IKEA Global Success Strategy
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IKEA Global Success Strategy

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    IKEA Global Success Strategy IKEA Global Success Strategy Presentation Transcript

    • IKEA key Selling Point
      • Low cost
      • Ludicrous commercials
      • Social and ethical responsibility
      • Unique brand identity (blue-and-yellow buildings)
      • Fair quality
      • Voucher promotions
      • Large inventory & parking space
      • Impulsive shopping experience
      • Family experience
    • IKEA Strategy
      • Self assembly feature cuts operational & transportation cost
      • Concentrate on individual marketing rather than mass marketing
      • Limited warranty and service model after that.
      • Opening small retail store and segmented marketing
      • Diversity in business
      • Country specific management style
      • Standardized retailer selection
    • IKEA Product positioning
      • Concentrate people with blue collar jobs
      • Cultural strategy (use of Swedish flag & style)