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I recently worked extensively on the site traffic analysis of the Bell Bajao blog. Some very big questions for self introspection has come out of it. Before you start your social media campaign you should have clear answers to these questions. Read more on my social media blog, http://web2pills.wordpress.com/2010/05/05/social-media-analysis-of-bell-bajao-campaign/
Clipping is a handy way to collect important slides you want to go back to later.