E commerce solutions 201111

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E commerce solutions 201111

  1. 1. e-Commerce Solutions Presentation November 2011 Performance Trading Desk
  2. 2. Performance Display • Real-time bidding (RTB) based on individual user profiles • Shopper Remarketing • Dynamic Ad Personalization • Customer Acquisition • Multivariate Campaign Optimization
  3. 3. Real-time Bidding (RTB) NON-RTB: Real-time Bidding: Impressions Each impression won has Purchased in bulk unique purchase value
  4. 4. Dynamic Ad Personalization Each creative is personalized in real-time based on the individual user profile A few possibilities: • Abandoned cart items • Previously browsed items • Complimentary or related products • New, Sale, or other product tags • Special offers based on user’s cart status, • Application of CRM data, such as purchase history, preferences, newsletter subscription, etc.
  5. 5. Individual User Profile All of our real-time decisioning is based on individual user profiles computed using several layers of data analysis.  Bidding  Targeting  Personalization  Optimization
  6. 6. Multivariate Campaign OptimizationMachine learning enables us to optimize each campaign asit’s happening.The system automatically tweaks a wide range of variablesbased on real-time performance cues from three dimensionsof analysis: 1. Ad space characteristics 2. Creative performance 3. Individual user profile
  7. 7. RTB e-CommerceThe future of Online Retail is NOW! Contact Us to Find out More
  8. 8. Contact Wout Van Damme | CEO Sanjaya Molligoda | President Contact us today: info@funbox.comWeb: http://www.funbox.comOffice: AU +612.8206.8844 Fax: +612.808.83889Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia

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