Telecoms Today - Customer Focus- Customer Need ?
Telecoms today are
preparing
What does customer need.
themselves to To understand this lets have look at the Research 1 : The
combat the number mobile side of unified communication - July 10, 2008, By
portability issue. Claudio Castelli/Ovum, Telecom Asia
It says ‘The Unified Communications benefit for
They have clearly mobile users will come from the greater
understood that they communication flexibility and efficiency. Users on
should be getting the move will be able to complete time-sensitive
more customer tasks that involve several people, either inside or
focused and finally outside of an enterprise organization. Contacts
the stickiness and will be accessible at anytime, anywhere, by the
loyalty of their most efficient communication channel. In addition,
customers will be
supremely criterion for the next step in UC will also link critical business
success in market. applications, offering more capability to mobile
users.’
“Never Miss Anything Again” - stpl@srishtitechnet.com

Some recession is foreseen , so what does Telecoms need to do ?
we really
study hard

Research 2 : Three recession What does this mean for
survival steps for telecom
service providers - Oct 20, Telecoms ?
2008, By Tom Nolle,
President, CIMI Corp.
Select right Essential Applications that are
customer centric and balance its portfolio of
It says ‘First, operations services and offerings to its customers.
support for flexible mass-
market services is critical.
Second, services should be Leverage relationships to expand your service
built using software rather portfolio. Do Partnership with Software solution
than hardware. Third, providers who can make such applications.
managed services, hosted
services, SaaS and cloud Deploy them in SaaS Model for their Customers.
computing are likely to be
more successful.’
Satisfy Customers and Earn More.
“Never Miss Anything Again” - stpl@srishtitechnet.com