10 ways to recognize and reward your brand advocates
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10 ways to recognize and reward your brand advocates

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Learn how to reward and recognize your brand advocates and keep them motivated. Explore 10 different ways to keep your brand advocates enthused. Join the brand advocacy community on LinkedIn - ...

Learn how to reward and recognize your brand advocates and keep them motivated. Explore 10 different ways to keep your brand advocates enthused. Join the brand advocacy community on LinkedIn - http://bit.ly/BrandAdvocacyCommunity

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    10 ways to recognize and reward your brand advocates 10 ways to recognize and reward your brand advocates Presentation Transcript

    • 10 ways toReward andRecognize yourBrand AdvocatesSANJAY SHETTYWWW.COMMUNITIESRUS.INHTTP://BLOGS.COMMUNITIESRUS.IN/COMMUNITYCONNECT
    • RECOGNITIONFIVE IDEAS TO RECOGNIZE YOUR BRAND ADVOCATES
    • 1. Promote Them  Feature interviews with brand advocates on your website and in your offline media  Feature brand advocates in your newsletter  Talk about your brand advocates on your social channels
    • 2. Give them something to display  Give them a plaque or Certificate  Give them a Badge to display on their website and blogs
    • 3. Preferred treatment  Shower them with love  For e.g. at your conferences/events, make sure you provide them  Discounted offerings  Separate seating for them right up front,  Maybe a separate dedicated Wi-Fi connection  A special lounge.
    • 4. Enable Engagement with them  On your website and social networks  Introduce a brand advocate of the month  Let them play the lead role for a day:  via their blog post or  virtual presentation  Online Skype Q&A  Focus on helping them make new connections
    • 5. Speaker/Contributor Bureau  Setup a speaker registry of your top brand advocates
    • REWARDSFIVE IDEAS TO REWARD YOUR BRAND ADVOCATES
    • 6. Publications and Books  Establish tie-ups with publishers and authors who can provide discounted offerings or free books for your advocates to review.  Almost all publishers have a review program  Publish the reviews on your and the brand advocates social networks
    • 7. Shareable Giveaways  Let your brand advocates give away your next product, eBook or whitepaper to others in their communities or via their blogs etc.  Other giveaways could be complimentary coupons for training by partners, which they can further giveaway to others, thereby helping promote themselves and the partners.
    • 8. Custom T-shirts / Letterheads /Envelopes  T-shirts/Jackets – which prominently state their expertise or contributions.  These need to be cool, just slapping your logo on to a t-shirt is useless.  Something as simple as providing printed envelopes or business cards with their name. This is uber cool if executed well.
    • 9. Share, contribute or co-authorcontent  Invite them to share, contribute or co-author content with you  Feature their articles on your blog/community sites.  Try and get content syndicated even in regular print channels if possible.  Include links to their samples, and presentations within your articles, documentation and product
    • 10. Invite them to the inner circle  Provide them access to  Top Executives  Product teams  Special events  And include them in your product planning process
    • What not to do?  Cash Rewards  Hiding the rules of engagement
    • Bonus Idea - Segmentation  Encourage and recognize different skills, expertise and contributions. Could be in terms of recognizing different kinds of people  Some contribute articles, some provide their time guiding and supporting others, some are great at reviewing content etc.  Segmentation of brand advocates can also be based on the products they specialize in.  The kind of activities people do. E.g. people who blog, podcast, webcast, speak at events, contribute on forums, or their presence in traditional media.
    • Want more ideas, strategies and answers?Join the brand advocacy community on LinkedIn http://bit.ly/BrandAdvocacyCommunity
    • Did you find the presentation useful? Please Tweet http://bit.ly/BrandAdvocate-Reward-Recognition
    • www.communitiesrus.in Blog: http://blogs.communitiesrus.in/communityconnect