IKEA Global Success Strategy

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IKEA Global Success Strategy

  1. 1. IKEA key Selling Point<br /><ul><li>Low cost
  2. 2. Ludicrous commercials
  3. 3. Social and ethical responsibility
  4. 4. Unique brand identity (blue-and-yellow buildings)
  5. 5. Fair quality
  6. 6. Voucher promotions
  7. 7. Large inventory & parking space
  8. 8. Impulsive shopping experience
  9. 9. Family experience</li></li></ul><li>IKEA Strategy<br /><ul><li>Self assembly feature cuts operational & transportation cost
  10. 10. Concentrate on individual marketing rather than mass marketing
  11. 11. Limited warranty and service model after that.
  12. 12. Opening small retail store and segmented marketing
  13. 13. Diversity in business
  14. 14. Country specific management style
  15. 15. Standardized retailer selection</li></li></ul><li>IKEA Product positioning<br /><ul><li>Concentrate people with blue collar jobs
  16. 16. Cultural strategy (use of Swedish flag & style)</li>

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