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Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
Self marketing interview
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Self marketing interview

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Transcript

  • 1. Self marketing – presenting yourself for interview
  • 2. Four steps
    • Getting an invitation to interview
    • Preparing for interview
    • Being interviewed
    • After the interview…
  • 3. Getting an invitation to interview
    • Congratulations!
    • You have already jumped the first self-marketing hurdle
    • Your CV and/or covering letter and/or application form have excited the interest of your potential employer
  • 4. Preparing for interview
    • Research – organisation, job market
    • Time – allow enough
    • Shopping/wardrobe – review how you want to present yourself
    • Be objective – look at yourself dispassionately
    • Practice – friends, family
  • 5. Expectations of the prospective employer
    • application form / CV / covering letter
    • nature of the business
    • stereotype
    • dress code
      • does the organisation have one?
      • is it applicable to all?
      • how ‘thorough’ is it?
    • cultural differences
      • is the organisation British?
      • that are the differences towards business dress?
  • 6. Your image and the job market
    • well-dressed people wear clothes that:
      • complement their colouring and body shape
      • complement their personality
      • are appropriate
      • are current
    • their clothes should look like an extension of themselves – not an ‘interview suit’!
  • 7. It’s not just what you wear..
    • … it’s how you wear it
      • dark colours are authoritative
      • medium shades are more approachable
      • pastel and light colours are not viewed as ‘business colours’
  • 8.  
  • 9. Grooming – men
    • shave
    • skincare
    • manicures (and pedicures!!?)
    • body hair – including nose and ears!
    • teeth
    • personal hygiene
  • 10. Grooming – men (2)
    • one in four men do not shower daily
    • dirty fingernails go uncleaned
    • nose hair remains unplucked
    • some folically challenged males still think combing their hair like Bobby Charlton is stylish
      • Metro , 24 th October 2003
  • 11. Grooming - women
    • skincare
    • hair – cut, colour, condition
    • make-up
    • perfume – be careful
    • manicure / pedicure
    • teeth
    • lingerie
    • a recent survey showed that women who wear make-up have a competitive edge over their bare faced colleagues
    • The Times, 30 th December 2003
    • women who wear make-up earn, on average, 20% more than women who wear no make-up
  • 12. Being interviewed
  • 13. First impressions
    • within three seconds of seeing a person for the first time we have decided their:
      • social status
      • politics
      • education
      • religion
      • sexuality
      • friendliness / approachability
      • aptitude
  • 14. First impressions: the 93% rule 55% appearance & body language 38% tone, pitch & pace of your voice 7% what you say
  • 15.  
  • 16. “ dress badly and they remember the clothes; dress well and they remember the person” with thanks to Coco Chanel
  • 17.
    • Success?
      • Congratulations
      • Keep learning
      • Preparation for your next job
    • Not successful?
      • Reflect on the experience
      • Ask for feedback
      • Bounce back
    After the interview….
  • 18.  

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