Sonim Analyst Deck 28 October 2011

  • 789 views
Uploaded on

Sonim Technologies analyst and strategy presentation

Sonim Technologies analyst and strategy presentation

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
789
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
33
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Put into original templatestructure
  • *MRM = Mobile Resource Management**NFC = Near Field Communications
  • Create Pie Chart for this slide
  • Create a solutions slide for security industry
  • Focused on team-wide deploymentMore mobile, volume part of workforce, e.g. every construction worker and security guardDisruptive lower price pointUnderlying consumer derived cost base and mobile operator subsidy“Appliance” like targeted propositions; not a general-purpose computerDistribution by mobile operator business sales force (plus VARs & integrators)Demonstrate that verticals are large enough to matter and reachable through marketingPortfolio effect – including simpler models operators can more easily sell e.g. Push-to-TalkPartner with operator’s white label worker safety, e-health and field force ASP’sTailored for vertical focusFocus narrower and deeper to win. Specific models, applications, modular accessories for the key mission-critical safety and intelligent team applicationsExtreme reliabilityNative software components as well as highest ruggedness in the world3-year comprehensive warranty covers accidental damage
  • COMPRESS IMAGES…. GIVE LOGOS MORE SPACE
  • Need rogers logo

Transcript

  • 1. WORKFORCE-CRITICAL MOBILITY October 2011CONFIDENTIAL
  • 2. 2 U.S. BASED GLOBAL COMPANY THAT . . . • Builds the world’s most extremely reliable mobile phones • Ultra-rugged combined with built-in safety features to protect workers • Targets workers in demanding and hazardous environments in 8 industry verticals – where safety and reliability are paramount • Enables teams to work smart via workforce management applications from leading partners • Exclusively offers a comprehensive 3-year warranty covering accidental damageCONFIDENTIAL
  • 3. 3 SIGNATURE SONIM MOBILE PHONES Ultra-rugged Communication for Demanding Workplaces 3G CDMA 3G UMTS MRM* SOLUTION IP-68 PHONE NFC** LONE WORKER / INTRINSICALLY LONGEST TALK & - 2 METER READER MAN-DOWN SAFE / SPARK PROOF GPS TRACKING TIME SUBMERSIBLE SOLUTION (Market Share Leader)CONFIDENTIAL
  • 4. 4 KEY MARKET SEGMENTS Where Safety, Ruggedness & Intelligence Matter the Most • Security & Facilities Management • Workers comprise 10%+ • Construction of the workforce • Oil, Gas & Chemical • Workers part of a larger • Utilities enterprise • Transportation & Logistics • Enterprise buys phones as package from a mobile • Forestry & Paper operator • Agriculture • Enterprises make decision on • Defense – Price / TCO • Other Heavy Industries – Risk mitigation • Telecommunications & Field InfrastructureCONFIDENTIAL
  • 5. 5 NEEDS SHARED BY 85M USERS IN DEVELOPED MARKETS Industries US (MM) Security / 1.05 Facilities Management 6.50 Construction and Extraction 11% of US population are Oil, Gas, Chemical 1.47 in target vertical workforces Utilities 0.63 Transportation/Logistics 9.51 11% of (US + W. Europe Forestry & Paper 1.6 + Canada + Aus/NZ) = 85M Agriculture 0.43 Defense 2.30 Telecom Field Infrastructure 0.27 Other Heavy Industry 9.91 33.7 Sources: LABORSTA, Bureau of Labor StatisticsCONFIDENTIAL
  • 6. 6 THREE FUNDAMENTAL REQUIREMENTS Workforce-Critical Mobility Exists In Three Domains ULTRA RUGGED WORKFORCE TEAM SMART CRITICAL BUILT-IN SAFETYCONFIDENTIAL
  • 7. 7 ULTRA RUGGED - ELEMENTS Designed for Use In the Most Hazardous & Demanding Work Environments • Physically tough – Resilience under continual demanding use – Day-in, day-out for 3 years on the job • Usability under duress ULTRA RUGGED – Gloved and one handed use, – Loud audio speaker – Noise canceling microphone, TEAM – Sunlight readable display SMART – Gore™ vent to clear water from speaker BUILT-IN – Strong antenna performance SAFETY • Long operation – Battery operation for double shift (16 hour) workdays and 25% talktime – Simultaneous with GPS tracking - sending positions to a server every 3 minutesCONFIDENTIAL
  • 8. 8 ULTRA RUGGED – ELEMENTS ULTRA • Not Rugged …. Ultra Rugged RUGGED • MIL-SPEC? ….. Beyond MIL-SPEC TEAM SMART • How many four foot (1.2m) employees does your company have walking BUILT-IN SAFETY around on plywood?CONFIDENTIAL
  • 9. 9 SONIM RUGGED PERFORMANCE STANDARDS Beyond MIL-SPEC 1 TON OF RESISTANT TO IP 68 IP68 2 METER EXTREME SHOCKS & IMPERVIOUS DEEP WATER ULTRA PRESSURE VIBRATIONS TO DUST SUBMERSIBLE RUGGED TEAM 100 dB -20C TO +55C 2 METER ACCESSIBLE SMART SPEAKER DROPS ONTO KEYPAD CONCRETE BUILT-IN SAFETY UP TO 24 HRS PUNCTURE RESISTANT TO 3-YEAR TALKTIME / 26 HRS PROOF PETROLEUM COMPREHENSIVE GPS/MRM (500 KG/SQ.MM) OILS WARRANTYCONFIDENTIAL
  • 10. 10 BUILT-IN SAFETY Safety Features Designed Into the Core of Our Phones • Ultra-rugged works when you need it the most • Lone-worker / man-down protection ULTRA – GPS tracks presence to aid in man-down recovery RUGGED – Panic button always works – all the time – Accelerometer detects falls and other man-down incidents TEAM SMART • Intrinsically Safe-certified models – For use in high-risk explosive environments BUILT-IN SAFETY • Fail-safe communication – Applications maintain state through reboots – Safety-critical software runs reliably for weeks and tested through thousands of iterationsCONFIDENTIAL
  • 11. 11 TEAM SMART Power Tools for Workforce Operations Managers • Vertical Industry Solutions 1. Applications in the cloud 2. Applications in the phone ULTRA 3. Intelligent accessories that work with the applications RUGGED • Workplace productivity enhanced by real-time data – Mobile resource management (MRM) with GPS – Project management and voice reporting tools TEAM SMART • Communication extended across the workforce BUILT-IN – Between team and base -- and between team members SAFETY – Push-to-talk, worker location, safety alerts • Service quality measured at the point of delivery – Ensure service companies are meeting contract obligations – Proof-of-activity and presence through indoor (NFC) / outdoor (GPS) positioningCONFIDENTIAL
  • 12. 12 BENEFITS OF WORKFORCE CRITICAL MOBILITY Key Benefit Total Cost of ULTRA Ownership RUGGED Extreme WORKFORCE Reliability TEAM SMART CRITICAL Operations Excellence BUILT-IN SAFETY Risk & Liability ReductionCONFIDENTIAL
  • 13. 13 WORKFORCE MOBILITY MARKET Future Sonim Android Phones OPERATIONAL EFFECTVENESS Motorola WORKFORCE TEAM COMMUNICATION + (enterprise) CRITICAL TEAM SMART STANDARD Symbol Intermec SMART PHONES TRADITIONAL RIM DATA Casio CAPTURE Apple HTC RUGGED FOR SPORTS / PLAY Motorola (consumer) Samsung Shenzhen Clones BUILT-IN SAFETY + ULTRA-RUGGED EXTREME RELIABILITYCONFIDENTIAL
  • 14. UNIQUE MARKET POSITION Smart Teams In Ultra-rugged Environments TRADITIONAL DATA CAPTURE PRICE WORKFORCE CRITICAL RUGGED FOR SPORTS / PLAY STANDARD CONSUMER MARKET SIZECONFIDENTIAL
  • 15. UNIQUE MARKET POSITION Smart Teams In Ultra-rugged Environments CYCLE (YEARS) REPLACEMENT ANNUAL UNITS MNO SUBSIDY DISTRIBUTOR (MILLION) TO TRADITIONAL 3 $800 $0 4.5 DATA CAPTURE WORKFORCE ? $300 ($200) 3.0 CRITICAL RUGGED FOR PLAY 3 $150 ($150) 1.5 TIER 1 (Mot, Samsung) RUGGED FOR PLAY 5 $100 $0 1.5 TIERS 2 – 3 STANDARD 1,500 $130 $0 - $150 1.2 CONSUMERCONFIDENTIAL
  • 16. BRINGING INTELLIGENCE TO WHOLE TEAMS Entire Workforce Enablement – Anytime, Anywhere • N2 effect – the greater the number of connected team members, the more powerful and effective the team • Targeting underserved market segments • Disruptively priced for team-wide deployment – $300 - $800 MSRP – $1,500 devices don’t reach every security guard, construction worker, cleaner – Handheld computers don’t climb trees and transmission towers or go down manholes – and are often left in the carCONFIDENTIAL
  • 17. COMPETITIVE DIFFERENTIATION Consumer Device Manufacturers • This market requires focus and commitment – not side trips • Most ruggedized phones are built for sport – not built for daily use in demanding environments • Ruggedness isn’t enough – Extreme reliability – Team smart – Built-in safety – Enterprise 3-year warranty - covering accidental damage • Simply a sideline for most mobile manufacturers – Not their core business – Consumer mobile phone perspective does not match needs of specific government and enterprise industry sectors – No expertise in the industriesCONFIDENTIAL
  • 18. COMPETITIVE DIFFERENTIATION Traditional Data Capturing Devices for the Enterprise • Focused on team-wide deployment – e.g. every construction worker and security guard • Disruptive lower price point – Underlying consumer derived cost base – Mobile operator subsidy • Distribution by mobile operator business sales force (plus VARs & integrators) – Verticals large enough – Portfolio effect – Support operator white label services (lone worker, e- health, field force) • Focus narrower and deeper on select verticals • Extreme reliabilityCONFIDENTIAL
  • 19. 19 PARTNER ECOSYSTEM Partnering with Best-of-breed Team Intelligence & Safety Providers PUSH-TO-TALK MOBILE RESOURCE CONSTRUCTION MANAGEMENT VOICE REPORTING SYSTEMS INTRINSICALLY INTEGRATORS SAFE LONE WORKER MONITORING SERVER NEAR FIELD EMERGENCY COMMUNICATIONS RESPONSE (NFC) APPLICATION CENTERS PROVIDERSCONFIDENTIAL
  • 20. 20 USED BY LEADING ENTERPRISES WORLDWIDE UTILITIES SECURITY / FM OTHERS TRANSPORTATION & LOGISTICS CONSTRUCTION HEAVY INDUSTRYCONFIDENTIAL
  • 21. 21 DISTRIBUTED THROUGH NETWORK OPERATORS WORLDWIDE • Americas – Canada: Rogers and another top tier carrier – US: T-Mobile, Cincinnati Bell, Viaero, ACG (26 smaller CDMA carriers) – Latin America: Entel Chile, Tier 1 multinational group • Europe – Northern: 2 of big 3 in UK, 3 Sweden, Telenor, TeliaSonera, TDC, KPN – Southern: Vodafone Portugal, Telefonica Spain – Eastern: T-Mobile Hungary, TelSim, VimpelCom • MEA – South Africa: Vodacom, MTN • Asia – Australasia: Vodafone Australia & New ZealandCONFIDENTIAL
  • 22. 22 IN SUMMARY Sonim creates workforce-critical mobile phone solutions that are ultra-rugged and team smart with built-in safety – Marketed to enterprises at disruptive price-points to enable team-wide deployment – Continued operation throughout the workday, under duress and in the harshest conditions – Resilience to continual, demanding use – Ability to always know where workers are – Inter-team communication at all times – Integration with enterprise communications and hosted – Modular extensibilityCONFIDENTIAL
  • 23. ADDITIONAL SLIDESCONFIDENTIAL
  • 24. 24 Lone Worker Protection Red Risk GPS Location NETWORK button - sends GPS OPERATOR location and Amber Risk calls ERC button – even when request phone monitoring locked and tracking Green Risk button – Escalation Track start Management and end of a shift Location Audio Data HOSTED recording MONITORING SERVER – Simple Mode: sends heartbeat messages EMERGENCY RESPONSE – Tracking: sends GPS position every 1-5 minutes, CENTER battery life 26 hours at 3 minute intervals – Man Down: monitors accelerometer for accidents, sends alerts to server – Alarm: sends current position to monitoring centre, calls Emergency Response CenterCONFIDENTIAL
  • 25. Mobile Resource Management - Increase efficiency - Locate and track - Dispatch nearest worker - Automatic time sheets reduce over claimed hours - Automatic mileage reduce over claimed expenses - More time with customers, less time on paperwork - Field Service, Utilities, Transportation & LogisticsCONFIDENTIAL
  • 26. Push-to-talk (PTT) - PTT enhances workforce productivity - Near instant one-to-many communication - Sonim has 11 granted patents on PTT on cellular networks - Specific phone models support: - Kodiak servers: circuit-switched PTT (2G/EDGE) and packet-switched PTT (3G/HSPA) - Qualcomm Qchat on CDMA Network OperatorCONFIDENTIAL
  • 27. ATEX – Intrinsically Safe - Incapable of causing sparks - Required in potential explosive environments - Oil and gas extraction, processing and distribution - Chemicals industry - Grain mills - Biogas Application Type of Ignition Temperature Class Device Group Atmosphere Protection ( C)* II 2 G Ex ib IIC T4 Device Category Explosion Explosion Group Protection * Maximum surface temperature exposed to gasCONFIDENTIAL in case of malfunction
  • 28. 28 NFC battery cover accessory • Proof of activity for Security Guards, Cleaning Crews • Applications in dairy farming, home visit nursingCONFIDENTIAL
  • 29. NFC WORKFORCE MANAGMENT WHO – Identification WHAT - Activity • Security and Facilities Management – Security Guards – Facilities Managers / Supervisors – Cleaning Crews – Technicians and Equipment WHEN - Timestamp Maintenance Crews WHERE - Location • Home visit Healthcare – NursesCONFIDENTIAL
  • 30. SONIM’S NFC SOLUTION CELLULAR OPERATOR NETWORK Data collection Application Partners Services and Reporting REAL TIME BUSINESS INTELLIGENCECONFIDENTIAL
  • 31. NFC App solution partners Partial List • Reslink, Finland, UK • Avistatime, Sweden • Tuomi, Germany, Austria, BeNeLux, US • SoftClean, Germany, Austria • Motec-data, Germany • Pitcom, Germany • P&T Consulting, France • Ntech/Ceysoft, Turkey • Spotmaster, Netherlands • A.S.E. Ebner, Austria • ACS, UK • Over-C, UKCONFIDENTIAL
  • 32. Example Economic Model Output Workforce management applications drive: recurring revenue, 100% data plan take-up and lower churn Enterprise lifecycle and 3 yr warranty drive 3 year contract SONIM drives PROFITABILITYCONFIDENTIAL