INfusion Mixer's: Marketing 101

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Enjoy marketing basics presented in a real, informative and ready-to-use way. Enjoyed at the INfusion Media Mixer, January 29th, 2010 on the beautiful Sunshine Coast, Canada where they are doing business in a whole new way!

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  • Mention it is more expensive to gain a new customer then to make an existing on happy.
  • Mention it is more expensive to gain a new customer then to make an existing on happy.
  • INfusion Mixer's: Marketing 101

    1. 1. INFUSION MEDIA MIXER Relationship-Building (a.k.a. Marketing 101 )
    2. 2. Marketing 101 Mobilizing our community by strengthening its business <ul><li>Know WHO … </li></ul><ul><li>Know WHAT … </li></ul><ul><li>Know WHY … </li></ul><ul><li>Know HOW … </li></ul><ul><li>Then decide WHERE and WHEN ! </li></ul>
    3. 3. Marketing A process used to create and satisfy a customer. – Wikipedia Creating a buzz to build interest and encourage opportunities! Mobilizing our community by strengthening its business
    4. 4. Know WHO You Are After Who is your market? What are their habits and interests? Mobilizing our community by strengthening its business
    5. 5. Who Is On the Coast? Stats BC 2006 Census Mobilizing our community by strengthening its business
    6. 6. $22,344 (BC $24,987) 2008 Poverty line income $13,754 32% of Coasters fall into this category 1-person households, median after-tax income - BC Stats Census Profile, 2006 How Much Do They Earn? Mobilizing our community by strengthening its business
    7. 7. Tourists Mobilizing our community by strengthening its business <ul><li>From June – August 2007: </li></ul><ul><li>342,977 visitors </li></ul><ul><li>Spent $77.6 million or $226/pp </li></ul><ul><li>90% stayed overnight </li></ul><ul><li>75% BC residents </li></ul><ul><li>44% between 35-54 years old </li></ul><ul><li>44% annual income $100,000+ </li></ul><ul><li>www.tourismbc.com </li></ul>
    8. 8. Know WHAT You Want <ul><li>Know your purpose </li></ul><ul><li>Have a plan </li></ul><ul><li>Find your partners </li></ul><ul><li>Make it happen! </li></ul>Mobilizing our community by strengthening its business
    9. 9. Know WHY You Are Doing This Mobilizing our community by strengthening its business CREATE YOUR CUSTOMER CREATE DESIRE CREATE RELATIONSHIP CREATE SALE
    10. 10. Mobilizing our community by strengthening its business Know HOW To Ask for Help To effectively use the information. To ask the experts for help.
    11. 11. Mobilizing our community by strengthening its business Marketing Tips Tips for Capitalizing on 2010 & Beyond! Quality customer service - always Impact of appearance Hours of operation Inventory What makes you special? Low-budget marketing Monitor and evaluate… flexibility Strategic alliances / partnerships
    12. 12. Mobilizing our community by strengthening its business Media Partners: Just Business People, Coast Reporter, CKAY Radio, Coast Cable, Big Pacific Presentation Partners: Paw Print Network, Terra Firma Digital Arts & Bravo! Catering Partners: Sweet Chef, Shining Sage Catering, Wheatberries Bakery, Lighthouse Pub, Wild Bistro Venue Partner: Magellan’s Network Partners: Various Community Business Organizations Door Prize Partner: Gramma’s Marine Pub Event Partners: Trail Bay Printers & Photo Works, ThriveWire Media, Duane Burnett Photography, Community Futures, Aspire Self-Employment, Maxart.com, DJ Astrid Event Volunteers: Leah Goard, Wendy Crumpler & Joan Barrington Media Mixer Partners The Value of Partnerships
    13. 13. Mobilizing our community by strengthening its business Online Resources Brought to you by:
    14. 14. Mobilizing our community by strengthening its business The 80/20 Rule “ If you run a business on a small island, every interaction matters and every customer is precious.” Seth Godin

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