today, it has reached 28 cities with 49 stores. </li></ul><ul><li>Currently headed by Noel Tata. </li></ul><ul><li>Designed to cater to shopping needs of various customers. </li></ul>
  5. 5. Contd… <ul><li>The store sizes range between 15000-30000 sq. feet. </li></ul><ul><li>Annual Sales for 2010 was Rs. 543 cr. </li></ul><ul><li>With net profit of Rs. 40 cr. </li></ul>
  6. 6. Features <ul><li>Designed to be one-stop </li></ul><ul><li>shop for complete family. </li></ul><ul><li>Offers broad product variety. </li></ul><ul><li>There is huge price band. </li></ul>
  7. 7. STP of Westside <ul><li>Segmentation and Targeting </li></ul><ul><ul><li>Demographic </li></ul></ul><ul><ul><ul><li>Family </li></ul></ul></ul><ul><ul><li>Economic </li></ul></ul><ul><ul><ul><li>Upper middle and lower upper class </li></ul></ul></ul><ul><ul><li>Psychographic </li></ul></ul><ul><ul><ul><li>Lifestyle types. </li></ul></ul></ul>
  8. 8. STP of Westside <ul><li>2. Positioning </li></ul><ul><ul><li>Initially started off with “Fashion at affordable price” </li></ul></ul>
  9. 9. Westside as a “Brand” <ul><li>The name itself gives an upbeat feel. </li></ul><ul><li>The stores are designed to convey this message. </li></ul>
  10. 10. 4 P’s
  11. 11. Product Strategy <ul><li>Has about 7-8 product category. </li></ul><ul><li>Displays majorly in-house brand. </li></ul><ul><li>Has tie-ups with other brands. </li></ul>
  12. 12. Product Range- <ul><li>Men’s Wear and Accessories. </li></ul><ul><li>Women’s Wear and accessories. </li></ul><ul><li>Kid’s Wear. </li></ul><ul><li>Crockery and Kitchen. </li></ul><ul><li>Daily Necessities. </li></ul><ul><li>Branded Jewellery </li></ul><ul><li>Gift items. </li></ul><ul><li>Furniture. </li></ul><ul><li>Footwear. </li></ul><ul><li>Interior decoration. </li></ul>
  13. 13. Beyond Products <ul><li>Employees are trained on various aspects like: </li></ul><ul><ul><li>Product Knowledge. </li></ul></ul><ul><ul><li>Workplace Ethics. </li></ul></ul><ul><ul><li>Communication Skills </li></ul></ul><ul><ul><li>Courteousness. </li></ul></ul>
  14. 14. Comment on Product Strategy <ul><li>Based on Product strategy, it is unable to separate itself from its competitors. </li></ul><ul><li>There seems to be a lack of consistency. </li></ul>
  15. 15. Price Strategy <ul><li>Pricing decisions consistent with firm’s marketing strategy and target market. </li></ul><ul><li>They believe in democratizing their service and charging fair price. </li></ul><ul><li>Offers Value for Money proposition for consumers, especially by offering their own brands. </li></ul><ul><li>Helps to augment their sales margin. </li></ul>
  16. 16. Contd… <ul><li>In recent past, a lot of price variations in company’s products were made. </li></ul><ul><li>It aimed to target all customer groups. </li></ul>
  17. 17. Pricing Contd.. <ul><li>Types of Pricing: </li></ul><ul><ul><li>Promotional discounts </li></ul></ul><ul><ul><li>Seasonal Pricing </li></ul></ul><ul><ul><li>Image Pricing. </li></ul></ul><ul><ul><li>Product form Pricing </li></ul></ul><ul><ul><li>Psychological Pricing </li></ul></ul><ul><ul><li>Product bundling Pricing </li></ul></ul><ul><ul><li>Value Pricing. </li></ul></ul>
  18. 18. Market Survey on Pricing
  19. 19. Place strategy <ul><li>Chain of stores mainly functioning in malls. </li></ul><ul><li>Stores mostly located very near its competitor. </li></ul><ul><li>Products distributed from Mumbai headquarter. </li></ul><ul><li>Stock replenishment done mainly on Fridays. </li></ul>
  20. 20. Place strategy Contd… <ul><li>Product availability mainly depends on the city of operations. </li></ul><ul><li>Opening of exclusive store to women, keeping in mind that, women form the biggest and most loyal customer base for them. </li></ul>
  21. 21. Promotion Strategy
  22. 22. Strategies- <ul><li>Promote in-house brand, with some space for some international labels. </li></ul><ul><li>Tie-up with some renowned designers. </li></ul><ul><li>In 2002, Yuvraj Singh was chosen as Brand Ambassador. </li></ul><ul><li>Club west card membership to retain the customers. </li></ul><ul><li>Theme based stores. Like one in Shalimar Bagh(Westside Woman). </li></ul>
  23. 25. Problems faced by Westside- <ul><li>Target customer base changed over time. </li></ul><ul><li>Not much shelf-space is given to the International brands. </li></ul><ul><li>Customer preferences are changing from in-house labels to international brands. </li></ul><ul><li>Lesser media promotions. </li></ul>
  24. 26. Competitors <ul><li>Pantaloons </li></ul><ul><li>Ruchi’s Big life </li></ul><ul><li>Maxx </li></ul><ul><li>Shoppers Stop </li></ul><ul><li>Globus </li></ul><ul><li>Big Bazaar </li></ul>
  25. 30. Strategies adopted by Westside- <ul><li>Aiming to increase their customer base by adding the international brands in their product basket. </li></ul>
  26. 32. Strategies adopted by Westside- <ul><li>Planning to introduce canned continental food like sushi, wine and cheese on their counters. </li></ul>
  27. 33. What should they do? <ul><li>Westside should spend on media promotion. </li></ul><ul><li>Hire appropriate Brand Ambassador, depending on the type of customer they target. </li></ul><ul><li>Should try to increase their theme based shops. </li></ul><ul><li>Positioning needs to be done more efficiently. </li></ul>
  28. 34. HAPPY SHOPPING!
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