Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition conclusion BIBLIOGRAPHY
Bajaj History On November 29, 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, the technical collaboration agreement with Piaggio of Italy expired In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product line and knowledge up-gradation.
Human Resource Management
Human Resource Concern The world's 4th largest two- and three-wheeler company live their brand by its values of Innovation, Perfection, and Speed. They are distinctly ahead through excitement engineering. Innovation is how they create the future. It is a value that provokes them to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection is how they set new standards.It is a value that exhibits there determination to excel by endeavouring to establish new benchmarks all the time. Speed is how they convey clear conviction.It is a value that keeps them sharply responsive, mirroring their commitment towards there goals and processes.
PRODUCTION & QUALITY CONTROL CASTING & FORGING Crank Case Misc. Alu. Casting Misc nuts & bolts Sheet plates Buffing & Heat treat. Cutting to size El. Plating Machining Machining Buffing Pressing Weld/buff chassis forming Bought out comp. Wheel assembly Ht. Trt. & Grd. Final assembly Engine testing painting Engine ass. Chassis forming Minor ass. Dispatch for sale Quality test.
QUALITY CONTROL Trust builds quality Quality builds satisfaction. Satisfaction builds relationships Relationships builds trust We believe in….. A Tradition of Trust
Research & Development
Research & Development Bajaj Auto has a huge, extensive and very well-equipped Research and Development wing geared to meet two critical organizational goals: Development of exciting new products that anticipate and meet emerging customer needs in India and abroad Development of eco-friendly automobile technologies The company has also been investing heavily in the latest, sophisticated technologies to scale down product development lifecycles and enhance testing capabilities. Bajaj Auto R&D also enjoys access to the specialized expertise of leading international design and automobile engineering companies working in specific areas.
Eco Spirit They are committed for continual improvement of safety, occupational health & environment performance & compliance with applicable safety, occupational health & environmental legislations, regulations & other requirements. Create a proactive SHE management system that addresses significant safety, occupational health & environment aspects related to activities, Products & services. Minimize the generation of waste& conserve resources through better technology & practices for prevention of pollution. Identify potential risks/hazards & follow safe work practices by using equipments, tools & personal protective equipments as applicable. Promote SHE awreness amongst all who work for & on behalf of Bajaj Auto Ltd. & motivate them to fulfil our commitments. They pledge towards creating & preserving a cleaner, healthier & safe work environment.
Environmental Policy Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention of pollution, continual improvement of our environmental performance and compliance with all applicable environment legislation and regulation.
Marketing Strategies Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.) has been providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. They regularly update the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.
Marketing Strategies BAL adopted different marketing strategies for different models, few of them are discussed below: - Kawasaki 4S - First attempt by bajaj to make a mark in the motorcycle segment. The target customer was the father in the family but the target audience of the commercial was the son in the family. The time at which Kawasaki 4S was launched Hero Honda was the market leader in fuel-efficient bikes and Yamaha in the performance bikes. The commercial of Kawasaki 4S had the punch line "Kyun Hero" means "now what hero" which reflected the aggressiveness in the marketing front by the company. Caliber - The focus for the Caliber 115 was youth. And though Bajaj made the bike look bigger and feel more powerful than its predecessor its approach towards advertising is even more radically different this time around. The teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time
Marketing Strategies Pulsar Discover Bajaj Auto's entire product portfolio, from the entry-level to the premium, is being sold by the same dealers. The restructuring will involve separate dealer networks catering to the urban and rural markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also plans to set-up an independent network of dealers for the rural areas. The needs of financing, selling, distribution and even after-sales service are completely different in the rural areas and do not makes sense for city dealers to control this.
Profit & loss account
Corporate Governance It is defined as a set of systems, processes & principles which ensure that a company is governed in the best interest of all stake holders. Bajaj Auto’s commitment to good corporate governance practices predates the laws and mandates of the Securities and Exchange Board of India (SEBI) and the stock exchanges. Transparency, fairness, disclosure and accountability have been central to the working of the company, its management and its board of directors. The standing that the company enjoys in the corporate world has as much to do with its reputation for integrity and transparency as with its performance
Corporate Governance Bajaj Auto set up its audit committee in 1987. Since then, the company has been reviewing and making appropriate changes in the composition and working of the committee from time to time to bring about greater effectiveness and to comply with various requirements under the Companies Act, 1956 as well as Clause 49 of the listing agreement. The current audit committee consists of the following directors: S H Khan, Chairman D J Balaji Rao J N Godrej Naresh Chandra NanooPamnani
SWOT Analysis StrengthS Highly experienced management. Extensive R & D focus. Widespread distribution network. High performance products across all categories. WEAKNESSES Still has no established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)
SWOT Analysis OPPURTUNITIES Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. The growing gearless trendy scooters and scooter market. Growing world demand for entry-level motorcycles especially in emerging markets THREAT The competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment.
FUTURE GOALS Continuously launching bikes with new technologies like ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine. Along with Renault they are ready to launch there new concept car ‘Bajaj lite’.
Local Community Development Jankidevi Bajaj Gram VikasSanstha Bajaj Auto’s Corporate Social Responsibility towards the rural poor is carried out by a trust, Jankidevi Bajaj Gram VikasSanstha (JBGVS). This trust was formed in 1987. JBGVS acts as a catalyst for development at the grass root level in 44 villages around Bajaj Auto plants in Pune and Aurangabad District. A project on Rural Education and Information Network (REIN) is being implemented in 27 villages of MavalTaluka. This project imparts non formal education to non school going and poorly performing school going children. JBGVS assist BPL families to construct low cost houses under IndiraAwasYojana. As also help repair school rooms, old structures and construct cowsheds / mangers, community centers etc
Local Community Development JBGVS also conduct classes for vocational training like tailoring, bamboo craft, handicraft, making of greeting cards, mats, paper bags and assist computer training for Maharashtra State-CIT examination. SamajSeva Kendra was established in 1975 by Bajaj Auto and is part of JBGVS. SSK provides facilities for social development of the residents of Akurdi, Nigdi and adjoining townships, with the aim of improving their quality of life, through skill development training, hobby centre, nursery education, health care, sports, music, dance and cultural programmes
RECOGNITIONS BAL look to continuously improve there Products and services to compete with global standards as new technologies are introduced at the blink of an eye. BAL obsession with perfection has been recognized by various institutions such as Automotive Publications like Overdrive, BBC world wheel awards, CNBC Autocar awards. Almost all the new bikes introduced by Bajaj in previous 5-6 years has been awarded with the bike of the year award. It includes bikes like Pulsar, Discover, Eliminator & Platina
Conclusion Bajaj is India’s largest automobile manufacturer. They firmly believe in providing the customer “ VALUE FOR MONEY,FOR YEARS” through there products & services. Quality, safety & service has been given as much considerations as productivity, cost & delivery