Self marketing interview

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Self marketing interview

  1. 1. Self marketing – presenting yourself for interview
  2. 2. Four steps <ul><li>Getting an invitation to interview </li></ul><ul><li>Preparing for interview </li></ul><ul><li>Being interviewed </li></ul><ul><li>After the interview… </li></ul>
  3. 3. Getting an invitation to interview <ul><li>Congratulations! </li></ul><ul><li>You have already jumped the first self-marketing hurdle </li></ul><ul><li>Your CV and/or covering letter and/or application form have excited the interest of your potential employer </li></ul>
  4. 4. Preparing for interview <ul><li>Research – organisation, job market </li></ul><ul><li>Time – allow enough </li></ul><ul><li>Shopping/wardrobe – review how you want to present yourself </li></ul><ul><li>Be objective – look at yourself dispassionately </li></ul><ul><li>Practice – friends, family </li></ul>
  5. 5. Expectations of the prospective employer <ul><li>application form / CV / covering letter </li></ul><ul><li>nature of the business </li></ul><ul><li>stereotype </li></ul><ul><li>dress code </li></ul><ul><ul><li>does the organisation have one? </li></ul></ul><ul><ul><li>is it applicable to all? </li></ul></ul><ul><ul><li>how ‘thorough’ is it? </li></ul></ul><ul><li>cultural differences </li></ul><ul><ul><li>is the organisation British? </li></ul></ul><ul><ul><li>that are the differences towards business dress? </li></ul></ul>
  6. 6. Your image and the job market <ul><li>well-dressed people wear clothes that: </li></ul><ul><ul><li>complement their colouring and body shape </li></ul></ul><ul><ul><li>complement their personality </li></ul></ul><ul><ul><li>are appropriate </li></ul></ul><ul><ul><li>are current </li></ul></ul><ul><li>their clothes should look like an extension of themselves – not an ‘interview suit’! </li></ul>
  7. 7. It’s not just what you wear.. <ul><li>… it’s how you wear it </li></ul><ul><ul><li>dark colours are authoritative </li></ul></ul><ul><ul><li>medium shades are more approachable </li></ul></ul><ul><ul><li>pastel and light colours are not viewed as ‘business colours’ </li></ul></ul>
  8. 9. Grooming – men <ul><li>shave </li></ul><ul><li>skincare </li></ul><ul><li>manicures (and pedicures!!?) </li></ul><ul><li>body hair – including nose and ears! </li></ul><ul><li>teeth </li></ul><ul><li>personal hygiene </li></ul>
  9. 10. Grooming – men (2) <ul><li>one in four men do not shower daily </li></ul><ul><li>dirty fingernails go uncleaned </li></ul><ul><li>nose hair remains unplucked </li></ul><ul><li>some folically challenged males still think combing their hair like Bobby Charlton is stylish </li></ul><ul><ul><li>Metro , 24 th October 2003 </li></ul></ul>
  10. 11. Grooming - women <ul><li>skincare </li></ul><ul><li>hair – cut, colour, condition </li></ul><ul><li>make-up </li></ul><ul><li>perfume – be careful </li></ul><ul><li>manicure / pedicure </li></ul><ul><li>teeth </li></ul><ul><li>lingerie </li></ul><ul><li>a recent survey showed that women who wear make-up have a competitive edge over their bare faced colleagues </li></ul><ul><li>The Times, 30 th December 2003 </li></ul><ul><li>women who wear make-up earn, on average, 20% more than women who wear no make-up </li></ul>
  11. 12. Being interviewed
  12. 13. First impressions <ul><li>within three seconds of seeing a person for the first time we have decided their: </li></ul><ul><ul><li>social status </li></ul></ul><ul><ul><li>politics </li></ul></ul><ul><ul><li>education </li></ul></ul><ul><ul><li>religion </li></ul></ul><ul><ul><li>sexuality </li></ul></ul><ul><ul><li>friendliness / approachability </li></ul></ul><ul><ul><li>aptitude </li></ul></ul>
  13. 14. First impressions: the 93% rule 55% appearance & body language 38% tone, pitch & pace of your voice 7% what you say
  14. 16. “ dress badly and they remember the clothes; dress well and they remember the person” with thanks to Coco Chanel
  15. 17. <ul><li>Success? </li></ul><ul><ul><li>Congratulations </li></ul></ul><ul><ul><li>Keep learning </li></ul></ul><ul><ul><li>Preparation for your next job </li></ul></ul><ul><li>Not successful? </li></ul><ul><ul><li>Reflect on the experience </li></ul></ul><ul><ul><li>Ask for feedback </li></ul></ul><ul><ul><li>Bounce back </li></ul></ul>After the interview….

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