Coffee parlours in India


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Coffee parlours in India

  2. 2.  India is the home of chai, sugary and milky tea ladled into tumblers at street stalls for around five rupees. However, as Indians disposable incomes rise, cafes are cropping up in large cities. The countrys cafe sector is worth $230m , there is tremendous potential to improve domestic coffee consumption considering rising per capita income in the urban middle-class The coffee bean is converting people all over India with cafes whisking up many different aromatic coffee combinations. Coffee lovers have always been lyrical about the virtues of this beverage – coffee inspires poetry and inflames prose; it is capable of firing passion, and stir people to romance, and
  3. 3.  Coffee cafes are the points where philosophers, writers, painters, and musicians spend hours savoring their coffee and let their creative juices flow. Coffee is presently the second most traded commodity in the world. It is second only to oil.
  4. 4.  The three dominant players Barista, Cafe Coffee Day and Starbucks differentiate themselves on the basis of ambience, decor, service, price, quality, and customer relationships.
  5. 5. CCD For Amalgamated Bean Coffee Trading Co. (ABC) owned by Siddharth Hegde of Karnataka, Café Coffee Day represents forward integration. Three generations of the family have been in plantation business. The family owns 2,500 acres plantations and 50 depots that buy beans from 10,000 traders. • ABC is one of the largest coffee export houses. This provided the company an opportunity to build its own brand of coffee, where freshness and choice of blend are critical. It is here you get real feel of coffee.
  6. 6.  CCD also provided a relaxing ambience with eye-catching crockery and bright décor. The paintings on the wall were made by young artists, with the objective of promoting young talent. CCD outlets also promoted their paraphernalia such as caps, T-shirts, and coffee mugs. It positioned itself as a place to hang out and spend time leisurely. It targeted the middle class, upper middle class, house wives and students Baseline was changed to ―A lot can happen over coffee‖ One could order an Espresso, Cappuccino, Lattes, Mochas, frothy or intense, icy or piping hot, and aromatic and exotic coffee.
  7. 7. BARISTA Barista takes its name from the Italian term for a coffee brew master. Its softer ambience and higher price distinguish it from others. Coffee bean is treated in a way that gives coffee a richer, sweeter taste. The bean, the dispensing of the brew, and the actual brewing – makes Barista tick. Target customers include professionals, working couples, and families who detest the loud ambience of coffee pubs. People spend 45 minutes on an average in this cafe and 70 per cent are repeat customers. Barista has a ‗Skim Pricing Policy‘. They began with a higher price, and skimmed the cream for the market.
  8. 8.  Barista adopted a three-pronged approach to expand its business. The first was to open espresso bars in various cities across the country. The second approach was to target institutional areas The third approach was to target the home segment. Reiterating the bond between books and music lovers, Barista has small bars in music retail chains, Planet M and Crossword. To fuel the boom, Barista plans to sell out a training school for Indian brew masters, coffee-tasting clubs, and coffee appreciation sessions
  9. 9.  Starbucks, the worlds largest coffee-shop chain, Seattle- based company has entered India through an $80m joint venture with Tata at Elphinstone building, Horniman circle. Starbucks runs 18,000 stores in 60 countries globally. Two more stores would be opened in Mumbai — at Oberoi Mall in suburban Mumbai and at the Taj Mahal Palace hotel in South Mumbai. Starbucks would target premium market.
  10. 10. ADVERTISEMENT AND PROMOTIONS Online promotion Printmedia promotion Events sponsorship Radio channel Corporate and institute collaboration Cobrand with several banks for credit cards.
  11. 11. TODAY’S CAFES REFLECT THE BEFITTINGAMBIENCE Barista is brightly lit with orange coloured tabletops, Italian furniture, and music resounding in the air. Qwiky‘s has transparent glass walls through which consumers contemplate the buzz of the world. A message board on which a consumer can scribble a line to loved one.A Buddhist bell to sound one‘s satisfaction by ringing it. The brew is lip smacking variety of imported toppings Cafe Coffee Day offered an informal ambience with bright and eye-catching interiors. Visitors could sip coffee, browse the internet, conduct business meetings or just while away time with friends. Cafe Coffee Day is well looked as a cool- hangout for college crowed and teenagers. This promoted young artists and displayed their paintings on their walls
  12. 12.  Coffee sitting is incidental to hawking a lifestyle. The emphasis is on merchandising, such as T- shirts, greeting cards, and wristwatches. Each of the cafes plans a portal and a guest loyalty programme. With this high demand boom in coffee retailing, the image of coffee is changing from old-fashioned to young and modern.
  13. 13. FUTURE MARKET CCD is deepening engagement with consumers and expand network. CCD and Barista Lavazza, are making roads in small towns. Starbucks in India will not restrict itself to fivestar locations, and is considering railway stations and university campuses Market for these café‘s would increase to 30% in next three years.
  14. 14. Thank You