e-Commerce Solutions Presentation November 2011 Performance Trading Desk
Performance Display • Real-time bidding (RTB) based on individual user profiles • Shopper Remarketing • Dynamic Ad Personalization • Customer Acquisition • Multivariate Campaign Optimization
Real-time Bidding (RTB) NON-RTB: Real-time Bidding: Impressions Each impression won has Purchased in bulk unique purchase value
Dynamic Ad Personalization Each creative is personalized in real-time based on the individual user profile A few possibilities: • Abandoned cart items • Previously browsed items • Complimentary or related products • New, Sale, or other product tags • Special offers based on user’s cart status, • Application of CRM data, such as purchase history, preferences, newsletter subscription, etc.
Individual User Profile All of our real-time decisioning is based on individual user profiles computed using several layers of data analysis. Bidding Targeting Personalization Optimization
Multivariate Campaign OptimizationMachine learning enables us to optimize each campaign asit’s happening.The system automatically tweaks a wide range of variablesbased on real-time performance cues from three dimensionsof analysis: 1. Ad space characteristics 2. Creative performance 3. Individual user profile
RTB e-CommerceThe future of Online Retail is NOW! Contact Us to Find out More
Contact Wout Van Damme | CEO Sanjaya Molligoda | President Contact us today: email@example.comWeb: http://www.funbox.comOffice: AU +612.8206.8844 Fax: +612.808.83889Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia
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