Digital marketing for magicians

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Digital marketing for magicians

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Digital marketing for magicians

  1. 1. Sanjoy Chatterjee Federation of Indian Magic Associates
  2. 2. Before we plan…  Who are our target audiences?  Who are our target customers?  What are our target markets?  What’s your Brand?
  3. 3. •Website, Blog, Facebook, LinkedIn, Twitter, Google+ Build your web presence •Create & Store Visuals •Publish, Post, Communicate Create and distribute marketing materials •Build your audience •Build your customers Create a Mailing List •Go National •Go Global Do Outreach Let’s start…
  4. 4. The initial steps…  Create your collaterals ◦ Pictures / Posters ◦ Videos ◦ News ◦ Documents / Leaflets / Brochure  Store & Manage in Cloud ◦ YouTube / Vimeo for Videos ◦ Pictures / Documents / Files  Dropbox [2 GB free] – http://www.dropbox.com  Google Drive [15 GB free] – http://drive.google.com  Box [10 GB free] – http://www.box.com  OneDrive [7 GB free] - http://onedrive.live.com
  5. 5. Website  Create www.your-brand.in  Create you@your-brand.in  Steps ◦ Register your domain ◦ Buy Web Hosting & Email Plan  Priced:  http://in.godaddy.com  http://in.business.yahoo.com/  http://www.net4.in  http://www.hostgator.in  Free:  http://www.indiagetonline.in [In initiative by Google]
  6. 6. Facebook  Creating profile  Creating page  Content development  Buzz creation  Integration page with other social media channels  Post updates with links to the desired landing page  Joining groups and pages  Adding members  Starting discussions  Sharing links  Creating facebook “like” button and badge, to place it in the website and blogs  Run contests, promotional campaigns, polls…  Video sharing via YouTube tabs ( for viral campaigns)  Photo sharing via page flicker apps/ similar apps  Document sharing ( pdf, ppt, whitepapers, brochures, notes..)  Customized contact form/ registration form  Promote blogs/feed  Adding custom tabs  Tagging use of various external interactive Apps
  7. 7. LinkedIn  Creating profile  Creating company page  Integrating profile with other media channels  Add connections  Join Groups  Targeting and networking with the influencers  Starting Discussions in groups  Active participations in relevant Q&A’s  Publish Press release  Create polls  Launch and promote e vents  Submit feeds  Share presentation  Integrate blogs to the profile  Share likes
  8. 8. Twitter  Creating twitter handle  Post tweets with site link (content from the site)  Following key influencers  Use hash tags for keywords  Retweet influential tweets  Tweeting based on trends  Post natural updates frequently  Influence mentions  Create a twitter badge and place it on the site and blogs  Increase followers base constantly  Network and engage the followers
  9. 9. Google +  Create profile  Create page  Content Development  Buzz Creation  Integrating page with other social media channels  Post updates with links to the desired landing page  Joining pages  Adding influencers to our circles  Starting discussion  Sharing links  Video sharing  Photo sharing  Document sharing (poster, brochures etc.)  Tagging
  10. 10. Blogs  Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers  www.blogger.com
  11. 11. Email Campaign  Buy / Build your contact list ◦ For Agents ◦ For Customers ◦ For Fans  Create Email Content  Send Bulk Email biweekly  Free Tools ◦ http://mailchimp.com [12000 emails/month] ◦ http://www.zoho.com/campaigns/ [12000 emails/month] ◦ http://www.reachmail.net [12000 emails/month]
  12. 12. 12 – Month Social Media marketing plan
  13. 13. 12 – Month timeline [1-3 months] Brand Presence Create website Create Profiles in Social Medias Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Twitter/Facebook/ LinkedIn followers 100-2000 followers
  14. 14. 12 – Month timeline [4-6 months] Brand / Customers Increase follower-base Send Email Campaigns Write Blogs Reply to Fans, Audiences, Customers Traffic Sources Referring sites Search engines Campaigns Project Traffic 25-30 % increase Twitter/Facebook/ LinkedIn followers 1000-3000 followers
  15. 15. 12 – Month timeline [7-12 months] ROI Focus Event specific Campaigns Target Corporate Events Get along with Agents’ Websites Traffic Sources Referring sites Search engines Campaigns Events Project Traffic 50-60 % increase Twitter/Facebook/ LinkedIn followers 5000+ followers
  16. 16. Thank You
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